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Antiquity Rare
Premium whisky saw 50% growth in sales for the year-ended 30 June 1998, over 1996-97. The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. Antiquity and
253:-based design firm Claessens International to revamp the packaging of Antiquity. The primary reason behind the revamp was to retain the heritage character and incorporation of the Shaw Wallace name on the bottles of the brand that was formerly owned by SWC.
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magazine, Antiquity Rare received a rating of 4.2/10. The magazine said that the whisky had "won few admirers among the judges, with complaints of a perfumed, nearly
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324:(IMFL) category in 2002-03. On 2 February 2005, Shaw Wallace stated that Antiquity Rare Premium whisky had a growth in sales of 40% over the previous year.
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246:(UB Group), acquired Shaw Wallace in July 2005. On 1 April 2008, Shaw Wallace was merged with USL and Antiquity officially became a USL brand.
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190:. It was launched in 1992 and is available in two variants – Antiquity Blue and Antiquity Rare.
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264:(WSWA) Conference, held in Las Vegas from April 2 to 5, 2012. Antiquity Blue Rare Premium was launched in
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The
Antiquity brand is available in two variants – Antiquity Blue and Antiquity Rare.
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In April/May 2012, American United Beer & Spirits signed Indian model and television personality
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209:. Antiquity Blue was awarded "Silver Best in Class" in the Spirits Tasting competition by the 2012
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426:"Vijay Mallya's Antiquity Whisky Bags Silver Award at World's Largest Liquor Convention"
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478:"Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors"
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292:, as well as competition from other USL whiskies in the same price range such as
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740:"The Hindu Business Line : UB expects CSD sales to boost Signature whisky"
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320:'s Blenders Pride were the highest selling whisky brands in the super-premium
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on 11 May 2007, which at the time was the most expensive Indian made whisky.
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595:"Pooja Batra Appointed US Brand Ambassador For Royal Challenge Whisky"
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2006:
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1981:
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855:"Diageo tries to bridge a price gap in 'real' scotch. Cheers to that"
649:"India's Mallya Buys Whyte & Mackay for $ 1.18 Billion (Update4)"
305:
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796:"USL targets sale of 1 crore cases of Royal Challenge by 2019"
1026:
365:. Unitedspirits.in (2013-03-31). Retrieved on 2013-12-23.
623:"Model Nina Manuel Named 'Antiquity Whiskey' Ambassador"
993:"The Indian Lass for 'Antiquity Whisky' - Nina Manuel"
3260:
966:"Focus on frontline brands pays off for Shaw Wallace"
230:
taste – except for one diehard fan".
692:"UB Group acquires Whyte & Mackay in £595m deal"
670:"Whyte & Mackay may cost Vijay Mallya $ 1.38 bn"
356:
United
Spirits Limited (USL) - Who We Are | About Us
220:
In a taste test of "India's 5 cheapest whiskeys" by
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260:by American United Beer & Spirits (UBS) at the
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72:
60:
43:
33:
828:"Diageo to scorch the market with cheapest Scotch"
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349:
597:. In.movies.yahoo.com. 2012-04-16. Archived from
939:"Raise a toast, it's Johnnie Walker all the way"
569:"Liquor brands going for stylish, sleeker looks"
242:. United Spirits Ltd (USL), a subsidiary of the
300:. In some states, Antiquity also competes with
2992:
1047:
908:"Shaw Wallace beer sales register 50% growth"
617:
615:
8:
201:Antiquity Blue is made of Indian and Scotch
19:
2515:and infused distilled drinks by ingredients
625:. Indiawest.com. 2012-05-14. Archived from
168:unitedspirits.in/antiquity-blue-whisky.aspx
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1909:
1252:
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505:"Shaw Wallace board okays merger with USL"
276:The brand's main national competitors are
25:
18:
537:"Mallya to keep brand Shaw Wallace alive"
454:"Taste test: India's 5 cheapest whiskeys"
336:to represent Antiquity whisky in the US.
211:International Wine and Spirit Competition
3267:
882:"Modi Illva bets big on whiskey demand"
345:
262:Wine and Spirits Wholesalers of America
215:Wine and Spirits Wholesalers of America
714:"RC takes the lead in premium segment"
249:In April 2008, the UB Group appointed
535:Udit Prasanna Mukherji (2008-04-26).
7:
767:"Signature Whisky in nips and pints"
647:Bhattacharjee, Ashok (2007-05-16).
403:. Unitedspirits.in. Archived from
378:. Unitedspirits.in. Archived from
238:Antiquity was launched in 1992 by
14:
3270:
3007:
690:Douglas Hamiliton (2007-05-17).
256:Antiquity was introduced in the
1092:History of alcoholic beverages
712:Rajanala, Sunil (2003-12-25).
1:
3318:Indian alcoholic drink brands
916:. 1998-10-02. Archived from
880:Bindu D Menon (2013-05-24).
853:Rashid, Aliya (2006-09-20).
773:. 1999-09-09. Archived from
513:. 2007-11-30. Archived from
431:International Business Times
3313:Products introduced in 1992
3245:Royal Challengers Bangalore
3145:McDowell's No.1 Celebration
826:M Padmakshan (2006-09-12).
567:M Padmakshan (2002-08-03).
3334:
322:Indian Made Foreign Liquor
308:and Rockford Reserve from
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2520:
2506:
1922:
1908:
1251:
1237:
1080:
1069:
24:
3076:McDowell's No.1 Platinum
2364:Coconut and other palms
1736:Coconut and other palms
1107:History of Bordeaux wine
1192:Drinking establishments
1022:USL site Antiquity page
452:GQ staff (2011-05-31).
186:(USL), a subsidiary of
62:Country of origin
2399:Sugarcane or molasses
1836:Sugarcane or molasses
1075:History and production
1027:UB Group official site
672:. Livemint. 2007-05-11
244:United Breweries Group
16:Brand of Indian Whisky
3298:United Spirits brands
1122:History of Rioja wine
771:The Financial Express
2833:Mammee apple flower
1112:History of Champagne
290:Khoday India Limited
2883:Sugarcane/molasses
1326:Moscatel de Setúbal
1219:Yeast in winemaking
1207:Yeast in winemaking
1063:Alcoholic beverages
217:(WSWA) Conference.
21:
3090:Director's Special
1117:History of Chianti
1085:History of alcohol
944:The Economic Times
913:The Indian Express
833:The Economic Times
719:The Economic Times
574:The Economic Times
542:The Times of India
361:2013-08-07 at the
184:United Spirits Ltd
182:, manufactured by
140:Director's Special
48:United Spirits Ltd
3258:
3257:
3202:
3201:
3020:Related companies
2974:
2973:
2957:
2956:
2660:Chocolate liqueur
2621:Blackthorn shrub
2502:
2501:
2498:
2497:
2454:Various starches
2210:Tennessee whiskey
1904:
1903:
1900:
1899:
1871:Various starches
1233:
1232:
1229:
1228:
1127:History of Sherry
1017:USL official site
694:. Herald Scotland
401:"Antiquity award"
328:Brand ambassadors
194:Brand expressions
173:
172:
83:Alcohol by volume
3325:
3275:
3274:
3266:
3233:Related articles
3045:
3011:
3001:
2994:
2987:
2978:
2581:Herbs de Majorca
2555:Anisado Mallorca
2508:
2310:American whiskey
2301:Multiple grains
2190:Buckwheat whisky
1924:
1910:
1683:Multiple grains
1253:
1244:Fermented drinks
1239:
1145:Alcohol industry
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545:. Archived from
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304:Gold Label from
123:Related products
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29:
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3269:
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3228:
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3112:McDowell's VSOP
3099:
3080:Royal Challenge
3072:McDowell's No.1
3036:
3015:
3005:
2975:
2970:
2953:
2922:Crème de cassis
2917:Crème de banane
2903:Various fruits
2772:Crème de menthe
2533:Crème de Noyaux
2516:
2494:
2336:
2320:Canadian whisky
2294:Kaoliang liquor
2200:Bourbon whiskey
2165:Japanese whisky
2145:
2114:Marillenschnaps
2090:Various fruits
1918:
1896:
1725:Agave americana
1713:
1487:
1442:Various fruits
1247:
1225:
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1102:History of wine
1097:History of beer
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363:Wayback Machine
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294:Royal Challenge
274:
272:Market presence
236:
196:
159:
150:Royal Challenge
135:McDowell's No.1
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3199:
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3191:
3190:Bouvet Ladubay
3187:
3185:
3179:
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3176:
3175:
3173:White Mischief
3170:
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3041:Spirits brands
3038:
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3023:
3021:
3017:
3016:
3013:United Spirits
3006:
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2646:Chili peppers
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2637:
2635:Cherry Heering
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2433:Seco Herrerano
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2245:Mixiang Baijiu
2242:
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2207:
2202:
2194:
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2192:
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1999:
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1966:
1965:
1964:
1956:
1955:
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1946:
1945:
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1939:
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1928:
1920:
1919:
1917:by ingredients
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971:Business Line
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920:on 2016-03-05
919:
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745:Business Line
741:
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671:
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629:on 2013-05-16
628:
624:
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600:
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549:on 2013-06-16
548:
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531:
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517:on 2007-12-02
516:
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483:Business Line
479:
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407:on 2013-09-10
406:
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381:
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282:Pernod Ricard
279:
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258:United States
254:
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208:
205:blended with
204:
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180:Indian whisky
177:
169:
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156:
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100:
99:grain spirits
96:
92:
88:
84:
79:
75:
71:
68:
65:
59:
55:
49:
46:
42:
39:
38:Indian whisky
36:
32:
28:
23:
3219:Vijay Mallya
3194:Four Seasons
3056:
3032:Shaw Wallace
2205:Corn whiskey
2109:Himbeergeist
1962:Kirschwasser
1724:
1422:Pomegranate
1316:Marsala wine
1311:Madeira wine
1202:Simple syrup
1197:Fermentation
1187:Distillation
997:. Retrieved
995:. Scribd.com
987:
976:. Retrieved
974:. 2005-02-03
969:
960:
949:. Retrieved
947:. 2003-07-31
942:
933:
922:. Retrieved
918:the original
911:
902:
891:. Retrieved
885:
875:
864:. Retrieved
858:
848:
837:. Retrieved
831:
821:
810:. Retrieved
808:. 2009-04-28
799:
790:
779:. Retrieved
775:the original
761:
750:. Retrieved
748:. 2004-02-05
743:
734:
723:. Retrieved
717:
707:
696:. Retrieved
685:
674:. Retrieved
664:
653:. Retrieved
642:
631:. Retrieved
627:the original
603:. Retrieved
599:the original
589:
578:. Retrieved
572:
562:
551:. Retrieved
547:the original
540:
530:
519:. Retrieved
515:the original
508:
499:
488:. Retrieved
486:. 2005-05-31
481:
472:
461:. Retrieved
447:
436:. Retrieved
434:. 2012-04-06
429:
420:
409:. Retrieved
405:the original
395:
384:. Retrieved
380:the original
370:
331:
314:
275:
255:
248:
240:Shaw Wallace
237:
221:
219:
207:grain spirit
200:
197:
175:
174:
44:Manufacturer
3240:Force India
3128:Blue Riband
2868:Star anise
2762:Bénédictine
2722:Irish cream
2458:Aguardiente
2403:Aguardiente
2275:Rye whiskey
1785:Ginger wine
1502:Barley wine
1466:Mulled wine
1416:Plum jerkum
1386:Lychee wine
1376:Longan wine
1301:Bokbunja-ju
1291:Bignay wine
1281:Banana wine
1276:Banana beer
1150:Bathtub gin
651:. Bloomberg
376:"Antiquity"
334:Nina Manuel
203:malt whisky
107:Scotch malt
94:Ingredients
3287:Categories
3224:Sid Mallya
2927:Limoncello
2862:Triple sec
2837:Eau créole
2807:Irish Mist
2792:Bärenjäger
2747:Frangelico
2677:Cloudberry
2656:Chocolate
2640:Maraschino
2186:Buckwheat
2099:Eau de vie
1402:Pineapple
1366:Duhat wine
1362:Java plum
1356:White wine
1214:Winemaking
1138:Production
999:2013-06-09
978:2013-06-09
951:2013-06-09
924:2013-06-09
893:2013-06-08
866:2013-06-08
839:2013-06-09
812:2013-06-08
781:2013-06-08
752:2013-06-08
725:2013-06-08
698:2013-06-09
676:2013-06-09
655:2013-06-09
633:2013-06-09
605:2013-06-09
580:2013-06-09
553:2013-06-09
521:2013-06-09
490:2013-06-09
463:2013-06-08
438:2013-06-09
411:2013-06-09
386:2013-06-09
340:References
310:Modi Illva
286:Peter Scot
73:Introduced
3095:DSP Black
3085:Signature
3067:Black Dog
3057:Antiquity
2912:Cedratine
2877:Sassolino
2847:Cointreau
2767:Brennivín
2743:Hazelnut
2707:Tia Maria
2666:Cinnamon
2650:Pertsivka
2615:Bierlikör
2418:Desi daru
2180:Bierbrand
2074:Tsikoudia
2037:Slivovitz
1937:Applejack
1815:Kabarawan
1791:Galangal
1745:Palm wine
1622:Rice wine
1602:Makgeolli
1537:Oshikundu
1456:Hippocras
1341:Rosé wine
1331:Port wine
1297:Bokbunja
1170:Lautering
510:The Hindu
298:Signature
176:Antiquity
155:Signature
145:DSP Black
101:, Indian
20:Antiquity
3062:Bagpiper
2937:Sloe gin
2932:Schnapps
2897:Licor 43
2893:Vanilla
2887:Charanda
2818:Juniper
2797:Drambuie
2732:Advocaat
2688:Coconut
2625:Patxaran
2564:Anisette
2543:Absinthe
2528:Amaretto
2513:Liqueurs
2378:Lambanog
2286:Sorghum
2225:Cheongju
2079:Tsipouro
2023:Juniper
1997:Armagnac
1942:Calvados
1885:Parakari
1865:Kombucha
1765:Tunggang
1740:Bahalina
1707:Huangjiu
1673:Sorghum
1627:Rượu cần
1592:Gwaha-ju
1527:Tesgüino
1451:Dubonnet
1446:Conditum
1436:Colonche
1351:Vermouth
1336:Red wine
1321:Mistelle
458:GQ India
359:Archived
130:Bagpiper
113:Variants
3250:UB City
3168:Romanov
2943:Walnut
2907:Campari
2852:Curaçao
2843:Orange
2827:Jenever
2812:Krupnik
2757:Aquavit
2698:Coffee
2670:Tentura
2631:Cherry
2605:Sambuca
2590:Mastika
2574:Hierbas
2548:Anisado
2524:Almond
2473:Horilka
2463:Akvavit
2413:Clairin
2408:Cachaça
2358:Tequila
2235:Lao-Lao
2220:Awamori
2156:Barley
2150:Cereals
2139:Schnaps
2129:Pálinka
2119:Nalewka
2084:Zivania
2017:Zivania
1958:Cherry
1915:Liquors
1781:Ginger
1617:Pangasi
1577:Choujiu
1557:Amazake
1533:Millet
1522:Tejuino
1498:Barley
1492:Cereals
1481:Sangria
1406:Tepache
1382:Lychee
1372:Longan
1287:Bignay
1272:Banana
1165:Malting
1160:Brewery
1155:Brewing
318:Seagram
234:History
228:acetone
213:at the
164:Website
97:Indian
3277:Liquor
3263:Portal
3207:People
3105:Brandy
3049:Whisky
3027:Diageo
2947:Nocino
2872:Pastis
2802:Glayva
2788:Honey
2782:Unicum
2777:Metaxa
2753:Herbs
2737:Eggnog
2713:Cream
2702:Kahlúa
2692:Malibu
2539:Anise
2483:Shōchū
2478:Poitín
2468:Bangla
2448:Tharra
2389:Dairy
2373:Laksoy
2368:Arrack
2353:Mezcal
2330:Whisky
2325:Shōchū
2315:Baijiu
2290:Baijiu
2280:Starka
2250:Shochu
2240:Lihing
2230:Cholai
2196:Maize
2094:Brandy
2059:Grappa
2054:Chacha
2049:Pomace
2007:Cognac
2002:Brandy
1988:Grape
1982:Boukha
1968:Dates
1933:Apple
1890:Ibwatu
1880:Chicha
1826:Sugar
1801:Honey
1771:Dairy
1730:Pulque
1677:Pendhā
1597:Hariya
1587:Dansul
1567:Beopju
1542:Tongba
1471:Nabidh
1346:Sherry
1307:Grape
1262:Apple
306:Diageo
251:London
188:Diageo
85:
54:Diageo
3163:Pinky
3155:Vodka
2682:Lakka
2611:Beer
2488:Vodka
2438:Sulai
2423:Guaro
2393:Arkhi
2383:Sotol
2348:Agave
2341:Other
2260:Sulai
2216:Rice
2176:Beer
2134:Rakia
2104:Geist
2069:Orujo
2042:Țuică
2033:Plum
2012:Pisco
1972:Araqi
1927:Fruit
1875:Cauim
1850:Palek
1845:Intus
1830:Kilju
1810:Byais
1795:Byais
1775:Kumis
1760:Tuhak
1718:Other
1667:Kvass
1657:Tapuy
1652:Tapai
1647:Sonti
1612:Mirin
1607:Mijiu
1582:Chuak
1552:Agkud
1548:Rice
1517:Pozol
1512:Mageu
1508:Corn
1476:Pruno
1461:Jabol
1426:Rimon
1412:Plum
1396:Perry
1392:Pear
1266:Cider
1256:Fruit
1180:Yeast
288:from
280:from
266:China
89:42.8%
67:India
50:(USL)
3183:Wine
2966:List
2728:Egg
2600:Rakı
2595:Ouzo
2569:Arak
2443:Sura
2270:Korn
2266:Rye
2255:Soju
2124:Oghi
2064:Marc
1992:Arak
1978:Fig
1952:Feni
1856:Tea
1840:Basi
1820:Mead
1805:Bais
1755:Tubâ
1750:Tuak
1702:Boza
1697:Beer
1663:Rye
1637:Sato
1632:Sake
1572:Brem
1175:Wort
801:Mint
302:Haig
296:and
284:and
103:malt
76:1992
34:Type
3137:Rum
3121:Gin
2822:Gin
2428:Rum
2305:Ara
2027:Gin
1692:Ara
1687:Ale
1562:Apo
860:DNA
806:PTI
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223:GQ
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