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works which sold the Bell's Royal Flour. In 1907, Bell renamed his product "Be-Ro", a portmanteau of "Bell" and "Royal", and registered the new name under the Trade Marks Act 1905. He started in his own right in small premises in the yard of the Black Boy Hotel adjoining the Groat Market in the
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Newcastle. As well as manufacturing baking powder and self-raising flour, he produced a health salt which he later discontinued. He also packed and marketed dried fruit, cereals, tea and coffee using such names as T.B. Royalty, Black Diamond, and Belsun.
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Company then moved into larger premises in Low Friar street and, after that, to Bath Lane. Thomas Bell died in 1925 and his descendants continued to expand the area covered by the Company to include
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In 1958, Rank-Hovis Ltd acquired the business, which then became part of the newly formed
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in baking and, from that, produced the world's first self-raising flour. He founded the
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in 1875. Bell had experimented with rising agents on
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is a food manufacturing business, formerly based in
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Be-Ro Home
Recipes: Scones, Cakes, Pastry, Puddings
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301:(18th ed.). Thomas Bell & Son Ltd. 1930.
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