190:
Australia-based agency Banjo. In
November, the company acquired social research company Stable Research, and Melbourne-based production house Bengar Films. Bengar Films was merged with Bastion's production business Bastion Stadium to form Bastion Films which rebranded into Bastion Make in September 2022
189:
In May 2018, the company launched
Bastion China, an advisory firm for companies doing business with China, and Bastion Engage, a community and government engagement agency. In July, the company launched creative agency Bastion State. In October, the company announced it was buying a stake in Sydney,
206:
In
November 2021, Bastion acquired NZ Agency Shine, renaming it to Bastion Shine Later, in August 2022 Bastion Shine launched four new specialty business units to broaden their service offering - Bastion Creative, Bastion Digital, Bastion Amplify and Bastion Transform. They then expanded into
213:
Continuing this growth pattern, Bastion has also expanded into
Queensland with the acquisition of top public relations firm, Promedia, in November 2022 to be a part of their communications arm - Bastion Amplify. Additionally, Bastion Experience opened a new office in southeast Queensland.
233:
The company's global headquarters is in the
Melbourne, Australia suburb of Richmond Cremorne, Victoria, and the company lists additional offices in Sydney, Gold Coast, Canberra, Brisbane, Auckland, Wellington, Los Angeles, Orange County, CA, and New York City.
176:
In March 2017, the company received media coverage for its policy of unlimited leave for its staff. In
October, the company hired former US Air Force fighter pilot Dax Cornelius to launch its expansion in the United States. It opened an office in
266:
As part of
Bastion's 2021 acquisition of New Zealand's Shine, the company operates four sub-divisions in New Zealand, with similar focus as their Australian counterparts: Bastion Amplify, Bastion Creative, Bastion Digital, and Bastion Transform.
185:
firm Rare
Branding and web-app development firm Digital Brand Group (DBG), followed by LFPR, a social media and public relations company. Rare Branding and DBG were merged to form Bastion Rare, and LFPR was rebranded as Bastion Elevate.
927:
1272:
711:
315:
804:
210:
In
December 2022, Bastion Reputation, who previously solely operated out of Melbourne, expanded into Sydney Later, in November 2023, they opened a Canberra office
222:
Founder Fergus Watts serves as
Bastion's non-executive chairman, his brother Jack serves as Global CEO, and Dax Cornelius is the United States CEO. Former AFL CEO
197:-based consumer insights and strategy agency db5. In 2020, Peter Harris was appointed as the CEO of Bastion Insights, coming from his CEO position at Potentiate.
1099:
1050:
977:
953:
1172:
137:. It is reportedly the largest independent marketing and communications group in Australia and New Zealand, and was founded in 2009 by former professional
1267:
402:
1026:
1001:
164:(AFL). After his football career ended due to an injury, he started working in an advertising agency, and then decided to form his own company.
1123:
608:
502:
928:
https://www.dnb.com/business-directory/company-profiles.bastion_reputation_management_(no2)_pty_ltd.525b9b903665ccaae53f53c804a3c8c3.html
477:
736:
1075:
580:
754:
294:
879:
555:
854:
173:
In January 2016, the company acquired Melbourne and Sydney-based research agency Latitude Insights, renaming it Bastion Latitude.
427:
1148:
634:
829:
904:
247:
Bastion Digital focuses on helping clients with brand experience, customer experience (CX), and technology transformation.
372:
687:
1197:
161:
527:
1222:
779:
194:
138:
75:
241:
Bastion Amplify, formerly Bastion Effect, specialises in media relations, influencer marketing and social media
347:
1100:"Bastion Collective rebrands and sets its sights on being 'largest independent that ever existed' - AdNews"
1051:"Bastion Collective rebrands and sets its sights on being 'largest independent that ever existed' - AdNews"
978:"Bastion Collective rebrands and sets its sights on being 'largest independent that ever existed' - AdNews"
954:"Bastion Collective rebrands and sets its sights on being 'largest independent that ever existed' - AdNews"
661:
157:
153:
1173:"Bastion Reputation expands to Canberra with acquisition of Frank Communications & Advisory - AdNews"
250:
Bastion Experience, formerly Bastion EBA, specialises in sponsorship, events and experiential marketing
152:
Bastion was founded in 2009 as Bastion Group by 23 year old Fergus Watts, who briefly played for the
178:
134:
72:
1002:"Bastion Creative Appoints Susan Bird Managing Partner to Lead Melbourne Operations | LBBOnline"
453:"Bastion Collective expands business to the UK; reveals new market-first agency model and name"
244:
Bastion Creative, formerly Bastion Banjo, specializes in supporting brand strategy for clients.
133:
is a global marketing and advisory company headquartered in the Melbourne, Australia suburb of
712:"Bastion China expands to become Bastion Asia helping brands unlock opportunities across Asia"
182:
805:"Bastion Shine to launch Wellington operations, headed up by managing director Jodi Willocks"
452:
227:
223:
905:"Bastion Experience launches into Queensland with Maroons CEO Rohan Sawyer at the helm"
262:
Bastion Transform is a digital advisory, strategy and organisation renewal consultancy.
830:"Bastion Reputation appoints Tess Salmon as principal consultant in its Sydney office"
277:
Bastion Amplify, formerly Bastion Effect, a social media and public relations company.
1261:
316:"Why marketing firm Bastion Collective is introducing unlimited leave for its staff"
256:
Bastion Make, formerly Bastion Films, is Bastion’s in-house video production studio
200:
In October 2020, the company renamed its Bastion China operations as Bastion Asia.
141:
61:
270:
In the United States, the company operates two businesses as part of Bastion USA:
17:
1198:"Former ABC director of news Gaven Morris to take over as Bastion Transform CEO"
1027:"Bastion Digital hires Deloitte Digital's Tim Den Braber to lead local offering"
274:
Bastion Insights, formerly Bastion db5, a consumer insights and strategy agency.
39:
755:"Bastion creates the big independent as it acquires NZ agency Shine - AdNews"
295:"Bastion creates the big independent as it acquires NZ agency Shine - AdNews"
609:"Bastion Collective Acquires Melbourne-Based Production Agency Bengar Films"
503:"Bastion Collective opens two new agencies Bastion Engage and Bastion China"
43:
1076:"Bastion Experience expands Melbourne team with three senior appointments"
737:"Bastion Collective rebrands to Bastion, launches new brand positioning"
1149:"Bastion Films rebrands to Bastion Make and welcomes new team members"
635:"Bastion Films rebrands to Bastion Make and welcomes new team members"
939:
581:"Bastion Collective acquires social research company Stable Research"
170:
In October 2015, the company changed its name to Bastion Collective.
880:"Bastion Amplify acquires Queensland public relations firm Promedia"
253:
Bastion Insights, formerly Bastion db5, is a market research company
556:""Game-Changer": Bastion Collective Acquires Creative Agency Banjo"
259:
Bastion Reputation manages strategic corporate affairs for clients
855:"Bastion Reputation grows Canberra presence with strategic moves"
181:, and in 2018 formed its U.S. footprint with the acquisitions of
1124:"Bastion Insights creates panel for diverse communities | News"
1250:
122:
203:
In October 2021, the company changed its name to Bastion.
237:
The company operates several sub-divisions in Australia:
167:
In 2010, the company acquired PR Agency Undertow Media.
688:"Bastion Insights appoints CEO for new Sydney office"
528:"Bastion Collective Launches Its Own Creative Agency"
403:"Watts empire is no bastion of old-school Melbourne"
144:. Watts serves as the company's executive chairman.
428:"Life after AFL: Fergus Watt's Bastion towers high"
118:
110:
96:
86:
67:
57:
49:
35:
478:"Latitude Insights acquired by Bastion Collective"
1223:"Bastion Shine launches four new business units"
780:"Bastion Shine launches four new business units"
348:"Aussie Collective Bastion Sets Up in Irvine"
8:
30:
29:
1273:Advertising agencies of the United States
550:
548:
397:
395:
393:
656:
654:
603:
601:
310:
308:
342:
340:
338:
336:
286:
193:In November 2019, Bastion acquired a
27:Global marketing and advisory company
7:
373:"The benefit of doubt: Fergus Watts"
25:
1268:Advertising agencies of Australia
803:Says, Gummon Richi (2022-11-14).
114:Marketing and advisory services
686:Macdonald, Anna (2021-07-05).
1:
853:Leong, Matthew (2023-11-13).
207:Wellington in November 2022
1221:Welch, Kalila (2022-08-30).
1074:Says, Cornhub (2022-10-28).
778:Welch, Kalila (2022-08-30).
666:Los Angeles Business Journal
230:sit on the company's board.
139:Australian rules footballer
1289:
1025:Song, Darcy (2023-02-08).
162:Australian Football League
662:"Bastion Buys Agency db5"
195:Highland Park, California
104:Jack Watts, Australia CEO
76:Waterloo, New South Wales
1196:Mediaweek (2021-12-13).
1147:Mediaweek (2022-09-12).
903:Mediaweek (2023-02-19).
878:Mediaweek (2022-11-14).
828:Mediaweek (2022-12-06).
633:Mediaweek (2022-09-12).
226:and sports broadcaster
158:St Kilda Football Club
154:Adelaide Football Club
102:Fergus Watts, Chairman
106:Dax Cornelius, US CEO
716:Campaign Brief Asia
320:smartcompany.com.au
88:Number of locations
32:
377:theceomagazine.com
179:Irvine, California
135:Cremorne, Victoria
73:Cremorne, Victoria
18:Bastion Collective
1177:www.adnews.com.au
1104:www.adnews.com.au
1055:www.adnews.com.au
982:www.adnews.com.au
958:www.adnews.com.au
809:Campaign Brief NZ
759:www.adnews.com.au
482:research-live.com
457:campaignbrief.com
299:www.adnews.com.au
183:digital marketing
128:
127:
123:bastionagency.com
16:(Redirected from
1280:
1254:
1253:
1251:Official website
1237:
1236:
1234:
1233:
1218:
1212:
1211:
1209:
1208:
1193:
1187:
1186:
1184:
1183:
1169:
1163:
1162:
1160:
1159:
1144:
1138:
1137:
1135:
1134:
1120:
1114:
1113:
1111:
1110:
1096:
1090:
1089:
1087:
1086:
1071:
1065:
1064:
1062:
1061:
1047:
1041:
1040:
1038:
1037:
1022:
1016:
1015:
1013:
1012:
998:
992:
991:
989:
988:
974:
968:
967:
965:
964:
950:
944:
943:
936:
930:
925:
919:
918:
916:
915:
900:
894:
893:
891:
890:
875:
869:
868:
866:
865:
850:
844:
843:
841:
840:
825:
819:
818:
816:
815:
800:
794:
793:
791:
790:
775:
769:
768:
766:
765:
751:
745:
744:
741:mumbrella.com.au
733:
727:
726:
724:
723:
708:
702:
701:
699:
698:
683:
677:
676:
674:
673:
658:
649:
648:
646:
645:
630:
624:
623:
621:
620:
605:
596:
595:
593:
592:
585:mumbrella.com.au
577:
571:
570:
568:
567:
552:
543:
542:
540:
539:
524:
518:
517:
515:
514:
507:mumbrella.com.au
499:
493:
492:
490:
489:
474:
468:
467:
465:
464:
449:
443:
442:
440:
439:
424:
418:
417:
415:
414:
399:
388:
387:
385:
384:
369:
363:
362:
360:
359:
344:
331:
330:
328:
327:
312:
303:
302:
291:
228:Hamish McLachlan
224:Andrew Demetriou
33:
21:
1288:
1287:
1283:
1282:
1281:
1279:
1278:
1277:
1258:
1257:
1249:
1248:
1245:
1240:
1231:
1229:
1220:
1219:
1215:
1206:
1204:
1195:
1194:
1190:
1181:
1179:
1171:
1170:
1166:
1157:
1155:
1146:
1145:
1141:
1132:
1130:
1122:
1121:
1117:
1108:
1106:
1098:
1097:
1093:
1084:
1082:
1073:
1072:
1068:
1059:
1057:
1049:
1048:
1044:
1035:
1033:
1024:
1023:
1019:
1010:
1008:
1000:
999:
995:
986:
984:
976:
975:
971:
962:
960:
952:
951:
947:
938:
937:
933:
926:
922:
913:
911:
902:
901:
897:
888:
886:
877:
876:
872:
863:
861:
852:
851:
847:
838:
836:
827:
826:
822:
813:
811:
802:
801:
797:
788:
786:
777:
776:
772:
763:
761:
753:
752:
748:
735:
734:
730:
721:
719:
710:
709:
705:
696:
694:
685:
684:
680:
671:
669:
660:
659:
652:
643:
641:
632:
631:
627:
618:
616:
607:
606:
599:
590:
588:
579:
578:
574:
565:
563:
554:
553:
546:
537:
535:
526:
525:
521:
512:
510:
501:
500:
496:
487:
485:
476:
475:
471:
462:
460:
451:
450:
446:
437:
435:
426:
425:
421:
412:
410:
401:
400:
391:
382:
380:
371:
370:
366:
357:
355:
346:
345:
334:
325:
323:
314:
313:
306:
293:
292:
288:
284:
220:
150:
105:
103:
99:
89:
82:
78:
28:
23:
22:
15:
12:
11:
5:
1286:
1284:
1276:
1275:
1270:
1260:
1259:
1256:
1255:
1244:
1243:External links
1241:
1239:
1238:
1213:
1188:
1164:
1139:
1115:
1091:
1080:Campaign Brief
1066:
1042:
1017:
993:
969:
945:
931:
920:
895:
870:
845:
820:
795:
770:
746:
728:
703:
678:
650:
625:
597:
572:
544:
519:
494:
469:
444:
419:
389:
364:
332:
304:
285:
283:
280:
279:
278:
275:
264:
263:
260:
257:
254:
251:
248:
245:
242:
219:
216:
149:
146:
126:
125:
120:
116:
115:
112:
108:
107:
100:
97:
94:
93:
90:
87:
84:
83:
80:
71:
69:
65:
64:
59:
55:
54:
51:
47:
46:
37:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1285:
1274:
1271:
1269:
1266:
1265:
1263:
1252:
1247:
1246:
1242:
1228:
1224:
1217:
1214:
1203:
1199:
1192:
1189:
1178:
1174:
1168:
1165:
1154:
1150:
1143:
1140:
1129:
1128:Research Live
1125:
1119:
1116:
1105:
1101:
1095:
1092:
1081:
1077:
1070:
1067:
1056:
1052:
1046:
1043:
1032:
1028:
1021:
1018:
1007:
1006:lbbonline.com
1003:
997:
994:
983:
979:
973:
970:
959:
955:
949:
946:
941:
935:
932:
929:
924:
921:
910:
906:
899:
896:
885:
881:
874:
871:
860:
856:
849:
846:
835:
831:
824:
821:
810:
806:
799:
796:
785:
781:
774:
771:
760:
756:
750:
747:
743:. 2021-10-12.
742:
738:
732:
729:
717:
713:
707:
704:
693:
689:
682:
679:
667:
663:
657:
655:
651:
640:
636:
629:
626:
614:
610:
604:
602:
598:
586:
582:
576:
573:
561:
557:
551:
549:
545:
533:
529:
523:
520:
508:
504:
498:
495:
483:
479:
473:
470:
458:
454:
448:
445:
433:
429:
423:
420:
408:
404:
398:
396:
394:
390:
378:
374:
368:
365:
353:
349:
343:
341:
339:
337:
333:
321:
317:
311:
309:
305:
300:
296:
290:
287:
281:
276:
273:
272:
271:
268:
261:
258:
255:
252:
249:
246:
243:
240:
239:
238:
235:
231:
229:
225:
217:
215:
211:
208:
204:
201:
198:
196:
191:
187:
184:
180:
174:
171:
168:
165:
163:
159:
155:
147:
145:
143:
140:
136:
132:
124:
121:
117:
113:
109:
101:
95:
91:
85:
77:
74:
70:
66:
63:
60:
56:
52:
48:
45:
41:
38:
34:
19:
1230:. Retrieved
1226:
1216:
1205:. Retrieved
1201:
1191:
1180:. Retrieved
1176:
1167:
1156:. Retrieved
1152:
1142:
1131:. Retrieved
1127:
1118:
1107:. Retrieved
1103:
1094:
1083:. Retrieved
1079:
1069:
1058:. Retrieved
1054:
1045:
1034:. Retrieved
1030:
1020:
1009:. Retrieved
1005:
996:
985:. Retrieved
981:
972:
961:. Retrieved
957:
948:
934:
923:
912:. Retrieved
908:
898:
887:. Retrieved
883:
873:
862:. Retrieved
858:
848:
837:. Retrieved
833:
823:
812:. Retrieved
808:
798:
787:. Retrieved
783:
773:
762:. Retrieved
758:
749:
740:
731:
720:. Retrieved
718:. 2020-10-28
715:
706:
695:. Retrieved
691:
681:
670:. Retrieved
668:. 2019-11-29
665:
642:. Retrieved
638:
628:
617:. Retrieved
615:. 2018-11-14
613:bandt.com.au
612:
589:. Retrieved
587:. 2018-11-23
584:
575:
564:. Retrieved
562:. 2018-11-29
560:bandt.com.au
559:
536:. Retrieved
534:. 2018-07-03
532:bandt.com.au
531:
522:
511:. Retrieved
509:. 2018-05-30
506:
497:
486:. Retrieved
484:. 2016-01-20
481:
472:
461:. Retrieved
459:. 2015-11-27
456:
447:
436:. Retrieved
434:. 2014-06-30
431:
422:
411:. Retrieved
409:. 2017-02-18
406:
381:. Retrieved
379:. 2016-12-22
376:
367:
356:. Retrieved
354:. 2019-01-28
351:
324:. Retrieved
322:. 2017-03-13
319:
298:
289:
269:
265:
236:
232:
221:
212:
209:
205:
202:
199:
192:
188:
175:
172:
169:
166:
151:
142:Fergus Watts
130:
129:
68:Headquarters
62:Fergus Watts
40:Advertising
1262:Categories
1232:2024-08-19
1207:2023-12-11
1182:2024-08-19
1158:2023-12-11
1133:2024-08-19
1109:2024-08-19
1085:2024-08-19
1060:2024-08-19
1036:2023-12-11
1011:2024-08-19
987:2024-08-19
963:2024-08-19
914:2023-12-12
889:2023-12-12
864:2023-12-12
839:2023-12-12
814:2023-12-12
789:2023-12-12
764:2023-12-11
722:2024-08-19
697:2021-07-14
672:2020-06-10
644:2023-12-11
619:2019-05-03
591:2019-05-03
566:2019-05-03
538:2019-05-03
513:2019-05-03
488:2019-05-03
463:2019-05-02
438:2024-01-29
432:afr.com.au
413:2019-05-02
407:smh.com.au
383:2019-05-02
358:2019-05-02
326:2019-05-02
282:References
218:Operations
98:Key people
1227:Mumbrella
1202:Mediaweek
1153:Mediaweek
1031:Mumbrella
940:"Contact"
909:Mediaweek
884:Mediaweek
859:Mumbrella
834:Mediaweek
784:Mumbrella
692:Mumbrella
639:Mediaweek
92:Worldwide
81:Australia
44:Marketing
352:ocbj.com
156:and the
111:Services
36:Industry
160:in the
148:History
131:Bastion
119:Website
58:Founder
50:Founded
31:Bastion
53:2009
1264::
1225:.
1200:.
1175:.
1151:.
1126:.
1102:.
1078:.
1053:.
1029:.
1004:.
980:.
956:.
907:.
882:.
857:.
832:.
807:.
782:.
757:.
739:.
714:.
690:.
664:.
653:^
637:.
611:.
600:^
583:.
558:.
547:^
530:.
505:.
480:.
455:.
430:.
405:.
392:^
375:.
350:.
335:^
318:.
307:^
297:.
79:,
42:,
1235:.
1210:.
1185:.
1161:.
1136:.
1112:.
1088:.
1063:.
1039:.
1014:.
990:.
966:.
942:.
917:.
892:.
867:.
842:.
817:.
792:.
767:.
725:.
700:.
675:.
647:.
622:.
594:.
569:.
541:.
516:.
491:.
466:.
441:.
416:.
386:.
361:.
329:.
301:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.