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this practice, Harold Burson estimated in the early 1980s that 65 percent of the company's costs were related to human resources. The aim of Burson-Marsteller's training was to create a uniform approach to public relations across all clients and locations. In 2005, the company launched Burson-Marsteller
University, providing comprehensive training to its executives in developing corporate communications that are consistent worldwide while remaining culturally appropriate. In 2009, when the firm debuted a new approach to public relations called "Evidence-Based Communications", Burson-Marsteller also introduced an extensive training program designed to help employees apply it to ongoing projects and new proposals. Specific training was also provided to employees relevant to their practice areas. In the Issues & Crisis Group, employees were trained to communicate the correct information during crises for a variety of different clients and issues.
864:, and Johnson & Johnson went to Burson-Marsteller for advice on how to approach the situation. After an eighth death, which occurred in California, the response by Johnson & Johnson was to announce a nationwide recall of all Tylenol capsules. Burson-Marsteller organized a press conference televised across 35 markets in the United States, addressing the recall and reporting that the product tampering had occurred on the shelves, not during manufacturing. During late October 1982, a brief television campaign was undertaken asking for the public to trust Tylenol, and Burson-Marsteller carried out nationwide polling which found that the majority of the population still had confidence in Johnson & Johnson. Ninety percent of respondents stated that they did not hold the manufacturer responsible for the deaths.
643:, another major public relations firm, with funding from Philip Morris. In Europe, Burson-Marsteller provided support for an advertising campaign in 1996 carried out by Philip Morris. Advertisements were published comparing the health risks of secondhand smoke exposure with a range of other activities. This campaign received significant coverage in the media across Europe. Burson-Marsteller was criticized in the media for its involvement with Philip Morris, and in 1999 a demonstration was held outside the firm's headquarters, protesting their role as PR for Philip Morris. Those involved went to great lengths not to reveal the tobacco industry support of these organizations, to give the appearance they represented grassroots opposition to anti-smoking laws rather than the business interests of their sponsors.
868:
announce that they were reintroducing
Tylenol capsules to the market and would replace any Tylenol that consumers had thrown away. In addition, Johnson & Johnson published advertisements with coupons for consumers to use to replace Tylenol that had been thrown out, and produced commercials and print advertisements thanking the public for their "continuing confidence and support". Within six weeks of the introduction of the repackaged product Tylenol's sales returned to the previous level. In 1983, Burson-Marsteller was awarded a Silver Anvil for "out-of-the-ordinary crisis management" for its work with Johnson & Johnson. The company was brought back to handle crisis management during a second Tylenol crisis, involving cyanide tainting in New York in 1986.
460:, which called into question GM's design practices, and led to negative media representation of the company. GM remained a client of Burson-Marsteller for the next 11 years. At the time they took on GM, Burson-Marsteller was the 10th largest PR firm in the United States. In 1974, Wolcott and Company, a Los Angeles-based public relations firm founded by Robert "Bob" B. Wolcott Jr., merged with Burson-Marsteller. Wolcott Co. had offices in New York, Washington, D.C., and San Francisco. Bob Wolcott joined the executive management team and was in charge of West Coast and Asian operations.
888:, now Dow Chemicals, and the Indian government, and run by local Indian management. Burson-Marsteller consultants were brought in by Union Carbide to organize communications following the leak and provide advice to Union Carbide executives. The company set up an information center to provide information to the media and help to transmit news from the remote location to newspaper, TV and radio outlets, and facilitate daily press conferences that reported on steps taken following the accident. Under advice from the consultants and corporate lawyers, Union Carbide CEO
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hearings in a culpable homicide case in which he was named the chief defendant. While his visit to India several days after the leak was viewed positively by the media and other corporations and brought attention to Union
Carbide's actions in showing its concern for what had happened in Bhopal it did not deflect criticism of Union Carbide for cutting costs on safety measures. While Burson-Marsteller has been criticized for its involvement with Union Carbide, Harold Burson has stated that he is proud of the company's work in helping the media cover the story.
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several awards in 2010, South Korea, including representation of the Seoul
Olympics Organizing Committee in the late 1980s, and the Brazilian government tourism agency. The company received awards for its public affairs work, including an award for the Europe/Middle East/Africa public affairs agency of the year at the 2009/10 SABRE awards, the world's largest awards competition for the public relations industry, and a Silver Anvil from the Public Relations Society of America in 2004 for their work for the Bureau of Engraving and Printing.
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538:(New China News Agency) partnered with Burson-Marsteller in 1985, providing commercial public relations for foreign firms in China and for Chinese companies internationally. This subsidiary later became China Global Public Relations, mainland China's first specialized public relations consulting firm. Following Burson-Marsteller's appointment as public relations counsel for the
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725:(AIG), on whose behalf the firm undertook crisis management work in 2008 and 2009. Burson-Marsteller was brought in by AIG to help respond to requests for information from customers, employees and the media, due to the liquidity crisis it suffered in September 2008. In 2010, Burson-Marsteller announced its commitment to no longer accept work on behalf of the tobacco industry.
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695:. Penn (who had not previously worked within PR) introduced new strategies at Burson-Marsteller, including one called "DIGS" (digital, integrated, global, strategic) and "Evidence-Based Communications", described by the company as a scientific and data-driven approach to communications, which drew from Penn's background in research.
1392:, with partners in 60 countries and 70 affiliate offices worldwide. Among them, Burson has formed strategic partnerships with firms inside the United States, including Targeted Victory, a political and advocacy consultancy, and also international firms including Mikhailov and Partners in Russia and Engage Burson-Marsteller in the
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and "needed management fixing". After the takeover, Burson became executive vice-president and a board member of Young & Rubicam. As part of Young & Rubicam in the late 1970s and early 1980s, Burson-Marsteller became known for its crisis management work. Clients consulting Burson-Marsteller for crisis management included:
1105:. Another contract was signed in 1996. The company was retained in total from 1992 to 1998. Over the six years that the company worked for the country's government, Burson-Marsteller promoted Indonesia's trade opportunities to encourage foreign investment and aided the country in its attempts to improve its human rights image.
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called the Issues & Crisis Group (ICG) that focus specifically on this area of communications. The practice had a network of specially certified experts in crisis management located in its offices worldwide. Services included providing communication with clients' employees, customers and the general public during crises.
326:, healthcare, public affairs, and technology. The company focuses on building and protecting reputations. It uses a framework and consulting methodology to assess and actively manage what it refers to as “reputation capital” across four areas: company actions, communications, social narratives, and stakeholder beliefs.
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Through its crisis management work, Burson-Marsteller was identified with many major corporate crises of the past half-century. Burson-Marsteller added crisis management as a service following Young & Rubicam's 1979 takeover of the company. In 2008, Burson-Marsteller established a global practice
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hired Burson-Marsteller in 1995 to publicize the new designs of U.S. paper money, both in the United States and internationally. The Bureau had launched its second redesign of the bills in ten years, with the intention of preventing counterfeiting. Burson-Marsteller had also been involved in research
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as a Group A human carcinogen. The strategy employed by Burson-Marsteller was to encourage doubt among consumers about the scientific validity of the EPA report and to target legislators who supported curbs on smoking. As part of this strategy, the company organized a smokers' rights group called the
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Journalists, they knew, would be the toughest customers. " consider the
Argentine government oppressive and repressive, a dictatorial military institution which deserves little more than condemnation." So prominent reporters got special attention, in the hopes that they would "help build a system of
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In
December 2005, Burson-Marsteller acquired the Indian firm Genesis PR as a wholly owned subsidiary. Following this acquisition India and China became Burson-Marsteller's second and third-largest markets worldwide, based on number of employees. The renamed Genesis Burson-Marsteller was announced as
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At the end of the 1990s, the firm had retained its position as the largest PR agency in the world, with fees of over $ 274 million that year. As part of the company's continued growth, it acquired grassroots lobbying organization Direct Impact in April 1999. In the same year, Harold Burson was named
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Prior to the establishment of Burson-Marsteller, co-founders Harold Burson and
William "Bill" Marsteller owned separate agencies focused on public relations and advertising, respectively. Burson had established Harold Burson Public Relations in 1946, based in New York City. Meanwhile, Marsteller had
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Feitlowitz describes an initial 33-page report completed under
Emmanuel's supervision as echoing the regime's language, referencing, for example, "well-financed subversion campaigns of international origin." The report outlined three target groups for their campaign: "those who influence thinking,"
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Within Burson-Marsteller's public affairs practice, the company specialized in public relations and communications for government and corporate clients. Public affairs clients included the U.S. Bureau of
Engraving and Printing, the Hebrides Range Task Force, for whose campaign Burson-Marsteller won
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traveled to Bhopal where he was placed in custody by the Indian government. Anderson posted bail, returned to the United States, and refused to return to India. He was declared a fugitive from justice by the Chief
Judicial Magistrate of Bhopal on February 1, 1992, for failing to appear at the court
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In particular, Burson-Marsteller had a close working relationship with many global producers and marketers of petroleum products, especially assisting on key communications of specific crisis situations such as oil spills and serious accidents. It also worked with these companies in the development
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Within the industry Burson-Marsteller was known for its effective company employee training programs and for having helped to develop the careers of many members of the public relations industry. From early in the company's history, employees were expected to participate in ongoing training. Due to
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In May 2011, Burson-Marsteller was hired by Facebook to conduct a PR attack on Google. Burson-Marsteller contacted a number of media companies and bloggers in an effort to get them to write unflattering stories about Google. The campaign backfired when one of the bloggers went public by posting the
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as a model for the public relations industry, particularly combining public affairs experience with public relations. In April 2011, industry expert Paul Holmes named Burson-Marsteller the U.S. Large Agency of the Year, citing its double-digit growth within the United States and record 2010 profits
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In 1979, the company was sold to the communications group Young & Rubicam. In his memoirs, Burson described the decision as being made for two primary reasons. First, Burson-Marsteller needed capital to finance its expansion. Second, Marsteller's advertising agency had declined in profitability
450:, beginning in 1956. It was the only PR agency retained by GM at the time. In 1970, Burson-Marsteller was engaged by the main division of GM to manage its PR, following stiff competition from larger firms. According to Harold Burson, GM was seeking outside PR management following the publication of
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Cohn & Wolfe was a global communications & public relations firm. In 1984, Burson-Marsteller acquired the Atlanta-based public relations firm, and it operated as a subsidiary of Burson-Marsteller until 2000. It was part of Young & Rubicam and then also a part of WPP. In 2018, it merged
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The company organized a campaign for Egypt's Ministry of Tourism following terrorist attacks on tourists in 1993. That campaign focused on Western Europe and the United States, and featured TV commercials and other media coverage of new archeological discoveries and the role of Egypt in the Middle
362:
In January 2024, WPP announced the planned merger of BCW with Hill & Knowlton. The merger was completed in July, and the new company was named Burson. It has over 6,000 employees, making it one of the largest PR agencies in the world. Corey duBrowa was named global CEO of Burson, and Hill
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Donna Imperato served as global chief executive officer (CEO) from 2018 to 2023. She was previously CEO at Cohn & Wolfe. She announced her retirement in January 2023 and was replaced in August 2023 by Corey duBrowa, who previously served as head of communications and public affairs at Alphabet
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In addition to helping clients deal with crises as they occurred, Burson-Marsteller also provided clients with assistance in developing contingency plans for potential crises. The firm provided intelligence reports to clients either hourly or daily that advise of new issues, public reception, and
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Prior to its merger with Cohn & Wolfe, Burson-Marsteller comprised 77 offices and 85 affiliate offices, operating in 110 countries across six continents. The company was founded by Harold Burson (1921–2020) and William Marsteller in 1953, and, by the early 1980s, had become one of the largest
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merged Burson-Marsteller, the sixth-largest PR firm worldwide, and Cohn & Wolfe, which ranked 12th. The merger created the third-largest PR firm, which was named Burson Cohn & Wolfe (BCW). WPP stated that it merged the firms due to their complementary skills, including Burson-Marsteller's
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Two former reporters who had been hired by Burson-Marsteller helped in what became known as the "whisper campaign" against Google. John Mercurio and Jim Goldman, both former journalists, brought attention to Google Social Circle, pushing negative commentary about Google on broadcast and in print
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The tasks of the PR company included setting up press interviews for Ukraine's deputy prosecutor general, Renat Kuzmin, during his visits in Brussels. Martin Nunn, a British national who ran a PR firm in Kiev, said he wrote to the UK’s Crown Prosecution Service to ask if Burson-Marsteller was in
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At a Burson-Marsteller organized press conference in November 1982, Johnson & Johnson introduced new tamper-proof packaging, becoming the first company to introduce triple-sealed packaging, which later became the industry standard. The conference gave Johnson & Johnson the opportunity to
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Burson-Marsteller established its Healthcare practice in the 1980s and by the early 1990s was listed as the top ranked healthcare PR firm by O'Dwyer's PR Services Report. The company's healthcare practice provided public relations and communications for clients in pharmaceutical, biotechnology,
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stated in 1988 that Burson-Marsteller was "the largest international PR firm in the world". The following year, Burson stepped down as CEO. He continued to work on major accounts such as Coca-Cola and Merrill Lynch, while James H. Dowling succeeded him as the second CEO of Burson-Marsteller.
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By 1983, Burson-Marsteller had become the world's largest PR firm, with $ 63.8 million in revenue for that year. The following year it acquired Cohn & Wolfe, an Atlanta-based public relations firm, which operated as a subsidiary of Burson-Marsteller until 2000. Burson-Marsteller had
410:, and was referred to Burson. The two agencies shared the Rockwell account and, later, an account for Clark Engineering Equipment Company. In 1953, they entered into a partnership, creating a new public relations firm that was owned jointly by Burson and by Marsteller's advertising agency.
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in 2024 made the newly formed Burson a top two global PR firm. It employed more than 4,000 people in 42 countries as of 2019. The company is the flagship brand in the Burson Group, whose brands include: AxiCom, Buchanan Communications, GCI Health, and Hill & Knowlton.
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Since the early 1980s, Burson-Marsteller had dealt with a range of much-publicized crisis management situations, from industrial accidents to acts of terrorism. Notable early cases include work involving the 1982 and 1986 Tylenol contaminations and the Bhopal disaster.
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For years Burson-Marsteller denied working directly with the Argentine military, stating they only worked for the Ministry of Economics to assist in economic development. Later on, Burson-Marsteller admitted to working with the dictator to improve the nation's image.
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Burson-Marsteller's handling of the Chicago Tylenol poisonings for Johnson & Johnson in September 1982 has been referred to as the "gold standard" for crisis management. Seven people in the Chicago area were killed when they took Tylenol capsules tainted with
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502:
was to "be humble" and apologize to the U.S. public for deciding to change to New Coke. Just two months after original Coke was reintroduced as Classic Coke, sales of Coke, Coca-Cola Classic and Cherry Coke had risen 10 percent compared with the previous year.
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violation of the UK bribery act as Kuzmin was possibly receiving a PR benefit as a gift from the PoR. In response, Burston-Marsteller noted, “The deputy prosecutor general is a logical person to speak about the facts surrounding the Tymoshenko case.”
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that Google-competitor Facebook had hired the firm to promote press coverage critical of Google's practices, although the firm did not initially divulge to writers who had paid for their services. This was confirmed by Facebook itself shortly after.
706:, who was opposed to a free-trade pact with Colombia. Penn described the dual role an "error in judgment" following which the Colombian government terminated its client relationship. Clinton later revised her opinion in favor of the free-trade pact.
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518:. This was the largest promotional event that the company had undertaken to date, with up to 150 people working full-time on organizing the 8,000-mile relay. One year later, Burson-Marsteller executive Geoff Nightingale came up with the idea of
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became the CEO of Burson-Marsteller in December 2005, following a period of instability during which there were three leadership changes in one year. Penn's predecessor, Tom Nides, had left Burson-Marsteller after eight months in the role. A
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Burson is split into divisions by geographic region: North America, Latin America, Europe and Africa, the Middle East, and Asia-Pacific. Each region is led by a regional CEO who reports directly to the global CEO. Notable employees include
843:. In 2002, the company received a Golden World Award, the highest award from the UK-based International Public Relations Association, for its crisis management work on behalf of GlaxoSmithKline following an extortion attempt involving its
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critical or supportive responses and carried out market research into CEO and corporate reputation. Burson-Marsteller offered services including communications tools and techniques intended to help companies to recover following a crisis.
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healthcare provider, policy, nutrition, cosmetics and consumer health markets. Significant campaigns undertaken by the practice have included a campaign launching the first biotechnology firm and also the organization of the first
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In an interview in 2003, Harold Burson was quoted as saying that Burson-Marsteller has been "A training ground for the industry," with more than 35,000 people continuing to participate in the company's alumni network as of 2010.
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in early 1985. In interviews Burson has stated that the negative reaction of the public to the new product was unexpected. Following the reintroduction of the original Coke recipe, the strategy that Burson-Marsteller advised for
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Burson-Marsteller established a technology group in its New York office in the early 1980s, specializing in "high-tech PR services". The company's technology practice expanded rapidly over the 1990s with major clients including
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marketing consultancy Direct Impact, government affairs and lobbying firm Prime Policy Group, and strategic communications consultancy PivotRED. In addition to these subsidiary companies, Burson also has a large number of
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The 1980s also saw the company become involved in large-scale publicity events. In 1984, Burson-Marsteller first brought entertainment and sports together to generate publicity for its clients with the organization of the
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founded the Chicago-based advertising agency Marsteller Gebhardt and Reed (later renamed Marsteller Inc.) in 1951. Burson and Marsteller met in 1952 when Marsteller needed a PR agency to work on an account for his client,
1127:(1976–1983), for which it received criticism. In doing so the company produced press kits and direct mailings, arranged for journalists to visit Argentina, and held lunches with business groups and financial seminars.
632:(NSA), to target politicians who supported anti-smoking legislation. The NSA was founded with an estimated $ 4 million in Philip Morris seed money and the involvement of some fifty other tobacco industry players.
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Beginning with a staff of four and just two main clients, operations quickly grew, and in the early 1960s Burson-Marsteller began to establish a presence outside of the United States. In 1960, they opened an office in
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the next July. Evidence from Wikileaks revealed in 2013 that Burson-Marsteller pressured the Associated Press to publish an article with an American executive mentioning their support for the regime in 1976.
609:. Burson-Marsteller stated that they had advised Exxon in the past and had been asked to review and analyze Exxon's handling of the disaster afterwards, but had not been engaged to manage the crisis itself.
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Muggli, M; Hurt, R; Becker, L (2004). "Turning free speech into corporate speech: Philip Morris' efforts to influence U.S. And European journalists regarding the U.S. EPA report on secondhand smoke".
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Burson-Marsteller's brand marketing practice included consumer lifestyle communications and brand communications across a range of markets. Notable campaigns by the practice included the launch of
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739:, was named CEO of Burson-Marsteller in 2012. He served in that capacity through February 2018, when WPP merged Burson-Marsteller with Cohn & Wolfe to create Burson Cohn & Wolfe (BCW).
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1285:. Burson-Marsteller won a number of international awards for campaigns by its healthcare practice, including a Platinum PR Award for its 2002 National Breast Cancer Awareness Month campaign.
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The public relations contract coincided with a government campaign against former prime minister Yulia Tymoshenko, detained in a penal colony, and whose case had been top in the agenda of
619:(formerly Philip Morris Companies Inc.) in which it was engaged to discredit anti-smoking research and legislation attempts. In 1993 Burson-Marsteller helped organize a response to a 1992
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of 1979 became the biggest accident in the history of U.S. commercial nuclear power, Burson-Marsteller conducted public relations work for Babcock & Wilcox, the plant's manufacturer.
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visited CeauĹźescu in Bucharest in 1969, which he viewed as a diplomatic opportunity to gain access to China, and later the Romanian dictator was said to be instrumental in arranging
766:, and a response described as the "gold standard" for its crisis management of the 1982 Chicago Tylenol poisonings. Other high-profile crisis cases include the manufacturers of the
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951:(SABIC). The company began working with the petrochemical producer in the late 1970s when they first entered the market in the Middle East. Other corporate clients have included
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581:, which was perhaps most well-known for their work with prominent Republicans and businesses as well as foreign governments, including controversial autocrats and despots.
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in the late 1990s. The practice focused on public relations for technology companies and organizations using technology as a key part of their business. Clients included
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5472:"Brand Marketing at Burson-Marsteller Bolsters Consumer Lifestyle and Brand Communications Capabilities with Appointment of Carline Jorgensen as Managing Director".
354:, with additional offices in Baltimore, Los Angeles, New York and Washington, D.C. In April of 2024, the leadership of HZ completed a buyback of the firm from BCW.
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Burson-Marsteller's second-largest practice was its Corporate and Financial Communications group. The company's corporate PR practice focused on four specialties:
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the company's hub for the South Asian market in 2008. Prior to the acquisition, since 2002 Genesis had been Burson-Marsteller's exclusive representative in India.
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in 1993, following terrorist attacks on tourists in Egypt. The campaign aimed to encourage tourists to visit Egypt, focusing on recent archaeological discoveries.
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Lardner, Richard (October 5, 2007). "Secrecy rule bars Blackwater from discussing work in Iraq, limiting PR firm's effectiveness". Washington. Associated Press.
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Hill & Knowlton is an American global public relations consulting company. In 2024, it merged with Burson Cohn & Wolfe, forming the new agency, Burson.
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1162:. In her account of that interview, Feitlowitz describes Emmanuel replying to a point about kidnappings and secret camps: "It was arguably almost necessary."
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1069:. Burson-Marsteller was brought in by the Romanian government to promote trade and tourism for Romania; one result was a week-long visit to the country by
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Silver Anvil, the public relations industry's highest award for organizations, recognizing its communications program aimed at restoring confidence in the
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McNellis, Maryanne (April 27, 1987). "Korean Politics Have Marketers Seoul Searching; Despite Unrest, Olympic Sponsorship Appears a Winning Proposition".
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BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. According to PRovoke Media, the merger with
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Bryson York, Emily (October 12, 2009). "Ad legend Richard Christian dead at 84; The executive behind 'Keep America Beautiful' is fondly remembered".
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It became public knowledge that Burson-Marsteller had been soliciting negative articles about Google's privacy practices after security researcher
1158:' fact-finding visit which stated in its English translation, "We Argentines are right and humane". The quotes are drawn from a 1996 interview by
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conduits in the leading newspapers and magazines . Linked to this was a negative campaign aimed at ... individuals and reporters singled out by
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Parpis, Eleftheria (October 9, 1995). "Fresh Look for Some Old Favorites; Y&R Inc. to Build Acceptance of Redesigned U.S. Currency Bills".
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American Nonsmokers' Rights Foundation, "The National Smokers Alliance Exposed: A Report On The Activities Of Philip Morris' No. 1 Front Group"
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1203:(PoR), "to help the PoR communicate its activities as the governing party of Ukraine, as well as to help it explain better its position on the
1099:, the Indonesian government retained Burson-Marsteller "to help improve the country's human rights and environmental image", according to the
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media. Mercurio and Goldman claimed the new program from Google violated users' privacy and that it used information gathered by Facebook.
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in 1979; according to Emmanuel, content was probably supplied by the Argentine finance minister. A more extensive 31-page supplement ran in
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Ellen Merlo, Philip Morris USA Internal Memorandum to William I Campbell, February 17, 1993, Philip Morris USA, Bates no. 2021183916/3930
755:. It won numerous awards from the public relations industry over the years for its work in high-profile crisis management, including the
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3266:"Burson-Marsteller Confronted for Supporting Philip Morris INFACT's Kraft Boycotters Mobilize Nationwide". PR Newswire. April 29, 1999.
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and Tokyo. By the mid-1980s it had further expanded overseas operations with offices in Australia and New Zealand. A subsidiary of the
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4881:"Public Relations Society Of America (PRSA Recognizes Burson-Marsteller Client Teams With Four Silver Anvil Awards, Two Bronze Anvils"
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was the only other U.S. PR firm with an office outside the United States. In 1967, Burson-Marsteller opened its first London office.
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778:. At times it has also been the subject of protests and criticism for its work for regimes facing severe human rights criticisms (
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in which 13 Iraqis were killed. Blackwater faced a great deal of negative publicity and Prince was asked to testify before the
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In December 1994, the company received attention after an executive at Burson-Marsteller was killed by a mailbomb sent by the "
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International work carried out by Burson-Marsteller in the early 1990s included a public relations campaign undertaken for the
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299:; Bob Feldman and Jeff Hunt, co-founders and principals of PulsePoint Group communications consultancy; Daniel Lamarre, CEO of
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status for trade with the United States. At the time the United States and other western nations regarded Romania's president
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By 1990 Burson-Marsteller had branches in 28 countries, with 52 offices and over 2,300 employees. In 1991, the firm acquired
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in 1988, it became the first foreign public relations firm to open a wholly owned communications and marketing office in
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3159:"National Smokers Alliance 1994 Political Action Plan", February 3, 1994, Philip Morris, Co., Bates no. 2047897334/7347
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The company received a number of awards for its work in crisis management. In 1999, Burson-Marsteller was awarded a
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public affairs and corporate work and Cohn & Wolfe's digital creative content, consumer, and health care work.
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was one of the world's worst industrial catastrophes. In 1984 a gas leak killed over 2,000 people at a plant in
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WPP unites BCW and Hill & Knowlton to create Burson, a global leader built for a new era of communications
5302:"Platinum PR Award Winner: Public Service Announcement: PSA Uses Lighthearted Peg To Promote Heavy Message".
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Burson-Marsteller also expanded into Central and South America during the 1980s. Offices were established in
418:, Canada, becoming the first U.S. PR agency to do so. One year later, in 1961, following the founding of the
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Burson offers clients creative content and strategic communications services across the following sectors:
5896:
4651:"Burson-Marsteller Names William Fasig Chairman of Technology Practice, Headquartered in Silicon Valley".
4185:"Corporate Reputation Takes 3.2 Years to Recover from a Crisis, Finds Burson-Marsteller Market Research".
3678:
1135:
832:
736:
606:
407:
343:
5701:
835:
during the Asian financial crisis of 1998. It also received a Silver Anvil in 2003 for its work with the
5085:
4041:"PR Legend to Speak at TPRA Conference; Harold Burson, Burson-Marsteller, to Serve as Keynote Speaker".
3729:
3378:
2278:"Harold Burson Burnishes Stars; Innovate: PR maven takes firms that shine and makes them more brilliant"
1686:
1411:
1223:
1159:
920:
550:
499:
272:
4965:
Lloyd Parry, Richard (August 6, 2000). "Old Etonian Smoothie Fails to Buff Indonesian Leader's Image".
3330:
211:
and communications firm, headquartered in New York City, focused on building reputation for clients.
4200:"Burson-Marsteller Takes Top Industry Award for Program to Restore Confidence in the Korean Economy".
4170:"Burson-Marsteller Launches Business Intelligence Tool to Help Clients Turn Raw Data into Solutions".
5724:
4946:
4666:
Fisher, Lawrence M. (March 13, 1996). "Seeking to Fix Damaged Image, Apple Hires Burson-Marsteller".
3631:
McKenna, Barrie (April 8, 2008). "There is No Better NAFTA Deal, Despite What the Democrats Preach".
3414:
Quenqua, Douglas (August 16, 2002). "Burson-Marsteller lands global remit for a new-look US dollar".
2709:
1389:
1294:
1282:
1191:
According to Feitlowitz, Argentine dictator Jorge Videla renewed Burson-Marsteller's contract twice.
1139:
1054:
840:
699:
539:
519:
478:
315:
3756:"Paul Taaffe's Departure From Hill & Knowlton Prompts Agency To Change Its Leadership Structure"
3563:
Charter, David (February 25, 2006). "The Most Important Man in Washington (You've Never Heard Of)".
3279:"Constructing 'sound science' and "good epidemiology": tobacco, lawyers, and public relations firms"
3202:"Constructing 'Sound Science' and "Good Epidemiology": Tobacco, Lawyers, and Public Relations Firms"
3042:"Constructing 'Sound Science' and "Good Epidemiology": Tobacco, Lawyers, and Public Relations Firms"
1621:
1317:
Burson-Marsteller admitted its role in the campaign, and claimed to have parted ways with Facebook.
698:
Penn and Burson-Marsteller received negative media attention in 2008 when his work on behalf of the
601:
reported that Ted Kaczynski targeted Burson-Marsteller executive Thomas Mosser due to a belief that
5976:
5420:
5148:
A Lexicon of Terror: Argentina and the Legacies of Torture, Revised and Updated with a New Epilogue
4308:
2992:
2083:
1117:
1088:
1074:
1050:
597:
470:
456:
351:
4832:"Burson-Marsteller Reports 1999 Worldwide Revenue at 275 Million". PR Newswire. February 29, 2000.
2419:
Burrell, Ian (August 31, 2009). "We have represented clients in the past that are controversial".
1752:
1347:
with Burson-Marsteller. It was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia, in 1970.
1297:
re-posted a pitch he received from a company representative. Other influential outlets, including
1049:
Burson-Marsteller represented the Romanian government in the early 1970s, when the country gained
714:
as factors in the award, crediting Penn with improved performance and Burson's "global recovery".
6039:
6011:
5906:
5891:
5229:
4485:
4254:
2835:
1393:
956:
775:
752:
718:
535:
447:
296:
5211:"Public Relations für Despoten: Wie PR-Profis Erdogans Image säubern – Spiegel Online – Politik"
4456:
4446:
4350:
Atkinson, Rick (November 12, 1982). "The Tylenol Nightmare: How a Corporate Giant Fought Back".
1368:
431:
397:
378:
255:
5825:
5362:
4505:
3251:
Rogers, Danny (July 12, 1996). "Campaigns: Public Awareness – Stoking up the smoking ban ire".
5951:
5941:
5926:
5921:
5849:
5786:
5763:
5728:
5156:
5053:
4921:
4788:
4609:
4460:
4352:
4021:
3609:
3548:
Herskovits, Beth (December 12, 2005). "Burson Hires Pollster Penn to Become Firm's Next CEO".
3502:
Bosman, Julie (December 8, 2005). "Burson-Marsteller Appoints Political Consultant as Chief".
3308:
3233:
3130:
3110:
3073:
2800:
2526:
992:
821:
557:. A regional headquarters was established in Miami, Florida, in May 1989, and the company won
319:
276:
5049:
5043:
2079:"The world's biggest advertising conglomerate just swallowed up Rockville's homegrown agency"
6124:
6093:
5577:
4843:
Dougherty, Phillip H. (September 15, 1986). "Brazil Tourism Account Given to Two Agencies".
4014:
Behind the disappearances: Argentina's dirty war against human rights and the United Nations
3298:
3290:
3223:
3215:
3102:
3063:
3055:
2798:
McDougal, Dennis (November 24, 1985). "Hands Across America: Can Ken Kragen Make it Work?".
2737:
1204:
1200:
1009:
980:
624:
612:
In the 1990s the company also received considerable attention for PR campaigns on behalf of
300:
208:
63:
3147:"NSA Political Plan Outline", December 1993, Philip Morris, Inc., Bates no. 2023203153/3158
2710:"He's Mr. Public Relations; Burson has shaped profession that links business to the public"
915:, the private military contractor, hired Burson-Marsteller subsidiary BKSH to help founder
747:
Burson-Marsteller provided public relations and advertising services to clients, including
5961:
5811:
4967:
3175:
2971:
2535:
2421:
2250:
1305:
1274:
1166:"those who influence travel," and "those who influence investment." She goes on to write:
1113:
1021:
960:
944:
877:
763:
703:
613:
490:
5636:
2916:
Zisser, Melinda (November 13, 1989). "Growth Potential Spurs Agency into Latin America".
1248:
regarding the hiring by the Turkish government remained unanswered by Burson-Marsteller.
564:
The agency's business grew about 24% annually during the 1980s, according to Burson, and
561:
International's Latin American account, which became one of the firm's largest accounts.
386:
4726:
Shah, Aarti (June 16, 2008). "Intel maintains its outreach plans despite FTC scrutiny".
668:
prior to the redesign to ensure that the new designs would be acceptable to the public.
6075:
6070:
5911:
4917:
4907:
4332:
Hilts, Philip (November 12, 1982). "Tylenol is reintroduced in triple-sealed package".
3326:
3303:
3278:
3228:
3201:
3068:
3041:
2201:
1017:
912:
751:
and government agencies. It was known primarily for its crisis management services and
732:
640:
523:
443:
288:
268:
183:
50:
4215:
Carter, Bill; Rutenberg, Jim (June 9, 2003). "2 P.R. Agencies Tie For Silver Anvils".
1998:
6108:
6006:
5183:
4593:
3487:
2753:
1062:
976:
923:
in 2007. In September of that year, Blackwater guards were involved in a shooting in
592:
486:
419:
382:
215:
4986:
6065:
5966:
5946:
5842:
4983:"Tsunami Washes Away Indonesian Human Rights | Center for Media and Democracy"
4913:
4614:
3335:
2386:
1588:"BCW, Hill & Knowlton Merger: Burson Is Open For Business - Brand Communicator"
1384:
684:
531:
304:
280:
264:
5658:"Russia: Mikhailov and Partners and Burson-Marsteller become strategic partners".
5116:
3187:
3156:
3144:
3015:
2600:
Sobczynski, Anna (April 28, 1986). "Companies receive help coping with a crisis".
554:
5146:
3382:
790:, public affairs, technology and healthcare communications, and brand marketing.
350:
In August 2018, BCW acquired HZ, an integrated creative agency, headquartered in
17:
5829:
5720:
3106:
2902:"Burson-Marsteller Establishes Mexico Venture". PR Newswire. September 14, 1989.
1354:, a drug produced by GlaxoSmithKline. The firm also ran a publicity campaign on
1326:
1262:
1244:
1058:
916:
683:
political pollster for six years, he was best known for his work with President
680:
543:
451:
292:
5502:
Ward, Celeste (September 22, 2004). "Old Navy Awards PR to Burson-Marsteller".
5324:"Helene Ellison Joins Burson-Marsteller as Chair, Global Healthcare Practice".
3373:
McAllister, Bill (April 14, 1999). "Burson-Marsteller Buys Va. Lobbying Firm".
2969:
Holliday, Kalen (March 22, 1993). "Egypt plans campaign to win back tourists".
39:
6049:
6021:
5916:
4306:
Wallop, Harry (June 24, 2006). "Reputation restorers give high-gloss finish".
3168:
2873:
2160:"BursonMarsteller Launches Integrated Government and Political Services Group"
1092:
1005:
692:
688:
602:
558:
4591:
Rivas, Paul (October 14, 1997). "Market research agency launched in Riyadh".
401:
Harold Burson and Bill Marsteller plan out their firm's expansion into Europe
377:
public relations companies in the world. In 1979, it became a subsidiary of
6044:
5956:
5367:
3916:
3565:
3294:
3219:
3059:
2933:
Daniel, Cuff (January 7, 1988). "New Chief Is Chosen at Burson-Marsteller".
2558:"Still on top of his empire – The founder and chairman of Burson-Marsteller"
1299:
1147:
783:
779:
675:
660:
308:
6016:
5991:
5986:
4741:"Bayer Implements Global IT Strategy With SAP". PR Newswire. July 27, 2010.
3312:
3237:
3114:
3077:
1207:
case", as explained by Robert Mack, a senior manager at Burson-Marsteller.
303:, and prominent figures in a number of PR companies, including the CEOs of
4071:"Burson Marsteller Launches Global Corporate Executive Training Program".
3128:
Gellene, Denise (December 17, 1998). "PR Chief Says He's No Spin Doctor".
2850:
Hooper, John (September 2, 1985). "China brushes up on public relations".
1854:"Kristine Boyden named Burson Americas CEO; Craig Buchholz to be US chief"
5818:
5629:"Burson-Marsteller Announces Strategic Partnership with Targeted Victory"
5395:
4086:"Burson-Marsteller Makes Commitment to "Evidence-Based Communications"".
3020:
University of California, San Francisco: Legacy Tobacco Documents Library
2887:
Yoshihara, Nancy (June 6, 1988). "South Korea Holds a Coming Out Party".
1405:
1330:
1266:
1013:
984:
968:
494:
427:
342:
in 1970. As part of a restructuring strategy, in 2018 parent company WPP
3701:"Hillary Clinton, Secretary of State, Gives Her Opinions About Colombia"
947:
positioning. One of the agency's longstanding corporate clients was the
721:, which hired the company as crisis management consultants in 2009, and
530:
established its first offices in Asia in 1973, in Hong Kong, Singapore,
5996:
5865:
2111:
1829:
1771:
1705:
1546:
1143:
964:
924:
861:
844:
508:
415:
188:
5023:
O'Dwyer, Jack (May 13, 1992). "B-M Has $ 950,000 Indonesia Contract".
3583:
Holmes, Paul (2010). "PR Agency Report Card 2010: Burson Marsteller".
442:
One of the firm's earliest clients was the Electro-Motive Division of
5981:
5715:
Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011).
5706:
4817:
3705:
2162:(Press release). Burson-Marsteller. February 17, 2011. Archived from
1899:
1802:
1278:
1029:
952:
884:, India, and poisoned thousands more. The plant was jointly owned by
881:
616:
423:
5518:"WPP Announces the Merger of Burson-Marsteller and Cohn & Wolfe"
4944:
Franke-Ruta, Garance (July 25, 1998). "From the K Street Corridor".
2384:
Beckett, Andy (August 13, 1997). "The Acceptable Face of Disaster".
1869:"Burson Cohn & Wolfe Names Regional Leadership Following Merger"
651:
as the PR industry's "most influential person of the 20th century".
4404:
Lueck, Thomas (December 14, 1984). "Crisis Management at Carbide".
3962:"Burson-Marsteller taps former Clinton adviser Don Baer as new CEO"
4282:"Tylenol maker recalls capsules after strychnine incident in west"
1351:
1270:
1219:
1112:
1025:
948:
771:
396:
3358:
Elliott, Stuart (April 14, 1999). "Acquisitions By 2 Companies".
2514:
1236:
clashes at the Turkish Ambassador's Residence in Washington, D.C.
1123:
Burson-Marsteller carried out public relations work for the last
5881:
4382:
1622:"WPP to merge BCW and Hill & Knowlton to create comms giant"
820:
of environmental upgrade programs. Significant clients included
663:
PLC in 2000, and Burson-Marsteller became part of WPP. The U.S.
422:
in Europe, the company established its first European office in
363:& Knowlton CEO AnnaMaria DeSalva was named global chairman.
295:; Kathryn Beiser, vice president of corporate communications at
5838:
5808:
No URL found. Please specify a URL here or add one to Wikidata.
5340:
4367:"Union Carbide". United Press International. December 20, 1984.
4056:
Jones, Alex (March 26, 1984). "New no. 1 in public relations".
3938:
3839:
Garcia, Tonya (October 27, 2008). "AIG employs Burson's help".
2949:"How Manafort and Stone created the mess Trump said he'd drain"
1150:. Burson-Marsteller maintained that it was not asked to defend
291:; Perry Yeatman, senior vice president of corporate affairs at
4939:
4937:
4506:"Anti-GM warrior Melchett joins PR firm that advised Monsanto"
3888:
2050:"WPP Created 3rd Largest PR Firm With Burson Cohn & Wolfe"
1438:"WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe"
1134:
At that time human rights organizations were denouncing state
1070:
5543:
5541:
5539:
5603:"Burson-Marsteller Launches Strategic Consultancy, PivotRED"
1729:"WPP's Mark Read: Burson Will Be A "Top Two Global PR Firm""
1687:"Scoop: Corey duBrowa departs Google to serve as CEO of BCW"
1383:
Burson operates a number of subsidiary companies, including
1358:, which made Paxil the world's top-selling anti-depressant.
1242:
became a client of the agency. An inquiry by journalists of
943:, financial communications, organizational performance, and
149:
175 Greenwich Street 3 World Trade Center New York, NY 10007
729:
emails he received from Burson-Marsteller on the Internet.
659:
Young & Rubicam became a subsidiary of the media group
2818:"Cohn & Wolfe Public Relations opens Chicago office".
5487:
Burnett, James (December 10, 2001). "Burson Helps Turn".
1798:"WPP's Burson Cohn & Wolfe Acquires Creative Shop HZ"
1199:
In 2012, Burson-Marsteller was hired by Ukraine's ruling
1146:
that were taking place in what later became known as the
709:
Penn's leadership at Burson-Marsteller has been cited by
5560:
5558:
5556:
4883:(Press release). Burson-Marsteller. 2004. Archived from
3912:"Facebook, Burson discuss role in Google Circle dispute"
5184:"Anti-Tymoshenko party hires top PR firm in EU capital"
1895:"Former Bush Aide Karen Hughes Joins Burson-Marsteller"
1463:"BCW Appoints Corey duBrowa as Chief Executive Officer"
717:
Burson-Marsteller's clients in the late 2000s included
493:. The company was also involved in the introduction of
5834:
5078:"Burson Marsteller y la Dictadura Argentina | RedRRPP"
4481:"UCC's cost-cutting measures lead to Bhopal gas leak?"
3016:"Philip Morris and Burson – Marsteller: A Partnership"
1662:"WPP firms Burson-Marsteller and Cohn and Wolfe merge"
1179:
Burson-Marsteller placed an advertising supplement in
3524:"Burson-Marsteller Named US Large Agency of the Year"
2664:"Profile Harold Burson: "I won't rest until I'm old""
1923:"BCW brings on Ari Fleischer as strategic consultant"
230:(BCW). In January 2024, WPP announced plans to merge
207:(formerly Burson Cohn & Wolfe (BCW)) is a global
5008:
Cohen, Nick (December 8, 1996). "Hold on a Minute".
271:,Ari Fleischer, former White House Press Secretary,
6058:
6030:
5872:
5578:"Hill+Knowlton Strategies expands Africa footprint"
5421:"Google deflects PR firm's attack of Gmail privacy"
5363:"Google deflects PR firm's attack of Gmail privacy"
3988:"WPP Merges Burson-Marsteller and Cohn & Wolfe"
3674:"U.S. Committed to Free-Trade Accord With Colombia"
3470:"Burson-Marsteller To Make India South Asian Hub".
2986:Thomas, Pierre; Weiser, Benjamin (April 13, 1996).
2911:
2909:
2107:"WPP merges Burson-Marsteller and Cohn & Wolfe"
1543:"WPP Merges Burson-Marsteller and Cohn & Wolfe"
1489:"It's official - Burson launches ahead of schedule"
393:
1950s and 1960s: Company founding and early history
194:
182:
172:
153:
145:
126:
78:
56:
46:
5209:Germany, Spiegel Online, Hamburg (June 13, 2017).
3040:Ong, Bisa K.; Glantz, Stanton A. (November 2001).
2736:"Survey Shows 'Old' Coke Outselling New Formula".
464:1980s: Young & Rubicam and worldwide expansion
4711:Grant, Alex. "No free lunch for HP PR agencies".
4007:
4005:
2751:"Burson-Marsteller expands entertainment group".
5674:"Burson-Marsteller Partners With Dominican Firm"
3810:"2010 Agency Business Report: Burson-Marsteller"
2453:e pluribus unum: The Making of Burson-Marsteller
2438:e pluribus unum: The Making of Burson-Marsteller
2403:e pluribus unum: The Making of Burson-Marsteller
2366:e pluribus unum: The Making of Burson-Marsteller
2309:e pluribus unum: The Making of Burson-Marsteller
1767:"BCW Group merges two tech firms into AxiCom US"
605:had consulted with Burson-Marsteller during the
6120:Business services companies established in 1953
6115:Public relations companies of the United States
3188:http://legacy.library.ucsf.edu/tid/qdf02a00/pdf
3157:http://legacy.library.ucsf.edu/tid/lyo07e00/pdf
3145:http://legacy.library.ucsf.edu/tid/ttd85e00/pdf
2077:Gregg, Aaron; Heath, Thomas (August 14, 2018).
1431:
1429:
1427:
5178:
5176:
5174:
5172:
5140:
5138:
5136:
5134:
1791:
1789:
1701:"Donna Imperato, CEO, Burson Cohn & Wolfe"
218:announced that it had merged its subsidiaries
5850:
3431:"Need Change for a $ 20 bill? Call Hollywood"
2813:
2811:
2595:
2593:
2591:
2589:
1755:; article; PR Week online; retrieved 2021-9-2
735:, the former communications director for the
621:United States Environmental Protection Agency
8:
5249:
5247:
5245:
5234:: CS1 maint: multiple names: authors list (
4345:
4343:
3910:Byron Acohido, Scott Martin (May 12, 2011).
3782:"H&K's Martin rejects Burson comparison"
2703:
2701:
2699:
2697:
2695:
929:Committee on Oversight and Government Reform
768:Three Mile Island Nuclear Generating Station
32:
5819:"Burson-Marsteller : Corporate Crimes"
5391:"Facebook Busted in Clumsy Smear on Google"
5319:
5317:
4275:
4273:
3672:Krause-Jackson, Flavia (January 28, 2011).
3602:"PR Week Global Reports: Burson-Marsteller"
3169:http://www.no-smoke.org/document.php?id=257
2964:
2962:
1949:"Republican Tom Reed Resigns from Congress"
1350:In 1999, the firm managed the campaign for
1061:leaders to their interests. U.S. President
635:Their activities also included support for
334:Burson traces its roots to the founding of
5857:
5843:
5835:
5810:
5447:"Burson-Marsteller and Facebook part ways"
5297:
5295:
4129:
4127:
4125:
4123:
3804:
3802:
3578:
3576:
2657:
2655:
2414:
2412:
2379:
2377:
2375:
2187:
2185:
2183:
2181:
637:The Advancement of Sound Science Coalition
38:
31:
5744:"An apology from the Cillit Bang team..."
5717:Digital Marketing For Dummies, UK Edition
5702:"The creepiest marketing story ever told"
5700:Taylor, Catharine P. (October 11, 2005).
4856:
4854:
4327:
4325:
4323:
4321:
4319:
3596:
3594:
3455:"Burson-Marsteller Acquires Genesis PR".
3394:
3392:
3302:
3227:
3067:
2322:
2320:
2318:
1999:"The Boss – The Path to Cirque du Soleil"
1156:Inter-American Commission on Human Rights
949:Saudi Arabia Basic Industries Corporation
389:and was renamed Burson Cohn & Wolfe.
242:. The merger was finalized in July 2024.
5547:
4783:"Hebrides Range Taskforce Wins Accolade"
4243:
4241:
4103:"Burson's legacy is as relevant as ever"
3485:"Burson Marsteller, Genesis PR Tie Up".
2620:Johnson Piper, Jill (January 16, 1989).
2615:
2613:
2611:
2472:
2470:
2468:
2466:
2464:
2462:
2072:
2070:
1825:"Burson-Marsteller – an optimistic view"
1796:Rittenhouse, Lindsay (August 14, 2018).
573:1990s: Global presence and Philip Morris
5254:"Profiles of top healthcare PR firms".
3885:"Facebook vs. Google fight turns nasty"
3517:
3515:
3513:
3429:Streisand, Betsy (September 28, 2003).
2551:
2549:
2547:
2545:
2271:
2269:
2267:
2265:
2263:
2261:
2243:
2241:
2135:"HZ leadership buys firm back from BCW"
1966:
1964:
1962:
1423:
839:for managing communications during the
579:Black, Manafort, Stone and Kelly (BMSK)
267:, former senior aide to U.S. President
5415:
5413:
5227:
5071:
5069:
3608:. United Kingdom. 2010. Archived from
2524:
1973:"The Burson Legacy: Career Guide 2010"
1660:Bennett, Bennett (February 27, 2018).
1259:National Breast Cancer Awareness Month
639:(TASSC), which was created in 1993 by
381:, which in turn was acquired later by
335:
5756:Propaganda in the Helping Professions
5564:
5084:(in European Spanish). Archived from
5048:(3rd ed.). M.E. Sharpe. p.
3277:Ong, EK; Glantz, SA (November 2001).
2708:Klingbeil, Abigail (April 15, 2001).
1620:Hawkins, Eleanor (January 25, 2024).
776:terrorist attacks on tourists in 1993
275:, a former six-term Congressman from
7:
6130:1953 establishments in New York City
5807:
4861:Ravindran, Pratap (March 26, 2002).
4562:"Corporate Financial Communications"
4101:Barrett, Steve (November 12, 2010).
3986:Bradley, Diana (February 27, 2018).
3780:Barrett, Steve (February 25, 2011).
3754:Mattinson, Alec (January 12, 2011).
3730:"A new sheriff hits town at H&K"
2833:"Burson-Marsteller: Peter Walford".
2662:Gemma, O'Reilly (October 10, 2008).
2105:Bradley, Diana (February 27, 2018).
1615:
1613:
1611:
1609:
1607:
1605:
1582:
1580:
1578:
1541:Bradley, Diana (February 27, 2018).
1511:
1509:
1482:
1480:
1478:
1476:
5111:[We are right and humane].
4863:"'Controversial' Corporate Clients"
4280:Malcolm, Andrew (October 6, 1982).
4155:"Issues & Crisis Group opens".
3728:Barrett, Steve (January 14, 2011).
3200:Ong EK, Glantz SA (November 2001).
2192:Karmali, Naazneen (June 23, 2003).
1852:Bradley, Diana (February 7, 2024).
829:Public Relations Society of America
759:, a 2002 extortion attempt against
526:sponsored by its client Coca-Cola.
426:, followed shortly by an office in
339:
165:AnnaMaria DeSalva (Global Chairman)
134:Harold Burson & Bill Marsteller
5045:Interest group politics in America
4792:. October 22, 2010. Archived from
2194:"Let your good work speak for you"
1028:and business software corporation
623:(EPA) report which had identified
283:, Former US Ambassador to Israel;
25:
5635:. January 4, 2011. Archived from
3646:Broder, John M. (April 5, 2008).
3207:American Journal of Public Health
3047:American Journal of Public Health
2133:Ruderman, Jess (April 23, 2024).
2048:Shah, Aarti (February 27, 2018).
1997:Lamarre, Daniel (June 19, 2010).
1971:Hood, Julia (September 1, 2010).
1921:Ruderman, Jess (March 21, 2024).
1436:Shah, Aarti (February 27, 2018).
989:Federal Communications Commission
757:late 1990s Asian financial crisis
246:and is now Global CEO of Burson.
6135:Companies based in New York City
6089:
6088:
5972:Quinn Gillespie & Associates
4230:"PR gold for Panadol strategy".
4018:University of Pennsylvania Press
3648:"Colombia to Penn: You're Fired"
2673:. pp. 18–19. Archived from
1867:Sudhaman, Arun (March 6, 2018).
1487:Bradley, Diana (June 13, 2024).
1238:, the Turkish administration of
1216:Ukraine–European Union relations
665:Bureau of Engraving and Printing
5779:The Risks of Prescription Drugs
5742:Coates, Tom (October 4, 2005).
5361:Acohido, Byron (May 10, 2011).
5145:Feitlowitz, Marguerite (2011).
4636:"Profiles of High-Tech Firms".
4504:Vidal, John (January 8, 2002).
4489:. June 22, 2010. Archived from
4250:"Getting a handle on a scandal"
4248:Yang, Jia Lynn (May 22, 2007).
3960:Ho, Catherine (July 19, 2012).
3522:Holmes, Paul (April 25, 2011).
2988:"Reputed 'Manifesto' Recovered"
2327:Holmes, Paul (March 28, 1988).
2024:"BCW (Burson Cohn & Wolfe)"
1753:Y&R PR Rebrands as Goodfuse
1125:Argentine military dictatorship
358:Merger with Hill & Knowlton
324:corporate social responsibility
3855:"Vision, Mission & Ethics"
2919:South Florida Business Journal
2276:Much, Marilyn (May 11, 2004).
1947:Aaron Navarro (May 11, 2022).
1893:Ciarallo, Joe (July 9, 2008).
1765:Moore, Thomas (May 17, 2018).
1218:, delaying the signature of a
1016:and its headquarters moved to
975:, Coca-Cola, GlaxoSmithKline,
27:American public relations firm
1:
4610:"China's Foreign PR Enablers"
4608:Cook, Sarah (June 27, 2023).
3816:. May 1, 2010. Archived from
2870:China Global Public Relations
2630:The Memphis Commercial Appeal
2556:Izat, Janet (June 28, 1990).
1517:"Burson Is Open For Business"
5662:. June 25, 2009. p. B5.
5256:O'Dwyer's PR Services Report
5115:(in Spanish). Archived from
5042:Hrebenar, Ronald J. (1997).
4640:. November 1994. p. 26.
4638:O'Dwyer's PR Services Report
4453:University of Illinois Press
4379:"Frequently Asked Questions"
2633:. p. C1. Archived from
1234:In May 2017, shortly before
837:United States Postal Service
723:American International Group
586:Egyptian Ministry of Tourism
5821:. Corporatewatch.org. 2002.
5258:. October 1991. p. 32.
4159:. July 14, 2008. p. 2.
3107:10.1016/j.ypmed.2004.02.014
2477:Hynum, Rick (Winter 2001).
1379:Subsidiaries and affiliates
1261:. Notable clients included
1181:The New York Times Magazine
1118:General Jorge Rafael Videla
1102:Far Eastern Economic Review
1097:occupying Indonesian forces
941:corporate brand positioning
786:). The firm also worked in
522:as a fundraising event for
297:Discover Financial Services
138:Bob Cohn & Norman Wolfe
98:; 54 years ago
84:; 71 years ago
6151:
5902:Design Bridge and Partners
5109:"Somos derechos y humanos"
4234:. Australia. July 9, 2002.
1057:as the friendliest of the
903:Three Mile Island accident
749:multinational corporations
516:telecommunications company
475:Three Mile Island accident
385:. In 2018, it merged with
238:, forming the new agency,
162:Corey duBrowa (Global CEO)
112:; 6 years ago
6084:
5783:Columbia University Press
5777:Light, Donald W. (2010).
5754:Gambrill, Eileen (2012).
5025:Jack O'Dwyer's Newsletter
2534:Cite uses generic title (
1367:For more information see
886:Union Carbide Corporation
630:National Smokers Alliance
487:Union Carbide Corporation
214:In February 2018, parent
122:(Burson Cohn & Wolfe)
37:
6031:Former/defunct divisions
5937:Hill+Knowlton Strategies
5887:Bates CHI & Partners
5449:. PRWeek. Archived from
5310:(44). November 17, 2003.
2839:. Toronto. July 8, 1987.
1408:, International chairman
1329:and brand marketing for
5897:Burson Cohn & Wolfe
5760:Oxford University Press
5339:Soghoian, Christopher.
5153:Oxford University Press
4906:Price, Raymond (1977).
3295:10.2105/AJPH.91.11.1749
3220:10.2105/AJPH.91.11.1749
3060:10.2105/AJPH.91.11.1749
2451:Burson, Harold (2004).
2436:Burson, Harold (2004).
2401:Burson, Harold (2004).
2364:Burson, Harold (2004).
2307:Burson, Harold (2004).
1645:Burson (13 June 2024):
1566:WPP (25 January 2024):
1356:social anxiety disorder
1152:Human Rights Violations
1136:crimes against humanity
318:, consumer, corporate,
307:, Cohn & Wolfe and
285:Lord Watson of Richmond
228:Burson Cohn & Wolfe
5987:Sudler & Hennessey
4144:(1): 39. January 2009.
4073:Market News Publishing
3679:Bloomberg Businessweek
3652:The New York Times.com
3329:(September 19, 2006).
3174:April 3, 2012, at the
2876:on September 12, 2011.
2486:Ole Miss Alumni Review
2329:"35 Years at the helm"
1177:
1120:
1067:Nixon's visit to China
737:Clinton administration
430:in 1965. At this time
408:Rockwell Manufacturing
402:
5725:John Wiley & Sons
4971:. London. p. 17.
4887:on September 11, 2011
4757:Burson-Marsteller.com
4686:Burson-Marsteller.com
4566:Burson-Marsteller.com
4445:Larabee, Ann (1999).
4134:"Burson-Marsteller".
3859:Burson-Marsteller.com
3331:"The Denial Industry"
2773:Burson-Marsteller.com
2234:. September 23, 2021.
2166:on September 28, 2011
1412:Perception management
1289:Google smear campaign
1224:Association Agreement
1168:
1160:Marguerite Feitlowitz
1140:forced disappearances
1116:
921:congressional hearing
551:San Juan, Puerto Rico
479:Johnson & Johnson
438:1970s: General Motors
400:
5977:Scholz & Friends
5633:Enhanced Online News
5280:on December 16, 2010
5274:Burson-Masteller.com
4989:on November 27, 2010
4947:The National Journal
4763:on December 16, 2010
4692:on December 16, 2010
4572:on December 16, 2010
4493:on November 9, 2013.
4090:. December 14, 2009.
4012:Guest, Iain (1990).
3459:. December 13, 2005.
2955:. November 29, 2018.
2779:on December 16, 2010
2757:. February 10, 1988.
1295:Christopher Soghoian
1283:Bristol-Myers Squibb
1240:Recep Tayyip ErdoÄźan
700:Colombian government
520:Hands Across America
471:Babcock & Wilcox
316:business-to-business
5609:. November 17, 2010
5524:. February 27, 2018
5453:on January 22, 2012
5113:Publicidad Politica
5088:on February 2, 2017
4796:on February 7, 2011
4550:(20). May 21, 2001.
4334:The Washington Post
4309:The Daily Telegraph
4137:O'Dwyer's PR Report
4075:. December 8, 2005.
3966:The Washington Post
3612:on November 2, 2011
3375:The Washington Post
3094:Preventive Medicine
2993:The Washington Post
2953:The Washington Post
2822:. November 2, 1988.
2769:"Milestones: 1980s"
2455:. pp. 119–121.
2288:on January 27, 2013
2084:The Washington Post
1369:Hill & Knowlton
1362:Hill & Knowlton
1089:Santa Cruz massacre
1087:Following the 1991
1051:Most Favored Nation
598:The Washington Post
514:, sponsored by the
512:Olympic Torch Relay
489:following the 1984
483:1982 Tylenol crisis
457:Unsafe at Any Speed
432:Hill & Knowlton
379:Young & Rubicam
352:Rockville, Maryland
256:Hill & Knowlton
236:Hill & Knowlton
174:Number of employees
94:(Burson-Marsteller)
34:
6040:J. Walter Thompson
6012:Wunderman Thompson
5907:Dewey Square Group
5892:Blue State Digital
5809:
5476:. August 25, 2010.
5155:. pp. 48–53.
5082:www.redrrpp.com.ar
4845:The New York Times
4668:The New York Times
4486:The Times of India
4448:Decade of Disaster
4406:The New York Times
4286:The New York Times
4217:The New York Times
4058:The New York Times
3709:. January 21, 2009
3633:The Globe and Mail
3504:The New York Times
3435:The New York Times
3360:The New York Times
3283:Am J Public Health
2935:The New York Times
2836:The Globe and Mail
2740:. October 1, 1985.
2680:on August 17, 2011
2640:on August 17, 2011
2574:on August 17, 2011
2495:on August 17, 2011
2345:on August 17, 2011
2212:on August 17, 2011
2003:The New York Times
1467:www.bcw-global.com
1394:Dominican Republic
1121:
957:Procter and Gamble
753:political lobbying
719:Ford Motor Company
536:Xinhua News Agency
448:diesel locomotives
403:
287:, a member of the
108:(Cohn & Wolfe)
6102:
6101:
5952:Landor Associates
5942:Hogarth Worldwide
5927:Grey Global Group
5922:Glover Park Group
5826:Burson-Marsteller
5639:on March 12, 2012
5328:. March 16, 2010.
5119:on March 21, 2009
4789:Stornoway Gazette
4353:Kansas City Times
3820:on March 29, 2012
3585:The Holmes Report
3474:. April 21, 2008.
3131:Los Angeles Times
2889:Los Angeles Times
2801:Los Angeles Times
2515:"404 | PRSA"
2479:"Wagging the dog"
2028:The Holmes Report
1873:The Holmes Report
1442:The Holmes Report
1226:between the two.
1055:Nicolae CeauĹźescu
993:Colgate-Palmolive
807:Crisis management
367:Burson-Marsteller
336:Burson-Marsteller
320:crisis management
277:Corning, New York
224:Burson-Marsteller
202:
201:
178:6,000 (2024)
18:Burson Marsteller
16:(Redirected from
6142:
6092:
6091:
6033:and subsidiaries
5859:
5852:
5845:
5836:
5822:
5814:
5796:
5773:
5750:
5738:
5711:
5686:
5685:
5683:
5681:
5670:
5664:
5663:
5655:
5649:
5648:
5646:
5644:
5625:
5619:
5618:
5616:
5614:
5607:Businesswire.com
5599:
5593:
5592:
5590:
5588:
5574:
5568:
5562:
5551:
5550:, p. 67–68.
5545:
5534:
5533:
5531:
5529:
5514:
5508:
5507:
5499:
5493:
5492:
5484:
5478:
5477:
5469:
5463:
5462:
5460:
5458:
5445:Krietsch, Beth.
5442:
5436:
5435:
5433:
5431:
5417:
5408:
5407:
5405:
5403:
5386:
5380:
5379:
5377:
5375:
5358:
5352:
5351:
5349:
5347:
5341:"Email Pastebin"
5336:
5330:
5329:
5321:
5312:
5311:
5299:
5290:
5289:
5287:
5285:
5276:. Archived from
5266:
5260:
5259:
5251:
5240:
5239:
5233:
5225:
5223:
5221:
5206:
5200:
5199:
5197:
5195:
5190:. April 27, 2012
5180:
5167:
5166:
5142:
5129:
5128:
5126:
5124:
5107:Morales, Rubén.
5104:
5098:
5097:
5095:
5093:
5076:RedRRPP.com.ar.
5073:
5064:
5063:
5039:
5033:
5032:
5020:
5014:
5013:
5005:
4999:
4998:
4996:
4994:
4985:. Archived from
4979:
4973:
4972:
4962:
4956:
4955:
4941:
4932:
4931:
4903:
4897:
4896:
4894:
4892:
4877:
4871:
4870:
4858:
4849:
4848:
4840:
4834:
4833:
4829:
4823:
4822:
4812:
4806:
4805:
4803:
4801:
4779:
4773:
4772:
4770:
4768:
4759:. Archived from
4749:
4743:
4742:
4738:
4732:
4731:
4723:
4717:
4716:
4708:
4702:
4701:
4699:
4697:
4688:. Archived from
4678:
4672:
4671:
4663:
4657:
4656:
4648:
4642:
4641:
4633:
4627:
4626:
4624:
4622:
4605:
4599:
4598:
4588:
4582:
4581:
4579:
4577:
4568:. Archived from
4558:
4552:
4551:
4542:"People Moves".
4539:
4533:
4532:
4528:
4522:
4521:
4519:
4517:
4501:
4495:
4494:
4477:
4471:
4470:
4442:
4436:
4435:
4433:
4431:
4426:on March 3, 2009
4422:. Archived from
4416:
4410:
4409:
4401:
4395:
4394:
4392:
4390:
4385:on April 8, 2010
4381:. Archived from
4375:
4369:
4368:
4364:
4358:
4357:
4347:
4338:
4337:
4329:
4314:
4313:
4303:
4297:
4296:
4294:
4292:
4277:
4268:
4267:
4265:
4263:
4245:
4236:
4235:
4227:
4221:
4220:
4212:
4206:
4205:
4204:. June 16, 1999.
4197:
4191:
4190:
4189:. July 19, 2006.
4182:
4176:
4175:
4174:. April 4, 2007.
4167:
4161:
4160:
4152:
4146:
4145:
4131:
4118:
4117:
4115:
4113:
4098:
4092:
4091:
4083:
4077:
4076:
4068:
4062:
4061:
4053:
4047:
4046:
4045:. March 7, 2007.
4038:
4032:
4031:
4009:
4000:
3999:
3997:
3995:
3983:
3977:
3976:
3974:
3972:
3957:
3951:
3950:
3948:
3946:
3935:
3929:
3928:
3926:
3924:
3907:
3901:
3900:
3898:
3896:
3881:
3875:
3874:
3872:
3870:
3861:. Archived from
3851:
3845:
3844:
3836:
3830:
3829:
3827:
3825:
3806:
3797:
3796:
3794:
3792:
3777:
3771:
3770:
3768:
3766:
3751:
3745:
3744:
3742:
3740:
3725:
3719:
3718:
3716:
3714:
3697:
3691:
3690:
3688:
3686:
3669:
3663:
3662:
3660:
3658:
3643:
3637:
3636:
3628:
3622:
3621:
3619:
3617:
3598:
3589:
3588:
3580:
3571:
3570:
3560:
3554:
3553:
3545:
3539:
3538:
3536:
3534:
3519:
3508:
3507:
3499:
3493:
3492:
3491:. July 13, 2002.
3482:
3476:
3475:
3467:
3461:
3460:
3452:
3446:
3445:
3443:
3441:
3426:
3420:
3419:
3411:
3405:
3404:
3396:
3387:
3386:
3370:
3364:
3363:
3355:
3349:
3348:
3346:
3344:
3323:
3317:
3316:
3306:
3274:
3268:
3267:
3263:
3257:
3256:
3248:
3242:
3241:
3231:
3197:
3191:
3185:
3179:
3166:
3160:
3154:
3148:
3142:
3136:
3135:
3125:
3119:
3118:
3088:
3082:
3081:
3071:
3037:
3031:
3030:
3028:
3026:
3012:
3006:
3005:
3003:
3001:
2983:
2977:
2976:
2966:
2957:
2956:
2945:
2939:
2938:
2930:
2924:
2923:
2913:
2904:
2903:
2899:
2893:
2892:
2884:
2878:
2877:
2872:. Archived from
2862:
2856:
2855:
2847:
2841:
2840:
2830:
2824:
2823:
2815:
2806:
2805:
2795:
2789:
2788:
2786:
2784:
2775:. Archived from
2765:
2759:
2758:
2748:
2742:
2741:
2738:Associated Press
2733:
2727:
2726:
2724:
2722:
2705:
2690:
2689:
2687:
2685:
2679:
2668:
2659:
2650:
2649:
2647:
2645:
2639:
2626:
2622:"Still A Player"
2617:
2606:
2605:
2597:
2584:
2583:
2581:
2579:
2573:
2567:. Archived from
2562:
2553:
2540:
2539:
2532:
2530:
2522:
2511:
2505:
2504:
2502:
2500:
2494:
2488:. Archived from
2483:
2474:
2457:
2456:
2448:
2442:
2441:
2433:
2427:
2426:
2416:
2407:
2406:
2398:
2392:
2391:
2381:
2370:
2369:
2361:
2355:
2354:
2352:
2350:
2344:
2338:. Archived from
2333:
2324:
2313:
2312:
2311:. pp. 36–8.
2304:
2298:
2297:
2295:
2293:
2284:. Archived from
2273:
2256:
2255:
2245:
2236:
2235:
2228:
2222:
2221:
2219:
2217:
2211:
2205:. Archived from
2198:
2189:
2176:
2175:
2173:
2171:
2156:
2150:
2149:
2147:
2145:
2130:
2124:
2123:
2121:
2119:
2102:
2096:
2095:
2093:
2091:
2074:
2065:
2064:
2062:
2060:
2045:
2039:
2038:
2036:
2034:
2020:
2014:
2013:
2011:
2009:
1994:
1988:
1987:
1985:
1983:
1968:
1957:
1956:
1944:
1938:
1937:
1935:
1933:
1918:
1912:
1911:
1909:
1907:
1890:
1884:
1883:
1881:
1879:
1864:
1858:
1857:
1849:
1843:
1842:
1840:
1838:
1821:
1815:
1814:
1812:
1810:
1793:
1784:
1783:
1781:
1779:
1762:
1756:
1750:
1744:
1743:
1741:
1739:
1725:
1719:
1718:
1716:
1714:
1697:
1691:
1690:
1683:
1677:
1676:
1674:
1672:
1657:
1651:
1643:
1637:
1636:
1634:
1632:
1617:
1600:
1599:
1597:
1595:
1584:
1573:
1564:
1558:
1557:
1555:
1553:
1538:
1532:
1531:
1529:
1527:
1513:
1504:
1503:
1501:
1499:
1484:
1471:
1470:
1459:
1453:
1452:
1450:
1448:
1433:
1205:Yulia Tymoshenko
1201:Party of Regions
1010:Sun Microsystems
981:General Electric
824:and ExxonMobil.
625:secondhand smoke
607:Valdez oil spill
473:, following the
416:Toronto, Ontario
387:Cohn & Wolfe
340:Cohn & Wolfe
301:Cirque du Soleil
220:Cohn & Wolfe
209:public relations
198:bursonglobal.com
135:
120:
118:
113:
106:
104:
99:
92:
90:
85:
64:Public relations
42:
35:
21:
6150:
6149:
6145:
6144:
6143:
6141:
6140:
6139:
6105:
6104:
6103:
6098:
6080:
6054:
6032:
6026:
5874:
5868:
5863:
5817:
5804:
5799:
5793:
5776:
5770:
5753:
5741:
5735:
5714:
5699:
5695:
5690:
5689:
5679:
5677:
5676:. Holmes Report
5672:
5671:
5667:
5657:
5656:
5652:
5642:
5640:
5627:
5626:
5622:
5612:
5610:
5601:
5600:
5596:
5586:
5584:
5576:
5575:
5571:
5563:
5554:
5546:
5537:
5527:
5525:
5516:
5515:
5511:
5501:
5500:
5496:
5486:
5485:
5481:
5471:
5470:
5466:
5456:
5454:
5444:
5443:
5439:
5429:
5427:
5419:
5418:
5411:
5401:
5399:
5388:
5387:
5383:
5373:
5371:
5360:
5359:
5355:
5345:
5343:
5338:
5337:
5333:
5323:
5322:
5315:
5301:
5300:
5293:
5283:
5281:
5268:
5267:
5263:
5253:
5252:
5243:
5226:
5219:
5217:
5208:
5207:
5203:
5193:
5191:
5182:
5181:
5170:
5163:
5144:
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5017:
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4981:
4980:
4976:
4968:The Independent
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4660:
4655:. May 11, 1998.
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4172:Canada NewsWire
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3868:
3866:
3865:on May 16, 2011
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3327:Monbiot, George
3325:
3324:
3320:
3289:(11): 1749–57.
3276:
3275:
3271:
3265:
3264:
3260:
3250:
3249:
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3214:(11): 1749–57.
3199:
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3176:Wayback Machine
3167:
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3090:
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3054:(11): 1749–57.
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2251:Advertising Age
2247:
2246:
2239:
2232:"News Room Hub"
2230:
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2215:
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2209:
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2017:
2007:
2005:
1996:
1995:
1991:
1981:
1979:
1970:
1969:
1960:
1946:
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1941:
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1920:
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1593:
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1590:. June 20, 2024
1586:
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1535:
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1469:. May 31, 2023.
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1323:
1321:Brand marketing
1306:The Daily Beast
1291:
1275:Schering-Plough
1254:
1232:
1197:
1111:
1085:
1047:
1038:
1001:
961:British Gas Plc
937:
899:
890:Warren Anderson
878:Bhopal disaster
874:
857:
809:
796:
764:GlaxoSmithKline
761:British company
745:
704:Hillary Clinton
657:
614:tobacco company
575:
491:Bhopal disaster
466:
446:(GM) that made
440:
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332:
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28:
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15:
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5:
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6076:Roberto Quarta
6073:
6071:Martin Sorrell
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5912:Essence Global
5909:
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5862:
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5854:
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5803:
5802:External links
5800:
5798:
5797:
5791:
5774:
5768:
5751:
5747:plasticbag.org
5739:
5733:
5712:
5696:
5694:
5691:
5688:
5687:
5665:
5650:
5620:
5594:
5569:
5567:, p. 104.
5552:
5535:
5522:bcw-global.com
5509:
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5409:
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4807:
4774:
4744:
4733:
4718:
4713:Printing World
4703:
4673:
4670:. p. 18D.
4658:
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4583:
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4523:
4496:
4472:
4465:
4437:
4420:"knowmore.org"
4411:
4396:
4370:
4359:
4339:
4315:
4298:
4269:
4237:
4232:B&T Weekly
4222:
4219:. p. 10C.
4207:
4192:
4177:
4162:
4147:
4119:
4093:
4078:
4063:
4048:
4033:
4026:
4020:. p. 69.
4001:
3978:
3952:
3930:
3902:
3891:. May 12, 2011
3876:
3846:
3831:
3798:
3786:PR Week US.com
3772:
3746:
3734:PR Week US.com
3720:
3692:
3664:
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3623:
3590:
3572:
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2223:
2202:Business India
2177:
2151:
2125:
2097:
2066:
2040:
2015:
1989:
1958:
1939:
1927:www.prweek.com
1913:
1885:
1859:
1844:
1816:
1785:
1757:
1745:
1720:
1709:. July 2, 2018
1692:
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1337:Cohn and Wolfe
1335:
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1290:
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1231:
1228:
1196:
1193:
1110:
1107:
1095:protesters by
1084:
1081:
1046:
1043:
1037:
1036:Public affairs
1034:
1018:Silicon Valley
1000:
997:
936:
933:
919:prepare for a
913:Blackwater USA
898:
895:
873:
870:
856:
853:
841:anthrax crisis
833:Korean economy
808:
805:
795:
792:
744:
741:
656:
653:
641:APCO Worldwide
574:
571:
540:Seoul Olympics
524:USA for Africa
465:
462:
444:General Motors
439:
436:
394:
391:
373:
370:
368:
365:
359:
356:
331:
328:
289:House of Lords
269:George W. Bush
251:
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200:
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186:
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123:
80:
76:
75:
73:
72:
71:Communications
69:
66:
60:
58:
54:
53:
48:
44:
43:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
6147:
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6041:
6038:
6037:
6035:
6029:
6023:
6020:
6018:
6015:
6013:
6010:
6008:
6007:WPP-Scangroup
6005:
6003:
6000:
5998:
5995:
5993:
5990:
5988:
5985:
5983:
5980:
5978:
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5973:
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5913:
5910:
5908:
5905:
5903:
5900:
5898:
5895:
5893:
5890:
5888:
5885:
5883:
5880:
5879:
5877:
5873:Divisions and
5871:
5867:
5860:
5855:
5853:
5848:
5846:
5841:
5840:
5837:
5831:
5827:
5824:
5820:
5816:
5813:
5806:
5805:
5801:
5794:
5792:9780231146937
5788:
5784:
5780:
5775:
5771:
5769:9780195325003
5765:
5761:
5757:
5752:
5748:
5745:
5740:
5736:
5734:9781119997771
5730:
5726:
5722:
5718:
5713:
5709:
5708:
5703:
5698:
5697:
5692:
5675:
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5654:
5651:
5638:
5634:
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5624:
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5598:
5595:
5583:
5579:
5573:
5570:
5566:
5561:
5559:
5557:
5553:
5549:
5548:Gambrill 2012
5544:
5542:
5540:
5536:
5523:
5519:
5513:
5510:
5505:
5498:
5495:
5490:
5483:
5480:
5475:
5474:Business Wire
5468:
5465:
5452:
5448:
5441:
5438:
5426:
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5414:
5410:
5398:
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5357:
5354:
5342:
5335:
5332:
5327:
5326:Business Wire
5320:
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5314:
5309:
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5296:
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5279:
5275:
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5216:
5212:
5205:
5202:
5189:
5185:
5179:
5177:
5175:
5173:
5169:
5164:
5162:9780199753260
5158:
5154:
5150:
5149:
5141:
5139:
5137:
5135:
5131:
5118:
5114:
5110:
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5087:
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5079:
5072:
5070:
5066:
5061:
5059:1-56324-703-8
5055:
5051:
5047:
5046:
5038:
5035:
5030:
5026:
5019:
5016:
5012:. p. 28.
5011:
5004:
5001:
4988:
4984:
4978:
4975:
4970:
4969:
4961:
4958:
4953:
4949:
4948:
4940:
4938:
4934:
4929:
4927:0-670-77672-6
4923:
4919:
4915:
4911:
4910:
4902:
4899:
4886:
4882:
4876:
4873:
4868:
4867:Business Line
4864:
4857:
4855:
4851:
4846:
4839:
4836:
4828:
4825:
4820:
4819:
4811:
4808:
4795:
4791:
4790:
4784:
4778:
4775:
4762:
4758:
4754:
4748:
4745:
4737:
4734:
4729:
4722:
4719:
4715:. p. 12.
4714:
4707:
4704:
4691:
4687:
4683:
4677:
4674:
4669:
4662:
4659:
4654:
4653:Business Wire
4647:
4644:
4639:
4632:
4629:
4617:
4616:
4611:
4604:
4601:
4596:
4595:
4594:Saudi Gazette
4587:
4584:
4571:
4567:
4563:
4557:
4554:
4549:
4545:
4538:
4535:
4527:
4524:
4511:
4507:
4500:
4497:
4492:
4488:
4487:
4482:
4476:
4473:
4468:
4466:0-252-06820-3
4462:
4458:
4454:
4450:
4449:
4441:
4438:
4425:
4421:
4415:
4412:
4408:. p. 1D.
4407:
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4397:
4384:
4380:
4374:
4371:
4363:
4360:
4355:
4354:
4346:
4344:
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4311:
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4302:
4299:
4287:
4283:
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4257:
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4251:
4244:
4242:
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4233:
4226:
4223:
4218:
4211:
4208:
4203:
4202:Business Wire
4196:
4193:
4188:
4187:Business Wire
4181:
4178:
4173:
4166:
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4158:
4151:
4148:
4143:
4139:
4138:
4130:
4128:
4126:
4124:
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4108:
4104:
4097:
4094:
4089:
4088:Business Wire
4082:
4079:
4074:
4067:
4064:
4059:
4052:
4049:
4044:
4043:Business Wire
4037:
4034:
4029:
4027:0-8122-1313-0
4023:
4019:
4015:
4008:
4006:
4002:
3989:
3982:
3979:
3967:
3963:
3956:
3953:
3941:. May 3, 2011
3940:
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3551:
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3541:
3529:
3528:Holmes Report
3525:
3518:
3516:
3514:
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3505:
3498:
3495:
3490:
3489:
3488:Business Line
3481:
3478:
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3463:
3458:
3457:Business Line
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3417:
3410:
3407:
3402:
3395:
3393:
3389:
3384:
3380:
3376:
3369:
3366:
3362:. p. 8C.
3361:
3354:
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3338:
3337:
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3328:
3322:
3319:
3314:
3310:
3305:
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3259:
3254:
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3217:
3213:
3209:
3208:
3203:
3196:
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3189:
3184:
3181:
3177:
3173:
3170:
3165:
3162:
3158:
3153:
3150:
3146:
3141:
3138:
3134:. p. 8C.
3133:
3132:
3124:
3121:
3116:
3112:
3108:
3104:
3101:(3): 568–80.
3100:
3096:
3095:
3087:
3084:
3079:
3075:
3070:
3065:
3061:
3057:
3053:
3049:
3048:
3043:
3036:
3033:
3021:
3017:
3011:
3008:
2996:. p. A01
2995:
2994:
2989:
2982:
2979:
2974:
2973:
2965:
2963:
2959:
2954:
2950:
2944:
2941:
2937:. p. 2D.
2936:
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2921:
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2898:
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2883:
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2820:Business Wire
2814:
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2802:
2794:
2791:
2778:
2774:
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2761:
2756:
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2754:Business Wire
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2711:
2704:
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2510:
2507:
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2487:
2480:
2473:
2471:
2469:
2467:
2465:
2463:
2459:
2454:
2447:
2444:
2440:. p. 48.
2439:
2432:
2429:
2424:
2423:
2415:
2413:
2409:
2405:. p. 47.
2404:
2397:
2394:
2389:
2388:
2380:
2378:
2376:
2372:
2368:. p. 38.
2367:
2360:
2357:
2341:
2337:
2330:
2323:
2321:
2319:
2315:
2310:
2303:
2300:
2287:
2283:
2282:Investors.com
2279:
2272:
2270:
2268:
2266:
2264:
2262:
2258:
2254:. p. 17.
2253:
2252:
2244:
2242:
2238:
2233:
2227:
2224:
2208:
2204:
2203:
2195:
2188:
2186:
2184:
2182:
2178:
2165:
2161:
2155:
2152:
2140:
2136:
2129:
2126:
2114:
2113:
2108:
2101:
2098:
2086:
2085:
2080:
2073:
2071:
2067:
2055:
2054:Holmes Report
2051:
2044:
2041:
2029:
2025:
2019:
2016:
2004:
2000:
1993:
1990:
1978:
1974:
1967:
1965:
1963:
1959:
1954:
1950:
1943:
1940:
1932:September 13,
1928:
1924:
1917:
1914:
1902:
1901:
1896:
1889:
1886:
1874:
1870:
1863:
1860:
1855:
1848:
1845:
1833:. May 1, 2017
1832:
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1820:
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1805:
1804:
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1792:
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1786:
1774:
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1754:
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1738:September 23,
1734:
1733:PRovoke Media
1730:
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1563:
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1548:
1544:
1537:
1534:
1526:September 23,
1522:
1521:PRovoke Media
1518:
1512:
1510:
1506:
1498:September 11,
1494:
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1225:
1221:
1217:
1212:
1208:
1206:
1202:
1194:
1192:
1189:
1186:
1185:Business Week
1182:
1176:
1174:
1167:
1163:
1161:
1157:
1153:
1149:
1145:
1141:
1137:
1132:
1128:
1126:
1119:
1115:
1108:
1106:
1104:
1103:
1098:
1094:
1090:
1082:
1080:
1078:
1077:
1072:
1068:
1064:
1060:
1056:
1052:
1044:
1042:
1035:
1033:
1031:
1027:
1023:
1019:
1015:
1011:
1007:
998:
996:
994:
990:
986:
982:
978:
977:Merrill Lynch
974:
970:
966:
962:
958:
954:
950:
946:
942:
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930:
926:
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891:
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879:
871:
869:
865:
863:
854:
852:
848:
846:
842:
838:
834:
830:
825:
823:
817:
813:
806:
804:
800:
793:
791:
789:
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781:
777:
773:
769:
765:
762:
758:
754:
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742:
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730:
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724:
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715:
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707:
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690:
686:
682:
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669:
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541:
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510:
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496:
492:
488:
484:
481:, during the
480:
476:
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461:
459:
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453:
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437:
435:
433:
429:
425:
421:
420:Common Market
417:
411:
409:
399:
392:
390:
388:
384:
383:WPP Group PLC
380:
371:
366:
364:
357:
355:
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348:
345:
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329:
327:
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321:
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274:
270:
266:
260:
257:
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237:
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229:
225:
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217:
216:WPP Group PLC
212:
210:
206:
197:
193:
190:
187:
185:
181:
177:
171:
164:
161:
160:
158:
152:
148:
144:
137:
132:
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129:
125:
81:
77:
70:
67:
65:
62:
61:
59:
55:
52:
49:
45:
41:
36:
30:
19:
6066:Philip Lader
5947:Kantar Group
5875:subsidiaries
5778:
5755:
5746:
5716:
5705:
5693:Bibliography
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5637:the original
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5606:
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5581:
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5512:
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5497:
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5489:PR Week (US)
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5366:
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5282:. Retrieved
5278:the original
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5270:"Healthcare"
5264:
5255:
5218:. Retrieved
5214:
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5187:
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5123:February 21,
5121:. Retrieved
5117:the original
5112:
5102:
5090:. Retrieved
5086:the original
5081:
5044:
5037:
5028:
5024:
5018:
5010:The Observer
5009:
5003:
4991:. Retrieved
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4951:
4945:
4914:Viking Adult
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4798:. Retrieved
4794:the original
4786:
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4767:February 22,
4765:. Retrieved
4761:the original
4756:
4753:"Government"
4747:
4736:
4730:. p. 2.
4728:PR Week (US)
4727:
4721:
4712:
4706:
4696:February 17,
4694:. Retrieved
4690:the original
4685:
4682:"Technology"
4676:
4667:
4661:
4652:
4646:
4637:
4631:
4619:. Retrieved
4615:The Diplomat
4613:
4603:
4592:
4586:
4576:February 15,
4574:. Retrieved
4570:the original
4565:
4556:
4547:
4543:
4537:
4526:
4514:. Retrieved
4510:The Guardian
4509:
4499:
4491:the original
4484:
4475:
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4440:
4428:. Retrieved
4424:the original
4414:
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4383:the original
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4351:
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4307:
4301:
4289:. Retrieved
4285:
4262:February 10,
4260:. Retrieved
4253:
4231:
4225:
4216:
4210:
4201:
4195:
4186:
4180:
4171:
4165:
4157:PR Week (US)
4156:
4150:
4141:
4135:
4110:. Retrieved
4106:
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4087:
4081:
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4051:
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4036:
4013:
3994:February 28,
3992:. Retrieved
3981:
3969:. Retrieved
3965:
3955:
3943:. Retrieved
3933:
3921:. Retrieved
3915:
3905:
3893:. Retrieved
3879:
3867:. Retrieved
3863:the original
3858:
3849:
3843:. p. 1.
3841:PR Week (US)
3840:
3834:
3822:. Retrieved
3818:the original
3813:
3789:. Retrieved
3785:
3775:
3763:. Retrieved
3759:
3749:
3737:. Retrieved
3733:
3723:
3711:. Retrieved
3704:
3695:
3683:. Retrieved
3677:
3667:
3655:. Retrieved
3651:
3641:
3632:
3626:
3614:. Retrieved
3610:the original
3605:
3584:
3564:
3558:
3552:. p. 1.
3550:PR Week (US)
3549:
3543:
3531:. Retrieved
3527:
3506:. p. 5.
3503:
3497:
3486:
3480:
3471:
3465:
3456:
3450:
3438:. Retrieved
3434:
3424:
3415:
3409:
3400:
3374:
3368:
3359:
3353:
3341:. Retrieved
3336:The Guardian
3334:
3321:
3286:
3282:
3272:
3261:
3252:
3246:
3211:
3205:
3195:
3183:
3164:
3152:
3140:
3129:
3123:
3098:
3092:
3086:
3051:
3045:
3035:
3023:. Retrieved
3019:
3010:
2998:. Retrieved
2991:
2981:
2970:
2952:
2943:
2934:
2928:
2917:
2897:
2888:
2882:
2874:the original
2869:
2866:"About CGPR"
2860:
2852:The Guardian
2851:
2845:
2834:
2828:
2819:
2804:. p. 5.
2799:
2793:
2783:February 10,
2781:. Retrieved
2777:the original
2772:
2763:
2752:
2746:
2731:
2719:. Retrieved
2715:The Enquirer
2713:
2682:. Retrieved
2675:the original
2670:
2642:. Retrieved
2635:the original
2628:
2601:
2576:. Retrieved
2569:the original
2564:
2518:
2509:
2497:. Retrieved
2490:the original
2485:
2452:
2446:
2437:
2431:
2420:
2402:
2396:
2387:The Guardian
2385:
2365:
2359:
2347:. Retrieved
2340:the original
2335:
2308:
2302:
2290:. Retrieved
2286:the original
2281:
2249:
2226:
2214:. Retrieved
2207:the original
2200:
2170:February 28,
2168:. Retrieved
2164:the original
2154:
2142:. Retrieved
2138:
2128:
2116:. Retrieved
2110:
2100:
2088:. Retrieved
2082:
2057:. Retrieved
2053:
2043:
2031:. Retrieved
2027:
2018:
2008:February 21,
2006:. Retrieved
2002:
1992:
1982:February 17,
1980:. Retrieved
1977:PR Week (US)
1976:
1952:
1942:
1930:. Retrieved
1926:
1916:
1904:. Retrieved
1898:
1888:
1876:. Retrieved
1872:
1862:
1847:
1835:. Retrieved
1828:
1819:
1807:. Retrieved
1801:
1776:. Retrieved
1770:
1760:
1748:
1736:. Retrieved
1732:
1723:
1711:. Retrieved
1704:
1695:
1681:
1669:. Retrieved
1665:
1655:
1646:
1641:
1629:. Retrieved
1625:
1592:. Retrieved
1567:
1562:
1552:February 28,
1550:. Retrieved
1536:
1524:. Retrieved
1520:
1496:. Retrieved
1492:
1466:
1457:
1445:. Retrieved
1441:
1382:
1374:
1366:
1365:
1349:
1345:
1324:
1316:
1312:
1304:
1298:
1292:
1255:
1243:
1233:
1213:
1209:
1198:
1190:
1184:
1180:
1178:
1172:
1169:
1164:
1133:
1129:
1122:
1100:
1086:
1075:
1048:
1039:
1002:
938:
935:Corporate PR
911:
907:
900:
875:
866:
858:
849:
826:
818:
814:
810:
801:
797:
788:corporate PR
746:
731:
727:
716:
710:
708:
697:
685:Bill Clinton
674:
670:
658:
648:
645:
634:
611:
596:
590:
583:
576:
565:
563:
548:
532:Kuala Lumpur
528:
505:
467:
455:
441:
412:
404:
375:
361:
349:
338:in 1953 and
333:
313:
305:Ketchum Inc.
281:Thomas Nides
265:Karen Hughes
261:
253:
244:
239:
235:
231:
227:
223:
219:
213:
204:
203:
146:Headquarters
47:Company type
29:
5830:SourceWatch
5721:For Dummies
5528:January 29,
5430:January 30,
5215:Der Spiegel
5092:January 30,
4954:(30): 1762.
4916:. pp.
4430:December 3,
4291:January 27,
4112:January 27,
3824:January 27,
3760:PR Week.com
3657:January 30,
3616:January 28,
3440:January 28,
3025:January 30,
3000:January 28,
2721:January 27,
2684:January 27,
2644:January 27,
2578:January 28,
2499:January 27,
2349:January 27,
2292:January 27,
2216:January 27,
1263:AstraZeneca
1245:Der Spiegel
1059:Soviet bloc
917:Erik Prince
897:Other cases
681:White House
544:South Korea
452:Ralph Nader
293:Kraft Foods
6109:Categories
6050:Superunion
6022:24/7 Media
6017:VMLY&R
5917:FGS Global
5587:August 26,
5565:Light 2010
5188:EUobserver
4909:With Nixon
4455:. p.
3971:August 28,
3939:"Untitled"
3635:. Toronto.
3606:PR Week UK
3472:Asia Pulse
3383:1707156849
3343:August 11,
2139:prweek.com
2118:August 20,
1493:prweek.com
1418:References
1390:affiliates
1385:grassroots
1252:Healthcare
1138:including
1093:East Timor
999:Technology
774:following
693:Bill Gates
689:Tony Blair
559:MasterCard
250:Operations
155:Key people
6045:Wunderman
6002:Wavemaker
5957:MindShare
5425:USA Today
5368:USA Today
5230:cite news
4516:April 27,
4312:. London.
3990:. PR Week
3917:USA Today
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