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Antiquity (whisky)

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Antiquity Rare Premium whisky saw 50% growth in sales for the year-ended 30 June 1998, over 1996-97. The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. Antiquity and
253:-based design firm Claessens International to revamp the packaging of Antiquity. The primary reason behind the revamp was to retain the heritage character and incorporation of the Shaw Wallace name on the bottles of the brand that was formerly owned by SWC. 536: 477: 594: 622: 965: 568: 226:
magazine, Antiquity Rare received a rating of 4.2/10. The magazine said that the whisky had "won few admirers among the judges, with complaints of a perfumed, nearly
546: 795: 324:(IMFL) category in 2002-03. On 2 February 2005, Shaw Wallace stated that Antiquity Rare Premium whisky had a growth in sales of 40% over the previous year. 669: 1053: 210: 2998: 907: 261: 214: 766: 938: 854: 3317: 246:(UB Group), acquired Shaw Wallace in July 2005. On 1 April 2008, Shaw Wallace was merged with USL and Antiquity officially became a USL brand. 400: 3312: 598: 425: 504: 881: 827: 1021: 375: 713: 27: 992: 626: 3297: 1091: 1046: 3144: 3089: 139: 691: 770: 648: 3262: 2991: 430: 3244: 321: 358: 1039: 309: 190:. It was launched in 1992 and is available in two variants – Antiquity Blue and Antiquity Rare. 2965: 1106: 739: 3172: 2984: 859: 264:(WSWA) Conference, held in Las Vegas from April 2 to 5, 2012. Antiquity Blue Rare Premium was launched in 3307: 3302: 3292: 2442: 1325: 1191: 243: 1121: 917: 453: 1016: 774: 198:
The Antiquity brand is available in two variants – Antiquity Blue and Antiquity Rare.
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In April/May 2012, American United Beer & Spirits signed Indian model and television personality
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on 11 May 2007, which at the time was the most expensive Indian made whisky.
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taste – except for one diehard fan".
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United Spirits Limited (USL) - Who We Are | About Us
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In a taste test of "India's 5 cheapest whiskeys" by
3232: 3206: 3181: 3153: 3135: 3119: 3103: 3047: 3040: 3019: 2340: 2149: 1926: 1717: 1491: 1255: 1137: 1084: 260:by American United Beer & Spirits (UBS) at the 163: 122: 112: 93: 80: 72: 60: 43: 33: 828:"Diageo to scorch the market with cheapest Scotch" 351: 349: 597:. In.movies.yahoo.com. 2012-04-16. Archived from 939:"Raise a toast, it's Johnnie Walker all the way" 569:"Liquor brands going for stylish, sleeker looks" 242:. United Spirits Ltd (USL), a subsidiary of the 300:. In some states, Antiquity also competes with 2992: 1047: 908:"Shaw Wallace beer sales register 50% growth" 617: 615: 8: 201:Antiquity Blue is made of Indian and Scotch 19: 2515:and infused distilled drinks by ingredients 625:. Indiawest.com. 2012-05-14. Archived from 168:unitedspirits.in/antiquity-blue-whisky.aspx 3044: 2999: 2985: 2977: 2507: 1923: 1909: 1252: 1238: 1081: 1070: 1054: 1040: 1032: 505:"Shaw Wallace board okays merger with USL" 276:The brand's main national competitors are 25: 18: 537:"Mallya to keep brand Shaw Wallace alive" 454:"Taste test: India's 5 cheapest whiskeys" 336:to represent Antiquity whisky in the US. 211:International Wine and Spirit Competition 3267: 882:"Modi Illva bets big on whiskey demand" 345: 262:Wine and Spirits Wholesalers of America 215:Wine and Spirits Wholesalers of America 714:"RC takes the lead in premium segment" 249:In April 2008, the UB Group appointed 535:Udit Prasanna Mukherji (2008-04-26). 7: 767:"Signature Whisky in nips and pints" 647:Bhattacharjee, Ashok (2007-05-16). 403:. Unitedspirits.in. Archived from 378:. Unitedspirits.in. Archived from 238:Antiquity was launched in 1992 by 14: 3270: 3007: 690:Douglas Hamiliton (2007-05-17). 256:Antiquity was introduced in the 1092:History of alcoholic beverages 712:Rajanala, Sunil (2003-12-25). 1: 3318:Indian alcoholic drink brands 916:. 1998-10-02. Archived from 880:Bindu D Menon (2013-05-24). 853:Rashid, Aliya (2006-09-20). 773:. 1999-09-09. Archived from 513:. 2007-11-30. Archived from 431:International Business Times 3313:Products introduced in 1992 3245:Royal Challengers Bangalore 3145:McDowell's No.1 Celebration 826:M Padmakshan (2006-09-12). 567:M Padmakshan (2002-08-03). 3334: 322:Indian Made Foreign Liquor 308:and Rockford Reserve from 2961: 2520: 2506: 1922: 1908: 1251: 1237: 1080: 1069: 24: 3076:McDowell's No.1 Platinum 2364:Coconut and other palms 1736:Coconut and other palms 1107:History of Bordeaux wine 1192:Drinking establishments 1022:USL site Antiquity page 452:GQ staff (2011-05-31). 186:(USL), a subsidiary of 62:Country of origin  2399:Sugarcane or molasses 1836:Sugarcane or molasses 1075:History and production 1027:UB Group official site 672:. Livemint. 2007-05-11 244:United Breweries Group 16:Brand of Indian Whisky 3298:United Spirits brands 1122:History of Rioja wine 771:The Financial Express 2833:Mammee apple flower 1112:History of Champagne 290:Khoday India Limited 2883:Sugarcane/molasses 1326:Moscatel de Setúbal 1219:Yeast in winemaking 1207:Yeast in winemaking 1063:Alcoholic beverages 217:(WSWA) Conference. 21: 3090:Director's Special 1117:History of Chianti 1085:History of alcohol 944:The Economic Times 913:The Indian Express 833:The Economic Times 719:The Economic Times 574:The Economic Times 542:The Times of India 361:2013-08-07 at the 184:United Spirits Ltd 182:, manufactured by 140:Director's Special 48:United Spirits Ltd 3258: 3257: 3202: 3201: 3020:Related companies 2974: 2973: 2957: 2956: 2660:Chocolate liqueur 2621:Blackthorn shrub 2502: 2501: 2498: 2497: 2454:Various starches 2210:Tennessee whiskey 1904: 1903: 1900: 1899: 1871:Various starches 1233: 1232: 1229: 1228: 1127:History of Sherry 1017:USL official site 694:. Herald Scotland 401:"Antiquity award" 328:Brand ambassadors 194:Brand expressions 173: 172: 83:Alcohol by volume 3325: 3275: 3274: 3266: 3233:Related articles 3045: 3011: 3001: 2994: 2987: 2978: 2581:Herbs de Majorca 2555:Anisado Mallorca 2508: 2310:American whiskey 2301:Multiple grains 2190:Buckwheat whisky 1924: 1910: 1683:Multiple grains 1253: 1244:Fermented drinks 1239: 1145:Alcohol industry 1082: 1071: 1056: 1049: 1042: 1033: 1004: 1003: 1001: 1000: 989: 983: 982: 980: 979: 962: 956: 955: 953: 952: 935: 929: 928: 926: 925: 904: 898: 897: 895: 894: 877: 871: 870: 868: 867: 850: 844: 843: 841: 840: 823: 817: 816: 814: 813: 792: 786: 785: 783: 782: 763: 757: 756: 754: 753: 736: 730: 729: 727: 726: 709: 703: 702: 700: 699: 687: 681: 680: 678: 677: 666: 660: 659: 657: 656: 644: 638: 637: 635: 634: 619: 610: 609: 607: 606: 591: 585: 584: 582: 581: 564: 558: 557: 555: 554: 545:. 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2013: 2010: 2008: 2005: 2003: 2000: 1998: 1995: 1993: 1990: 1989: 1987: 1983: 1980: 1979: 1977: 1973: 1970: 1969: 1967: 1963: 1960: 1959: 1957: 1953: 1950: 1949: 1948:Cashew apple 1947: 1943: 1940: 1938: 1935: 1934: 1932: 1931: 1929: 1925: 1921: 1916: 1911: 1907: 1891: 1888: 1886: 1883: 1881: 1878: 1876: 1873: 1872: 1870: 1866: 1863: 1861: 1860:Fermented tea 1858: 1857: 1855: 1851: 1848: 1846: 1843: 1841: 1838: 1837: 1835: 1831: 1828: 1827: 1825: 1821: 1818: 1816: 1813: 1811: 1808: 1806: 1803: 1802: 1800: 1796: 1793: 1792: 1790: 1786: 1783: 1782: 1780: 1776: 1773: 1772: 1770: 1766: 1763: 1761: 1758: 1756: 1753: 1751: 1748: 1746: 1743: 1741: 1738: 1737: 1735: 1731: 1728: 1727: 1726: 1723: 1722: 1720: 1716: 1708: 1705: 1703: 1700: 1698: 1695: 1693: 1690: 1688: 1685: 1684: 1682: 1678: 1675: 1674: 1672: 1668: 1665: 1664: 1662: 1658: 1655: 1653: 1650: 1648: 1645: 1643: 1642:Shaoxing wine 1640: 1638: 1635: 1633: 1630: 1628: 1625: 1623: 1620: 1618: 1615: 1613: 1610: 1608: 1605: 1603: 1600: 1598: 1595: 1593: 1590: 1588: 1585: 1583: 1580: 1578: 1575: 1573: 1570: 1568: 1565: 1563: 1560: 1558: 1555: 1553: 1550: 1549: 1547: 1543: 1540: 1538: 1535: 1534: 1532: 1528: 1525: 1523: 1520: 1518: 1515: 1513: 1510: 1509: 1507: 1503: 1500: 1499: 1497: 1496: 1494: 1490: 1482: 1479: 1477: 1474: 1472: 1469: 1467: 1464: 1462: 1459: 1457: 1454: 1452: 1449: 1447: 1444: 1443: 1441: 1437: 1434: 1433: 1432:Prickly pear 1431: 1427: 1424: 1423: 1421: 1417: 1414: 1413: 1411: 1407: 1404: 1403: 1401: 1397: 1394: 1393: 1391: 1387: 1384: 1383: 1381: 1377: 1374: 1373: 1371: 1367: 1364: 1363: 1361: 1357: 1354: 1352: 1349: 1347: 1344: 1342: 1339: 1337: 1334: 1332: 1329: 1327: 1324: 1322: 1319: 1317: 1314: 1312: 1309: 1308: 1306: 1302: 1299: 1298: 1296: 1292: 1289: 1288: 1286: 1282: 1279: 1277: 1274: 1273: 1271: 1267: 1264: 1263: 1261: 1260: 1258: 1254: 1250: 1245: 1240: 1236: 1220: 1217: 1216: 1215: 1212: 1208: 1205: 1203: 1200: 1199: 1198: 1195: 1193: 1190: 1188: 1185: 1181: 1178: 1176: 1173: 1171: 1168: 1166: 1163: 1161: 1158: 1157: 1156: 1153: 1151: 1148: 1146: 1143: 1142: 1140: 1136: 1128: 1125: 1123: 1120: 1118: 1115: 1113: 1110: 1108: 1105: 1104: 1103: 1100: 1098: 1095: 1093: 1090: 1089: 1087: 1083: 1079: 1072: 1068: 1064: 1057: 1052: 1050: 1045: 1043: 1038: 1037: 1034: 1028: 1025: 1023: 1020: 1018: 1015: 1014: 1010: 994: 988: 985: 973: 972: 971:Business Line 967: 961: 958: 946: 945: 940: 934: 931: 920:on 2016-03-05 919: 915: 914: 909: 903: 900: 889: 888: 887:Business Line 883: 876: 873: 862: 861: 856: 849: 846: 835: 834: 829: 822: 819: 807: 803: 802: 797: 791: 788: 777:on 2013-12-24 776: 772: 768: 762: 759: 747: 746: 745:Business Line 741: 735: 732: 721: 720: 715: 708: 705: 693: 686: 683: 671: 665: 662: 650: 643: 640: 629:on 2013-05-16 628: 624: 618: 616: 612: 601:on 2014-03-02 600: 596: 590: 587: 576: 575: 570: 563: 560: 549:on 2013-06-16 548: 544: 543: 538: 531: 528: 517:on 2007-12-02 516: 512: 511: 506: 500: 497: 485: 484: 483:Business Line 479: 473: 470: 459: 455: 448: 445: 433: 432: 427: 421: 418: 407:on 2013-09-10 406: 402: 396: 393: 382:on 2013-05-16 381: 377: 371: 368: 364: 360: 357: 352: 350: 346: 339: 337: 335: 327: 325: 323: 319: 313: 311: 307: 303: 299: 295: 291: 287: 283: 282:Pernod Ricard 279: 271: 269: 267: 263: 259: 258:United States 254: 252: 247: 245: 241: 233: 231: 229: 225: 224: 218: 216: 212: 208: 205:blended with 204: 199: 193: 191: 189: 185: 181: 180:Indian whisky 177: 169: 166: 162: 156: 153: 151: 148: 146: 143: 141: 138: 136: 133: 131: 128: 127: 125: 121: 115: 111: 108: 104: 100: 99:grain spirits 96: 92: 88: 84: 79: 75: 71: 68: 65: 59: 55: 49: 46: 42: 39: 38:Indian whisky 36: 32: 28: 23: 3219:Vijay Mallya 3194:Four Seasons 3056: 3032:Shaw Wallace 2205:Corn whiskey 2109:Himbeergeist 1962:Kirschwasser 1724: 1422:Pomegranate 1316:Marsala wine 1311:Madeira wine 1202:Simple syrup 1197:Fermentation 1187:Distillation 997:. Retrieved 995:. Scribd.com 987: 976:. Retrieved 974:. 2005-02-03 969: 960: 949:. Retrieved 947:. 2003-07-31 942: 933: 922:. Retrieved 918:the original 911: 902: 891:. Retrieved 885: 875: 864:. Retrieved 858: 848: 837:. Retrieved 831: 821: 810:. Retrieved 808:. 2009-04-28 799: 790: 779:. Retrieved 775:the original 761: 750:. Retrieved 748:. 2004-02-05 743: 734: 723:. Retrieved 717: 707: 696:. Retrieved 685: 674:. Retrieved 664: 653:. Retrieved 642: 631:. Retrieved 627:the original 603:. Retrieved 599:the original 589: 578:. Retrieved 572: 562: 551:. Retrieved 547:the original 540: 530: 519:. Retrieved 515:the original 508: 499: 488:. Retrieved 486:. 2005-05-31 481: 472: 461:. Retrieved 447: 436:. Retrieved 434:. 2012-04-06 429: 420: 409:. Retrieved 405:the original 395: 384:. Retrieved 380:the original 370: 331: 314: 275: 255: 248: 240:Shaw Wallace 237: 221: 219: 207:grain spirit 200: 197: 175: 174: 44:Manufacturer 3240:Force India 3128:Blue Riband 2868:Star anise 2762:Bénédictine 2722:Irish cream 2458:Aguardiente 2403:Aguardiente 2275:Rye whiskey 1785:Ginger wine 1502:Barley wine 1466:Mulled wine 1416:Plum jerkum 1386:Lychee wine 1376:Longan wine 1301:Bokbunja-ju 1291:Bignay wine 1281:Banana wine 1276:Banana beer 1150:Bathtub gin 651:. Bloomberg 376:"Antiquity" 334:Nina Manuel 203:malt whisky 107:Scotch malt 94:Ingredients 3287:Categories 3224:Sid Mallya 2927:Limoncello 2862:Triple sec 2837:Eau créole 2807:Irish Mist 2792:Bärenjäger 2747:Frangelico 2677:Cloudberry 2656:Chocolate 2640:Maraschino 2186:Buckwheat 2099:Eau de vie 1402:Pineapple 1366:Duhat wine 1362:Java plum 1356:White wine 1214:Winemaking 1138:Production 999:2013-06-09 978:2013-06-09 951:2013-06-09 924:2013-06-09 893:2013-06-08 866:2013-06-08 839:2013-06-09 812:2013-06-08 781:2013-06-08 752:2013-06-08 725:2013-06-08 698:2013-06-09 676:2013-06-09 655:2013-06-09 633:2013-06-09 605:2013-06-09 580:2013-06-09 553:2013-06-09 521:2013-06-09 490:2013-06-09 463:2013-06-08 438:2013-06-09 411:2013-06-09 386:2013-06-09 340:References 310:Modi Illva 286:Peter Scot 73:Introduced 3095:DSP Black 3085:Signature 3067:Black Dog 3057:Antiquity 2912:Cedratine 2877:Sassolino 2847:Cointreau 2767:Brennivín 2743:Hazelnut 2707:Tia Maria 2666:Cinnamon 2650:Pertsivka 2615:Bierlikör 2418:Desi daru 2180:Bierbrand 2074:Tsikoudia 2037:Slivovitz 1937:Applejack 1815:Kabarawan 1791:Galangal 1745:Palm wine 1622:Rice wine 1602:Makgeolli 1537:Oshikundu 1456:Hippocras 1341:Rosé wine 1331:Port wine 1297:Bokbunja 1170:Lautering 510:The Hindu 298:Signature 176:Antiquity 155:Signature 145:DSP Black 101:, Indian 20:Antiquity 3062:Bagpiper 2937:Sloe gin 2932:Schnapps 2897:Licor 43 2893:Vanilla 2887:Charanda 2818:Juniper 2797:Drambuie 2732:Advocaat 2688:Coconut 2625:Patxaran 2564:Anisette 2543:Absinthe 2528:Amaretto 2513:Liqueurs 2378:Lambanog 2286:Sorghum 2225:Cheongju 2079:Tsipouro 2023:Juniper 1997:Armagnac 1942:Calvados 1885:Parakari 1865:Kombucha 1765:Tunggang 1740:Bahalina 1707:Huangjiu 1673:Sorghum 1627:Rượu cần 1592:Gwaha-ju 1527:Tesgüino 1451:Dubonnet 1446:Conditum 1436:Colonche 1351:Vermouth 1336:Red wine 1321:Mistelle 458:GQ India 359:Archived 130:Bagpiper 113:Variants 3250:UB City 3168:Romanov 2943:Walnut 2907:Campari 2852:Curaçao 2843:Orange 2827:Jenever 2812:Krupnik 2757:Aquavit 2698:Coffee 2670:Tentura 2631:Cherry 2605:Sambuca 2590:Mastika 2574:Hierbas 2548:Anisado 2524:Almond 2473:Horilka 2463:Akvavit 2413:Clairin 2408:Cachaça 2358:Tequila 2235:Lao-Lao 2220:Awamori 2156:Barley 2150:Cereals 2139:Schnaps 2129:Pálinka 2119:Nalewka 2084:Zivania 2017:Zivania 1958:Cherry 1915:Liquors 1781:Ginger 1617:Pangasi 1577:Choujiu 1557:Amazake 1533:Millet 1522:Tejuino 1498:Barley 1492:Cereals 1481:Sangria 1406:Tepache 1382:Lychee 1372:Longan 1287:Bignay 1272:Banana 1165:Malting 1160:Brewery 1155:Brewing 318:Seagram 234:History 228:acetone 213:at the 164:Website 97:Indian 3277:Liquor 3263:Portal 3207:People 3105:Brandy 3049:Whisky 3027:Diageo 2947:Nocino 2872:Pastis 2802:Glayva 2788:Honey 2782:Unicum 2777:Metaxa 2753:Herbs 2737:Eggnog 2713:Cream 2702:Kahlúa 2692:Malibu 2539:Anise 2483:Shōchū 2478:Poitín 2468:Bangla 2448:Tharra 2389:Dairy 2373:Laksoy 2368:Arrack 2353:Mezcal 2330:Whisky 2325:Shōchū 2315:Baijiu 2290:Baijiu 2280:Starka 2250:Shochu 2240:Lihing 2230:Cholai 2196:Maize 2094:Brandy 2059:Grappa 2054:Chacha 2049:Pomace 2007:Cognac 2002:Brandy 1988:Grape 1982:Boukha 1968:Dates 1933:Apple 1890:Ibwatu 1880:Chicha 1826:Sugar 1801:Honey 1771:Dairy 1730:Pulque 1677:Pendhā 1597:Hariya 1587:Dansul 1567:Beopju 1542:Tongba 1471:Nabidh 1346:Sherry 1307:Grape 1262:Apple 306:Diageo 251:London 188:Diageo 85:  54:Diageo 3163:Pinky 3155:Vodka 2682:Lakka 2611:Beer 2488:Vodka 2438:Sulai 2423:Guaro 2393:Arkhi 2383:Sotol 2348:Agave 2341:Other 2260:Sulai 2216:Rice 2176:Beer 2134:Rakia 2104:Geist 2069:Orujo 2042:Țuică 2033:Plum 2012:Pisco 1972:Araqi 1927:Fruit 1875:Cauim 1850:Palek 1845:Intus 1830:Kilju 1810:Byais 1795:Byais 1775:Kumis 1760:Tuhak 1718:Other 1667:Kvass 1657:Tapuy 1652:Tapai 1647:Sonti 1612:Mirin 1607:Mijiu 1582:Chuak 1552:Agkud 1548:Rice 1517:Pozol 1512:Mageu 1508:Corn 1476:Pruno 1461:Jabol 1426:Rimon 1412:Plum 1396:Perry 1392:Pear 1266:Cider 1256:Fruit 1180:Yeast 288:from 280:from 266:China 89:42.8% 67:India 50:(USL) 3183:Wine 2966:List 2728:Egg 2600:Rakı 2595:Ouzo 2569:Arak 2443:Sura 2270:Korn 2266:Rye 2255:Soju 2124:Oghi 2064:Marc 1992:Arak 1978:Fig 1952:Feni 1856:Tea 1840:Basi 1820:Mead 1805:Bais 1755:Tubâ 1750:Tuak 1702:Boza 1697:Beer 1663:Rye 1637:Sato 1632:Sake 1572:Brem 1175:Wort 801:Mint 302:Haig 296:and 284:and 103:malt 76:1992 34:Type 3137:Rum 3121:Gin 2822:Gin 2428:Rum 2305:Ara 2027:Gin 1692:Ara 1687:Ale 1562:Apo 860:DNA 806:PTI 3289:: 968:. 941:. 910:. 884:. 857:. 830:. 804:. 798:. 769:. 742:. 716:. 614:^ 571:. 539:. 507:. 480:. 456:. 428:. 348:^ 312:. 223:GQ 105:, 3265:: 3000:e 2993:t 2986:v 2296:) 2292:( 1055:e 1048:t 1041:v 1002:. 981:. 954:. 927:. 896:. 869:. 842:. 815:. 784:. 755:. 728:. 701:. 679:. 658:. 636:. 608:. 583:. 556:. 524:. 493:. 466:. 441:. 414:. 389:. 56:) 52:(

Index


Indian whisky
United Spirits Ltd
Diageo
India
Alcohol by volume
grain spirits
malt
Scotch malt
Bagpiper
McDowell's No.1
Director's Special
DSP Black
Royal Challenge
Signature
unitedspirits.in/antiquity-blue-whisky.aspx
Indian whisky
United Spirits Ltd
Diageo
malt whisky
grain spirit
International Wine and Spirit Competition
Wine and Spirits Wholesalers of America
GQ
acetone
Shaw Wallace
United Breweries Group
London
United States
Wine and Spirits Wholesalers of America

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