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Due to a rapid contraction of the UK carpet sector the
Bradford site was sold in the early 1980s; and in 1984 Champion International decided to withdraw from the carpet industry altogether. The result was a management buy-out, in 1984, followed by the establishment of the holding company "Associated
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took over the plant in Ronse and in 1973 the
British Associated Weavers in Bradford. The production of tufted broadloom carpet was moved to the location in Ronse. Although at one time the company produced one in seven of all carpets bought in the UK, it was not a widely known brand name.
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The strategy was adjusted by a heavy emphasis on the development of trendy, value-for-money products brought into market via innovative marketing concepts. Investments were made in a complete rebranding, with the new logo integrating the tagline “Carpet your life” as the prime feature.
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The slogan “Carpet your life” is no less than an invitation to the end consumer to choose a carpet from among a series of new collections offered in an inviting “Butterfly” display per colour, based on five universal life styles.
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printed carpets. At that time the company was principally led by managing director Jack
Collins, commercial director David Croft and the marketing and design director Michael Kelly.
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Associated
Weavers had been pursuing for years a volume strategy in the medium-low segment of the market and was seeking in vain to achieve satisfying business results.
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and run by the
Abrahams family. By the early 1970s the site in Tong employed 2,500 people and was the world's largest producer of
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355:"Ook in Ronse hoge waarden toxische stoffen gevonden, toxicoloog Jan Tytgat: 'Stop de lozingen in heel Vlaanderen'"
191:, specialising in broadloom carpet for contract applications such as hotels, public buildings, schools, etc.
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as a weaving mill for furnishing fabrics, Prado makes both woven and tufted wall-to-wall carpet and rugs.
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Since 2010, Associated
Weavers International is part of Belgotex International Group.
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In 1964, the
American carpet manufacturer Trend Mills started producing carpet in
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Belgian newspapers published in
September 2021 news about the pollution from
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in Ronse, linking it to the presence of textile industries in the town.
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for mainly labour-intensive work such as finishing carpets and rugs.
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company. The company head office and production plant is located in
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294:"Achter beursgang Associated Weavers schuilt hele groeistrategie"
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In 1990 the company acquired Prado, which was founded in 1909 as
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A company with the name "Associated
Weavers" was founded in
276:"Associated Weavers neemt Prado-VTW over | De Tijd"
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312:"Associated Weavers koopt Tsjechische tuftfabriek"
258:"Rome News-Tribune - Google News Archive Search"
240:"Rome News-Tribune - Google News Archive Search"
132:woven carpets and Europe's largest producer of
330:"Beaulieu-tak Colle koopt Associated Weavers"
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172:In 1998 the company acquired a factory in
169:as the first Belgian carpet manufacturer.
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214:Possible involvement in pollution by PFAS
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165:In 1997 the company registered on the
95:Associated Weavers International Group
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401:Companies based in East Flanders
391:Carpet manufacturing companies
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278:. www.tijd.be. Archived from
146:In 1969, an American concern
53:Industriezone Klein Frankrijk
396:Textile companies of Belgium
78:Belgotex International Group
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87:www.associated-weavers.com
183:In 2001 it took over the
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20:Associated Weavers Europe
155:Weavers International".
167:Brussels Stock Exchange
148:Champion International
55:Weverijstraat 1, 9600
102:textile manufacturing
282:on 20 November 2015.
160:Tissage Van de Wiele
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198:Change of strategy
262:Rome News-Tribune
244:Rome News-Tribune
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264:. Sep 25, 1969.
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97:is currently a
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363:. Retrieved
361:(in Flemish)
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338:. Retrieved
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280:the original
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50:Headquarters
16:Manufacturer
316:www.tijd.be
298:www.tijd.be
143:, Belgium.
45:Trend Mills
380:Categories
365:2021-09-02
340:2018-02-19
226:References
359:De Morgen
187:company,
130:Axminster
118:Bradford
63:Products
174:Liberec
126:England
112:History
99:Belgian
83:Website
42:Founder
34:Founded
189:Balsan
185:French
134:tufted
74:Parent
67:carpet
386:Ronse
141:Ronse
106:Ronse
57:Ronse
220:PFAS
37:1964
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