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Applied Predictive Technologies

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27: 252:“'Summary judgment was Plaintiff’s chance to put its cards on the table and make an argument, rather than simply string-cite exhibits and insist that from the mosaic of exhibits a trade secret might emerge at trial,' Parrish wrote. 'Simply stated, this court will not do APT’s job for it by mining its trade secrets from the raw materials, dusting off known information and techniques, and preparing its case for submission to the jury.' 520: 238:
APT filed a lawsuit against the company MarketDial in June 2018 alleging that MarketDial's co-founders stole trade secrets that they had access to while working as consultants, and that the company infringed on a patent held by APT. The patent infringement claim was dismissed by a judge in November
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that "a lot of the work I was doing as a consultant was very repetitive. I realized how much of it could be put into a software model.” In September 2001, the company signed its first client. It expanded, and in 2006, Accel-KKR acquired a majority stake in APT with a $ 54 million investment, and in
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Commercial applications of APT's Test & Learn software have included food companies evaluating effects of new items on sales of existing products, as well as whether a promotional discount would be offset by increased sales of other products. The software has also been used non-commercially to
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In February 2011, APT was awarded a patent that protects its core analytic technology for designing an in-market test and on matching test stores to control stores. One of the company's patents was invalidated in 2020 by the US district court.
425: 478: 249:" Parrish concluded APT fell well short of explaining what particular elements of its documents were not widely ascertainable or establishing how each had independent economic value as a secret. 808: 798: 788: 287: 793: 395: 783: 620: 463: 740: 803: 568: 813: 322: 672: 646: 178: 68: 193:). Manzi had the initial idea for APT in 1988 when he thought of a test he could apply to a bank and its branches. He explained to 255:"She also expressed 'grave doubt' that APT had shown the information claimed as a trade secret was improperly acquired or used." 542: 721: 295: 399: 348: 246:
In April 2024, the presiding judge granted MarketDial's request for summary judgment. According to Bloomberg Law:
697: 505: 768: 26: 37: 186: 698:"Utah tech company wins six-year legal battle — for now. The startup says they defeated 'Goliath.'" 227: 108: 369: 226:
analyze the effectiveness of a 911 diversion program for mental health related calls the city of
162: 326: 569:"Meet the man helping companies like Wawa and McDonald's make winning decisions using big data" 94: 240: 426:"APT has a legion of geeks that help analyze data so companies can make better decisions" 133: 621:"St. Louis mental health diversion programs helped residents and saved the city $ 2.6M" 264: 215: 158: 777: 199: 112: 291: 190: 182: 503:
Davenport, Thomas H. (February 2009). "How to Design Smart Business Experiments".
464:"What does Goldman Sachs' $ 100m investment in APT mean for big data analytics?" 449:
McCarthy, Ellen. "Applied Predictive Technologies Makes Consulting Automatic."
211: 166: 722:"Applied Predictive Technologies, Inc. v. MarketDial, Inc. et al; Filing 689" 594: 202:
invested $ 100 million. Mastercard acquired APT for $ 600 million in 2015.
74: 479:"What does Ballston firm have that drew $ 600 million from MasterCard?" 288:"Applied Predictive Technologies, Inc.: Private Company Information" 177:
APT was founded in December 1999 by business consulting executives
741:"Mastercard Unit Failed to Define Trade Secrets, Utah Court Says" 647:"Mastercard Claims Ex-Contractor Stole Secrets, Infringes Patent" 673:"Judge Trims MasterCard Unit's IP Suit Over Analytics Software" 84: 165:. The company was founded in 1999, and was acquired by 396:"2006 Fantastic 50: Applied Predictive Technologies" 128: 118: 104: 61: 43: 33: 595:"From pizzas to cocktails the data crunching way" 157:) is an American software company that produces 809:Defunct software companies of the United States 317: 315: 313: 419: 417: 799:Companies based in Arlington County, Virginia 8: 567:Wells, Nick; Chemi, Eric (August 16, 2017). 19: 789:Privately held companies based in Virginia 25: 18: 282: 280: 645:Yasiejko, Christopher (June 29, 2018). 276: 794:Software companies established in 1999 619:Lippmann, Rachel (February 17, 2022). 7: 784:Software companies based in Virginia 521:"United States Patent No. 7,895,072" 671:Jackson, Jasmin (April 11, 2022). 424:Heath, Thomas (October 18, 2013). 14: 593:Wall, Matthew (August 18, 2015). 370:"Applied Predictive Technologies" 218:software for business analytics. 477:Heath, Thomas (April 30, 2015). 804:1999 establishments in Virginia 151:Applied Predictive Technologies 20:Applied Predictive Technologies 394:Hayes, Heather B. (May 2006). 1: 814:2015 mergers and acquisitions 739:Jahner, Kyle (13 Aug 2024). 239:2020, along with claims of 49:; 25 years ago 830: 453:20 August 2001. E5. Print. 24: 16:American software company 189:), and Scott Setrakian ( 506:Harvard Business Review 625:St. Louis Public Radio 187:McKinsey & Company 702:The Salt Lake Tribune 543:"MEMORANDUM DECISION" 38:Software as a service 298:on December 27, 2008 483:The Washington Post 451:The Washington Post 430:The Washington Post 228:St. Louis, Missouri 195:The Washington Post 120:Number of employees 109:Arlington, Virginia 21: 548:. 25 November 2020 523:. 22 February 2011 329:on 16 October 2009 230:launched in 2021. 185:), Anthony Bruce ( 163:business analytics 161:software used for 134:mastercardservices 728:. 19 August 2024. 349:"Financial Times" 148: 147: 95:Managing Director 821: 769:Official website 756: 755: 753: 751: 736: 730: 729: 718: 712: 711: 709: 708: 694: 688: 687: 685: 683: 668: 662: 661: 659: 657: 642: 636: 635: 633: 631: 616: 610: 609: 607: 605: 590: 584: 583: 581: 579: 564: 558: 557: 555: 553: 547: 539: 533: 532: 530: 528: 517: 511: 510: 500: 494: 493: 491: 489: 474: 468: 467: 460: 454: 447: 441: 440: 438: 436: 421: 412: 411: 409: 407: 398:. Archived from 391: 385: 384: 382: 380: 366: 360: 359: 357: 355: 345: 339: 338: 336: 334: 325:. Archived from 323:"APT Management" 319: 308: 307: 305: 303: 294:. Archived from 284: 241:civil conspiracy 144: 141: 139: 137: 135: 57: 55: 50: 29: 22: 829: 828: 824: 823: 822: 820: 819: 818: 774: 773: 765: 760: 759: 749: 747: 738: 737: 733: 720: 719: 715: 706: 704: 696: 695: 691: 681: 679: 670: 669: 665: 655: 653: 644: 643: 639: 629: 627: 618: 617: 613: 603: 601: 592: 591: 587: 577: 575: 566: 565: 561: 551: 549: 545: 541: 540: 536: 526: 524: 519: 518: 514: 502: 501: 497: 487: 485: 476: 475: 471: 466:. 27 June 2013. 462: 461: 457: 448: 444: 434: 432: 423: 422: 415: 405: 403: 402:on 27 June 2008 393: 392: 388: 378: 376: 368: 367: 363: 353: 351: 347: 346: 342: 332: 330: 321: 320: 311: 301: 299: 286: 285: 278: 273: 261: 236: 208: 175: 132: 121: 100: 90:Scott Setrakian 53: 51: 48: 17: 12: 11: 5: 827: 825: 817: 816: 811: 806: 801: 796: 791: 786: 776: 775: 772: 771: 764: 763:External links 761: 758: 757: 731: 713: 689: 663: 637: 611: 585: 559: 534: 512: 495: 469: 455: 442: 413: 386: 374:Bloomberg News 361: 340: 309: 275: 274: 272: 269: 268: 267: 265:Test and learn 260: 257: 235: 232: 216:test and learn 207: 204: 174: 171: 159:test and learn 146: 145: 130: 126: 125: 122: 119: 116: 115: 106: 102: 101: 99: 98: 91: 88: 81: 78: 71: 65: 63: 59: 58: 45: 41: 40: 35: 31: 30: 15: 13: 10: 9: 6: 4: 3: 2: 826: 815: 812: 810: 807: 805: 802: 800: 797: 795: 792: 790: 787: 785: 782: 781: 779: 770: 767: 766: 762: 746: 745:Bloomberg Law 742: 735: 732: 727: 723: 717: 714: 703: 699: 693: 690: 678: 674: 667: 664: 652: 651:Bloomberg Law 648: 641: 638: 626: 622: 615: 612: 600: 596: 589: 586: 574: 570: 563: 560: 544: 538: 535: 522: 516: 513: 508: 507: 499: 496: 484: 480: 473: 470: 465: 459: 456: 452: 446: 443: 431: 427: 420: 418: 414: 401: 397: 390: 387: 375: 371: 365: 362: 350: 344: 341: 328: 324: 318: 316: 314: 310: 297: 293: 289: 283: 281: 277: 270: 266: 263: 262: 258: 256: 253: 250: 247: 244: 242: 233: 231: 229: 223: 219: 217: 213: 205: 203: 201: 200:Goldman Sachs 196: 192: 188: 184: 180: 172: 170: 168: 164: 160: 156: 152: 143: 131: 127: 123: 117: 114: 113:United States 110: 107: 103: 96: 92: 89: 86: 82: 80:Anthony Bruce 79: 76: 72: 70: 67: 66: 64: 60: 46: 42: 39: 36: 32: 28: 23: 748:. Retrieved 744: 734: 725: 716: 705:. Retrieved 701: 692: 680:. Retrieved 676: 666: 654:. Retrieved 650: 640: 628:. Retrieved 624: 614: 602:. Retrieved 598: 588: 576:. Retrieved 572: 562: 550:. Retrieved 537: 525:. Retrieved 515: 504: 498: 486:. Retrieved 482: 472: 458: 450: 445: 433:. Retrieved 429: 406:18 September 404:. Retrieved 400:the original 389: 377:. Retrieved 373: 364: 352:. Retrieved 343: 333:18 September 331:. Retrieved 327:the original 302:18 September 300:. Retrieved 296:the original 292:BusinessWeek 254: 251: 248: 245: 243:and fraud. 237: 224: 220: 209: 194: 191:Oliver Wyman 183:Oliver Wyman 176: 154: 150: 149: 105:Headquarters 552:23 December 214:) produces 142:/test-learn 778:Categories 707:2024-09-11 527:9 February 354:7 December 271:References 234:Litigation 212:Mastercard 167:Mastercard 140:/solutions 210:APT (now 179:Jim Manzi 169:in 2015. 69:Jim Manzi 682:April 7, 656:April 7, 630:June 29, 604:June 29, 578:June 29, 259:See also 206:Software 75:Chairman 34:Industry 488:June 1, 435:June 1, 379:June 1, 173:History 129:Website 62:Founder 52: ( 44:Founded 750:14 Aug 726:Justia 677:Law360 198:2013, 546:(PDF) 752:2024 684:2023 658:2023 632:2023 606:2023 580:2023 573:CNBC 554:2020 529:2012 490:2023 437:2023 408:2009 381:2023 356:2011 335:2009 304:2009 136:.com 54:1999 47:1999 599:BBC 155:APT 138:/en 124:600 85:CEO 780:: 743:. 724:. 700:. 675:. 649:. 623:. 597:. 571:. 481:. 428:. 416:^ 372:. 312:^ 290:. 279:^ 111:, 754:. 710:. 686:. 660:. 634:. 608:. 582:. 556:. 531:. 509:. 492:. 439:. 410:. 383:. 358:. 337:. 306:. 181:( 153:( 97:) 93:( 87:) 83:( 77:) 73:( 56:)

Index


Software as a service
Jim Manzi
Chairman
CEO
Managing Director
Arlington, Virginia
United States
mastercardservices.com/en/solutions/test-learn
test and learn
business analytics
Mastercard
Jim Manzi
Oliver Wyman
McKinsey & Company
Oliver Wyman
Goldman Sachs
Mastercard
test and learn
St. Louis, Missouri
civil conspiracy
Test and learn


"Applied Predictive Technologies, Inc.: Private Company Information"
BusinessWeek
the original


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