1686:
431:
422:
40:
1868:
575:), when "Bawls" instead came from a friend's joke of "Why don’t you just call it Balls?" When Gunnerson was asked about the name in 2015, he said, "Bounce like a ball. It gives you enough energy and fuel. That was really the inspiration of it from my understanding. Bounce with BAWLS was really our one key tagline for quite some time."
511:
of the time, Bawls instead focused on just being a soft drink with lots of caffeine, earning "an almost cult-like following among computer addicts looking for a source of energy to keep them awake for gaming binges lasting 15 to 24 hours straight." That year, the company sponsored 2500
555:, Buppert said of the name, " represents a state of mind. Bawls is a very common slang term—to be bold and daring—and that's how we see the product. I think it's very difficult for a consumer to forget a product called Bawls Guarana." In 2002,
210:, to whom the company quickly began extensively marketing (through both sponsorships and video games themselves). The soda's name has an unclear provenance, and as of July 2023 is still sold alongside six other flavors.
757:
As of July 2022, there were eleven combinations of Bawls flavors and packaging listed on the official website. In ten-US-fluid-ounce (300 ml) bottles were
Original Soda, Zero, Orange, Ginger,
1417:
273:. Bawls capitalized upon trends of the mid-1990s by being highly caffeinated, derived from natural ingredients, and having a gimmicky premise. By 1998, Bawls was not only popular in the
297: (equivalent to $ 747,734 in 2023). By 2000, Bawls was distributed by Arizona Distribution, and two years later, Hobarama moved into new Miami Beach offices at 311 Lincoln Road.
1483:
1535:
408:
In 2015, the 16-US-fluid-ounce (470 ml) can of original Bawls had 95 calories (400 J), and both the composition and guarana suppliers were yet unchanged from 1996.
561:
reported that BAWLS was an abbreviation for
Brazilian American Wildlife Society, "intended to promote sustainable uses for the rain forest"; Buppert repeated that story to
219:
1274:
1794:
1453:
849:
1657:
Kegs and co-eds are so uncool. Hip parties revolve around a couple of mid-range servers, caffeine-loaded drinks and a half a mile or so of
Category 5 cable.
1313:
335:
delivered the first damage to Bawls' market share in 2002 by being more-widely appealing. The company later lost even its gamer niche to brands including
1365:
2284:
1114:
813:
401: (equivalent to $ 1.69 in 2023). In 2004, a ten-US-fluid-ounce (300 ml) bottle had as much caffeine as 1.5 cups of coffee, and cost between
1391:
480:
to develop a can that would evoke the uniqueness of the textured bottles: the 16-US-fluid-ounce (470 ml) aluminum cans are the first to feature
507:, who amounted to 50 percent of the drink's consumers, and were "typically males between 18 and 34." Eschewing the health-benefits claims of other
1900:
1761:
1644:
1147:
484:, a new and then-unused technology that applies a low-gloss print that swells when heated, giving the cans a surface akin to the bottles. In
2294:
1609:
1479:
930:
488:, Crown's manufacturing of these new cans took 18.6–30 percent longer than traditional can-printing processes. The can was one of
1080:
1576:
1509:
461:
as based on the unique bottles, where the raised bumps "convey the idea of 'bouncing balls inside the bottle punching their way out.
357:
reported on both
Buppert's prediction that Bawls was in its twilight, and that the drink was "nearly impossible to find in stores".
993:
659:
1230:
733:
1188:
900:
708:
wrote of Bawls in 2008, "the huge amounts of caffeine within each bottle—along with the fact that it tastes far better than
663:
2269:
606:
762:, Cherry, and Root Beer. The 16-US-fluid-ounce (470 ml) cans were sold with Original, Zero, Cherry, and Root Beer.
2079:
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645:
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469:
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In 2002, a twelve-US-fluid-ounce (350 ml) bottle had 80 milligrams (1.2 gr) of caffeine, and cost about
598:
242:, Buppert saw potential in refining the drink he saw in Europe and received permission from Cornell to develop a
1720:
1303:
2099:
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each other through mutual discounts. In 2014, the Bawls was still marketed to gamers, including sponsoring
305:
1823:
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2008:
1886:
468:
In 2006, Hobarama developed a canned variant of Bawls both for shipping to overseas fans serving with the
347:—a brand with over 111 times more social-media followers. In 2022, the drink was being produced by
2274:
2250:
1935:
887:
567:
39:
1743:
1308:
736:. By 2008, additional Bawls variants were available, including Bawls Cherry and Bawls Exxtra. Bawls'
430:
348:
1201:
The soft drink with a kick was all the rage at LAN parties in the early 2000s—and then it fizzled out.
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Bawls
Guaranexx was the first variant of Bawls, released in 2003. In 2006, Hobarama partnered with
702:
called the drink "a smooth and tasty sip." In 2005, Hobarama shipped 20 million bottles of Bawls.
2219:
1925:
1396:
1138:
634:
615:
286:
253:
Buppert graduated from
Cornell in 1995 with a degree in finance. In 1996, he took out a loan for
2224:
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1965:
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for more than 40 hours per week). From 2004 through at least 2008, Bawls was featured at the
388:
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247:
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said
Buppert was brainstorming to emulate the strong names of existing brands (Flying Tiger,
523:
began selling the soda in its stores "to court the hard-core gamer market" (those who played
457:
where Bawls was bottled with guarana from Brazil. Circa 2005, Buppert described the drink's
2013:
1998:
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Energy drink consumers are getting older, and manufacturers are not forgetting about them.
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324:. Jon Gunnerson was the company's CEO in 2014, which had since moved its offices to
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712:—have made it a favorite beverage at many a LAN party and game tournament since ."
704:
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508:
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1950:
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where 4,799.9 US gallons (18,170 L; 3,996.8 imp gal) were drunk.
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In 1994, Hobart C. Buppert III (born 1973 or 1974) was a student at the
203:
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1970:
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473:
336:
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1006:
25-year-old soda entrepreneur faces the bottling giants with guts and moxie
1867:
597:: protagonist Nick Conner drinks Bawls from vending machines to boost his
2169:
862:
And sussing out the latest craze may point you toward a profitable future
725:
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572:
485:
231:
192:
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1990:
1955:
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532:
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offers. On stable footing by 2012, the company bought out competitors
235:
230: (equivalent to $ 20.56 in 2023) for cans of non-alcoholic, highly-
199:
111:
1066:
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1062:
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293:
in the US and Europe. In its first year, Bawls brought in revenue of
2189:
2109:
1789:
1712:
1682:
1143:
1110:
751:
376:
344:
313:
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223:
184:
97:
17:
1807:
Upstarts Have
Snagged Distribution Deals With Likes of Pepsi, Nestle
1706:
1704:
495:
selections for "best new consumer package goods packages of 2006."
2239:
2119:
2003:
1349:
989:
552:
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207:
601:. In exchange, cases of Bawls bore advertisements for the game.
1878:
1819:
1640:
1482:(Interview). Interviewed by Morquecho, Javier. Specialty Sodas.
472:, and distribution at events prohibiting glass containers (e.g.
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Bawls has also been featured in TV shows and films, including
625:
with the real-world Bawls for the franchise's first outing on
562:
312:
plan was put into place, and the company was entertaining any
300:
By
November 2009, Hobarama was struggling, and creditors like
1857:
257: (equivalent to $ 388,542 in 2023) to launch Hobarama in
1480:"Finding Focus with Jon Gunnerson, CEO at BAWLS Acquisition"
1711:
Belanger, Mehgan; Mastroberte, Tammy (September 16, 2008).
1473:
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779:
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775:
1334:
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662:. Bawls has also been the official energy drink for the
587:
made a deal in 2002 for cross-promotion. Bawls received
1850:
153:
1217:"Great Inventions, Recreation, Entertainment and Food"
1107:"Restructuring, Potential Sale in Process at Hobarama"
833:
831:
658:
In 2002, the soda was the official soft drink of the
519:
To capitalize on the connection, the national chain
2027:
1989:
1916:
1105:Casey, Matt; Klineman, Jeffrey (January 12, 2010).
148:
117:
107:
93:
74:
64:
56:
46:
1510:"Product Placements Go Interactive in Video Games"
1385:
1383:
1137:
1019:
839:
740:variant—G33k Beer—premiered at a 2008
265:, he launched his first product: Bawls Guarana, a
1503:
1501:
1437:
1435:
1257:"Foaming ink has BAWLS bouncing into new markets"
1211:
1209:
696:increased by 2700–11320 percent. In 2003,
220:Cornell University School of Hotel Administration
206:bottles and cans, the drink was well received by
1785:"Give Brands Bucking the Downtrend in Beverages"
979:
977:
682:In 1998, after Bawls was positively reviewed by
1171:"Before Monster and Rockstar, There Was Bawls"
1894:
1444:"Bawls and GameFly forming (un)holy alliance"
503:By 2002, Bawls was focusing its marketing on
331:The marketing and higher caffeine content of
8:
1139:"Bawls Buys CRUNK!!! And Strut & Rut!!!"
32:
1669:Klineman, Jeffrey, ed. (July–August 2006).
629:. The swap was not well-received by fans.
591:as a game mechanic in the 2002 video game,
405:(equivalent to $ 1.61–2.42 in 2023).
1901:
1887:
1879:
476:tournaments). The company partnered with
38:
31:
1340:"Drinks tap troops' staying-awake power"
191:-flavored beverage leans heavily on the
1579:from the original on September 15, 2018
1390:ElBoghdady, Dina (September 24, 2002).
1302:Fuhrman, Elizabeth (November 1, 2006),
771:
664:National Professional Paintball League
1797:from the original on October 28, 2017
1764:from the original on November 1, 2016
1633:"Gamers fight for right to LAN party"
1486:from the original on October 22, 2021
1456:from the original on December 2, 2012
1304:"Hobarama LLC: 10 Years and Counting"
903:from the original on October 25, 2020
788:"A drink with kick and citrusy taste"
453:from Ecuador. They came together in
7:
1508:Richtel, Matt (September 17, 2002).
1255:Mohan, Anne Marie (March 11, 2015),
1233:from the original on August 28, 2004
1042:from the original on August 25, 2012
996:from the original on August 21, 2007
439:A Bawls bottle (2009) and can (2007)
226:, he found club dancers were paying
1723:from the original on August 6, 2022
1689:from the original on August 6, 2022
1647:from the original on August 5, 2022
1612:from the original on August 5, 2022
1600:"The Fallout game that time forgot"
1598:Mason, Graeme (November 11, 2018).
1538:from the original on April 10, 2021
1420:from the original on August 5, 2022
1368:from the original on August 6, 2022
1191:from the original on August 7, 2022
1150:from the original on August 6, 2022
1136:Klineman, Jeffrey (April 5, 2012).
1083:from the original on August 5, 2022
1071:Kaplan, Andrew (November 1, 2014).
931:"Drink gives gamers jolt of energy"
238:beans. Himself unable to tolerate
1442:Thompson, Michael (July 8, 2008).
1316:from the original on July 28, 2021
1277:from the original on June 12, 2021
1117:from the original on June 17, 2021
929:Walker, Elaine (August 11, 2002).
852:from the original on July 11, 2021
816:from the original on June 20, 2021
25:
2285:Food and drink introduced in 1996
1826:from the original on May 14, 2023
1742:Thompson, Isaiah (May 22, 2008).
1631:Becker, David (August 16, 2002).
984:Schuch, Beverly (July 17, 1998).
969:Bawls Has More Caffeine than Coke
881:Bishop, Katy (February 3, 2004).
841:"Trend Spotting: Anyone Can Play"
610:, a shakeup in the management of
269:with three times the caffeine of
1866:
1557:Catucci, Nick (April 29, 2003).
838:Furchgott, Roy (March 2, 1998).
786:Engram, Sara (January 7, 2003).
660:Cyberathlete Professional League
429:
420:
1783:Zmuda, Natalie (June 8, 2009).
308:(CEO) and founder, Buppert. A
614:led to the replacement of the
449:bottles from Germany, and the
1:
1169:Erol, Esra (April 20, 2022).
1018:Tiffany, Laura (March 2000).
754:'s Energy Drink of the Year.
607:Fallout: Brotherhood of Steel
234:, "sludgy brew" derived from
173:) is a non-alcoholic, highly-
1744:"It's Raining Energy Drinks"
565:in 2003. A 2004 article by
2295:Products introduced in 1996
1677:. Vol. 4, no. 6.
986:"It takes Bawls to compete"
734:Dallas–Fort Worth metroplex
445:In 2003, Bawls sourced its
387:gets its caffeine from the
222:. While traveling through
202:berry. Packaged in unique
2311:
1222:NewsNight with Aaron Brown
668:Mercedes-Benz Fashion Week
470:United States Armed Forces
375:described Bawls' taste as
195:and natural flavor of the
2248:
1820:"Flavors | BAWLS Guarana"
1077:Winsight Grocery Business
750:; that year it was named
728:to produce a Bawls-based
551:In a 1998 interview with
37:
1679:Cambridge, Massachusetts
604:In the 2004 video game,
478:Crown Beverage Packaging
1478:Gunnerson, Jon (2015).
1073:"Energy drinks grow up"
612:Interplay Entertainment
585:Vivendi Universal Games
306:chief executive officer
289:, but was spreading to
66:Country of origin
1717:Convenience Store News
666:(in 2004 & 2006),
27:Caffeinated soft drink
2251:List of energy drinks
1356:. February 19, 2006.
1229:. December 25, 2003.
888:The Cornell Daily Sun
568:The Cornell Daily Sun
183:Created in 1996, the
2270:American soft drinks
1875:at Wikimedia Commons
1637:San Jose, California
1392:"CompUSA's New Buzz"
748:South Miami, Florida
692:, the company's own
672:Olympus Fashion Week
455:Hillside, New Jersey
261:. That November in
259:Miami Beach, Florida
1397:The Washington Post
1052:Entrepreneurs on TV
959:on December 8, 2003
732:(Sno Bawls) in the
635:The Big Bang Theory
287:Southern California
81:(27 years ago)
34:
1515:The New York Times
318:Crunk Energy Drink
78:November 1996
2257:
2256:
1871:Media related to
1713:"BAWLS-y Couture"
1675:Beverage Spectrum
1564:The Village Voice
1309:Beverage Industry
793:The Baltimore Sun
699:The Baltimore Sun
589:product placement
579:Product placement
529:Penny Arcade Expo
372:The Baltimore Sun
349:Solvi Acquisition
337:Mtn Dew Game Fuel
271:Coca-Cola Classic
248:independent study
164:
163:
60:Solvi Acquisition
16:(Redirected from
2302:
1918:Monster Beverage
1903:
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1853:
1851:Official website
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1559:"Sell Like Hell"
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955:. Archived from
936:The Mercury News
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883:"It Takes BAWLS"
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1685:. p. 42.
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1518:. p. C1.
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1021:"Prime Timers"
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647:Silicon Valley
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403:$ 1–1.50
367:
364:
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333:Monster Energy
291:grocery stores
215:
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2035:5-hour Energy
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541:QuakeCon 2014
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310:restructuring
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171:BAWLS Guarana
169:(marketed as
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70:United States
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19:
2275:Drink brands
2090:Demon Energy
2054:
1828:. Retrieved
1814:
1806:
1799:. Retrieved
1788:
1778:
1766:. Retrieved
1747:
1737:
1725:. Retrieved
1719:. New York.
1716:
1691:. Retrieved
1674:
1671:"PaintBawls"
1664:
1656:
1649:. Retrieved
1626:
1614:. Retrieved
1603:
1593:
1581:. Retrieved
1562:
1552:
1540:. Retrieved
1513:
1488:. Retrieved
1458:. Retrieved
1449:Ars Technica
1447:
1422:. Retrieved
1395:
1370:. Retrieved
1343:
1318:, retrieved
1307:
1279:, retrieved
1260:
1235:. Retrieved
1220:
1200:
1193:. Retrieved
1174:
1164:
1152:. Retrieved
1131:
1119:. Retrieved
1100:
1092:
1085:. Retrieved
1076:
1051:
1044:. Retrieved
1027:Entrepreneur
1025:
1013:
1005:
998:. Retrieved
988:. New York:
968:
961:. Retrieved
957:the original
934:
905:. Retrieved
886:
861:
854:. Retrieved
818:. Retrieved
791:
756:
742:
719:
705:Ars Technica
703:
697:
694:site traffic
688:
681:
670:(2008), and
657:
654:Sponsorships
646:
641:The Hangover
639:
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217:
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165:
57:Manufacturer
29:
2220:Street King
2185:Rich Energy
2115:Hell Energy
2060:Beaver Buzz
2028:Independent
1176:Bon Appétit
760:Cherry Cola
689:Blue's News
535:in 2008 to
514:LAN parties
482:foaming ink
451:bottle caps
447:cobalt-blue
366:Composition
354:Bon Appétit
304:forced out
263:South Beach
232:caffeinated
204:cobalt-blue
175:caffeinated
127:Cherry Cola
108:Ingredients
2264:Categories
2155:Pimp Juice
2150:Oronamin C
2145:Nae Danger
1971:Tab Energy
1966:Relentless
1931:Formula 50
1490:August 15,
1195:August 15,
766:References
722:sugar-free
621:'s iconic
385:soft drink
383:, and the
381:cream soda
379:-flavored
361:Production
275:nightclubs
267:soft drink
189:cream soda
178:soft drink
102:cream soda
75:Introduced
51:Soft drink
2215:Stacker 2
2130:Lipovitan
2040:Bacchus-F
2009:Kickstart
1981:Von Dutch
1822:. Bawls.
1801:August 6,
1768:August 6,
1758:1072-3331
1727:August 6,
1693:August 6,
1651:August 5,
1616:August 5,
1605:Eurogamer
1583:August 5,
1573:0042-6180
1542:August 5,
1524:0362-4331
1460:August 6,
1424:August 5,
1406:0190-8286
1372:August 6,
1362:1930-2193
1320:August 6,
1281:August 6,
1271:0030-9117
1237:August 5,
1185:0006-6990
1154:August 6,
1121:August 6,
1087:August 5,
1046:August 5,
1036:0163-3341
1000:August 5,
963:August 4,
953:145122249
945:0747-2099
907:August 4,
897:1095-8169
856:August 4,
820:August 5,
810:244481759
802:1930-8965
738:root beer
678:Reception
623:Nuka-Cola
619:franchise
499:Marketing
474:paintball
412:Packaging
389:Amazonian
295:$ 400,000
255:$ 200,000
197:Amazonian
138:Root Beer
2170:Red Bull
2014:Rockstar
1830:July 11,
1824:Archived
1795:Archived
1762:Archived
1721:Archived
1687:Archived
1645:Archived
1610:Archived
1577:Archived
1536:Archived
1484:Archived
1454:Archived
1418:Archived
1366:Archived
1314:archived
1275:archived
1231:Archived
1189:Archived
1148:Archived
1115:Archived
1081:Archived
1040:Archived
994:Archived
901:Archived
850:Archived
814:Archived
726:7-Eleven
716:Variants
710:Red Bull
627:consoles
573:Red Bull
525:PC games
486:Montreal
341:Rockstar
193:caffeine
118:Variants
2140:Man-new
2075:Cocaine
2070:Carabao
2050:Battery
1991:PepsiCo
1956:RAC 124
1941:Monster
1862:Twitter
1532:1645522
1414:2269358
730:Slurpee
617:Fallout
533:GameFly
521:CompUSA
394:berry.
392:guarana
236:guarana
214:History
200:guarana
149:Website
112:Guarana
86:1996-11
84: (
2200:Semtex
2190:Rip It
2175:Reload
2110:G Fuel
2100:Emerge
1946:Mother
1790:Ad Age
1756:
1683:BevNET
1571:
1530:
1522:
1412:
1404:
1360:
1269:
1183:
1144:BevNET
1111:BevNET
1034:
951:
943:
895:
808:
800:
752:BevNET
644:, and
599:health
505:gamers
493:'s
399:$ 1.00
377:citrus
351:, and
345:G Fuel
343:, and
314:buyout
285:, and
246:as an
240:coffee
228:US$ 10
224:Vienna
208:gamers
185:citrus
156:.bawls
134:Orange
131:Ginger
124:Cherry
98:Citrus
94:Flavor
2240:Zevia
2235:Venom
2225:Tiger
2210:Speed
2205:Shark
2195:Rowdy
2165:Pussy
2160:Prime
2135:M-150
2120:Joose
2095:EJ-10
2085:Crunk
2065:Boost
2055:Bawls
2019:Sting
2004:Josta
1976:Vault
1961:Reign
1873:Bawls
1858:Bawls
1350:Miami
990:CNNfn
553:CNNfn
187:-and-
167:Bawls
33:Bawls
18:BAWLS
2180:Revo
2105:Four
2045:Bang
1926:Burn
1832:2023
1803:2022
1770:2022
1754:ISSN
1729:2022
1695:2022
1653:2022
1641:CNET
1618:2022
1585:2022
1569:ISSN
1544:2022
1528:OCLC
1520:ISSN
1492:2022
1462:2022
1426:2022
1410:OCLC
1402:ISSN
1374:2022
1358:ISSN
1322:2022
1283:2022
1267:ISSN
1239:2022
1197:2022
1181:ISSN
1156:2022
1123:2022
1089:2022
1048:2022
1032:ISSN
1002:2022
965:2022
949:OCLC
941:ISSN
909:2022
893:ISSN
858:2022
822:2022
806:OCLC
798:ISSN
743:Halo
720:The
547:Name
320:and
158:.com
141:Zero
100:and
47:Type
1999:Amp
1951:NOS
1860:on
1227:CNN
686:of
563:CNN
277:of
154:www
2266::
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