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43:, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
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The brand's last ad campaign was in 2010, and featured Nelly. On March 7, 2020, Nelly hinted at a comeback by the brand via
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is a fashion brand for women launched in 2003 by rap artist
221:"What The Apple Bottoms Reemergence Means For Black Women"
195:"So, What Are 2006's Most Googled Denim Brands Up To Now?"
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The brand was launched with a model search televised on
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Ghetto Nation: Dispatches from
America's Culture War
104:"What Happened to Nelly - News & Updates"
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275:Clothing brands of the United States
193:Yanetta, Tiffany (March 19, 2012).
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162:Hall, Cecily (May 25, 2006).
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164:"Denim's biggest hits"
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128:Daniels, C. (2008).
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226:Essence
70:", and
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72:Eminem
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