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Ulwick founded the innovation consultancy
Strategyn in 1991. Today the firm has offices in the United States, Europe, and Australia. Strategyn has worked with corporations including Bosch, Colgate-Palmolive, Hewlett-Packard, Ingersoll Rand, Johnson & Johnson, Kimberly-Clark, Microsoft, and
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published Ulwick's article “Turn
Customer Input into Innovation,” which outlined Ulwick's innovation concept of “outcomes that customers are seeking” that encourages companies to develop products to fulfill what their customers are trying to accomplish.
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Motorola to implement ODI. The results of a 2010 innovation track record study indicate that 86% of the projects using
Strategyn's innovation methodology were rated as successful by the sponsoring company.
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In 2005, Ulwick explained his theory in the book “What
Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services”.
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Ulwick, Anthony. “What
Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services” Aug. 16, 2005.
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is the founder and chief executive officer of
Strategyn, LLC. an innovation consulting firm based in
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What
Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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distinction as one of the seven best “breakthrough ideas for today’s business agenda” in 2002.
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In
October 2016, Ulwick released a second book – “Jobs to be Done: Theory to Practice”.
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Business
Strategy Formulation: Theory, Process, and the Intellectual Revolution
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Ulwick began working on innovation strategies in 1980 while working at
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Ulwick, Anthony. “Jobs to be Done: Theory to
Practice” October, 2016.
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by Lance A. Bettencourt and Anthony W. Ulwick (Mar 3, 2009)
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The Outcome-Driven Innovation (ODI) method outlined in the
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Strategyn website. Our Results. Accessed Aug. 16, 2013
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Ulwick is the author of the following publications:
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418:Christensen, Clayton M. and Michael E. Raynor.
488:Innovation Excellence. Accessed Aug. 16, 2013
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378:(HBR OnPoint Enhanced Edition) (Mar 3, 2009)
61:Learn how and when to remove these messages
525:Amazon author page. Accessed Aug. 16, 2013
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420:"Excerpt of 'The Innovator's Solution.'
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370:The Customer-Centered Innovation Map
388:Jobs to be Done: Theory to Practice
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364:Ofrezca A Sus Clientes Lo Que Desea
407:"Strategyn website About Us page."
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511:"Innovation Track Record Study."
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