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Burger King advertising

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860: 832: 820: 844: 808: 563:. By the late 70s, the original animated King was replaced by the "Marvelous Magical Burger King", a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other later programs. 1444: 1154:
advertising aimed at children under 12 that uses third-party licensed characters to Kids Meals that meet its nutrition guidelines, refrain from advertising in elementary schools and refrain from product placement in media primarily aimed at children under 12, promote Kids Meals that meet its nutrition guidelines and promote healthy lifestyles and healthy dietary choices in its advertising. Several groups, including the
4434: 1107: 226:, then aged 4. In the advertisements, Gellar said that McDonald's burgers were 20% smaller than Burger King's. It was arguably the first attack on a food chain by a competitor. The campaign was controversial because prior to it, fast food advertisements only made vague allusions to the competition and never mentioned the name. McDonald's sued and the suit was settled the following year on undisclosed terms. 1365:. Burger King's first promotion with Fox began in 1990, when the show was launched as a full-time series. Burger King sold a set of 8-to-12-inch (20 to 30 cm) dolls featuring each member of the Simpsons family. Other Simpsons promotions included a British Kids Club toy in 1998, 2000 and 2001; a Halloween-themed Kid's Club toy in 2001 and 2002, a summertime special at Hungry Jack's in 2001 and 1408: 296: 956:
times and introduced several local versions in its international market. In 1992, the company replaced the original logo with one similar to its corporate "bun halves" logo, the original Burger King text logo on a single line with the text "Kids Club" text under it on two lines. The most current logo in North America is for its "Club BK" program which it introduced in July 2008.
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you let us serve it your way!" This advertising strategy aimed to contrast Burger King's flexibility with McDonald's famous rigidity. This theme has been reiterated in subsequent advertising campaigns. BBDO were believed to have been dropped because of their inability to originate a successful new campaign following their "Have It Your Way" campaign.
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Starting in the 1970s and running into the 1980s, Burger King's "Kids' Club" program gave children coupons for selected products each month, a small toy, and a surprise on the child's birthday. Burger King has been known for its paper crowns, which are sometimes redesigned to match any promotions the
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The Duke of Doubt (portrayed by James Harder) - A duke who is the Burger King's nemesis who constantly doubted the King's magic, and who constantly tried to prove that the King's magic was not real; he always failed, and each commercial that featured him ended with the tag-line, "No doubt about it,
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published by Burger King in late 2006. However, the use of the king failed to provide a consistent message regarding the company and its products. Upon the take over of Burger King by 3G Capital in 2010, the company terminated its relationship with CP+B and in August 2011 Burger King announced that
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was signed on as the company's advertising agency. The relationship continued until July 1976. Since 1974, Burger King ran a series of much-lampooned but successful television commercials in which employees sing: "Hold the pickles, hold the lettuce. Special orders don't upset us. All we ask is that
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in which BK sold a set of glasses featuring the main characters from the film. From that point on, competition between the major QSR chains became an important part of advertising in the fast food industry; McDonald's partnered with Disney in the 1980s and early 1990s. In 1991 Burger King signed a
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Children's Food and Beverage Advertising Initiative. The program, a voluntary self-regulation program designed to adjust advertising messages aimed at children so that they encourage healthy eating habits and lifestyles. As part of this new initiative, Burger King stated that it would restrict its
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In September 2006, Burger King reintroduced an updated version of its 1970's animated king design. This was printed on cups, bags and in non-tie-in children's advertising. The redesigned king was portrayed as a sarcastic character who sometimes gets into trouble for his mischief-making adventures.
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In 2017, to promote its flame-grilled burgers, Burger King offered a lifetime supply of free Whoppers to people with the last name "Parrilla." Parrilla translates as 'grill' and the company decided to connect with those who have been teased by their name, use their stories in an advertisement, and
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After purchasing the company in 2010, 3G Capital ended Burger King's relationship with CP+B and engaged the services of McGarryBowen. In August 2011, McGarryBowen produced its first Burger King campaign, which was for the California Whopper sandwich. The advertisements were the first in a campaign
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motto and engaged Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which was known for having a hip, subversive tack when creating campaigns for its clients. CP+B updated Burger King's image and changed its marketing strategy. The cups, bags and the company logo were redesigned with
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Burger King created a separate logo for its children's products with the introduction of its Burger King Kid's Club in 1990. The original logo, an inverted triangle with blue text, was used in television and print advertising, signage, toy and meal packaging. Burger King changed this logo several
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below it. Some signs omitted the King and only had the trapezoid. This logo was used in various forms until 30 April 1969 when the Burger King "bun halves" logo made its debut on 1 May 1969, and has continued in use until the present. The logo resembles a hamburger; with two orange semi-circular
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In the UK, Burger King uses paper crowns to advertise its restaurants. Though the regular crown is gold and similar to that of what the King wears, there have been some variants. Variants include, a Halloween skeleton variant, a Christmas hat variant, a mini version, and hats to advertise the
1214:-style photographs and videos appeared in gossip columns and celebrity gossip websites. The campaign followed their meeting on the set of the Whopperettes ad, dating, risqué shots of them at the beach, an engagement and summary break up. Burke also appears as a playable character and 559:, in 1955. Later signs had the King shown sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s Burger King started using a small, animated version of the King in its children's advertising where the animated Burger King was voiced by 261:, he resented someone dressed up to look like him hawking a meat-based dish. Rogers called the CEO of Burger King, voiced his opinion and politely requested that the commercial be withdrawn. The spot, which cost $ 150,000 to produce, was pulled from the airwaves forthwith. 550:
for the company that has been used in numerous television commercials and advertising programs. The character has undergone several iterations over the course of its company's history. The first iteration of the King was part of a Burger King sign at the first store in
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in 2007. As part of the promotion for the Simpsons Movie, CP+B produced a commercial with a Simpsons version of the King that had yellow skin, an overbite and four fingers. A website allowed people to make a "Simpsonized" version of themselves from uploaded pictures.
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magazine, the Herb campaign was the "most elaborate advertising flop of the decade." Burger King's other 1980s advertising campaigns, such as "This is a Burger King town", "Fast food for fast times", and "We do it like you'd do it" were barely more successful.
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advertising campaign. The campaign's premise was that Herb was the only man in America who had never eaten a Whopper. Customers recognizing Herb in any store would win US$ 5,000. The advertisements did not reveal Herb's appearance until the company's
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In the early 1990s, Burger King advertised its new dinner offering – dinner baskets and table service – with the "BK Tee Vee" (or "BKTV") campaign, which used the taglines "BK Tee Vee... I Love this Place!" and "Your Way Right Away!", and featured
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The "blue crescent" logo was designed by the New York-based Sterling Brands and made its official debut on July 1, 1999. Sterling Group changed the color of the restaurant's name from red to burgundy, tilted the bun halves and the font on an
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In 2021, a new campaign serving as a response to the various "flavour conspiracys" regarding their burgers was launched with the slogan "It's not a secret, it's real fire" (stated in the accompanying advert as "No secrets, it's just fire").
245:, who would walk through a door to a cozy-looking room set, greet viewers with "Hi, neighbors," and proceed to tout the superiority of Burger King's flame broiled burgers over McDonald's fried ones, asking, "can you say, McFrying?" The real 422:
to be a deliberate change made by Google. According to the BBC, the voice-over for the commercial was re-recorded with a different intonation in order to bypass the block. During the hours that the ad was active, many attempts were made to
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persona, an appellation that CP+B used in later advertisements. In April 2009, a CP+B advertisement for Burger King's "Texican burger" was removed from television because it caused an international uproar over insults to Mexico.
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the intent to give BK an appealing, culturally aware and modern image. Humorous statements, claims and product descriptions were printed on bags, product packaging and on in-store promotional materials, including a Burger King
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from the Whopper in a number of European countries – including France, Sweden and Spain – and about 400 of its 7,346 U.S. restaurants. It plans to remove preservatives from Whoppers served in all of its restaurants in 2020.
910:, is based on the Burger King "bun halves" design, and currently uses a variation of the second generation "bun halves" logo from 1994. When the company opened its first Russian store in Moscow, a version of the logo with 1102:
market. Each Honbatz has a distinct personality: the class clown, the brain or the rebel. They have appeared in numerous advertisements and are still used in some European markets and New Zealand. The Honbatz characters
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new version of the King, ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and
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of advertisements named "You Rule", built around the melody of the original "Have it Your Way" jingle. The ads were conceptualized by the ad agency OKRP. They went viral on social media sites, such as
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The Subservient Chicken was an advertising program starring a costume chicken character to promote Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the
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logo, as the Burger King character is shown sitting atop a burger holding a beverage. Several versions were produced; the King is shown either sitting atop a hamburger or on an inverted
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smart speakers. The end of the commercial featured an employee saying "OK Google, what is the Whopper burger," which would trigger the device to read the first sentence of the
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and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food.
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introductions, drew both positive and negative attention to Burger King and helped TPG and its partners earn approximately US$ 367 million in dividends. After the
3110: 2456: 2023: 887:"buns" surrounding the name. On 30 April 1994, BK updated the logo with a graphical tightening, replacing the "bulging" font with a smoother font with rounded edges. 1969: 2718: 2258: 2053: 1316: 1042:. Sir Shake-a-lot always shivers because he drinks milkshakes so much he is always cold. Sir Shake-A-Lot's voice can be heard in the 2006 Burger King video game 960:
restaurant may be running. The original "Kids' Club" advertising featured a small, animated King character named The Burger King, who would travel on a modified
831: 3890: 819: 3626: 2779: 2605: 1906: 843: 2628: 3047: 2418: 2000: 1475: 3603: 2841: 2389: 1567: 1802: 1342:(2002), however), but had an extensive tie-in with the DVD release of the two trilogies in 2006. In 2008, Burger King again partnered with Lucasfilm and 1186:. The games were sold as part of a promotion during the holiday season from late November until 24 December 2006. All three games were developed by the 1724: 2667: 2553: 4216: 3576: 1688: 1589: 533: 3880: 3255: 1285: 55: 4414: 1532: 70:
has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot
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and that the smiling, gentle-voiced, cardigan-clad fellow in the spot was an impersonator, and would think Mister Rogers was on TV selling them
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campaign was in 1977. It offered several collectible items, such as posters, glasses and sticker sets that featured scenes and characters from
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an "Andy Warhol Mystery Box" which with contains among other items a plastic bottle of ketchup and a platinum wig so one can "Eat Like Andy".
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with a miming actor who wore an oversized, grinning plastic mask resembling the original actor who played King. Employing the practice of
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commercial, where Herb was revealed to be a bespectacled man in an ill-fitting suit. Herb toured stores across the country, appeared on
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In February 2019, the company launched an advertising campaign called "Eat Like Andy". The television spot which premiered during the
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to advertise. This was done without the cooperation of the streamers that were donated to, and was poorly received as a result.
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began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal.
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as "Dan: The Whopper Man." Burger King's lack of a successful advertising campaign continued during the 1980s and 1990s.
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In 2004, the Kids Club Gang was replaced by the Honbatz characters with a group of characters designed to appeal to the
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himself took issue with the commercial, saying it could confuse young children who wouldn't understand that it was a
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to launch a new campaign titled "The King of Stream" in which they used the donation feature of streaming service
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Obituaries in the Performing Arts, 2009: Film, Television, Radio, Theatre, Dance, Music, Cartoons and Pop Culture
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The first Burger King logo used text and was introduced on 28 July 1953. The first graphical representation of
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Current redesigned "bun halves" logo (21 December 2020–present, introduced as official logo on 6 January 2021)
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variation of the Burger King character from the Burger King Kingdom advertising campaign, now simply called "
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in its glass dome head. It can "multi-fry" where it takes a single French fry and duplicates it endlessly.
498: 451: 435: 386:, CP+B's advertisements generated significant word of mouth and a new use of what has become known as the 346:
set about reversing the fortunes of the company's advertising programs. The company reinstated its famous
3572: 1684: 359:. CP+B created an advertising campaign that focused on television spots, print, web and product tie-ins. 4295: 4248: 2448: 1381: 223: 3263: 1536: 466:
In February 2020, to highlight the company's commitment to no artificial preservatives in their famous
1803:"Burger King's Double Whopper: Should BK be getting grilled for its SpongeBob and Texican-burger ads?" 1768: 1253:
ten-film contract with Disney, a venture that was very successful. Burger King promoted films such as
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advertising campaign. The character was redesigned as a caricature of the original, now simply called
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On 6 January 2021, Burger King unveiled its newest logo, a variation on the classic 1969-1994 logo.
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and various Burger King corporate pages. These viral campaigns, other new campaigns and a series of
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as the seat, visit a Burger King store and present the children with small gifts. The tag line was
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web-based advertisements to complement its television and print promotional campaigns on various
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advertising campaign as a caricature now simply called "the King". CP+B also created a series of
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Burger King's first major tie-in, and one of the first for the QSR industry, was the 1977 film
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that produced many unsuccessful slogans and programs, including its least successful campaign,
4347: 4186: 4181: 4096: 4091: 4076: 3936: 3434: 3382: 3330: 3294: 2690:"Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency" 2286:"Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency" 1747:"Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency" 1015:
during the mid-1970s. Besides the Burger King, other Burger King Kingdom characters included:
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Thisorthat- a green monster that likes to eat everything but cannot decide where to start;
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Fornell, Claes (2007). "Giants with Little Customer Satisfaction, But Still Doing Well".
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frequently portrayed as a fiend with monstrous intents, in addition to starring in three
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trilogy and the DVD release of both trilogies. During the 1984 television premiere of
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Chomp- a large, intimidating Honbatz who is really a big softie that wants to fit in;
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Burger King continued its partnership with Lucasfilm for the two subsequent films,
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in a commercial in which she and The King went through a mock celebrity courtship.
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The first Burger King television commercial was broadcast on Miami's VHF station.
2054:"Why Burger King showed Andy Warhol eating a burger in its Super Bowl commercial" 82:. From the early 1980s until approximately 2002, Burger King engaged a series of 4362: 4243: 4226: 4055: 3859: 1436: 1195: 1191: 1183: 1179: 1086:
characters were phased out in favor of the BK Kids Club Gang. Starting in 2003,
991:. The King was replaced by the "Marvellous Magical Burger King," a red-bearded, 587:
used in its ads. The farcical nature of the program led to the King becoming an
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took over the advertising account of Burger King in 2003, They began devising a
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that de-emphasized the King and focused on ingredients and preparation methods.
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in response to Wendy's 99¢ Value Menu. The advertisements featured the comedian
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
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In 1984, a commercial was aired featuring the character of Mister Rodney, a
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the Knowledge (XXG) page in question to alter Google Home's description.
1535:(Press release). Lucasfilm, LTD publication. 20 May 2005. Archived from 1007:
Introduced in 1976, the Burger King Kingdom was Burger King's answer to
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Details of licensing agreement for the "Burger King(R) Bun Halves logo"
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Pillsbury acquired the Burger King business in 1967, and a year later,
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A 2005–2006 viral advertising campaign by CP+B used model and actress
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1994–2001 – Lowe, Lintas & Partners – General Market and Kids Club
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September 2002 – Deutsch, Inc. for introduction of BK 99¢ Value Menu.
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On 12 September 2007, Burger King announced that it was joining the
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Another long running Burger King tie-in partnership has been with
1289:(1996). These cross promotions were rivaled only by McDonald's/Ty 1105: 1056: 611: 552: 470:, Burger King ran an ad with a time-lapse of a decaying burger on 242: 398:
In 2017, Burger King briefly ran an ad to intentionally activate
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character would be retired as the primary mascot for the brand.
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In 1982, Burger King's television advertising campaign featured
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The original version of the King from the 1950s and early 1960s
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All about the Burger: A History of America's Favorite Sandwich
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In 2003, Burger King hired the Miami-based advertising agency
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Bonny- a studious character and the only female in the group;
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Whopper, Chicken fries and the 2019 Melting down promotion.
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the Eeeps- a group of small, red, ketchup-craving creatures.
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character occurred in the 1960s and is sometimes called the
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In August 2020, Burger King partnered with marketing agency
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TV Acres: An article about the evolution of The Burger King
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to begin a new campaign targeted on a broader demographic.
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that wears armour made of BK Cups and has a craving for
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Revised "bun halves" logo (30 April 1994 – 30 June 1999)
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In November 1985, Burger King spent $ 40 million on the
1749:. HispanicBusiness.com. 23 January 2006. Archived from 1687:. Pacific Business News (Honolulu). 12 September 2002. 825:
Original "bun halves" logo (1 May 1969 – 29 April 1994)
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Examples of these ads can be found by clicking on the
3494:"Burger King to limit ads aimed at children under 12" 3467:"Children's Food and Beverage Advertising Initiative" 1396: 214:, Burger King commercials were featured prominently. 74:
and several well-known and parodied slogans, such as
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Details of Burger King trademark, serial #72306536.
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character used during Burger King's 1970s and 1980s
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Details of Burger King trademark, serial #76618120.
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Details of Burger King trademark, serial #75662810.
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Details of Burger King trademark, serial #72341566.
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Details of Burger King trademark, serial #72058158.
942:), but is otherwise identical to the English logo. 3661:. News from the Herd. 15 June 2009. Archived from 3243:Details of Burger King trademark, serial #78927908 3212:Details of Burger King trademark, serial #77531331 3181:Details of Burger King trademark, serial #74663957 3004:Details of Burger King trademark, serial #75437867 1835:"Burger King 'Little Mexican' Ad Slammed in Spain" 1349:Indiana Jones and the Kingdom of the Crystal Skull 882:with the company name along the top and its motto 666:1988 – Einsom-Freeman and August, Bishop and Meier 319:In September 2002, Burger King introduced its 99¢ 3547:"Burger King to Reform its Marketing to Children" 2544:"Burger King names McCann-Erickson new ad agency" 2326:"Big Burger Business: McDonald's and Burger King" 434:features archival documentary film footage from " 204:tie-in continued with the remainder of the first 3048:"Burger King Corporation Unveils NewAdvertising" 338:Shortly after the acquisition of Burger King by 4402:Burger King Corporation v Hungry Jack's Pty Ltd 2476: 2474: 1962:"Google shuts down Burger King's cunning TV ad" 2709:"McGarryBowen Set to Grab Burger King Account" 2301: 2299: 1507:"1977 Star Wars Burger King Collector Glasses" 1469: 1467: 1465: 1336:) (no partnership was ever made for the film, 366:character used in the 1970s and 1980s for the 3844: 2483:"Burger King taps 2 agencies for ad strategy" 1935:"Burger King ad sabotaged on Knowledge (XXG)" 915: 131:, ended its relationship with CP+B and hired 8: 3824:https://www.oeffnungszeiten.com/Burger-King/ 3573:"Burger King, Brooke Burke Viral Adds Video" 3435:"Burger King beefs up its global tween icon" 1034:Sir Shake-A-Lot (played by Bob Lydiard) - A 937: 925: 474:. The company explained that it has removed 60:Since it was founded in 1954, international 3325:Gonzalez, Sef (2019). "Operation Phoenix". 1238:appeared in a poster campaign and a video. 995:king, played by Fred Barton, who ruled the 983:was portrayed by Dick Gjonola as a bearded 756:July 2008 – 2011 – Crispin Porter + Bogusky 18: 4113: 3979: 3851: 3837: 3829: 3469:. The Council of Better Business Bureaus. 3133:"Burger King Opens First Outlet in Russia" 2419:"Burger King Account Is Awarded to J.W.T." 1710: 1708: 1706: 279:, and served as a guest timekeeper during 3769:"D'oh! 'Simpsons' limits tie-in partners" 3404:United States Patent and Trademark Office 3226:United States Patent and Trademark Office 3195:United States Patent and Trademark Office 3164:United States Patent and Trademark Office 3018:United States Patent and Trademark Office 2987:United States Patent and Trademark Office 2927:United States Patent and Trademark Office 2896:United States Patent and Trademark Office 2865:United States Patent and Trademark Office 2357: 2355: 2353: 2351: 2349: 2347: 1174:is a series of three advertisement-based 1158:, lauded the move as guarded good news. 1075:children's commercials, which featured " 813:Original Burger King text logo from 1953 531: 299:The iconic Burger King "crown", worn by 294: 138:Burger King successfully partnered with 24:This is an accepted version of this page 2660:"Burger King parts ways with ad agency" 2514:"Lowe Lintas Loses Burger King Account" 1866:"Ad Spot: Burger King without The King" 1461: 1403: 1048:commenting, "The King! He's so sneaky!" 853:" logo (1 July 1999 – 21 December 2020) 803: 56:List of Burger King marketing campaigns 20: 3545:Wootan, Margo G. (12 September 2007). 3447:from the original on 28 September 2007 2740:Dougherty, Philip H. (14 April 1983). 2493:from the original on 16 September 2009 2332:. Season 2. Episode 3. 21 April 2008. 2288:. HispanicBusiness.com. Archived from 2148:from the original on 23 September 2020 1928: 1926: 1924: 1727:from the original on 11 September 2007 1145:Restrictions on children's advertising 773:1994–2001: Lowe, Lintas & Partners 80:It takes two hands to handle a Whopper 3627:"BK 360 Games (Officially) Announced" 3504:from the original on 12 February 2009 2782:from the original on 14 November 2007 2772:"Burger King Looks for New Ad Agency" 2752:from the original on 10 November 2012 2721:from the original on 28 February 2013 2524:from the original on 10 November 2012 2447:Lazarus, George (29 September 1987). 2105: 2103: 2101: 1909:from the original on 17 December 2017 1570:from the original on 13 November 2010 1533:"Doing Star Wars the Burger King Way" 1513:from the original on 17 November 2007 1115:Mixmax- a punk who likes showing off; 645:1958–68 – Hume, Smith and Mickelberry 626:website and multiple television ads. 7: 4415:Burger King Pokémon container recall 3819:Crispin, Porter + Bogusky's homepage 3691:from the original on 18 October 2007 3492:Groom, Nichola (12 September 2007). 3473:from the original on 11 October 2007 2844:from the original on 22 October 2002 2812:from the original on 23 January 2009 2608:from the original on 27 January 2004 2209:from the original on 26 January 2023 2179:from the original on 26 January 2023 2086:from the original on 7 February 2019 2060:from the original on 9 February 2019 1895:Kastrenakes, Jacob (12 April 2017). 1771:from the original on 27 October 2007 1691:from the original on 19 January 2003 1655:"Advertising Mascots, Herb the Nerd" 1474:Dougherty, Philip H. (1 July 1976). 1071:This campaign paralleled McDonald's 975:The "Marvellous Magical Burger King" 446:(1928-1987) unwrapping and eating a 3722:from the original on 2 January 2010 3606:from the original on 1 January 2007 3113:from the original on 7 January 2021 3099:Meisenzahl, Mary (7 January 2021). 2512:Elliott, Stuart (8 November 2000). 2388:Dougherty, Philip H. (9 May 1968). 2363:"Marketing and Advertising History" 2034:from the original on 8 January 2018 2003:from the original on 3 January 2018 1991:Maheshawri, Sapna (12 April 2017). 970:"Burger King: Where kids are King!" 938: 906:The logo of Australian franchisee, 721:1983–present – UniWorld Group, Inc. 3625:Crecente, Brian (6 October 2006). 3553:from the original on 30 April 2008 3139:. Associated Press. Archived from 2670:from the original on 28 April 2015 2239:from the original on 15 March 2023 2117:. 19 February 2020. Archived from 1972:from the original on 12 April 2017 1941:from the original on 23 March 2019 1801:Lippert, Barbara (15 April 2009). 1560:"Star Wars returns to Burger King" 1151:Council of Better Business Bureaus 505:, rising to prominence during the 49: 3748:from the original on 16 July 2011 3710:Petrecca, Laura (21 April 2008). 3411:from the original on 4 April 2013 3358:from the original on 26 July 2020 3350:Curtright, Bob (22 August 1980). 3233:from the original on 4 April 2013 3202:from the original on 4 April 2013 3171:from the original on 4 April 2013 3025:from the original on 4 April 2013 2957:"Prosource, Inc. 1996 S-1 filing" 2934:from the original on 4 April 2013 2903:from the original on 4 April 2013 2872:from the original on 4 April 2013 2707:Morrison, Maureen (1 June 2011). 2459:from the original on 17 June 2013 2428:from the original on 23 July 2018 2399:from the original on 23 July 2018 1933:Wakefield, Jane (13 April 2017). 1715:Horovitz, Bruce (22 March 2004). 1621:Schoifet, Mark (1 January 1986). 1598:. 3 February 1986. Archived from 1487:from the original on 23 July 2018 800:Evolution of the Burger King logo 671:D'Arcy Masius Benton & Bowles 331:. The menu was later renamed the 4433: 4432: 3598:Hall, Steven (31 January 2006). 3579:from the original on 12 May 2007 3352:"This actor's vocal in his work" 2994:from the original on 30 May 2019 2639:from the original on 3 July 2023 2627:Elliot, Stuart (15 April 2003). 2556:from the original on 3 July 2023 2306:Cohen, Zachary (8 August 2011). 1442: 1430: 1418: 1406: 858: 842: 830: 818: 806: 497:In 2022, Burger King released a 4383:Restaurant Brands International 4291:Burger King (Mattoon, Illinois) 3804:The Subservient Chicken website 3433:Stewart, Lianne (1 June 2005). 2598:"Burger King promotes new menu" 2265:from the original on 8 May 2017 2167:Marcin, Tim (25 January 2023). 2140:Norton, Brad (20 August 2020). 1841:. 14 April 2009. Archived from 1476:"Burger King to Leave B.B.D.O." 1051:The Wizard of Fries (voiced by 1027:puppet designed to look like a 979:In 1976, the original animated 335:with prices starting at US$ 1. 190:Burger King's first successful 4409:Burger King Corp. v. Rudzewicz 3767:Schiller, Gail (6 July 2007). 3354:. Knight-Ridder News Service. 2776:South Florida Business Journal 2658:Steel, Emily (18 March 2011). 2602:South Florida Business Journal 2549:South Florida Business Journal 2449:"No Blue Monday For N.w. Ayer" 2424:. 30 August 1976. p. 40. 2390:"Burger King Goes to B.B.D.O." 2284:PRNewswire (23 January 2006). 2022:Dwyer, Colin (13 April 2017). 1864:Snel, Allen (22 August 2011). 1717:"Burger King zaps menu, image" 1293:cross-promotion in 1999–2000. 543:is a character created as the 1: 1960:Garun, Natt (12 April 2017). 1346:for the release of the film, 518:offer them the free burgers. 2837:Kansas City Business Journal 2481:Romeo, Peter (29 May 1989). 1767:. Crispin Porter + Bogusky. 1019:The Burger Thing (voiced by 753:2001 – June 2008 – VML, Inc. 702:Crispin Porter & Bogusky 233:impersonator, complete with 3575:. Adrants. 2 January 2006. 2308:"The (Burger) King Is Dead" 1286:The Hunchback of Notre Dame 1144: 945: 156:in the fast food industry. 4475: 4311:Heartland Food Corporation 4036:Grilled chicken sandwiches 1590:"Herb Comes Out of Hiding" 603: 525: 146:to promote the 1977 movie 53: 4428: 3891:Countries with franchises 3866: 3814:The Whopperettes Homepage 926: 916: 696:Young & Rubicam, Inc. 622:, the program featured a 3744:. SimpsonCollector.com. 3256:"Richard Joseph Gjonola" 2487:Nation's Restaurant News 1870:Nation's Restaurant News 1765:"Welcome to the factory" 1628:Nation's Restaurant News 1194:, and were published by 902:International variations 716:African American market: 688:2002–2003 – AMOEBA, Inc. 616:Crispin Porter + Bogusky 614:-based advertising firm 568:Crispin Porter + Bogusky 476:artificial preservatives 97:Crispin Porter + Bogusky 31:latest accepted revision 4459:Burger King advertising 4420:2013 horse meat scandal 4167:The Subservient Chicken 3687:. FundingUniverse.com. 3291:McFarland & Company 2664:The Wall Street Journal 1299:The Empire Strikes Back 1003:The Burger King kingdom 606:The Subservient Chicken 600:The Subservient Chicken 123:, Burger King's owner, 3809:The Chick Flix webpage 3774:The Hollywood Reporter 3381:. Palgrave Macmillan. 1392:McDonald's advertising 1202:Celebrity spokespeople 1111: 1110:The Honbatz characters 946:Children's advertising 736:Bromley Communications 537: 452:Andy Warhol Foundation 436:66 Scenes from America 303: 99:(CP+B), which revived 4296:Burger King (Alberta) 4249:Fast food advertising 3659:"Britain's got flame" 3285:Lenz, Harris (2010). 2840:. 24 September 2001. 2808:. 12 September 2000. 2778:. 12 September 2000. 2604:. 12 September 2002. 2340:on 19 September 2012. 1382:Fast food advertising 1109: 950: 768:Saatchi & Saatchi 675:Saatchi & Saatchi 578:". During the use of 535: 342:in 2002, its new CEO 327:as the voice of BK's 298: 224:Sarah Michelle Gellar 4306:Simonds Farsons Cisk 4213:New Zealand Breakers 4082:Breakfast sandwiches 4041:Specialty Sandwiches 3881:Advertising programs 3742:"Fast Food Premiums" 2802:"BK Taps LatinWorks" 1665:on 14 September 2012 1344:Amblin Entertainment 1339:Attack of the Clones 1256:Beauty and the Beast 1162:Promotional partners 782:Present: Pitch, Inc. 121:late-2000s recession 84:advertising agencies 4301:Carrols Corporation 4276:Beurger King Muslim 4208:Burger King Classic 4129:Burger King Kingdom 3639:on 13 November 2007 2696:on 21 January 2008. 2205:. 25 January 2023. 2121:on 19 February 2020 2082:. 4 February 2019. 2056:. 5 February 2019. 1753:on 21 January 2008. 1558:Ken (10 May 2005). 1387:Burger King Kingdom 1311:Revenge of the Sith 1084:Burger King Kingdom 997:Burger King Kingdom 989:Burger King Kingdom 914:lettering, styled " 884:Home of the Whopper 706:2011 – McGarryBowen 620:The Barbarian Group 380:Magical Burger King 368:Burger King Kingdom 355:, using the slogan 344:Bradley (Brad) Blum 152:, one of the first 105:Burger King Kingdom 51:Advertising program 21:Page version status 4378:Berkshire Hathaway 4353:Grand Metropolitan 4286:Burger King Israel 4072:Impossible Whopper 4051:BK Chicken Nuggets 3080:on 31 October 2007 2963:on 2 February 2013 2746:The New York Times 2633:The New York Times 2552:. 8 January 2001. 2518:The New York Times 2422:The New York Times 2393:The New York Times 2292:on 24 August 2011. 1997:The New York Times 1876:on 30 January 2013 1480:The New York Times 1368:The Simpsons Movie 1317:The Phantom Menace 1305:Return of the Jedi 1112: 656:J. Walter Thompson 538: 442:of the pop artist 413:The New York Times 304: 27: 4446: 4445: 4257: 4256: 4192:"Whopper Whopper" 4187:Whopper Sacrifice 4105: 4104: 4097:Storm (ice cream) 4077:BK Dinner Baskets 3937:Norman E. Brinker 1509:. RebelScum.com. 1232:Burger King Flame 791: 790: 507:2023 NFL Playoffs 192:cross-promotional 39:16 September 2024 4466: 4436: 4435: 4237:Related subjects 4172:The Whopperettes 4147:PocketBike Racer 4114: 4046:BK Chicken Fries 3980: 3922:James B. Adamson 3853: 3846: 3839: 3830: 3791: 3790: 3788: 3786: 3777:. Archived from 3764: 3758: 3757: 3755: 3753: 3738: 3732: 3731: 3729: 3727: 3707: 3701: 3700: 3698: 3696: 3681: 3675: 3674: 3672: 3670: 3655: 3649: 3648: 3646: 3644: 3635:. 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1378: 1244: 1204: 1169: 1164: 1147: 1096: 1088:the Burger King 1077:Ronald McDonald 1059:powered by the 1053:Tress MacNeille 1005: 987:that ruled the 977: 953: 948: 934:Hebrew alphabet 929: 922:Arabic alphabet 904: 872:the Burger King 866: 863: 854: 847: 838: 835: 826: 823: 814: 811: 802: 797: 792: 778:Campbell Mithun 740:2009–present – 684:McCann-Erickson 640:General market: 632: 624:viral marketing 608: 602: 541:The Burger King 530: 528:The Burger King 524: 515: 464: 432:Super Bowl LIII 404:Knowledge (XXG) 384:viral marketing 372:the Burger King 364:the Burger King 317: 288:Advertising Age 220: 180: 172: 167: 162: 154:product tie-ins 113:social networks 101:the Burger King 72:the Burger King 58: 52: 47: 46: 45: 44: 43: 42: 26: 12: 11: 5: 4472: 4470: 4462: 4461: 4451: 4450: 4444: 4443: 4441: 4440: 4429: 4426: 4425: 4423: 4422: 4417: 4412: 4405: 4397: 4395: 4389: 4388: 4386: 4385: 4380: 4375: 4370: 4365: 4360: 4355: 4350: 4344: 4342: 4338: 4337: 4335: 4334: 4329: 4324: 4319: 4313: 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Index

latest accepted revision
reviewed
List of Burger King marketing campaigns
fast food
chain
Burger King
the Burger King
advertising agencies
Where's Herb?
Crispin Porter + Bogusky
the Burger King
Burger King Kingdom
viral
social networks
new product
late-2000s recession
TPG Capital
3G Capital
McGarryBowen
George Lucas
Lucasfilm
Star Wars
product tie-ins
BBDO
cross-promotional
Star Wars
Star Wars
Sarah Michelle Gellar
Mister Rogers
parted hair

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