590:'s Center on Media and Child Health showing that television viewing is, “neither beneficial nor deleterious to child cognitive and language abilities” for children under 2, in a study that examined all television rather than just education DVDs for babies. In January 2010, the founders requested that a judge order the University of Washington to release records for the 2007 study, saying, “Given that other research studies have not shown the same outcomes, we would like the raw data and analytical methods from the Washington studies so we can audit their methodology, and perhaps duplicate the studies". In 2013, the original dataset was reanalyzed by independent scholars who concluded that it was safest to suggest that baby videos had minimal impact on language development and that linking baby videos to decreased language development was not well supported by the data.
1429:
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closed the complaint, noting that some of the CCFC's claims did not raise issues under the FTC's substantiation rules. The FTC also considered the redesign of the Baby
Einstein website, which removed certain product testimonials and product descriptions, as well as the company's promise to make sure that advertising claims about products' educational and developmental value would be properly substantiated.
32:
92:
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and resulted in a lawsuit by the company's founders due to widespread negative media coverage stemming from the article. The press release announcing the study explained that for each hour spent watching baby DVDs/videos, infants understood on average six to eight fewer words than infants who did not
521:
recommendation that children under two should be discouraged from watching television. It also cited studies showing that only 6% of parents were aware of that recommendation, whereas 49% thought educational videos were very important in children's intellectual development. In
December 2007, the FTC
536:
demonstrated that children who viewed the videos regularly for one month, with or without their parents, "showed no greater understanding of words from the program than kids who never saw it". On the other hand, children who were taught by their parents improved the most; researchers speculated that
392:
announced they had acquired The Baby
Einstein Company for an undisclosed amount. Julie Aigner-Clark stepped down from directing Baby Einstein videos in 2002. Disney rereleased the Baby Einstein videos previously distributed by FHE Kids, then produced re-edited versions of the Aigner-Clark videos in
414:
The success of Baby
Einstein was estimated to be nearly $ 400 million based on revenues. Julie was named "Entrepreneur of the Year" and won various awards, and one in three U.S. households with babies were found to own at least one Baby Einstein product. It received positive media and Aigner-Clark
319:. According to an interview with Julie Dunn, she wanted her babies to be exposed to classical music, poetry, colors, shapes, and more. Aigner-Clark and her husband borrowed video equipment and invested $ 15,000 of their own savings to produce the initial product, a
537:
this was probably because children learn best "through meaningful gestures and interactive communication with parents". In response to these new findings, Disney offered refunds to parents whose children did not see improvement, even though
1117:
396:
The concept and popularity of Baby
Einstein expanded as a Disney property. Educational toys and additional videos were developed. Baby Einstein was also the source of inspiration for a preschool-aimed television series called
377:; its revenue grew from $ 1 million in 1998 to $ 25 million in 2001. Julie Aigner-Clark renamed the company as Aigner-Clark Productions in 1998, then the Baby Einstein Company the following year, and on February 10, 2000,
1788:
244:
The videos show babies, toddlers and preschoolers under three years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated
370:, and Australia. It even won the 1997 Parenting Magazine award for Best Video of the Year. Other videos followed, some featuring the Clarks' two daughters, Aspen and Sierra, as well as other children.
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1125:
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rejected Disney's claims, in 2010, the university settled with the founders, paying out $ 175,000 in back legal fees and turned over the study's data to the Baby
Einstein founders.
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announced they had acquired a minority stake in the company in exchange for a North
American home video distribution agreement under the FHE Kids sub-label of
1341:
276:
The video series is known for its puppets, which are all animals who seldom speak, mostly communicating in simple sounds and their respective animal noises.
241:
under three years old, created by Julie Aigner-Clark. The franchise is produced by The Baby
Einstein Company (formerly known as I Think I Can Productions).
1384:"Is the association between children's baby video viewing and poor language development robust? A reanalysis of Zimmerman, Christakis, and Meltzoff (2007)"
709:"80 Percent of Parents Feel Children Under the Age of Five Should Be Exposed to Classical Music." PR Newswire, 10 Aug. 2000, p. 0870. Gale Academic OneFile
2863:
2822:
1899:
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571:
test. The Baby
Einstein Company expressed "serious concerns about the many contradictions" in the study. Although University of Washington President
2868:
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506:
1092:
334:
The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words spoken in seven different languages:
879:
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had claimed that, among infants aged 8 to 16 months, exposure to "baby DVDs/videos" such as "Baby
Einstein" and "Brainy Baby" was strongly
46:
42:
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292:. Between November 7, 2001, and October 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013,
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1349:
749:"Artisan Entertainment Acquires Rights to Distribute Branded Developmental Series From The Baby Einstein Company".
734:
Daisy Whitney (May 30, 2001). "Nurturing a 'Baby' boom Littleton woman's line of videos, CDs a hit with children".
2745:
1948:
1938:
1758:
1696:
719:
Eric Hubler (March 12, 1999). "Baby videos spell big money Mom turns 'Einstein' into million-dollar enterprise".
382:
168:
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2339:
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1904:
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779:"Baby Einstein(TM) Founder Julie Clark and Jennifer Garner Host 10th Anniversary Celebration - Business Wire"
1730:
1478:
542:
389:
289:
250:
174:
1093:"The Walt Disney Company demands retraction from the University of Washington for misleading press release"
2806:
2615:
2518:
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1955:
1674:
1608:
545:, demanded a retraction (of the press release) when a similarly unsupportive study was announced in 2007.
270:
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288:
Baby Einstein was introduced to the public in 1996, and remained a small company until Clark sold it to
258:
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859:
307:
was founded in 1996 by former teacher and stay-at-home mom Julie Aigner-Clark at her home in suburban
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2314:
2140:
1977:
1839:
1686:
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1639:
1622:
1462:
1118:"Walt Disney Demands Retraction From University of Washington Over Baby Einstein Video Press Release"
948:
905:
876:
700:
Dunn, Julie. "Bringing up Baby Einstein." New York Times, 11 Nov. 2001, p. BU. Gale Academic OneFile,
568:
423:
312:
254:
2786:
2651:
2631:
2626:
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1982:
1713:
1679:
308:
285:, but in 2016, they received a new sister show called WeeSchool, which was also created by Clark.
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444:
417:
1324:"'Baby Einstein' DVD creators find redemption in documents suggesting negative study was flawed"
1150:
1364:
407:. The series began with a direct-to-video film in August 2005, with regular episodes airing on
2636:
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2288:
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1718:
1701:
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The Baby Einstein Company has also released a companion series aimed at preschoolers, called
2732:
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131:
1221:"Associations between Media Viewing and Language Development in Children under Age 2 Years"
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2009:
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The 2007 study, based on telephone interviews with parents, had been published in the
2927:
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1960:
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1547:
1219:
Frederick J. Zimmerman; Dimitri A. Christakis & Andrew N. Meltzoff (2007-08-07).
1151:"Want a Brainier Baby? Loading up on tapes, games and videos may not be a smart move"
489:
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2500:
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478:
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to counsel for the Baby Einstein Company, December 5, 2007, retrieved July 9, 2008
619:"The Baby Einstein Company Grows Beyond Video Aisle and into Preschool Television"
2781:
2479:
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2454:
2419:
2113:
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1803:
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1052:"'Like Crack for Babies': Kids Love Baby Einstein, But They Don't Learn From It"
572:
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900:
886:, Campaign for a Commercial-Free Childhood website, retrieved Dec. 15, 2008
2032:
1447:
2757:
2444:
2214:
1603:
1557:
538:
484:
On October 14, 2013, The Walt Disney Company announced they had sold the
462:, including a line of videos, but the project been abandoned since 2011.
1323:
976:"New Report on Educational Media for Babies, Toddlers, and Preschoolers"
2705:
2656:
2429:
2204:
2194:
2189:
2179:
2174:
1198:"Baby DVDs, videos may hinder, not help, infants' language development"
567:
with lower scores on a Communicative Development Inventory, a standard
238:
2776:
2439:
2199:
2184:
2003:
1402:
363:
234:
667:"'Great Minds Start Little': Unpacking the Baby Einstein Phenomenon"
403:, created by the Disney-owned Baby Einstein Company and animated by
331:
in 2002 to avoid confusion with the Baby Einstein brand as a whole.
481:. This made Einstein one of the top five earning dead celebrities.
2671:
2434:
2414:
1654:
513:(FTC) against the Baby Einstein Company and similar companies for
458:. Clark had also announced plans to launch a toddler brand called
2661:
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2209:
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367:
222:
1451:
362:. Eventually, the video was marketed across the United States,
194:
1869:
1442:
1277:"Study Targets Infant Videos Finds Too Much TV, Too Few Words"
320:
233:, and baby gear that specialize in interactive activities for
230:
25:
765:"The Walt Disney Company Acquires the Baby Einstein Company"
218:
901:"Children, Adolescents, and Television (policy statement)"
830:"Cobain is the new Elvis (Most earning dead celebrities)"
559:
researchers Frederick Zimmerman, Dimitri Christakis, and
273:, and many others, as well as some traditional rhymes.
60:
2892:
Walt Disney: The Triumph of the American Imagination
1021:"DVDs don't turn toddlers into vocabulary Einsteins"
2815:
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447:address, which Aigner-Clark was invited to attend.
190:
156:
148:
138:
127:
109:
101:
974:Michelle M. Garrison & Dimitri A. Christakis.
1382:Christopher J. Ferguson; M. B. Donnellan (2013).
899:, Committee on Public Education (February 2001).
517:. The CCFC alleged false advertising based on an
634:"Disney Buys Toy Maker, Publisher Baby Einstein"
443:mentioned the Baby Einstein Company in his 2007
877:"Baby Einstein & Brainy Baby FTC Complaint"
465:As a result of Baby Einstein being named after
2954:Former subsidiaries of The Walt Disney Company
2944:Early childhood education in the United States
1463:
1098:. Baby Einstein press release. Archived from
8:
84:
2959:Manufacturing companies established in 1996
2934:1996 establishments in Georgia (U.S. state)
805:"Apply for a Trademark. Search a Trademark"
296:owns and operates the Baby Einstein brand.
2964:Mass media and entertainment controversies
2828:Florida's Parental Rights in Education Act
2249:
1754:
1627:
1529:
1470:
1456:
1448:
90:
83:
1179:"Educational DVDs 'slow infant learning'"
1007:"Federal Trade Commission Closing Letter"
918:
2949:Education companies of the United States
2576:American Broadcasting-Paramount Theatres
1306:"UW President rejects Disney complaints"
1070:"No Einstein in Your Crib? Get a Refund"
507:Campaign for a Commercial-Free Childhood
373:It quickly became a multimillion-dollar
1365:"'Baby Einstein' Founder Goes to Court"
610:
509:(CCFC) filed a complaint with the U.S.
492:, a longtime licensee of the property.
454:, hosted a tenth anniversary party for
209:, is an American franchise and line of
2885:Walt Disney Productions v. Air Pirates
2068:Walt Disney Studios Home Entertainment
1310:University of Washington press release
1202:University of Washington press release
683:
672:
665:Conrad Gothie, Sarah (December 2006).
986:from the original on 2 September 2007
840:from the original on 5 September 2008
7:
1050:Maia Szalavitz (September 7, 2010).
944:"Putting the Book Back in Book Fair"
858:License! Global (October 14, 2013).
2383:Games & Interactive Experiences
1692:Walt Disney Studios Motion Pictures
450:In 2008, Clark, along with actress
19:For the Baby Einstein videos, see
14:
1019:Bruce Bower (September 3, 2010).
860:"Kids II Purchases Baby Einstein"
2906:
2905:
1427:
1363:Lewin, Tamar (12 January 2010).
1275:Theresa Marchetta (2007-08-08).
1196:Joel Schwartz (August 7, 2007).
30:
2859:Impact of the COVID-19 pandemic
2823:Acquisition of 21st Century Fox
2320:National Geographic Expeditions
956:from the original on 2007-08-12
632:VERRIER, RICHARD (2001-11-07).
477:which compensates the Einstein
411:starting October of that year.
2869:Potential acquisition by Apple
2063:Disney–ABC Domestic Television
897:American Academy of Pediatrics
519:American Academy of Pediatrics
1:
2939:2013 mergers and acquisitions
2854:Grand Central Creative Campus
2524:Disney International Programs
2284:Walt Disney Attractions Japan
1736:Disney Theatrical Productions
1650:Walt Disney Animation Studios
1177:Roxanne Khamsi (2007-08-07).
249:written by composers such as
1348:. March 2009. Archived from
600:List of Baby Einstein videos
144:Julie Aigner-Clark (founder)
21:List of Baby Einstein videos
16:American educational cartoon
2833:Reedy Creek Improvement Act
2768:DePatie–Freleng Enterprises
2751:Créativité et Développement
2536:Reedy Creek Energy Services
2356:Disney Publishing Worldwide
2272:Hong Kong Disneyland Resort
1989:National Geographic Studios
1927:Disney Television Animation
1342:"TV's Not the Big Bad Wolf"
1240:10.1016/j.jpeds.2007.04.071
942:Josh Golin (January 2007).
171:(2000–2001; minority stake)
2980:
2758:Fox Children's Productions
2606:Disney Interactive Studios
1923:Disney Branded Television
1826:Lincoln Square Productions
588:Boston Children's Hospital
530:A 2010 study published in
439:, among others. President
18:
2901:
2352:(Outside US & Canada)
1949:20th Television Animation
1939:Disney Television Studios
1697:Buena Vista International
1485:
383:Family Home Entertainment
317:I Think I Can Productions
305:The Baby Einstein Company
169:Family Home Entertainment
105:Early child entertainment
89:
2677:Jetix Animation Concepts
1932:It's a Laugh Productions
1905:National Geographic Wild
1391:Developmental Psychology
1116:Meg Marco (2007-08-13).
980:Kaiser Family Foundation
557:University of Washington
511:Federal Trade Commission
1731:Disney Theatrical Group
1479:The Walt Disney Company
543:the Walt Disney Company
390:The Walt Disney Company
251:Wolfgang Amadeus Mozart
175:The Walt Disney Company
165:Independent (1996–2000)
2864:Disney–Charter dispute
2807:Walt Disney Television
2616:Disney Digital Network
2519:Disney College Program
2278:Shanghai Disney Resort
1956:Searchlight Television
1675:20th Century Animation
1609:Maria Elena Lagomasino
920:10.1542/peds.107.2.423
682:Cite journal requires
271:George Frideric Handel
115:; 28 years ago
2792:Touchstone Television
2642:Fox Animation Studios
1443:Baby Einstein website
1228:Journal of Pediatrics
834:Sydney Morning Herald
580:Journal of Pediatrics
551:Journal of Pediatrics
533:Psychological Science
388:On November 6, 2001,
379:Artisan Entertainment
259:Johann Sebastian Bach
255:Ludwig van Beethoven
2742:Saban Entertainment
2694:Four Star Television
2684:Marvel Entertainment
2511:Walt Disney Archives
2330:Disney Vacation Club
2315:Adventures by Disney
2141:Patagonik Film Group
1978:ABC Family Worldwide
1840:ABC Family Worldwide
1687:Searchlight Pictures
1670:20th Century Studios
1640:Walt Disney Pictures
1352:on October 11, 2009.
1287:on 26 September 2007
1031:on November 20, 2015
753:. February 10, 2000.
582:released a study by
569:language development
526:Language development
424:Good Morning America
323:cassette they named
213:products, including
96:Logo used since 2018
61:improve this article
2787:Touchstone Pictures
2652:Fox Sports Networks
2632:Endemol Shine Group
1900:National Geographic
1890:National Geographic
1714:Walt Disney Records
1680:20th Century Family
1346:The Washington Post
1091:(August 13, 2007).
578:In March 2008, the
86:
65:independent sources
2874:Retlaw Enterprises
2839:Disney v. DeSantis
2763:Marvel Productions
2689:New World Pictures
2667:Hollywood Pictures
2647:Fox Networks Group
2601:Circle 7 Animation
2586:Capital Cities/ABC
2465:ESPN International
2325:Disney Cruise Line
2298:The Muppets Studio
1917:Production studios
1709:Disney Music Group
1369:The New York Times
1281:The Denver Channel
1078:, October 23, 2009
1075:The New York Times
882:2011-07-19 at the
767:. 6 November 2001.
584:Harvard University
473:had to be paid to
445:State of the Union
418:Oprah Winfrey Show
327:and later sold as
152:Julie Aigner-Clark
2921:
2920:
2637:Fox 2000 Pictures
2623:(US & Canada)
2611:DIC Entertainment
2531:Disney University
2403:
2391:
2390:
2289:Walt Disney World
2262:Disneyland Resort
2239:
2238:
2019:
2018:
2006:(US distribution)
1983:BVS Entertainment
1965:FX Entertainment
1789:ABC Entertainment
1719:Hollywood Records
1702:Star Distribution
1617:
1616:
1435:Television portal
638:Los Angeles Times
515:false advertising
505:In May 2006, the
200:
199:
113:June 4, 1996
82:
81:
52:largely based on
2971:
2909:
2908:
2733:Playhouse Disney
2627:Disney's One Too
2596:Cinergi Pictures
2581:Caravan Pictures
2571:Blue Sky Studios
2515:Disney Programs
2506:Disney Institute
2475:Longhorn Network
2402:
2399:
2267:Disneyland Paris
2250:
2010:A&E Networks
1755:
1628:
1530:
1472:
1465:
1458:
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1431:
1415:
1414:
1403:10.1037/a0033628
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1338:
1332:
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1302:
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1283:. Archived from
1272:
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1256:
1250:. Archived from
1225:
1216:
1210:
1209:
1204:. Archived from
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1186:
1174:
1168:
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1134:
1133:
1124:. Archived from
1113:
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1097:
1085:
1079:
1066:
1060:
1059:
1047:
1041:
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1027:. Archived from
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783:businesswire.com
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656:
655:
653:
652:
629:
623:
622:
621:(Press release).
615:
555:watch them. The
415:appeared on the
409:Playhouse Disney
405:Curious Pictures
400:Little Einsteins
329:Language Nursery
282:Little Einsteins
195:BabyEinstein.com
132:Atlanta, Georgia
123:
121:
116:
94:
87:
77:
74:
68:
54:routine coverage
34:
33:
26:
2979:
2978:
2974:
2973:
2972:
2970:
2969:
2968:
2924:
2923:
2922:
2917:
2897:
2879:Snow White Cafe
2811:
2728:MTM Enterprises
2716:Dimension Films
2548:
2546:
2540:
2484:
2387:
2341:
2334:
2303:
2254:
2235:
2231:Movies Anywhere
2219:
2167:ABC TV Stations
2161:
2119:Disney+ Hotstar
2072:
2049:
2015:
1992:
1944:20th Television
1912:
1892:Global Networks
1891:
1884:
1880:Onyx Collective
1851:
1790:
1783:
1760:
1749:
1742:
1724:S-Curve Records
1613:
1594:Francis deSouza
1570:
1564:
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1519:
1481:
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1423:
1418:
1386:
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1340:
1339:
1335:
1328:The Denver Post
1322:
1321:
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1303:
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1131:
1129:
1122:The Consumerist
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39:This article
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2797:TeleColombia
2738:Radio Disney
2621:Disney Store
2566:Blue Network
2560:
2549:predecessors
2489:Other assets
2450:ESPN Classic
2350:Disney Store
2294:Imagineering
2224:Other assets
2124:Star Studios
2055:Distribution
1645:Disneynature
1515:Headquarters
1500:Acquisitions
1394:
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1350:the original
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1289:. Retrieved
1285:the original
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1252:the original
1234:(4): 364–8.
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128:Headquarters
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59:Please help
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2782:Toon Disney
2496:Buena Vista
2480:SEC Network
2470:ACC Network
2455:ESPN Events
2420:ESPN on ABC
2308:Experiences
2245:Experiences
2114:Disney Star
1997:Other units
1857:FX Networks
1804:ABC Daytime
1578:Mark Parker
1543:Walt Disney
1147:Pamela Paul
1025:ScienceNews
814:8 September
789:8 September
736:Denver Post
721:Denver Post
573:Mark Emmert
496:Controversy
227:flash cards
177:(2001–2013)
50:and may be
41:reads like
2928:Categories
2701:Metromedia
2460:ESPN Films
2137:Argentina
1774:Disney Jr.
1761:Television
1589:Safra Catz
1584:Mary Barra
1291:2007-08-13
1261:2007-08-19
1163:2007-08-14
1132:2007-08-13
990:2007-08-13
960:2007-08-13
906:Pediatrics
844:2008-08-13
651:2018-03-19
606:References
565:associated
309:Alpharetta
217:programs,
215:home video
211:multimedia
140:Key people
120:1996-06-04
2802:Tata Play
2547:units and
2397:ESPN Inc.
2253:Parks and
2025:Streaming
1814:ABC Audio
1779:Disney XD
1665:Lucasfilm
1571:directors
1539:Founders
1526:officials
1505:Criticism
949:Mothering
646:0458-3035
541:, CEO of
488:brand to
471:royalties
436:USA Today
375:franchise
2912:Category
2556:ABC Kids
2445:ESPN PPV
2366:NG Media
2342:Products
2340:Consumer
2215:Localish
2102:Portugal
1845:Freeform
1809:ABC News
1604:Bob Iger
1569:Board of
1558:Bob Iger
1490:Timeline
1411:23855259
1248:17889070
984:Archived
954:Archived
929:11158483
880:Archived
838:Archived
594:See also
586:and the
539:Bob Iger
348:Japanese
239:toddlers
102:Industry
63:and add
2816:Related
2706:Miramax
2657:FoxNext
2430:ESPNews
2255:resorts
2205:WPVI-TV
2195:WABC-TV
2190:KTRK-TV
2180:KFSN-TV
2175:KABC-TV
2154:(12.5%)
2148:Brazil
2143:(33.3%)
2033:Disney+
1748:General
1632:Studios
1580:(chair)
1524:Company
1035:May 16,
360:Russian
344:Spanish
336:English
313:Georgia
300:History
235:infants
191:Website
118: (
110:Founded
2200:WLS-TV
2185:KGO-TV
2087:France
2004:BabyTV
1495:Assets
1409:
1246:
927:
644:
479:estate
475:Corbis
433:, and
393:2004.
364:Europe
358:, and
356:Hebrew
352:German
340:French
290:Disney
158:Parent
134:, U.S.
2777:Star+
2711:Books
2672:Jetix
2440:ESPN+
2435:ESPNU
2415:ESPN2
2401:(80%)
2280:(43%)
2274:(43%)
2109:India
2092:Italy
2083:EMEA
2012:(50%)
1791:Group
1655:Pixar
1387:(PDF)
1255:(PDF)
1224:(PDF)
1154:(PDF)
1103:(PDF)
1096:(PDF)
669:: 10.
315:, as
223:books
149:Owner
2721:Talk
2662:GMTV
2410:ESPN
2210:WTVD
2045:Hulu
2038:Star
1554:CEO
1510:Logo
1407:PMID
1244:PMID
1158:Time
1056:Time
1037:2015
925:PMID
816:2016
791:2016
688:help
642:ISSN
368:Asia
237:and
231:toys
2501:D23
2097:CIS
1875:FXM
1870:FXX
1799:ABC
1533:Key
1399:doi
1236:doi
1232:151
915:doi
911:107
321:VHS
219:CDs
45:or
2930::
1865:FX
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