303:(vice president of Ohio bakery operations) and Eugene McKay (vice president of corporate office), with Olin taking the position of chairman of the board and McKay named as president. Going forward, one of the primary goals of the parent company (Archway Cookies, Inc.) was to establish a more consistent national brand, in order to meet the merchandising, pricing, and promotional requirements of newly emerging national retail grocery chains. This was achieved in part by gaining tighter control of product and pricing. Cooperative marketing agreements were made with a handful of franchises while others were purchased and rolled into the national corporate structure. These changes enabled Archway to participate in national retail promotions and gain stronger shelf position with emerging super-store grocery operators, such as Walmart and Target. In addition, Archway Cookies, Inc. began to implement national marketing positioning strategies with the development of television, radio, and print campaigns such as 'Big Cookie Time', 'The Good Food Cookie', and 'Cookies For Kids' (charity fund-raiser for Children's Miracle Network hospitals).
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distributors, and was able to manage the product on the shelf more effectively than warehoused cookies. Most
Archway varieties had a shelf life of six to eight weeks, enabling the cookies to stay soft and fresh. Archway Cookies, Inc developed a marketing theme, trademarking the phrase 'The Good Food Cookie' to exploit these competitive advantages with consumers and the retail trade. Commensurate with the development of low and non-fat ingredient technologies, Archway introduced a successful 'fat-free' line of cookies and gingersnaps. As a result, Archway Cookies had become a favorite of health-conscious cookie-eaters across the country, driving low-fat and fat-free sales increases of more than 170 percent in 1994.
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Most varieties were packaged in two stacks of six large cookies and wrapped in clear cellophane with a freshness code printed on the front label. Many varieties, such as Ruth's Golden
Oatmeal, were 'state fair winning' recipes, selected from entries to company-sponsored baking competitions. Archway's product line quickly expanded to several dozen varieties, including Peanut Jumble, Rocky Road, Mississippi Mud Cake, Fudge Nut Bar, German Chocolate, Black Walnut Ice Box, Date Nut Bar, Iced Spice, New Orleans Cake, Pineapple Filled, Sour Cream, Soft Sugar, and Cookie Jar Hermit.
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Archway had become the largest manufacturer of holiday cookies in the world. Retail stores would often feature promotional
Archway 'Cookie House' displays, built with hundreds or thousands of packages of holiday cookies. By the early 1990s, holiday cookies represented more than ten percent of total brand cookie sales.
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Archway's flagship varieties were
Oatmeal, Date-Filled Oatmeal, Frosty Lemon, Molasses and Pecan Ice Box, with Oatmeal varieties accounting for 30 percent of product sales. The company emphasized its homemade and fresh approach to baking cookies, and often used the term 'Archway Homestyle Cookies'.
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On
October 30, 1996, Archway Chairman Thomas Olin died suddenly, eventually precipitating the sale of Archway Cookies, Incorporated in 1998 to Specialty Foods Corporation. SFC was concentrating on their baking business and bought Archway Cookies along with San Diego Bread Company for more than US$
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The company achieved annual unit and dollar sales increases every year between 1990 and 1998, and the brand doubled national retail market share; it expanded from three percent to six percent (IRI and
Neilsen), establishing Archway as the third-largest retail cookie brand in the United States. The
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A series of lawsuits have since been filed against
Catterton, Insight Holdings, Archway, and various executives and former executives of each of these companies. In one of the lawsuits, Catterton is accused by a group of creditors that the alleged accounting fraud continued for as long as it did
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Another factor in
Archway's accelerated sales growth was the popularity of the Archway Holiday Cookie line, which eventually expanded to more than 23 varieties, including Nutty Nougat, PfeffernĂĽsse, Almond Crescents, Coconut Macaroons, Wedding Cake, and Bells, Trees and Stars. By the late 1980s,
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company, that was dependent on certain financial targets being met. In order to meet these targets and to obtain cash from
Wachovia, Archway engaged in an alleged fraud. Specifically, it allegedly began to report bogus sales numbers by booking "virtual sales" which were, in fact, non-existent.
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line. Archway was chosen for the company's new name, taking its name from the arch motif featured as a part of the original
Swanson cookie packaging. The company's licensing agreements continued to grow, with 33 bakeries packaging and marketing Archway cookies, usually within their own states.
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Throughout the late 1980s and early 1990s, Archway began to take advantage of the 'healthful' nature of their cookies, focusing on natural ingredients, no preservatives, and no saturated fat. A strategic key to this was that Archway delivered its product using DSD (Direct Store Delivery)
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In 1962, Archway was sold to bakery employee (and Swanson son-in-law) George Markham, who bought back several of the franchises over the next two years, rolling the production into two corporate cookie-manufacturing plants in
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in Battle Creek. By the late 1940s, they had discontinued baking doughnuts to focus on cookies. They had 15 different varieties of cookies by 1949. In the 1950s they licensed their cookie recipes and began selling baking
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company also maintained its position as the number one oatmeal and holiday cookie brand in the United States; number two in fat free, fruit filled and gingersnap share, ranking behind
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642:"Fat-free fervor helps Archway: Local cookie company could get used to being No. 3 in the U.S." Battle Creek Enquirer Business Journal, November 1, 1995.
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672:"Archway Cookies patriarch dies of heart attack - Olin called dynamic family man and leader", Battle Creek Enquirer, October 31, 1996. p. 1 and p. 4.
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296:. This marked the beginning of the development of Archway Cookies as a cohesive national brand as well as a period of rapid growth for the company.
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from nearly 100 to 21. Archway still manufactures its popular varieties of oatmeal cookies and several of the popular products exclusive to
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Throughout the year (2005) cookie sales began to drop with sales falling to US$ 152 million. Archway's outside auditors,
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unrelated to Archway) sold — for an undisclosed amount — what was by then called Archway & Mother's Cookie Co. to
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589:"The Good Food Cookie - Future looks healthy for Archway" Battle Creek Enquirer, July 8, 1990, p. c1.
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In December 2008, Lance won the bankruptcy auction for Archway Cookies. Lance reopened the plant in
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499:"Archway Cookies Meets Increased Product Demand," Industrial Engineering, September 1, 1992, p. 18.
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384:. Former Archway employees claim that Insight largely managed the company through telephone and
663:"Archway Bakes Into No. 3 After Introducing Low-Fat Treats," Associated Press, August 29, 1995.
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In 2000, Specialty sold the Mother's and Archway brands to Parmalat Finanziaria, a division of
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651:"Second generation takes the wheel at Archway", Battle Creek Enquirer, March 26, 1995, p. 10g.
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478:"Olin becomes co-owner of Archway Cookies Inc." Ashland Times Gazette, March 30, 1983, p. 1.
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By the late 1990s, Archway brand sales were exceeding 125,000,000 packages per year.
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https://www.sec.gov/Archives/edgar/containers/fix065/912220/0000912220-98-000022.txt
487:”Success Is Sweet For Local Cookie Company” Battle Creek Enquirer, November 1, 1995.
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100+ million. This purchase by SFC occurred in conjunction with its purchase of the
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to manage the company, but three Catterton executives were appointed to Archway's
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Changes in ownership - Specialty Foods Corporation / Parmalat / Catterton Partners
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The Swansons changed their company name in 1954 to avoid trademark confusion with
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466:"Miles of cookies roll out of bakery", Mansfield News Journal, February 4, 1973.
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719:"Mother's Cookies Crumbling — Oakland Bakery Abandoning Area Where It Was Born"
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568:"1987 a great year for Archway" Ashland Times Gazette, March 16, 1988, p. 3a.
457:"Ashland plant Archway's third" Ashland Times Gazette, March 16, 1988, p. 3a.
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brand and continued an ongoing trend of consolidation within the industry.
683:"SEC Info - Specialty Foods Acquisition Corp - '8-K' for 10/14/98 - EX-99"
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because of the "control, participation and acquiescence" of Catterton.
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In 1936, Harold and Ruth Swanson began baking soft oatmeal cookies and
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Thomas F Olin - 1993 Sales Seminar - Saddlebrook, Florida
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In 1983, Markham sold Archway Cookies, Incorporated to
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Companies that filed for Chapter 11 bankruptcy in 2008
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311:Product Developments - 'The Good Food Cookie'
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983:Companies based in Charlotte, North Carolina
963:Food and drink companies established in 1936
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579:https://www.youtube.com/watch?v=a_PNKYlmbH4
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771:"Oh, No! What Happened to Archway?"
738:"Oh, No! What Happened to Archway?"
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212:company, which in turn merged with
350:plagued by scandals and bankruptcy
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283:Development of the National Brand
549:Billy Zane in Archway Cookies ad
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998:1936 establishments in Michigan
546:Scott Shellstrom (2013-07-15).
769:Creswell, Julie (2009-05-30).
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968:Bakeries of the United States
421:Lance buys the Archway brand
376:. Catterton, in turn, hired
16:American cookie manufacturer
409:qualification on Archway's
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717:Abate, Tom (2006-04-04).
388:calls. Archway had a bank
233:Swanson Home Style Cookies
509:TomBell206 (2013-10-30).
141:Charlotte, North Carolina
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405:, threatened to issue a
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723:San Francisco Chronicle
374:middle-market companies
131:Harold and Ruth Swanson
808:(archived, 6 Apr 2016)
942:Campbell Soup Company
268:C.A. Swanson and Sons
196:, founded in 1936 in
55:neutral point of view
844:Snyder's-Lance, Inc.
558:– via YouTube.
521:– via YouTube.
411:financial statements
896:Snyder's of Hanover
358:private-equity firm
214:Snyder's of Hanover
171:Snyder's of Hanover
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978:Brand name cookies
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382:board of directors
354:Catterton Partners
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100:Company type
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45:by removing
41:Please help
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272:frozen meal
957:Categories
891:Pop Secret
788:2024-07-05
755:2023-04-04
692:2024-07-05
610:2013-10-22
555:2024-07-05
518:2024-07-05
445:References
248:franchises
210:snack food
206:Lance Inc.
104:Subsidiary
63:April 2015
43:improve it
783:0362-4331
750:0362-4331
256:Wisconsin
239:doughnuts
871:Cape Cod
619:cite web
394:Wachovia
346:Parmalat
326:Keebler.
216:to form
202:Michigan
152:Products
110:Industry
866:Archway
859:Current
427:Ashland
322:Nabisco
252:Indiana
228:History
156:Cookies
128:Founder
120:Founded
935:Parent
915:Former
852:Brands
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243:garage
191:cookie
163:Parent
906:Tom’s
886:Lance
392:from
881:Jays
779:ISSN
746:ISSN
625:link
533:link
396:, a
368:and
356:, a
324:and
294:Iowa
292:and
290:Ohio
208:, a
146:U.S.
123:1936
114:Food
250:in
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