Knowledge

Back to school (marketing)

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Back to school period of time usually starts and ends in August before the school year starts in the United States, Europe, and Canada. In Australia and New Zealand, this usually occurs in February, while in Malaysia, this period lasts from November to December. In India, the back to school sales
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traditionally start in the month of June when schools are about to open. In Japan, which is unusual in that it starts its school year in spring, the back to school sales are traditionally held in March.
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to entice shoppers to buy other items in the store. Many states offer tax-free periods (usually about a week) at which time any school supplies and children's clothing purchased does not have
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and related equipment in education; traditional supplies such as paper, pens, pencils and binders will often be marked at steep discounts, often as
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are associated with summer and patriotic products respectively, and American Thanksgiving has been associated with the
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have also become an important part of back to school sales, with the rise in prominence of
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around this time, so the holiday has become a back to school shopping tradition. Much as
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has since become symbolic as the unofficial "end of summer". Most schools and colleges
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In Canada and the United States, back to school shopping is associated with
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Period in which students and their parents purchase school supplies
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is a widely observed holiday, it has no official celebration.
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is the period in which students and their parents purchase
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Index

Several people shopping in an area with high shelves on the right stacked with spiral notebooks and other stationery products in open yellow boxes. At the top of the shelves are several blue signs with a small stylized starburst logo in yellow and "Everyday Low Price" in white text, on a red background. Strip fluorescent lights on the ceiling illuminate the scene; a yellow sign hanging from the ceiling has an octagon with "back to school" and text in English and Spanish beneath it. On the left are shelves reaching camera height; a sign in the front bottom says "$ 9.97".
Walmart
merchandising
school supplies
school year
department stores
Office supplies
personal computers
loss leaders
sales tax
Labor Day
Labor Day
Labor Day
begin their school year
Memorial Day
Victoria Day
Canada Day
Independence Day
impending start
Christmas shopping
"Back to School Financial Tips"
"Back to School Data"
"Back To School Tax Weekends"
"Back to School Season"
"Back to School AU"
the original
"Japan Back to School"
Category
Retailing by time of year

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