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Burson (company)

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this practice, Harold Burson estimated in the early 1980s that 65 percent of the company's costs were related to human resources. The aim of Burson-Marsteller's training was to create a uniform approach to public relations across all clients and locations. In 2005, the company launched Burson-Marsteller University, providing comprehensive training to its executives in developing corporate communications that are consistent worldwide while remaining culturally appropriate. In 2009, when the firm debuted a new approach to public relations called "Evidence-Based Communications", Burson-Marsteller also introduced an extensive training program designed to help employees apply it to ongoing projects and new proposals. Specific training was also provided to employees relevant to their practice areas. In the Issues & Crisis Group, employees were trained to communicate the correct information during crises for a variety of different clients and issues.
864:, and Johnson & Johnson went to Burson-Marsteller for advice on how to approach the situation. After an eighth death, which occurred in California, the response by Johnson & Johnson was to announce a nationwide recall of all Tylenol capsules. Burson-Marsteller organized a press conference televised across 35 markets in the United States, addressing the recall and reporting that the product tampering had occurred on the shelves, not during manufacturing. During late October 1982, a brief television campaign was undertaken asking for the public to trust Tylenol, and Burson-Marsteller carried out nationwide polling which found that the majority of the population still had confidence in Johnson & Johnson. Ninety percent of respondents stated that they did not hold the manufacturer responsible for the deaths. 643:, another major public relations firm, with funding from Philip Morris. In Europe, Burson-Marsteller provided support for an advertising campaign in 1996 carried out by Philip Morris. Advertisements were published comparing the health risks of secondhand smoke exposure with a range of other activities. This campaign received significant coverage in the media across Europe. Burson-Marsteller was criticized in the media for its involvement with Philip Morris, and in 1999 a demonstration was held outside the firm's headquarters, protesting their role as PR for Philip Morris. Those involved went to great lengths not to reveal the tobacco industry support of these organizations, to give the appearance they represented grassroots opposition to anti-smoking laws rather than the business interests of their sponsors. 868:
announce that they were reintroducing Tylenol capsules to the market and would replace any Tylenol that consumers had thrown away. In addition, Johnson & Johnson published advertisements with coupons for consumers to use to replace Tylenol that had been thrown out, and produced commercials and print advertisements thanking the public for their "continuing confidence and support". Within six weeks of the introduction of the repackaged product Tylenol's sales returned to the previous level. In 1983, Burson-Marsteller was awarded a Silver Anvil for "out-of-the-ordinary crisis management" for its work with Johnson & Johnson. The company was brought back to handle crisis management during a second Tylenol crisis, involving cyanide tainting in New York in 1986.
460:, which called into question GM's design practices, and led to negative media representation of the company. GM remained a client of Burson-Marsteller for the next 11 years. At the time they took on GM, Burson-Marsteller was the 10th largest PR firm in the United States. In 1974, Wolcott and Company, a Los Angeles-based public relations firm founded by Robert "Bob" B. Wolcott Jr., merged with Burson-Marsteller. Wolcott Co. had offices in New York, Washington, D.C., and San Francisco. Bob Wolcott joined the executive management team and was in charge of West Coast and Asian operations. 888:, now Dow Chemicals, and the Indian government, and run by local Indian management. Burson-Marsteller consultants were brought in by Union Carbide to organize communications following the leak and provide advice to Union Carbide executives. The company set up an information center to provide information to the media and help to transmit news from the remote location to newspaper, TV and radio outlets, and facilitate daily press conferences that reported on steps taken following the accident. Under advice from the consultants and corporate lawyers, Union Carbide CEO 893:
hearings in a culpable homicide case in which he was named the chief defendant. While his visit to India several days after the leak was viewed positively by the media and other corporations and brought attention to Union Carbide's actions in showing its concern for what had happened in Bhopal it did not deflect criticism of Union Carbide for cutting costs on safety measures. While Burson-Marsteller has been criticized for its involvement with Union Carbide, Harold Burson has stated that he is proud of the company's work in helping the media cover the story.
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several awards in 2010, South Korea, including representation of the Seoul Olympics Organizing Committee in the late 1980s, and the Brazilian government tourism agency. The company received awards for its public affairs work, including an award for the Europe/Middle East/Africa public affairs agency of the year at the 2009/10 SABRE awards, the world's largest awards competition for the public relations industry, and a Silver Anvil from the Public Relations Society of America in 2004 for their work for the Bureau of Engraving and Printing.
398: 5812: 6090: 538:(New China News Agency) partnered with Burson-Marsteller in 1985, providing commercial public relations for foreign firms in China and for Chinese companies internationally. This subsidiary later became China Global Public Relations, mainland China's first specialized public relations consulting firm. Following Burson-Marsteller's appointment as public relations counsel for the 4880: 725:(AIG), on whose behalf the firm undertook crisis management work in 2008 and 2009. Burson-Marsteller was brought in by AIG to help respond to requests for information from customers, employees and the media, due to the liquidity crisis it suffered in September 2008. In 2010, Burson-Marsteller announced its commitment to no longer accept work on behalf of the tobacco industry. 40: 4884: 695:. Penn (who had not previously worked within PR) introduced new strategies at Burson-Marsteller, including one called "DIGS" (digital, integrated, global, strategic) and "Evidence-Based Communications", described by the company as a scientific and data-driven approach to communications, which drew from Penn's background in research. 1392:, with partners in 60 countries and 70 affiliate offices worldwide. Among them, Burson has formed strategic partnerships with firms inside the United States, including Targeted Victory, a political and advocacy consultancy, and also international firms including Mikhailov and Partners in Russia and Engage Burson-Marsteller in the 469:
and "needed management fixing". After the takeover, Burson became executive vice-president and a board member of Young & Rubicam. As part of Young & Rubicam in the late 1970s and early 1980s, Burson-Marsteller became known for its crisis management work. Clients consulting Burson-Marsteller for crisis management included:
1105:. Another contract was signed in 1996. The company was retained in total from 1992 to 1998. Over the six years that the company worked for the country's government, Burson-Marsteller promoted Indonesia's trade opportunities to encourage foreign investment and aided the country in its attempts to improve its human rights image. 812:
called the Issues & Crisis Group (ICG) that focus specifically on this area of communications. The practice had a network of specially certified experts in crisis management located in its offices worldwide. Services included providing communication with clients' employees, customers and the general public during crises.
326:, healthcare, public affairs, and technology. The company focuses on building and protecting reputations. It uses a framework and consulting methodology to assess and actively manage what it refers to as “reputation capital” across four areas: company actions, communications, social narratives, and stakeholder beliefs. 2159: 811:
Through its crisis management work, Burson-Marsteller was identified with many major corporate crises of the past half-century. Burson-Marsteller added crisis management as a service following Young & Rubicam's 1979 takeover of the company. In 2008, Burson-Marsteller established a global practice
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hired Burson-Marsteller in 1995 to publicize the new designs of U.S. paper money, both in the United States and internationally. The Bureau had launched its second redesign of the bills in ten years, with the intention of preventing counterfeiting. Burson-Marsteller had also been involved in research
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as a Group A human carcinogen. The strategy employed by Burson-Marsteller was to encourage doubt among consumers about the scientific validity of the EPA report and to target legislators who supported curbs on smoking. As part of this strategy, the company organized a smokers' rights group called the
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Journalists, they knew, would be the toughest customers. " consider the Argentine government oppressive and repressive, a dictatorial military institution which deserves little more than condemnation." So prominent reporters got special attention, in the hopes that they would "help build a system of
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In December 2005, Burson-Marsteller acquired the Indian firm Genesis PR as a wholly owned subsidiary. Following this acquisition India and China became Burson-Marsteller's second and third-largest markets worldwide, based on number of employees. The renamed Genesis Burson-Marsteller was announced as
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At the end of the 1990s, the firm had retained its position as the largest PR agency in the world, with fees of over $ 274 million that year. As part of the company's continued growth, it acquired grassroots lobbying organization Direct Impact in April 1999. In the same year, Harold Burson was named
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Prior to the establishment of Burson-Marsteller, co-founders Harold Burson and William "Bill" Marsteller owned separate agencies focused on public relations and advertising, respectively. Burson had established Harold Burson Public Relations in 1946, based in New York City. Meanwhile, Marsteller had
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Feitlowitz describes an initial 33-page report completed under Emmanuel's supervision as echoing the regime's language, referencing, for example, "well-financed subversion campaigns of international origin." The report outlined three target groups for their campaign: "those who influence thinking,"
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Within Burson-Marsteller's public affairs practice, the company specialized in public relations and communications for government and corporate clients. Public affairs clients included the U.S. Bureau of Engraving and Printing, the Hebrides Range Task Force, for whose campaign Burson-Marsteller won
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traveled to Bhopal where he was placed in custody by the Indian government. Anderson posted bail, returned to the United States, and refused to return to India. He was declared a fugitive from justice by the Chief Judicial Magistrate of Bhopal on February 1, 1992, for failing to appear at the court
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In particular, Burson-Marsteller had a close working relationship with many global producers and marketers of petroleum products, especially assisting on key communications of specific crisis situations such as oil spills and serious accidents. It also worked with these companies in the development
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Within the industry Burson-Marsteller was known for its effective company employee training programs and for having helped to develop the careers of many members of the public relations industry. From early in the company's history, employees were expected to participate in ongoing training. Due to
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In May 2011, Burson-Marsteller was hired by Facebook to conduct a PR attack on Google. Burson-Marsteller contacted a number of media companies and bloggers in an effort to get them to write unflattering stories about Google. The campaign backfired when one of the bloggers went public by posting the
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as a model for the public relations industry, particularly combining public affairs experience with public relations. In April 2011, industry expert Paul Holmes named Burson-Marsteller the U.S. Large Agency of the Year, citing its double-digit growth within the United States and record 2010 profits
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In 1979, the company was sold to the communications group Young & Rubicam. In his memoirs, Burson described the decision as being made for two primary reasons. First, Burson-Marsteller needed capital to finance its expansion. Second, Marsteller's advertising agency had declined in profitability
450:, beginning in 1956. It was the only PR agency retained by GM at the time. In 1970, Burson-Marsteller was engaged by the main division of GM to manage its PR, following stiff competition from larger firms. According to Harold Burson, GM was seeking outside PR management following the publication of 1346:
Cohn & Wolfe was a global communications & public relations firm. In 1984, Burson-Marsteller acquired the Atlanta-based public relations firm, and it operated as a subsidiary of Burson-Marsteller until 2000. It was part of Young & Rubicam and then also a part of WPP. In 2018, it merged
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The company organized a campaign for Egypt's Ministry of Tourism following terrorist attacks on tourists in 1993. That campaign focused on Western Europe and the United States, and featured TV commercials and other media coverage of new archeological discoveries and the role of Egypt in the Middle
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In January 2024, WPP announced the planned merger of BCW with Hill & Knowlton. The merger was completed in July, and the new company was named Burson. It has over 6,000 employees, making it one of the largest PR agencies in the world. Corey duBrowa was named global CEO of Burson, and Hill
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Donna Imperato served as global chief executive officer (CEO) from 2018 to 2023. She was previously CEO at Cohn & Wolfe. She announced her retirement in January 2023 and was replaced in August 2023 by Corey duBrowa, who previously served as head of communications and public affairs at Alphabet
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In addition to helping clients deal with crises as they occurred, Burson-Marsteller also provided clients with assistance in developing contingency plans for potential crises. The firm provided intelligence reports to clients either hourly or daily that advise of new issues, public reception, and
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Prior to its merger with Cohn & Wolfe, Burson-Marsteller comprised 77 offices and 85 affiliate offices, operating in 110 countries across six continents. The company was founded by Harold Burson (1921–2020) and William Marsteller in 1953, and, by the early 1980s, had become one of the largest
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merged Burson-Marsteller, the sixth-largest PR firm worldwide, and Cohn & Wolfe, which ranked 12th. The merger created the third-largest PR firm, which was named Burson Cohn & Wolfe (BCW). WPP stated that it merged the firms due to their complementary skills, including Burson-Marsteller's
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Two former reporters who had been hired by Burson-Marsteller helped in what became known as the "whisper campaign" against Google. John Mercurio and Jim Goldman, both former journalists, brought attention to Google Social Circle, pushing negative commentary about Google on broadcast and in print
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The tasks of the PR company included setting up press interviews for Ukraine's deputy prosecutor general, Renat Kuzmin, during his visits in Brussels. Martin Nunn, a British national who ran a PR firm in Kiev, said he wrote to the UK’s Crown Prosecution Service to ask if Burson-Marsteller was in
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At a Burson-Marsteller organized press conference in November 1982, Johnson & Johnson introduced new tamper-proof packaging, becoming the first company to introduce triple-sealed packaging, which later became the industry standard. The conference gave Johnson & Johnson the opportunity to
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Burson-Marsteller established its Healthcare practice in the 1980s and by the early 1990s was listed as the top ranked healthcare PR firm by O'Dwyer's PR Services Report. The company's healthcare practice provided public relations and communications for clients in pharmaceutical, biotechnology,
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stated in 1988 that Burson-Marsteller was "the largest international PR firm in the world". The following year, Burson stepped down as CEO. He continued to work on major accounts such as Coca-Cola and Merrill Lynch, while James H. Dowling succeeded him as the second CEO of Burson-Marsteller.
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By 1983, Burson-Marsteller had become the world's largest PR firm, with $ 63.8 million in revenue for that year. The following year it acquired Cohn & Wolfe, an Atlanta-based public relations firm, which operated as a subsidiary of Burson-Marsteller until 2000. Burson-Marsteller had
410:, and was referred to Burson. The two agencies shared the Rockwell account and, later, an account for Clark Engineering Equipment Company. In 1953, they entered into a partnership, creating a new public relations firm that was owned jointly by Burson and by Marsteller's advertising agency. 5446: 258:
in 2024 made the newly formed Burson a top two global PR firm. It employed more than 4,000 people in 42 countries as of 2019. The company is the flagship brand in the Burson Group, whose brands include: AxiCom, Buchanan Communications, GCI Health, and Hill & Knowlton.
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Since the early 1980s, Burson-Marsteller had dealt with a range of much-publicized crisis management situations, from industrial accidents to acts of terrorism. Notable early cases include work involving the 1982 and 1986 Tylenol contaminations and the Bhopal disaster.
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For years Burson-Marsteller denied working directly with the Argentine military, stating they only worked for the Ministry of Economics to assist in economic development. Later on, Burson-Marsteller admitted to working with the dictator to improve the nation's image.
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Burson-Marsteller's handling of the Chicago Tylenol poisonings for Johnson & Johnson in September 1982 has been referred to as the "gold standard" for crisis management. Seven people in the Chicago area were killed when they took Tylenol capsules tainted with
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was to "be humble" and apologize to the U.S. public for deciding to change to New Coke. Just two months after original Coke was reintroduced as Classic Coke, sales of Coke, Coca-Cola Classic and Cherry Coke had risen 10 percent compared with the previous year.
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violation of the UK bribery act as Kuzmin was possibly receiving a PR benefit as a gift from the PoR. In response, Burston-Marsteller noted, “The deputy prosecutor general is a logical person to speak about the facts surrounding the Tymoshenko case.”
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that Google-competitor Facebook had hired the firm to promote press coverage critical of Google's practices, although the firm did not initially divulge to writers who had paid for their services. This was confirmed by Facebook itself shortly after.
706:, who was opposed to a free-trade pact with Colombia. Penn described the dual role an "error in judgment" following which the Colombian government terminated its client relationship. Clinton later revised her opinion in favor of the free-trade pact. 2277: 518:. This was the largest promotional event that the company had undertaken to date, with up to 150 people working full-time on organizing the 8,000-mile relay. One year later, Burson-Marsteller executive Geoff Nightingale came up with the idea of 678:
became the CEO of Burson-Marsteller in December 2005, following a period of instability during which there were three leadership changes in one year. Penn's predecessor, Tom Nides, had left Burson-Marsteller after eight months in the role. A
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Burson is split into divisions by geographic region: North America, Latin America, Europe and Africa, the Middle East, and Asia-Pacific. Each region is led by a regional CEO who reports directly to the global CEO. Notable employees include
843:. In 2002, the company received a Golden World Award, the highest award from the UK-based International Public Relations Association, for its crisis management work on behalf of GlaxoSmithKline following an extortion attempt involving its 816:
critical or supportive responses and carried out market research into CEO and corporate reputation. Burson-Marsteller offered services including communications tools and techniques intended to help companies to recover following a crisis.
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healthcare provider, policy, nutrition, cosmetics and consumer health markets. Significant campaigns undertaken by the practice have included a campaign launching the first biotechnology firm and also the organization of the first
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In an interview in 2003, Harold Burson was quoted as saying that Burson-Marsteller has been "A training ground for the industry," with more than 35,000 people continuing to participate in the company's alumni network as of 2010.
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in early 1985. In interviews Burson has stated that the negative reaction of the public to the new product was unexpected. Following the reintroduction of the original Coke recipe, the strategy that Burson-Marsteller advised for
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Burson-Marsteller established a technology group in its New York office in the early 1980s, specializing in "high-tech PR services". The company's technology practice expanded rapidly over the 1990s with major clients including
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marketing consultancy Direct Impact, government affairs and lobbying firm Prime Policy Group, and strategic communications consultancy PivotRED. In addition to these subsidiary companies, Burson also has a large number of
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The 1980s also saw the company become involved in large-scale publicity events. In 1984, Burson-Marsteller first brought entertainment and sports together to generate publicity for its clients with the organization of the
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founded the Chicago-based advertising agency Marsteller Gebhardt and Reed (later renamed Marsteller Inc.) in 1951. Burson and Marsteller met in 1952 when Marsteller needed a PR agency to work on an account for his client,
1127:(1976–1983), for which it received criticism. In doing so the company produced press kits and direct mailings, arranged for journalists to visit Argentina, and held lunches with business groups and financial seminars. 632:(NSA), to target politicians who supported anti-smoking legislation. The NSA was founded with an estimated $ 4 million in Philip Morris seed money and the involvement of some fifty other tobacco industry players. 413:
Beginning with a staff of four and just two main clients, operations quickly grew, and in the early 1960s Burson-Marsteller began to establish a presence outside of the United States. In 1960, they opened an office in
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the next July. Evidence from Wikileaks revealed in 2013 that Burson-Marsteller pressured the Associated Press to publish an article with an American executive mentioning their support for the regime in 1976.
609:. Burson-Marsteller stated that they had advised Exxon in the past and had been asked to review and analyze Exxon's handling of the disaster afterwards, but had not been engaged to manage the crisis itself. 3430: 928: 3091:
Muggli, M; Hurt, R; Becker, L (2004). "Turning free speech into corporate speech: Philip Morris' efforts to influence U.S. And European journalists regarding the U.S. EPA report on secondhand smoke".
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Burson-Marsteller's brand marketing practice included consumer lifestyle communications and brand communications across a range of markets. Notable campaigns by the practice included the launch of
4480: 739:, was named CEO of Burson-Marsteller in 2012. He served in that capacity through February 2018, when WPP merged Burson-Marsteller with Cohn & Wolfe to create Burson Cohn & Wolfe (BCW). 3961: 1285:. Burson-Marsteller won a number of international awards for campaigns by its healthcare practice, including a Platinum PR Award for its 2002 National Breast Cancer Awareness Month campaign. 1214:
The public relations contract coincided with a government campaign against former prime minister Yulia Tymoshenko, detained in a penal colony, and whose case had been top in the agenda of
619:(formerly Philip Morris Companies Inc.) in which it was engaged to discredit anti-smoking research and legislation attempts. In 1993 Burson-Marsteller helped organize a response to a 1992 905:
of 1979 became the biggest accident in the history of U.S. commercial nuclear power, Burson-Marsteller conducted public relations work for Babcock & Wilcox, the plant's manufacturer.
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visited CeauĹźescu in Bucharest in 1969, which he viewed as a diplomatic opportunity to gain access to China, and later the Romanian dictator was said to be instrumental in arranging
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in the late 1990s. The practice focused on public relations for technology companies and organizations using technology as a key part of their business. Clients included
5235: 2478: 5472:"Brand Marketing at Burson-Marsteller Bolsters Consumer Lifestyle and Brand Communications Capabilities with Appointment of Carline Jorgensen as Managing Director". 354:, with additional offices in Baltimore, Los Angeles, New York and Washington, D.C. In April of 2024, the leadership of HZ completed a buyback of the firm from BCW. 2193: 939:
Burson-Marsteller's second-largest practice was its Corporate and Financial Communications group. The company's corporate PR practice focused on four specialties:
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the company's hub for the South Asian market in 2008. Prior to the acquisition, since 2002 Genesis had been Burson-Marsteller's exclusive representative in India.
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in 1993, following terrorist attacks on tourists in Egypt. The campaign aimed to encourage tourists to visit Egypt, focusing on recent archaeological discoveries.
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Lardner, Richard (October 5, 2007). "Secrecy rule bars Blackwater from discussing work in Iraq, limiting PR firm's effectiveness". Washington. Associated Press.
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Hill & Knowlton is an American global public relations consulting company. In 2024, it merged with Burson Cohn & Wolfe, forming the new agency, Burson.
620: 3755: 4419: 2663: 1162:. In her account of that interview, Feitlowitz describes Emmanuel replying to a point about kidnappings and secret camps: "It was arguably almost necessary." 2557: 767: 3854: 2328: 2768: 1647: 1069:. Burson-Marsteller was brought in by the Romanian government to promote trade and tourism for Romania; one result was a week-long visit to the country by 831:
Silver Anvil, the public relations industry's highest award for organizations, recognizing its communications program aimed at restoring confidence in the
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McNellis, Maryanne (April 27, 1987). "Korean Politics Have Marketers Seoul Searching; Despite Unrest, Olympic Sponsorship Appears a Winning Proposition".
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BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. According to PRovoke Media, the merger with
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Bryson York, Emily (October 12, 2009). "Ad legend Richard Christian dead at 84; The executive behind 'Keep America Beautiful' is fondly remembered".
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It became public knowledge that Burson-Marsteller had been soliciting negative articles about Google's privacy practices after security researcher
1158:' fact-finding visit which stated in its English translation, "We Argentines are right and humane". The quotes are drawn from a 1996 interview by 1171:
conduits in the leading newspapers and magazines . Linked to this was a negative campaign aimed at ... individuals and reporters singled out by
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Parpis, Eleftheria (October 9, 1995). "Fresh Look for Some Old Favorites; Y&R Inc. to Build Acceptance of Redesigned U.S. Currency Bills".
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American Nonsmokers' Rights Foundation, "The National Smokers Alliance Exposed: A Report On The Activities Of Philip Morris' No. 1 Front Group"
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media. Mercurio and Goldman claimed the new program from Google violated users' privacy and that it used information gathered by Facebook.
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in 1979; according to Emmanuel, content was probably supplied by the Argentine finance minister. A more extensive 31-page supplement ran in
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Ellen Merlo, Philip Morris USA Internal Memorandum to William I Campbell, February 17, 1993, Philip Morris USA, Bates no. 2021183916/3930
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and Tokyo. By the mid-1980s it had further expanded overseas operations with offices in Australia and New Zealand. A subsidiary of the
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was the only other U.S. PR firm with an office outside the United States. In 1967, Burson-Marsteller opened its first London office.
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in which 13 Iraqis were killed. Blackwater faced a great deal of negative publicity and Prince was asked to testify before the
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In December 1994, the company received attention after an executive at Burson-Marsteller was killed by a mailbomb sent by the "
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International work carried out by Burson-Marsteller in the early 1990s included a public relations campaign undertaken for the
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status for trade with the United States. At the time the United States and other western nations regarded Romania's president
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By 1990 Burson-Marsteller had branches in 28 countries, with 52 offices and over 2,300 employees. In 1991, the firm acquired
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in 1988, it became the first foreign public relations firm to open a wholly owned communications and marketing office in
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The company received a number of awards for its work in crisis management. In 1999, Burson-Marsteller was awarded a
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public affairs and corporate work and Cohn & Wolfe's digital creative content, consumer, and health care work.
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was one of the world's worst industrial catastrophes. In 1984 a gas leak killed over 2,000 people at a plant in
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WPP unites BCW and Hill & Knowlton to create Burson, a global leader built for a new era of communications
5302:"Platinum PR Award Winner: Public Service Announcement: PSA Uses Lighthearted Peg To Promote Heavy Message". 4862: 549:
Burson-Marsteller also expanded into Central and South America during the 1980s. Offices were established in
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Burson offers clients creative content and strategic communications services across the following sectors:
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during the Asian financial crisis of 1998. It also received a Silver Anvil in 2003 for its work with the
5085: 4041:"PR Legend to Speak at TPRA Conference; Harold Burson, Burson-Marsteller, to Serve as Keynote Speaker". 3729: 3378: 2278:"Harold Burson Burnishes Stars; Innovate: PR maven takes firms that shine and makes them more brilliant" 1686: 1411: 1223: 1159: 920: 550: 499: 272: 4965:
Lloyd Parry, Richard (August 6, 2000). "Old Etonian Smoothie Fails to Buff Indonesian Leader's Image".
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and communications firm, headquartered in New York City, focused on building reputation for clients.
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Fisher, Lawrence M. (March 13, 1996). "Seeking to Fix Damaged Image, Apple Hires Burson-Marsteller".
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McKenna, Barrie (April 8, 2008). "There is No Better NAFTA Deal, Despite What the Democrats Preach".
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Quenqua, Douglas (August 16, 2002). "Burson-Marsteller lands global remit for a new-look US dollar".
2709: 1389: 1294: 1282: 1191:
According to Feitlowitz, Argentine dictator Jorge Videla renewed Burson-Marsteller's contract twice.
1139: 1054: 840: 699: 539: 519: 478: 315: 3756:"Paul Taaffe's Departure From Hill & Knowlton Prompts Agency To Change Its Leadership Structure" 3563:
Charter, David (February 25, 2006). "The Most Important Man in Washington (You've Never Heard Of)".
3279:"Constructing 'sound science' and "good epidemiology": tobacco, lawyers, and public relations firms" 3202:"Constructing 'Sound Science' and "Good Epidemiology": Tobacco, Lawyers, and Public Relations Firms" 3042:"Constructing 'Sound Science' and "Good Epidemiology": Tobacco, Lawyers, and Public Relations Firms" 1621: 1317:
Burson-Marsteller admitted its role in the campaign, and claimed to have parted ways with Facebook.
698:
Penn and Burson-Marsteller received negative media attention in 2008 when his work on behalf of the
601:
reported that Ted Kaczynski targeted Burson-Marsteller executive Thomas Mosser due to a belief that
5976: 5420: 5148:
A Lexicon of Terror: Argentina and the Legacies of Torture, Revised and Updated with a New Epilogue
4308: 2992: 2083: 1117: 1088: 1074: 1050: 597: 470: 456: 351: 4832:"Burson-Marsteller Reports 1999 Worldwide Revenue at 275 Million". PR Newswire. February 29, 2000. 2419:
Burrell, Ian (August 31, 2009). "We have represented clients in the past that are controversial".
1752: 1347:
with Burson-Marsteller. It was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia, in 1970.
1297:
re-posted a pitch he received from a company representative. Other influential outlets, including
1049:
Burson-Marsteller represented the Romanian government in the early 1970s, when the country gained
714:
as factors in the award, crediting Penn with improved performance and Burson's "global recovery".
6039: 6011: 5906: 5891: 5229: 4485: 4254: 2835: 1393: 956: 775: 752: 718: 535: 447: 296: 5211:"Public Relations für Despoten: Wie PR-Profis Erdogans Image säubern – Spiegel Online – Politik" 4456: 4446: 4350:
Atkinson, Rick (November 12, 1982). "The Tylenol Nightmare: How a Corporate Giant Fought Back".
1368: 431: 397: 378: 255: 5825: 5362: 4505: 3251:
Rogers, Danny (July 12, 1996). "Campaigns: Public Awareness – Stoking up the smoking ban ire".
5951: 5941: 5926: 5921: 5849: 5786: 5763: 5728: 5156: 5053: 4921: 4788: 4609: 4460: 4352: 4021: 3609: 3548:
Herskovits, Beth (December 12, 2005). "Burson Hires Pollster Penn to Become Firm's Next CEO".
3502:
Bosman, Julie (December 8, 2005). "Burson-Marsteller Appoints Political Consultant as Chief".
3308: 3233: 3130: 3110: 3073: 2800: 2526: 992: 821: 557:. A regional headquarters was established in Miami, Florida, in May 1989, and the company won 319: 276: 5049: 5043: 2079:"The world's biggest advertising conglomerate just swallowed up Rockville's homegrown agency" 6124: 6093: 5577: 4843:
Dougherty, Phillip H. (September 15, 1986). "Brazil Tourism Account Given to Two Agencies".
4014:
Behind the disappearances: Argentina's dirty war against human rights and the United Nations
3298: 3290: 3223: 3215: 3102: 3063: 3055: 2798:
McDougal, Dennis (November 24, 1985). "Hands Across America: Can Ken Kragen Make it Work?".
2737: 1204: 1200: 1009: 980: 624: 612:
In the 1990s the company also received considerable attention for PR campaigns on behalf of
300: 208: 63: 3147:"NSA Political Plan Outline", December 1993, Philip Morris, Inc., Bates no. 2023203153/3158 2710:"He's Mr. Public Relations; Burson has shaped profession that links business to the public" 915:, the private military contractor, hired Burson-Marsteller subsidiary BKSH to help founder 747:
Burson-Marsteller provided public relations and advertising services to clients, including
5961: 5811: 4967: 3175: 2971: 2535: 2421: 2250: 1305: 1274: 1166:"those who influence travel," and "those who influence investment." She goes on to write: 1113: 1021: 960: 944: 877: 763: 703: 613: 490: 5636: 2916:
Zisser, Melinda (November 13, 1989). "Growth Potential Spurs Agency into Latin America".
1248:
regarding the hiring by the Turkish government remained unanswered by Burson-Marsteller.
564:
The agency's business grew about 24% annually during the 1980s, according to Burson, and
561:
International's Latin American account, which became one of the firm's largest accounts.
386: 4726:
Shah, Aarti (June 16, 2008). "Intel maintains its outreach plans despite FTC scrutiny".
668:
prior to the redesign to ensure that the new designs would be acceptable to the public.
6075: 6070: 5911: 4917: 4907: 4332:
Hilts, Philip (November 12, 1982). "Tylenol is reintroduced in triple-sealed package".
3326: 3303: 3278: 3228: 3201: 3068: 3041: 2201: 1017: 912: 751:
and government agencies. It was known primarily for its crisis management services and
732: 640: 523: 443: 288: 268: 183: 50: 4215:
Carter, Bill; Rutenberg, Jim (June 9, 2003). "2 P.R. Agencies Tie For Silver Anvils".
1998: 6108: 6006: 5183: 4593: 3487: 2753: 1062: 976: 923:
in 2007. In September of that year, Blackwater guards were involved in a shooting in
592: 486: 419: 382: 215: 4986: 6065: 5966: 5946: 5842: 4983:"Tsunami Washes Away Indonesian Human Rights | Center for Media and Democracy" 4913: 4614: 3335: 2386: 1588:"BCW, Hill & Knowlton Merger: Burson Is Open For Business - Brand Communicator" 1384: 684: 531: 304: 280: 264: 5658:"Russia: Mikhailov and Partners and Burson-Marsteller become strategic partners". 5116: 3187: 3156: 3144: 3015: 2600:
Sobczynski, Anna (April 28, 1986). "Companies receive help coping with a crisis".
554: 5146: 3382: 790:, public affairs, technology and healthcare communications, and brand marketing. 350:
In August 2018, BCW acquired HZ, an integrated creative agency, headquartered in
17: 5829: 5720: 3106: 2902:"Burson-Marsteller Establishes Mexico Venture". PR Newswire. September 14, 1989. 1354:, a drug produced by GlaxoSmithKline. The firm also ran a publicity campaign on 1326: 1262: 1244: 1058: 916: 683:
political pollster for six years, he was best known for his work with President
680: 543: 451: 292: 5502:
Ward, Celeste (September 22, 2004). "Old Navy Awards PR to Burson-Marsteller".
5324:"Helene Ellison Joins Burson-Marsteller as Chair, Global Healthcare Practice". 3373:
McAllister, Bill (April 14, 1999). "Burson-Marsteller Buys Va. Lobbying Firm".
2969:
Holliday, Kalen (March 22, 1993). "Egypt plans campaign to win back tourists".
39: 6049: 6021: 5916: 4306:
Wallop, Harry (June 24, 2006). "Reputation restorers give high-gloss finish".
3168: 2873: 2160:"BursonMarsteller Launches Integrated Government and Political Services Group" 1092: 1005: 692: 688: 602: 558: 4591:
Rivas, Paul (October 14, 1997). "Market research agency launched in Riyadh".
401:
Harold Burson and Bill Marsteller plan out their firm's expansion into Europe
377:
public relations companies in the world. In 1979, it became a subsidiary of
6044: 5956: 5367: 3916: 3565: 3294: 3219: 3059: 2933:
Daniel, Cuff (January 7, 1988). "New Chief Is Chosen at Burson-Marsteller".
2558:"Still on top of his empire – The founder and chairman of Burson-Marsteller" 1299: 1147: 783: 779: 675: 660: 308: 6016: 5991: 5986: 4741:"Bayer Implements Global IT Strategy With SAP". PR Newswire. July 27, 2010. 3312: 3237: 3114: 3077: 1207:
case", as explained by Robert Mack, a senior manager at Burson-Marsteller.
303:, and prominent figures in a number of PR companies, including the CEOs of 4071:"Burson Marsteller Launches Global Corporate Executive Training Program". 3128:
Gellene, Denise (December 17, 1998). "PR Chief Says He's No Spin Doctor".
2850:
Hooper, John (September 2, 1985). "China brushes up on public relations".
1854:"Kristine Boyden named Burson Americas CEO; Craig Buchholz to be US chief" 5818: 5629:"Burson-Marsteller Announces Strategic Partnership with Targeted Victory" 5395: 4086:"Burson-Marsteller Makes Commitment to "Evidence-Based Communications"". 3020:
University of California, San Francisco: Legacy Tobacco Documents Library
2887:
Yoshihara, Nancy (June 6, 1988). "South Korea Holds a Coming Out Party".
1405: 1330: 1266: 1013: 984: 968: 494: 427: 342:
in 1970. As part of a restructuring strategy, in 2018 parent company WPP
3701:"Hillary Clinton, Secretary of State, Gives Her Opinions About Colombia" 947:
positioning. One of the agency's longstanding corporate clients was the
721:, which hired the company as crisis management consultants in 2009, and 530:
established its first offices in Asia in 1973, in Hong Kong, Singapore,
5996: 5865: 2111: 1829: 1771: 1705: 1546: 1143: 964: 924: 861: 844: 508: 415: 188: 5023:
O'Dwyer, Jack (May 13, 1992). "B-M Has $ 950,000 Indonesia Contract".
3583:
Holmes, Paul (2010). "PR Agency Report Card 2010: Burson Marsteller".
442:
One of the firm's earliest clients was the Electro-Motive Division of
5981: 5715:
Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011).
5706: 4817: 3705: 2162:(Press release). Burson-Marsteller. February 17, 2011. Archived from 1899: 1802: 1278: 1029: 952: 884:, India, and poisoned thousands more. The plant was jointly owned by 881: 616: 423: 5518:"WPP Announces the Merger of Burson-Marsteller and Cohn & Wolfe" 4944:
Franke-Ruta, Garance (July 25, 1998). "From the K Street Corridor".
2384:
Beckett, Andy (August 13, 1997). "The Acceptable Face of Disaster".
1869:"Burson Cohn & Wolfe Names Regional Leadership Following Merger" 651:
as the PR industry's "most influential person of the 20th century".
4404:
Lueck, Thomas (December 14, 1984). "Crisis Management at Carbide".
3962:"Burson-Marsteller taps former Clinton adviser Don Baer as new CEO" 4282:"Tylenol maker recalls capsules after strychnine incident in west" 1351: 1270: 1219: 1112: 1025: 948: 771: 396: 3358:
Elliott, Stuart (April 14, 1999). "Acquisitions By 2 Companies".
2514: 1236:
clashes at the Turkish Ambassador's Residence in Washington, D.C.
1123:
Burson-Marsteller carried out public relations work for the last
5881: 4382: 1622:"WPP to merge BCW and Hill & Knowlton to create comms giant" 820:
of environmental upgrade programs. Significant clients included
663:
PLC in 2000, and Burson-Marsteller became part of WPP. The U.S.
422:
in Europe, the company established its first European office in
363:& Knowlton CEO AnnaMaria DeSalva was named global chairman. 295:; Kathryn Beiser, vice president of corporate communications at 5838: 5808:
No URL found. Please specify a URL here or add one to Wikidata.
5340: 4367:"Union Carbide". United Press International. December 20, 1984. 4056:
Jones, Alex (March 26, 1984). "New no. 1 in public relations".
3938: 3839:
Garcia, Tonya (October 27, 2008). "AIG employs Burson's help".
2949:"How Manafort and Stone created the mess Trump said he'd drain" 1150:. Burson-Marsteller maintained that it was not asked to defend 291:; Perry Yeatman, senior vice president of corporate affairs at 4939: 4937: 4506:"Anti-GM warrior Melchett joins PR firm that advised Monsanto" 3888: 2050:"WPP Created 3rd Largest PR Firm With Burson Cohn & Wolfe" 1438:"WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe" 1134:
At that time human rights organizations were denouncing state
1070: 5543: 5541: 5539: 5603:"Burson-Marsteller Launches Strategic Consultancy, PivotRED" 1729:"WPP's Mark Read: Burson Will Be A "Top Two Global PR Firm"" 1687:"Scoop: Corey duBrowa departs Google to serve as CEO of BCW" 1383:
Burson operates a number of subsidiary companies, including
1358:, which made Paxil the world's top-selling anti-depressant. 1242:
became a client of the agency. An inquiry by journalists of
943:, financial communications, organizational performance, and 149:
175 Greenwich Street 3 World Trade Center New York, NY 10007
729:
emails he received from Burson-Marsteller on the Internet.
659:
Young & Rubicam became a subsidiary of the media group
2818:"Cohn & Wolfe Public Relations opens Chicago office". 5487:
Burnett, James (December 10, 2001). "Burson Helps Turn".
1798:"WPP's Burson Cohn & Wolfe Acquires Creative Shop HZ" 1199:
In 2012, Burson-Marsteller was hired by Ukraine's ruling
1146:
that were taking place in what later became known as the
709:
Penn's leadership at Burson-Marsteller has been cited by
5560: 5558: 5556: 4883:(Press release). Burson-Marsteller. 2004. Archived from 3912:"Facebook, Burson discuss role in Google Circle dispute" 5184:"Anti-Tymoshenko party hires top PR firm in EU capital" 1895:"Former Bush Aide Karen Hughes Joins Burson-Marsteller" 1463:"BCW Appoints Corey duBrowa as Chief Executive Officer" 717:
Burson-Marsteller's clients in the late 2000s included
493:. The company was also involved in the introduction of 5834: 5078:"Burson Marsteller y la Dictadura Argentina | RedRRPP" 4481:"UCC's cost-cutting measures lead to Bhopal gas leak?" 3016:"Philip Morris and Burson – Marsteller: A Partnership" 1662:"WPP firms Burson-Marsteller and Cohn and Wolfe merge" 1179:
Burson-Marsteller placed an advertising supplement in
3524:"Burson-Marsteller Named US Large Agency of the Year" 2664:"Profile Harold Burson: "I won't rest until I'm old"" 1923:"BCW brings on Ari Fleischer as strategic consultant" 230:(BCW). In January 2024, WPP announced plans to merge 207:(formerly Burson Cohn & Wolfe (BCW)) is a global 5008:
Cohen, Nick (December 8, 1996). "Hold on a Minute".
271:,Ari Fleischer, former White House Press Secretary, 6058: 6030: 5872: 5578:"Hill+Knowlton Strategies expands Africa footprint" 5421:"Google deflects PR firm's attack of Gmail privacy" 5363:"Google deflects PR firm's attack of Gmail privacy" 3988:"WPP Merges Burson-Marsteller and Cohn & Wolfe" 3674:"U.S. Committed to Free-Trade Accord With Colombia" 3470:"Burson-Marsteller To Make India South Asian Hub". 2986:Thomas, Pierre; Weiser, Benjamin (April 13, 1996). 2911: 2909: 2107:"WPP merges Burson-Marsteller and Cohn & Wolfe" 1543:"WPP Merges Burson-Marsteller and Cohn & Wolfe" 1489:"It's official - Burson launches ahead of schedule" 393:
1950s and 1960s: Company founding and early history
194: 182: 172: 153: 145: 126: 78: 56: 46: 5209:Germany, Spiegel Online, Hamburg (June 13, 2017). 3040:Ong, Bisa K.; Glantz, Stanton A. (November 2001). 2736:"Survey Shows 'Old' Coke Outselling New Formula". 464:1980s: Young & Rubicam and worldwide expansion 4711:Grant, Alex. "No free lunch for HP PR agencies". 4007: 4005: 2751:"Burson-Marsteller expands entertainment group". 5674:"Burson-Marsteller Partners With Dominican Firm" 3810:"2010 Agency Business Report: Burson-Marsteller" 2453:e pluribus unum: The Making of Burson-Marsteller 2438:e pluribus unum: The Making of Burson-Marsteller 2403:e pluribus unum: The Making of Burson-Marsteller 2366:e pluribus unum: The Making of Burson-Marsteller 2309:e pluribus unum: The Making of Burson-Marsteller 1767:"BCW Group merges two tech firms into AxiCom US" 605:had consulted with Burson-Marsteller during the 6120:Business services companies established in 1953 6115:Public relations companies of the United States 3188:http://legacy.library.ucsf.edu/tid/qdf02a00/pdf 3157:http://legacy.library.ucsf.edu/tid/lyo07e00/pdf 3145:http://legacy.library.ucsf.edu/tid/ttd85e00/pdf 2077:Gregg, Aaron; Heath, Thomas (August 14, 2018). 1431: 1429: 1427: 5178: 5176: 5174: 5172: 5140: 5138: 5136: 5134: 1791: 1789: 1701:"Donna Imperato, CEO, Burson Cohn & Wolfe" 218:announced that it had merged its subsidiaries 5850: 3431:"Need Change for a $ 20 bill? Call Hollywood" 2813: 2811: 2595: 2593: 2591: 2589: 1755:; article; PR Week online; retrieved 2021-9-2 735:, the former communications director for the 621:United States Environmental Protection Agency 8: 5249: 5247: 5245: 5234:: CS1 maint: multiple names: authors list ( 4345: 4343: 3910:Byron Acohido, Scott Martin (May 12, 2011). 3782:"H&K's Martin rejects Burson comparison" 2703: 2701: 2699: 2697: 2695: 929:Committee on Oversight and Government Reform 768:Three Mile Island Nuclear Generating Station 32: 5819:"Burson-Marsteller : Corporate Crimes" 5391:"Facebook Busted in Clumsy Smear on Google" 5319: 5317: 4275: 4273: 3672:Krause-Jackson, Flavia (January 28, 2011). 3602:"PR Week Global Reports: Burson-Marsteller" 3169:http://www.no-smoke.org/document.php?id=257 2964: 2962: 1949:"Republican Tom Reed Resigns from Congress" 1350:In 1999, the firm managed the campaign for 1061:leaders to their interests. U.S. President 635:Their activities also included support for 334:Burson traces its roots to the founding of 5857: 5843: 5835: 5810: 5447:"Burson-Marsteller and Facebook part ways" 5297: 5295: 4129: 4127: 4125: 4123: 3804: 3802: 3578: 3576: 2657: 2655: 2414: 2412: 2379: 2377: 2375: 2187: 2185: 2183: 2181: 637:The Advancement of Sound Science Coalition 38: 31: 5744:"An apology from the Cillit Bang team..." 5717:Digital Marketing For Dummies, UK Edition 5702:"The creepiest marketing story ever told" 5700:Taylor, Catharine P. (October 11, 2005). 4856: 4854: 4327: 4325: 4323: 4321: 4319: 3596: 3594: 3455:"Burson-Marsteller Acquires Genesis PR". 3394: 3392: 3302: 3227: 3067: 2322: 2320: 2318: 1999:"The Boss – The Path to Cirque du Soleil" 1156:Inter-American Commission on Human Rights 949:Saudi Arabia Basic Industries Corporation 389:and was renamed Burson Cohn & Wolfe. 242:. The merger was finalized in July 2024. 5547: 4783:"Hebrides Range Taskforce Wins Accolade" 4243: 4241: 4103:"Burson's legacy is as relevant as ever" 3485:"Burson Marsteller, Genesis PR Tie Up". 2620:Johnson Piper, Jill (January 16, 1989). 2615: 2613: 2611: 2472: 2470: 2468: 2466: 2464: 2462: 2072: 2070: 1825:"Burson-Marsteller – an optimistic view" 1796:Rittenhouse, Lindsay (August 14, 2018). 573:1990s: Global presence and Philip Morris 5254:"Profiles of top healthcare PR firms". 3885:"Facebook vs. Google fight turns nasty" 3517: 3515: 3513: 3429:Streisand, Betsy (September 28, 2003). 2551: 2549: 2547: 2545: 2271: 2269: 2267: 2265: 2263: 2261: 2243: 2241: 2135:"HZ leadership buys firm back from BCW" 1966: 1964: 1962: 1423: 839:for managing communications during the 579:Black, Manafort, Stone and Kelly (BMSK) 267:, former senior aide to U.S. President 5415: 5413: 5227: 5071: 5069: 3608:. United Kingdom. 2010. Archived from 2524: 1973:"The Burson Legacy: Career Guide 2010" 1660:Bennett, Bennett (February 27, 2018). 1259:National Breast Cancer Awareness Month 639:(TASSC), which was created in 1993 by 381:, which in turn was acquired later by 335: 5756:Propaganda in the Helping Professions 5564: 5084:(in European Spanish). Archived from 5048:(3rd ed.). M.E. Sharpe. p.  3277:Ong, EK; Glantz, SA (November 2001). 2708:Klingbeil, Abigail (April 15, 2001). 1620:Hawkins, Eleanor (January 25, 2024). 776:terrorist attacks on tourists in 1993 275:, a former six-term Congressman from 7: 6130:1953 establishments in New York City 5807: 4861:Ravindran, Pratap (March 26, 2002). 4562:"Corporate Financial Communications" 4101:Barrett, Steve (November 12, 2010). 3986:Bradley, Diana (February 27, 2018). 3780:Barrett, Steve (February 25, 2011). 3754:Mattinson, Alec (January 12, 2011). 3730:"A new sheriff hits town at H&K" 2833:"Burson-Marsteller: Peter Walford". 2662:Gemma, O'Reilly (October 10, 2008). 2105:Bradley, Diana (February 27, 2018). 1615: 1613: 1611: 1609: 1607: 1605: 1582: 1580: 1578: 1541:Bradley, Diana (February 27, 2018). 1511: 1509: 1482: 1480: 1478: 1476: 5111:[We are right and humane]. 4863:"'Controversial' Corporate Clients" 4280:Malcolm, Andrew (October 6, 1982). 4155:"Issues & Crisis Group opens". 3728:Barrett, Steve (January 14, 2011). 3200:Ong EK, Glantz SA (November 2001). 2192:Karmali, Naazneen (June 23, 2003). 1852:Bradley, Diana (February 7, 2024). 829:Public Relations Society of America 759:, a 2002 extortion attempt against 526:sponsored by its client Coca-Cola. 426:, followed shortly by an office in 339: 165:AnnaMaria DeSalva (Global Chairman) 134:Harold Burson & Bill Marsteller 5045:Interest group politics in America 4792:. October 22, 2010. Archived from 2194:"Let your good work speak for you" 1028:and business software corporation 623:(EPA) report which had identified 283:, Former US Ambassador to Israel; 25: 5635:. January 4, 2011. Archived from 3646:Broder, John M. (April 5, 2008). 3207:American Journal of Public Health 3047:American Journal of Public Health 2133:Ruderman, Jess (April 23, 2024). 2048:Shah, Aarti (February 27, 2018). 1997:Lamarre, Daniel (June 19, 2010). 1971:Hood, Julia (September 1, 2010). 1921:Ruderman, Jess (March 21, 2024). 1436:Shah, Aarti (February 27, 2018). 989:Federal Communications Commission 757:late 1990s Asian financial crisis 246:and is now Global CEO of Burson. 6135:Companies based in New York City 6089: 6088: 5972:Quinn Gillespie & Associates 4230:"PR gold for Panadol strategy". 4018:University of Pennsylvania Press 3648:"Colombia to Penn: You're Fired" 2673:. pp. 18–19. Archived from 1867:Sudhaman, Arun (March 6, 2018). 1487:Bradley, Diana (June 13, 2024). 1238:, the Turkish administration of 1216:Ukraine–European Union relations 665:Bureau of Engraving and Printing 5779:The Risks of Prescription Drugs 5742:Coates, Tom (October 4, 2005). 5361:Acohido, Byron (May 10, 2011). 5145:Feitlowitz, Marguerite (2011). 4636:"Profiles of High-Tech Firms". 4504:Vidal, John (January 8, 2002). 4489:. June 22, 2010. Archived from 4250:"Getting a handle on a scandal" 4248:Yang, Jia Lynn (May 22, 2007). 3960:Ho, Catherine (July 19, 2012). 3522:Holmes, Paul (April 25, 2011). 2988:"Reputed 'Manifesto' Recovered" 2327:Holmes, Paul (March 28, 1988). 2024:"BCW (Burson Cohn & Wolfe)" 1753:Y&R PR Rebrands as Goodfuse 1125:Argentine military dictatorship 358:Merger with Hill & Knowlton 324:corporate social responsibility 3855:"Vision, Mission & Ethics" 2919:South Florida Business Journal 2276:Much, Marilyn (May 11, 2004). 1947:Aaron Navarro (May 11, 2022). 1893:Ciarallo, Joe (July 9, 2008). 1765:Moore, Thomas (May 17, 2018). 1218:, delaying the signature of a 1016:and its headquarters moved to 975:, Coca-Cola, GlaxoSmithKline, 27:American public relations firm 1: 4610:"China's Foreign PR Enablers" 4608:Cook, Sarah (June 27, 2023). 3816:. May 1, 2010. Archived from 2870:China Global Public Relations 2630:The Memphis Commercial Appeal 2556:Izat, Janet (June 28, 1990). 1517:"Burson Is Open For Business" 5662:. June 25, 2009. p. B5. 5256:O'Dwyer's PR Services Report 5115:(in Spanish). Archived from 5042:Hrebenar, Ronald J. (1997). 4640:. November 1994. p. 26. 4638:O'Dwyer's PR Services Report 4453:University of Illinois Press 4379:"Frequently Asked Questions" 2633:. p. C1. Archived from 1234:In May 2017, shortly before 837:United States Postal Service 723:American International Group 586:Egyptian Ministry of Tourism 5821:. Corporatewatch.org. 2002. 5258:. October 1991. p. 32. 4159:. July 14, 2008. p. 2. 3107:10.1016/j.ypmed.2004.02.014 2477:Hynum, Rick (Winter 2001). 1379:Subsidiaries and affiliates 1261:. Notable clients included 1181:The New York Times Magazine 1118:General Jorge Rafael Videla 1102:Far Eastern Economic Review 1097:occupying Indonesian forces 941:corporate brand positioning 786:). The firm also worked in 522:as a fundraising event for 297:Discover Financial Services 138:Bob Cohn & Norman Wolfe 98:; 54 years ago 84:; 71 years ago 6151: 5902:Design Bridge and Partners 5109:"Somos derechos y humanos" 4234:. Australia. July 9, 2002. 1057:as the friendliest of the 903:Three Mile Island accident 749:multinational corporations 516:telecommunications company 475:Three Mile Island accident 385:. In 2018, it merged with 238:, forming the new agency, 162:Corey duBrowa (Global CEO) 112:; 6 years ago 6084: 5783:Columbia University Press 5777:Light, Donald W. (2010). 5754:Gambrill, Eileen (2012). 5025:Jack O'Dwyer's Newsletter 2534:Cite uses generic title ( 1367:For more information see 886:Union Carbide Corporation 630:National Smokers Alliance 487:Union Carbide Corporation 214:In February 2018, parent 122:(Burson Cohn & Wolfe) 37: 6031:Former/defunct divisions 5937:Hill+Knowlton Strategies 5887:Bates CHI & Partners 5449:. PRWeek. Archived from 5310:(44). November 17, 2003. 2839:. Toronto. July 8, 1987. 1408:, International chairman 1329:and brand marketing for 5897:Burson Cohn & Wolfe 5760:Oxford University Press 5339:Soghoian, Christopher. 5153:Oxford University Press 4906:Price, Raymond (1977). 3295:10.2105/AJPH.91.11.1749 3220:10.2105/AJPH.91.11.1749 3060:10.2105/AJPH.91.11.1749 2451:Burson, Harold (2004). 2436:Burson, Harold (2004). 2401:Burson, Harold (2004). 2364:Burson, Harold (2004). 2307:Burson, Harold (2004). 1645:Burson (13 June 2024): 1566:WPP (25 January 2024): 1356:social anxiety disorder 1152:Human Rights Violations 1136:crimes against humanity 318:, consumer, corporate, 307:, Cohn & Wolfe and 285:Lord Watson of Richmond 228:Burson Cohn & Wolfe 5987:Sudler & Hennessey 4144:(1): 39. January 2009. 4073:Market News Publishing 3679:Bloomberg Businessweek 3652:The New York Times.com 3329:(September 19, 2006). 3174:April 3, 2012, at the 2876:on September 12, 2011. 2486:Ole Miss Alumni Review 2329:"35 Years at the helm" 1177: 1120: 1067:Nixon's visit to China 737:Clinton administration 430:in 1965. At this time 408:Rockwell Manufacturing 402: 5725:John Wiley & Sons 4971:. London. p. 17. 4887:on September 11, 2011 4757:Burson-Marsteller.com 4686:Burson-Marsteller.com 4566:Burson-Marsteller.com 4445:Larabee, Ann (1999). 4134:"Burson-Marsteller". 3859:Burson-Marsteller.com 3331:"The Denial Industry" 2773:Burson-Marsteller.com 2234:. September 23, 2021. 2166:on September 28, 2011 1412:Perception management 1289:Google smear campaign 1224:Association Agreement 1168: 1160:Marguerite Feitlowitz 1140:forced disappearances 1116: 921:congressional hearing 551:San Juan, Puerto Rico 479:Johnson & Johnson 438:1970s: General Motors 400: 5977:Scholz & Friends 5633:Enhanced Online News 5280:on December 16, 2010 5274:Burson-Masteller.com 4989:on November 27, 2010 4947:The National Journal 4763:on December 16, 2010 4692:on December 16, 2010 4572:on December 16, 2010 4493:on November 9, 2013. 4090:. December 14, 2009. 4012:Guest, Iain (1990). 3459:. December 13, 2005. 2955:. November 29, 2018. 2779:on December 16, 2010 2757:. February 10, 1988. 1295:Christopher Soghoian 1283:Bristol-Myers Squibb 1240:Recep Tayyip ErdoÄźan 700:Colombian government 520:Hands Across America 471:Babcock & Wilcox 316:business-to-business 5609:. November 17, 2010 5524:. February 27, 2018 5453:on January 22, 2012 5113:Publicidad Politica 5088:on February 2, 2017 4796:on February 7, 2011 4550:(20). May 21, 2001. 4334:The Washington Post 4309:The Daily Telegraph 4137:O'Dwyer's PR Report 4075:. December 8, 2005. 3966:The Washington Post 3612:on November 2, 2011 3375:The Washington Post 3094:Preventive Medicine 2993:The Washington Post 2953:The Washington Post 2822:. November 2, 1988. 2769:"Milestones: 1980s" 2455:. pp. 119–121. 2288:on January 27, 2013 2084:The Washington Post 1369:Hill & Knowlton 1362:Hill & Knowlton 1089:Santa Cruz massacre 1087:Following the 1991 1051:Most Favored Nation 598:The Washington Post 514:, sponsored by the 512:Olympic Torch Relay 489:following the 1984 483:1982 Tylenol crisis 457:Unsafe at Any Speed 432:Hill & Knowlton 379:Young & Rubicam 352:Rockville, Maryland 256:Hill & Knowlton 236:Hill & Knowlton 174:Number of employees 94:(Burson-Marsteller) 34: 6040:J. Walter Thompson 6012:Wunderman Thompson 5907:Dewey Square Group 5892:Blue State Digital 5809: 5476:. August 25, 2010. 5155:. pp. 48–53. 5082:www.redrrpp.com.ar 4845:The New York Times 4668:The New York Times 4486:The Times of India 4448:Decade of Disaster 4406:The New York Times 4286:The New York Times 4217:The New York Times 4058:The New York Times 3709:. January 21, 2009 3633:The Globe and Mail 3504:The New York Times 3435:The New York Times 3360:The New York Times 3283:Am J Public Health 2935:The New York Times 2836:The Globe and Mail 2740:. October 1, 1985. 2680:on August 17, 2011 2640:on August 17, 2011 2574:on August 17, 2011 2495:on August 17, 2011 2345:on August 17, 2011 2212:on August 17, 2011 2003:The New York Times 1467:www.bcw-global.com 1394:Dominican Republic 1121: 957:Procter and Gamble 753:political lobbying 719:Ford Motor Company 536:Xinhua News Agency 448:diesel locomotives 403: 287:, a member of the 108:(Cohn & Wolfe) 6102: 6101: 5952:Landor Associates 5942:Hogarth Worldwide 5927:Grey Global Group 5922:Glover Park Group 5826:Burson-Marsteller 5639:on March 12, 2012 5328:. March 16, 2010. 5119:on March 21, 2009 4789:Stornoway Gazette 4353:Kansas City Times 3820:on March 29, 2012 3585:The Holmes Report 3474:. April 21, 2008. 3131:Los Angeles Times 2889:Los Angeles Times 2801:Los Angeles Times 2515:"404 | PRSA" 2479:"Wagging the dog" 2028:The Holmes Report 1873:The Holmes Report 1442:The Holmes Report 1226:between the two. 1055:Nicolae CeauĹźescu 993:Colgate-Palmolive 807:Crisis management 367:Burson-Marsteller 336:Burson-Marsteller 320:crisis management 277:Corning, New York 224:Burson-Marsteller 202: 201: 178:6,000 (2024) 18:Burson Marsteller 16:(Redirected from 6142: 6092: 6091: 6033:and subsidiaries 5859: 5852: 5845: 5836: 5822: 5814: 5796: 5773: 5750: 5738: 5711: 5686: 5685: 5683: 5681: 5670: 5664: 5663: 5655: 5649: 5648: 5646: 5644: 5625: 5619: 5618: 5616: 5614: 5607:Businesswire.com 5599: 5593: 5592: 5590: 5588: 5574: 5568: 5562: 5551: 5550:, p. 67–68. 5545: 5534: 5533: 5531: 5529: 5514: 5508: 5507: 5499: 5493: 5492: 5484: 5478: 5477: 5469: 5463: 5462: 5460: 5458: 5445:Krietsch, Beth. 5442: 5436: 5435: 5433: 5431: 5417: 5408: 5407: 5405: 5403: 5386: 5380: 5379: 5377: 5375: 5358: 5352: 5351: 5349: 5347: 5341:"Email Pastebin" 5336: 5330: 5329: 5321: 5312: 5311: 5299: 5290: 5289: 5287: 5285: 5276:. Archived from 5266: 5260: 5259: 5251: 5240: 5239: 5233: 5225: 5223: 5221: 5206: 5200: 5199: 5197: 5195: 5190:. April 27, 2012 5180: 5167: 5166: 5142: 5129: 5128: 5126: 5124: 5107:Morales, RubĂ©n. 5104: 5098: 5097: 5095: 5093: 5076:RedRRPP.com.ar. 5073: 5064: 5063: 5039: 5033: 5032: 5020: 5014: 5013: 5005: 4999: 4998: 4996: 4994: 4985:. Archived from 4979: 4973: 4972: 4962: 4956: 4955: 4941: 4932: 4931: 4903: 4897: 4896: 4894: 4892: 4877: 4871: 4870: 4858: 4849: 4848: 4840: 4834: 4833: 4829: 4823: 4822: 4812: 4806: 4805: 4803: 4801: 4779: 4773: 4772: 4770: 4768: 4759:. Archived from 4749: 4743: 4742: 4738: 4732: 4731: 4723: 4717: 4716: 4708: 4702: 4701: 4699: 4697: 4688:. Archived from 4678: 4672: 4671: 4663: 4657: 4656: 4648: 4642: 4641: 4633: 4627: 4626: 4624: 4622: 4605: 4599: 4598: 4588: 4582: 4581: 4579: 4577: 4568:. 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Archived from 2198: 2189: 2176: 2175: 2173: 2171: 2156: 2150: 2149: 2147: 2145: 2130: 2124: 2123: 2121: 2119: 2102: 2096: 2095: 2093: 2091: 2074: 2065: 2064: 2062: 2060: 2045: 2039: 2038: 2036: 2034: 2020: 2014: 2013: 2011: 2009: 1994: 1988: 1987: 1985: 1983: 1968: 1957: 1956: 1944: 1938: 1937: 1935: 1933: 1918: 1912: 1911: 1909: 1907: 1890: 1884: 1883: 1881: 1879: 1864: 1858: 1857: 1849: 1843: 1842: 1840: 1838: 1821: 1815: 1814: 1812: 1810: 1793: 1784: 1783: 1781: 1779: 1762: 1756: 1750: 1744: 1743: 1741: 1739: 1725: 1719: 1718: 1716: 1714: 1697: 1691: 1690: 1683: 1677: 1676: 1674: 1672: 1657: 1651: 1643: 1637: 1636: 1634: 1632: 1617: 1600: 1599: 1597: 1595: 1584: 1573: 1564: 1558: 1557: 1555: 1553: 1538: 1532: 1531: 1529: 1527: 1513: 1504: 1503: 1501: 1499: 1484: 1471: 1470: 1459: 1453: 1452: 1450: 1448: 1433: 1205:Yulia Tymoshenko 1201:Party of Regions 1010:Sun Microsystems 981:General Electric 824:and ExxonMobil. 625:secondhand smoke 607:Valdez oil spill 473:, following the 416:Toronto, Ontario 387:Cohn & Wolfe 340:Cohn & Wolfe 301:Cirque du Soleil 220:Cohn & Wolfe 209:public relations 198:bursonglobal.com 135: 120: 118: 113: 106: 104: 99: 92: 90: 85: 64:Public relations 42: 35: 21: 6150: 6149: 6145: 6144: 6143: 6141: 6140: 6139: 6105: 6104: 6103: 6098: 6080: 6054: 6032: 6026: 5874: 5868: 5863: 5817: 5804: 5799: 5793: 5776: 5770: 5753: 5741: 5735: 5714: 5699: 5695: 5690: 5689: 5679: 5677: 5676:. Holmes Report 5672: 5671: 5667: 5657: 5656: 5652: 5642: 5640: 5627: 5626: 5622: 5612: 5610: 5601: 5600: 5596: 5586: 5584: 5576: 5575: 5571: 5563: 5554: 5546: 5537: 5527: 5525: 5516: 5515: 5511: 5501: 5500: 5496: 5486: 5485: 5481: 5471: 5470: 5466: 5456: 5454: 5444: 5443: 5439: 5429: 5427: 5419: 5418: 5411: 5401: 5399: 5388: 5387: 5383: 5373: 5371: 5360: 5359: 5355: 5345: 5343: 5338: 5337: 5333: 5323: 5322: 5315: 5301: 5300: 5293: 5283: 5281: 5268: 5267: 5263: 5253: 5252: 5243: 5226: 5219: 5217: 5208: 5207: 5203: 5193: 5191: 5182: 5181: 5170: 5163: 5144: 5143: 5132: 5122: 5120: 5106: 5105: 5101: 5091: 5089: 5075: 5074: 5067: 5060: 5041: 5040: 5036: 5022: 5021: 5017: 5007: 5006: 5002: 4992: 4990: 4981: 4980: 4976: 4968:The Independent 4964: 4963: 4959: 4943: 4942: 4935: 4928: 4905: 4904: 4900: 4890: 4888: 4879: 4878: 4874: 4860: 4859: 4852: 4842: 4841: 4837: 4831: 4830: 4826: 4814: 4813: 4809: 4799: 4797: 4781: 4780: 4776: 4766: 4764: 4751: 4750: 4746: 4740: 4739: 4735: 4725: 4724: 4720: 4710: 4709: 4705: 4695: 4693: 4680: 4679: 4675: 4665: 4664: 4660: 4655:. May 11, 1998. 4650: 4649: 4645: 4635: 4634: 4630: 4620: 4618: 4607: 4606: 4602: 4590: 4589: 4585: 4575: 4573: 4560: 4559: 4555: 4541: 4540: 4536: 4530: 4529: 4525: 4515: 4513: 4503: 4502: 4498: 4479: 4478: 4474: 4467: 4444: 4443: 4439: 4429: 4427: 4418: 4417: 4413: 4403: 4402: 4398: 4388: 4386: 4377: 4376: 4372: 4366: 4365: 4361: 4349: 4348: 4341: 4331: 4330: 4317: 4305: 4304: 4300: 4290: 4288: 4279: 4278: 4271: 4261: 4259: 4247: 4246: 4239: 4229: 4228: 4224: 4214: 4213: 4209: 4199: 4198: 4194: 4184: 4183: 4179: 4172:Canada NewsWire 4169: 4168: 4164: 4154: 4153: 4149: 4133: 4132: 4121: 4111: 4109: 4100: 4099: 4095: 4085: 4084: 4080: 4070: 4069: 4065: 4055: 4054: 4050: 4040: 4039: 4035: 4028: 4011: 4010: 4003: 3993: 3991: 3985: 3984: 3980: 3970: 3968: 3959: 3958: 3954: 3944: 3942: 3937: 3936: 3932: 3922: 3920: 3909: 3908: 3904: 3894: 3892: 3883: 3882: 3878: 3868: 3866: 3865:on May 16, 2011 3853: 3852: 3848: 3838: 3837: 3833: 3823: 3821: 3808: 3807: 3800: 3790: 3788: 3779: 3778: 3774: 3764: 3762: 3753: 3752: 3748: 3738: 3736: 3727: 3726: 3722: 3712: 3710: 3699: 3698: 3694: 3684: 3682: 3671: 3670: 3666: 3656: 3654: 3645: 3644: 3640: 3630: 3629: 3625: 3615: 3613: 3600: 3599: 3592: 3582: 3581: 3574: 3562: 3561: 3557: 3547: 3546: 3542: 3532: 3530: 3521: 3520: 3511: 3501: 3500: 3496: 3484: 3483: 3479: 3469: 3468: 3464: 3454: 3453: 3449: 3439: 3437: 3428: 3427: 3423: 3413: 3412: 3408: 3398: 3397: 3390: 3372: 3371: 3367: 3357: 3356: 3352: 3342: 3340: 3327:Monbiot, George 3325: 3324: 3320: 3289:(11): 1749–57. 3276: 3275: 3271: 3265: 3264: 3260: 3250: 3249: 3245: 3214:(11): 1749–57. 3199: 3198: 3194: 3186: 3182: 3176:Wayback Machine 3167: 3163: 3155: 3151: 3143: 3139: 3127: 3126: 3122: 3090: 3089: 3085: 3054:(11): 1749–57. 3039: 3038: 3034: 3024: 3022: 3014: 3013: 3009: 2999: 2997: 2985: 2984: 2980: 2972:Advertising Age 2968: 2967: 2960: 2947: 2946: 2942: 2932: 2931: 2927: 2915: 2914: 2907: 2901: 2900: 2896: 2886: 2885: 2881: 2864: 2863: 2859: 2849: 2848: 2844: 2832: 2831: 2827: 2817: 2816: 2809: 2797: 2796: 2792: 2782: 2780: 2767: 2766: 2762: 2750: 2749: 2745: 2735: 2734: 2730: 2720: 2718: 2707: 2706: 2693: 2683: 2681: 2677: 2666: 2661: 2660: 2653: 2643: 2641: 2637: 2624: 2619: 2618: 2609: 2602:Advertising Age 2599: 2598: 2587: 2577: 2575: 2571: 2560: 2555: 2554: 2543: 2533: 2523: 2513: 2512: 2508: 2498: 2496: 2492: 2481: 2476: 2475: 2460: 2450: 2449: 2445: 2435: 2434: 2430: 2422:The Independent 2418: 2417: 2410: 2400: 2399: 2395: 2383: 2382: 2373: 2363: 2362: 2358: 2348: 2346: 2342: 2331: 2326: 2325: 2316: 2306: 2305: 2301: 2291: 2289: 2275: 2274: 2259: 2251:Advertising Age 2247: 2246: 2239: 2232:"News Room Hub" 2230: 2229: 2225: 2215: 2213: 2209: 2196: 2191: 2190: 2179: 2169: 2167: 2158: 2157: 2153: 2143: 2141: 2132: 2131: 2127: 2117: 2115: 2104: 2103: 2099: 2089: 2087: 2076: 2075: 2068: 2058: 2056: 2047: 2046: 2042: 2032: 2030: 2022: 2021: 2017: 2007: 2005: 1996: 1995: 1991: 1981: 1979: 1970: 1969: 1960: 1946: 1945: 1941: 1931: 1929: 1920: 1919: 1915: 1905: 1903: 1892: 1891: 1887: 1877: 1875: 1866: 1865: 1861: 1851: 1850: 1846: 1836: 1834: 1823: 1822: 1818: 1808: 1806: 1795: 1794: 1787: 1777: 1775: 1764: 1763: 1759: 1751: 1747: 1737: 1735: 1727: 1726: 1722: 1712: 1710: 1699: 1698: 1694: 1685: 1684: 1680: 1670: 1668: 1659: 1658: 1654: 1644: 1640: 1630: 1628: 1619: 1618: 1603: 1593: 1591: 1590:. 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May 31, 2023. 1461: 1460: 1456: 1446: 1444: 1435: 1434: 1425: 1420: 1402: 1381: 1364: 1344: 1339: 1323: 1321:Brand marketing 1306:The Daily Beast 1291: 1275:Schering-Plough 1254: 1232: 1197: 1111: 1085: 1047: 1038: 1001: 961:British Gas Plc 937: 899: 890:Warren Anderson 878:Bhopal disaster 874: 857: 809: 796: 764:GlaxoSmithKline 761:British company 745: 704:Hillary Clinton 657: 614:tobacco company 575: 491:Bhopal disaster 466: 446:(GM) that made 440: 395: 374: 369: 360: 332: 252: 175: 168: 156: 141: 133: 121: 116: 114: 111: 109: 107: 102: 100: 97: 95: 93: 88: 86: 83: 74: 28: 23: 22: 15: 12: 11: 5: 6148: 6146: 6138: 6137: 6132: 6127: 6122: 6117: 6107: 6106: 6100: 6099: 6097: 6096: 6085: 6082: 6081: 6079: 6078: 6076:Roberto Quarta 6073: 6071:Martin Sorrell 6068: 6062: 6060: 6056: 6055: 6053: 6052: 6047: 6042: 6036: 6034: 6028: 6027: 6025: 6024: 6019: 6014: 6009: 6004: 5999: 5994: 5989: 5984: 5979: 5974: 5969: 5964: 5959: 5954: 5949: 5944: 5939: 5934: 5929: 5924: 5919: 5914: 5912:Essence Global 5909: 5904: 5899: 5894: 5889: 5884: 5878: 5876: 5870: 5869: 5864: 5862: 5861: 5854: 5847: 5839: 5833: 5832: 5823: 5815: 5803: 5802:External links 5800: 5798: 5797: 5791: 5774: 5768: 5751: 5747:plasticbag.org 5739: 5733: 5712: 5696: 5694: 5691: 5688: 5687: 5665: 5650: 5620: 5594: 5569: 5567:, p. 104. 5552: 5535: 5522:bcw-global.com 5509: 5494: 5479: 5464: 5437: 5409: 5381: 5353: 5331: 5313: 5291: 5261: 5241: 5201: 5168: 5161: 5130: 5099: 5065: 5058: 5034: 5015: 5000: 4974: 4957: 4933: 4926: 4898: 4872: 4850: 4835: 4824: 4807: 4774: 4744: 4733: 4718: 4713:Printing World 4703: 4673: 4670:. p. 18D. 4658: 4643: 4628: 4600: 4583: 4553: 4534: 4523: 4496: 4472: 4465: 4437: 4420:"knowmore.org" 4411: 4396: 4370: 4359: 4339: 4315: 4298: 4269: 4237: 4232:B&T Weekly 4222: 4219:. p. 10C. 4207: 4192: 4177: 4162: 4147: 4119: 4093: 4078: 4063: 4048: 4033: 4026: 4020:. p. 69. 4001: 3978: 3952: 3930: 3902: 3891:. May 12, 2011 3876: 3846: 3831: 3798: 3786:PR Week US.com 3772: 3746: 3734:PR Week US.com 3720: 3692: 3664: 3638: 3623: 3590: 3572: 3555: 3540: 3509: 3494: 3477: 3462: 3447: 3421: 3406: 3388: 3365: 3350: 3318: 3269: 3258: 3243: 3192: 3180: 3161: 3149: 3137: 3120: 3083: 3032: 3007: 2978: 2958: 2940: 2925: 2905: 2894: 2879: 2857: 2842: 2825: 2807: 2790: 2760: 2743: 2728: 2691: 2651: 2607: 2585: 2541: 2506: 2458: 2443: 2428: 2408: 2393: 2371: 2356: 2314: 2299: 2257: 2237: 2223: 2202:Business India 2177: 2151: 2125: 2097: 2066: 2040: 2015: 1989: 1958: 1939: 1927:www.prweek.com 1913: 1885: 1859: 1844: 1816: 1785: 1757: 1745: 1720: 1709:. July 2, 2018 1692: 1678: 1652: 1638: 1601: 1574: 1559: 1533: 1505: 1472: 1454: 1422: 1421: 1419: 1416: 1415: 1414: 1409: 1401: 1398: 1380: 1377: 1363: 1360: 1343: 1340: 1338: 1337:Cohn and Wolfe 1335: 1322: 1319: 1290: 1287: 1253: 1250: 1231: 1228: 1196: 1193: 1110: 1107: 1095:protesters by 1084: 1081: 1046: 1043: 1037: 1036:Public affairs 1034: 1018:Silicon Valley 1000: 997: 936: 933: 919:prepare for a 913:Blackwater USA 898: 895: 873: 870: 856: 853: 841:anthrax crisis 833:Korean economy 808: 805: 795: 792: 744: 741: 656: 653: 641:APCO Worldwide 574: 571: 540:Seoul Olympics 524:USA for Africa 465: 462: 444:General Motors 439: 436: 394: 391: 373: 370: 368: 365: 359: 356: 331: 328: 289:House of Lords 269:George W. Bush 251: 248: 200: 199: 196: 192: 191: 186: 180: 179: 176: 173: 170: 169: 167: 166: 163: 159: 157: 154: 151: 150: 147: 143: 142: 140: 139: 136: 130: 128: 124: 123: 80: 76: 75: 73: 72: 71:Communications 69: 66: 60: 58: 54: 53: 48: 44: 43: 26: 24: 14: 13: 10: 9: 6: 4: 3: 2: 6147: 6136: 6133: 6131: 6128: 6126: 6123: 6121: 6118: 6116: 6113: 6112: 6110: 6095: 6087: 6086: 6083: 6077: 6074: 6072: 6069: 6067: 6064: 6063: 6061: 6057: 6051: 6048: 6046: 6043: 6041: 6038: 6037: 6035: 6029: 6023: 6020: 6018: 6015: 6013: 6010: 6008: 6007:WPP-Scangroup 6005: 6003: 6000: 5998: 5995: 5993: 5990: 5988: 5985: 5983: 5980: 5978: 5975: 5973: 5970: 5968: 5965: 5963: 5960: 5958: 5955: 5953: 5950: 5948: 5945: 5943: 5940: 5938: 5935: 5933: 5930: 5928: 5925: 5923: 5920: 5918: 5915: 5913: 5910: 5908: 5905: 5903: 5900: 5898: 5895: 5893: 5890: 5888: 5885: 5883: 5880: 5879: 5877: 5873:Divisions and 5871: 5867: 5860: 5855: 5853: 5848: 5846: 5841: 5840: 5837: 5831: 5827: 5824: 5820: 5816: 5813: 5806: 5805: 5801: 5794: 5792:9780231146937 5788: 5784: 5780: 5775: 5771: 5769:9780195325003 5765: 5761: 5757: 5752: 5748: 5745: 5740: 5736: 5734:9781119997771 5730: 5726: 5722: 5718: 5713: 5709: 5708: 5703: 5698: 5697: 5692: 5675: 5669: 5666: 5661: 5654: 5651: 5638: 5634: 5630: 5624: 5621: 5608: 5604: 5598: 5595: 5583: 5579: 5573: 5570: 5566: 5561: 5559: 5557: 5553: 5549: 5548:Gambrill 2012 5544: 5542: 5540: 5536: 5523: 5519: 5513: 5510: 5505: 5498: 5495: 5490: 5483: 5480: 5475: 5474:Business Wire 5468: 5465: 5452: 5448: 5441: 5438: 5426: 5422: 5416: 5414: 5410: 5398: 5397: 5392: 5385: 5382: 5370: 5369: 5364: 5357: 5354: 5342: 5335: 5332: 5327: 5326:Business Wire 5320: 5318: 5314: 5309: 5305: 5298: 5296: 5292: 5279: 5275: 5271: 5265: 5262: 5257: 5250: 5248: 5246: 5242: 5237: 5231: 5216: 5212: 5205: 5202: 5189: 5185: 5179: 5177: 5175: 5173: 5169: 5164: 5162:9780199753260 5158: 5154: 5150: 5149: 5141: 5139: 5137: 5135: 5131: 5118: 5114: 5110: 5103: 5100: 5087: 5083: 5079: 5072: 5070: 5066: 5061: 5059:1-56324-703-8 5055: 5051: 5047: 5046: 5038: 5035: 5030: 5026: 5019: 5016: 5012:. p. 28. 5011: 5004: 5001: 4988: 4984: 4978: 4975: 4970: 4969: 4961: 4958: 4953: 4949: 4948: 4940: 4938: 4934: 4929: 4927:0-670-77672-6 4923: 4919: 4915: 4911: 4910: 4902: 4899: 4886: 4882: 4876: 4873: 4868: 4867:Business Line 4864: 4857: 4855: 4851: 4846: 4839: 4836: 4828: 4825: 4820: 4819: 4811: 4808: 4795: 4791: 4790: 4784: 4778: 4775: 4762: 4758: 4754: 4748: 4745: 4737: 4734: 4729: 4722: 4719: 4715:. p. 12. 4714: 4707: 4704: 4691: 4687: 4683: 4677: 4674: 4669: 4662: 4659: 4654: 4653:Business Wire 4647: 4644: 4639: 4632: 4629: 4617: 4616: 4611: 4604: 4601: 4596: 4595: 4594:Saudi Gazette 4587: 4584: 4571: 4567: 4563: 4557: 4554: 4549: 4545: 4538: 4535: 4527: 4524: 4511: 4507: 4500: 4497: 4492: 4488: 4487: 4482: 4476: 4473: 4468: 4466:0-252-06820-3 4462: 4458: 4454: 4450: 4449: 4441: 4438: 4425: 4421: 4415: 4412: 4408:. p. 1D. 4407: 4400: 4397: 4384: 4380: 4374: 4371: 4363: 4360: 4355: 4354: 4346: 4344: 4340: 4335: 4328: 4326: 4324: 4322: 4320: 4316: 4311: 4310: 4302: 4299: 4287: 4283: 4276: 4274: 4270: 4257: 4256: 4251: 4244: 4242: 4238: 4233: 4226: 4223: 4218: 4211: 4208: 4203: 4202:Business Wire 4196: 4193: 4188: 4187:Business Wire 4181: 4178: 4173: 4166: 4163: 4158: 4151: 4148: 4143: 4139: 4138: 4130: 4128: 4126: 4124: 4120: 4108: 4104: 4097: 4094: 4089: 4088:Business Wire 4082: 4079: 4074: 4067: 4064: 4059: 4052: 4049: 4044: 4043:Business Wire 4037: 4034: 4029: 4027:0-8122-1313-0 4023: 4019: 4015: 4008: 4006: 4002: 3989: 3982: 3979: 3967: 3963: 3956: 3953: 3941:. 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Index

Burson Marsteller

Public
Public relations
Parent
WPP plc
public relations
WPP Group PLC
Hill & Knowlton
Karen Hughes
George W. Bush
Tom Reed
Corning, New York
Thomas Nides
Lord Watson of Richmond
House of Lords
Kraft Foods
Discover Financial Services
Cirque du Soleil
Ketchum Inc.
Wunderman
business-to-business
crisis management
corporate social responsibility
Burson-Marsteller
Cohn & Wolfe
PLC
Rockville, Maryland
Young & Rubicam
WPP Group PLC

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