288:
only show how late the poster is. Other users can also see how many attempts the poster took to take the BeReal, as well as their location when the BeReal was taken. Users only get one chance to delete their BeReal and post another one, and they used to not be able to post more than one at any time. However, in 2023, a feature was added that allowed users to post up to two extra BeReals on days when they posted their first BeReal within the 2-minute window. For now, this BonusBeReal feature is only available in some regions.
29:
363:
particularly strong across universities and university-aged students, and the majority of users are in the United States, the United
Kingdom, and Germany. In 2022, the majority of users were female, with 43.2% of users falling within the age range of 16 to 25 and 55.1% of users being 26 to 44 years old.
338:
With the popularity of BeReal, other providers have launched similar features. In July 2022, Instagram launched a "Dual Camera" feature similar to BeReal, and in August 2022 it began testing a feature called "IG Candid
Challenges", where users are prompted to post once a day within two minutes. As of
393:
comments similarly that where the app succeeds in being "drab" in perhaps a positive way, it fails in potentially "un-inspiring" users. Likewise, Dr. Brad Ridout, a behavioral psychologist at the
University of Sydney, emphasizes that the "boring" experience is what the creators are targeting for the
287:
Once the daily notification is sent, users lose the ability to see others' BeReals from the previous day. Furthermore, users cannot see any of the current day's BeReals until they upload their own. While on-time BeReals show the time it was uploaded, late BeReals uploaded after the two-minute window
193:
app released in 2020, developed by Alexis
Barreyat and Kévin Perreau. Its main feature is a daily notification that encourages users to share photos with friends of themselves and their day to day life given a randomly selected two-minute window every day. Critics noted its emphasis on authenticity,
362:
users, and attempts to minimise "social media fatigue", a feeling of numbness and disconnection from reality caused by constant interaction with an idealised version of others. This is a "core generational value" that this demographic holds compared to
Millennials. Further, BeReal's users have been
327:
or other editing, and has no follower counts. Marketing material from the company said that the app "can be addictive" and that "BeReal won't make you famous." Jacob Arnott, managing director of social agency We the People, describes BeReal as "an anti-Instagram" due to its raw and unedited nature.
283:
Once per day, BeReal simultaneously notifies all users that a two-minute window to post is open. It asks users to create a post (known eponymously as a "BeReal") which, using mandatory simultaneous photos and now short videos from both the front and back cameras, provides a visual depiction of what
226:
in Paris. Initially released in 2020, it first gained widespread popularity in early 2022. It first spread widely on college campuses, partially due to a paid ambassador program. In late August 2022, the application had over 10 million active daily users and 21.6 million active monthly users. As of
209:
After a couple of years of relative obscurity, it rapidly gained popularity in early and mid-2022 growing from 21.6 million to 73.5 million users between July and August, before experiencing a decrease in use in 2023 and continuing to decline to 23 million users at the beginning of 2024.
402:
Some people regularly post after the two-minute notification expires, leading to some criticism of the app, as the ability to post late undermines its aims of authenticity. In addition, BeReal's daily two-minute window has been argued to contribute to social media fatigue and a need for
295:
The app does not have an explicit image moderation process, and thus does not restrict the users from posting inappropriate photos. However, there is a report function that allows users to report a photo or another user if they are posting inappropriate content.
335:'s platform of adding friends, which comprise the content of a user's feed. This also resembles Instagram's "close friends" story feature. Further, rather than "liking" posts, BeReal uses "RealMojis" which involves taking a photo to interact with other posts.
291:
BeReal also features a "Discovery" section, wherein users are given the option to share to a much wider, public audience. This feature, however, is limited, as users are not able to interact with the posts through commenting—unlike the "My
Friends" feature.
411:
As with many other social medias, the popularity of BeReal has led to impacts in the workplace. Because of BeReal's foundation of reaching a few segments without going viral, its role in the workplace differs from that of
Instagram or
852:
1480:
205:
According to the app's description on Apple's App Store, BeReal encourages its users to "show their friends who they really are, for once," by removing filters and opportunities to stage or edit photos.
377:, wrote that in contrast to Instagram, which presents an unattainable view of people's lives, BeReal instead "makes everyone look extremely boring". Niklas Myhr, a professor of social media at
264:
By late spring 2023, the app's momentum was waning, as daily users dropped to about 6 million, from 15 million in
October 2022. In August 2024, there was a resurgence after a campaign at the
2779:
555:
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as companies are less likely to use BeReal successfully as a promotional tool. However, employees' BeReal posts could be beneficial for marketing, and companies can benefit as it appeals to
455:
1717:
Ghadoushi, Leora, et al. "Over-Sharing In the
Workplace? Why Your Company May Need a TikTok and BeReal Policy." Computer & Internet Lawyer, vol. 40, no. 2, 1 Feb. 2023, pp. 3 - 5.
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BeReal's platform also leads to privacy and confidentiality concerns. Employees may share confidential material or potentially harm their employer's reputation by their posts.
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they are doing at that moment, with an option to caption their post. The given window varies from day to day, and is not known to users before the notification is received.
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387:, noted that the app's unwillingness to "glamorise the banality of life" made it feel "humbling" in its emphasis on authenticity. Niloufar Haidari for
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381:, argued that depth of engagement may determine whether the app is a passing trend or has "staying power". Kelsey Weekman, a reporter for
3065:
1731:
1577:
Boffone, Trevor (1 September 2022). "Do You Want to Make a TikTok? Is It Time to BeReal?: Gen Z, Social Media, and
Digital Literacies".
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English, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Simplified Chinese, Spanish, Swedish, Turkish
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Anthony Segaert. "Will Its Natural Look Make 'boring' BeReal a Big Deal?." Sydney Morning Herald, The, 25 Apr. 2022, pp. 2 - 1.
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198:. Its primary reference relates to its focus on users uploading unpolished photos, while also being a pun of the term
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Angus Dalton. "Rise of This Social Media App Just Has to BeReal." Age, The (Melbourne), 18 Aug. 2022, pp. 15 - 14.
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668:"I tried BeReal, the buzzy photo-sharing app trying to stop people using filters, and after 7 days I was hooked"
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app and, in response to Instagram's platform of flawlessness, that "perfection is the enemy of happiness".
350:'s "Wrapped," BeReal launched a feature involving a video of a compilation of users' BeReal posts of 2022.
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February 2023, the app has grown to 13 million active daily users and 47.8 million active monthly users.
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1152:"How do I delete my BeReal?"..."until you post your own BeReal"..."Just before posting your BeReal"
789:"This social app prohibits edited photos to encourage users to be more authentic. It's growing fast"
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261:, and remained until September 2022. BeReal also received Apple's iPhone App of the Year in 2022.
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Isobel van Dyke. "'nofilter — Why Gen Z Loves BeReal." Evening Standard, 7 Jul. 2022, p. 17.
275:
for a reported €500 million. Alexis Barreyat is set to step down after a transition period.
272:
1236:"The BeReal App Wants You To Ditch Filters & Snap Pics On-Demand — Here's How It Works"
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308:, which gained popularity earlier in 2022. It also supports a platform similar to
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1040:"BeReal Adds New Feed of Celebrities and Brands as It Looks To Reignite Interest"
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758:"What is BeReal? The new 'authentic' app taking hold across college campuses"
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1930:
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1663:"I tried BeReal, the 'authentic Instagram' app – would it show the real me?"
1579:
Journal of Language and Literacy Education / Ankara Universitesi SBF Dergisi
1086:"BeReal is being acquired by mobile apps and games company Voodoo for €500M"
316:
538:"Why BeReal, a Social-Media App With No Photo Filters, Is Attracting Gen Z"
2383:
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which some felt crossed the line into the mundane. The name "BeReal" is a
28:
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1446:"What Is BeReal and How Does It Work? I Tried It for 7 Days to Find Out"
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1473:"5 Ways To Overcome Online Social Media Fatigue For Mental Well-Being"
1363:"The BeReal App Could End Your Obsession With Social Media Perfection"
1206:"The BeReal App Could End Your Obsession With Social Media Perfection"
637:"BeReal is Gen Z's new favorite social media app. Here's how it works"
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242:. In May 2022, BeReal secured $ 85 million in a funding round led by
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1332:"BeReal Made Me Realize All My Friends Are Hanging Out Without Me"
448:"Real life, right now -- photo app claims to capture authenticity"
304:
Because of its daily cycle of engagement, it has been compared to
219:
1415:"Instagram Launches New 'Dual' Camera Feature, Similar to BeReal"
481:"What is BeReal? The 'anti-Instagram' app Gen Z is obsessed with"
3024:
2443:
2433:
2303:
2265:
2007:
1987:
1935:
1925:
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The app's foundation on friends rather than followers resembles
1727:
218:
The app was developed by Alexis Barreyat, a former employee at
1910:
640:
195:
1266:
1167:"BeReal Basics: How to Use the 'Unfiltered' Social Media App"
1632:"BeReal Isn't Real and Makes Everyone Look Extremely Boring"
980:"App Store Awards celebrate the best apps and games of 2022"
962:"20 BEREAL STATS YOU NEED TO KNOW (UPDATED MARCH 1ST, 2023)"
1297:
339:
September 2022, TikTok has also launched a feature called
698:"19 Essential BeReal Statistics You Need to Know in 2024"
1111:"Photo-sharing app BeReal acquired by Voodoo for €500mn"
271:
In June 2024, BeReal was acquired by the French company
315:
BeReal has been described as designed to compete with
1507:"BeReal and the Doomed Quest for Online Authenticity"
403:
self-exposure, as well as constant access to phones.
171:
1548:"BeReal and the Fantasy of an Authentic Online Life"
599:"INSTAGRAM'S INTENTIONALLY UGLY STEP-SISTER: BEREAL"
2970:
2929:
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2823:
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1761:
250:, increasing its valuation to about $ 600 million.
166:
146:
129:
114:
87:
69:
57:
45:
35:
1154:(several references to a 'post' being a "BeReal")
724:"Gen Z's new favorite app is growing like crazy"
536:Brown, Dalvin; James, Cordilla (20 April 2022).
819:"BeReal Rises to 10 Million Daily Active Users"
475:
473:
442:
440:
268:, with the app reportedly gaining 1000 users
2937:Issues relating to social networking services
1739:
230:In June 2021, BeReal received a $ 30 million
8:
1613:"BeReal Revenue and Usage Statistics (2023)"
897:"BeReal Won't Save Us From Social Media—Yet"
876:"BeReal Revenue and Usage Statistics (2023)"
849:"BeReal Revenue and Usage Statistics (2022)"
358:BeReal is considered to be targeted towards
21:
1746:
1732:
1724:
1038:Post; Share; Post; Print; Email; License.
312:with a theme of impermanence and brevity.
66:
27:
20:
2988:Decentralized Social Networking Protocol
323:and overuse. The app does not allow any
16:French social media app released in 2020
3051:Internet properties established in 2020
1542:
1540:
1500:
1498:
436:
2993:Distributed Social Networking Protocol
1606:
1604:
1399:
1397:
1325:
1323:
1066:
1056:
924:
922:
855:from the original on 29 September 2022
630:
628:
626:
624:
891:
889:
751:
749:
491:from the original on 5 September 2022
458:from the original on 8 September 2022
222:, and Kévin Perreau, a graduate from
7:
1558:from the original on 9 December 2022
1525:from the original on 5 December 2022
1483:from the original on 9 December 2022
1004:Holtermann, Callie (13 April 2023).
678:from the original on 11 January 2023
609:from the original on 4 November 2022
593:
591:
319:while simultaneously de-emphasising
3076:Proprietary cross-platform software
1699:from the original on 24 August 2022
1425:from the original on 24 August 2022
1308:from the original on 24 August 2022
1277:from the original on 24 August 2022
1246:from the original on 25 August 2022
1142:from the original on 10 August 2022
907:from the original on 21 August 2022
829:from the original on 24 August 2022
517:from the original on 10 August 2022
1689:"Stop using BeReal like Instagram"
1642:from the original on 16 April 2022
1373:from the original on 13 April 2022
1342:from the original on 21 April 2022
1216:from the original on 13 April 2022
1185:from the original on 16 April 2022
799:from the original on 21 April 2022
768:from the original on 21 April 2022
734:from the original on 12 April 2022
647:from the original on 16 April 2022
558:from the original on 20 April 2022
14:
1611:Curry, David (14 February 2023).
1361:Mamona, Sheilla (14 April 2022).
1330:Weekman, Kelsey (12 April 2022).
1204:Mamona, Sheilla (14 April 2022).
941:from the original on 21 July 2022
874:Curry, David (14 February 2023).
2734:Social network analysis software
1661:Haidari, Niloufar (6 May 2022).
1630:Koebler, Jason (11 April 2022).
1444:Ginter, Carol (11 August 2023).
1413:Bandara, Pesala (29 July 2022).
253:On July 25, 2022, BeReal topped
1687:Chin, Monica (20 August 2022).
960:Sklencar, Abby (1 March 2023).
787:Karimi, Faith (21 April 2022).
722:Fischer, Sara (11 April 2022).
578:"BeReal. Your friends for real"
2858:Social network hosting service
929:Newton, Casey (20 July 2022).
635:Davis, Wynne (16 April 2022).
343:, following the same concept.
41:Alexis Barreyat, Kévin Perreau
1:
3081:2024 mergers and acquisitions
1084:Malik, Aisha (11 June 2024).
756:Goggin, Ben (21 April 2022).
346:In December 2022, similar to
300:Comparison to other platforms
2947:Problematic social media use
2831:Hospitality exchange service
931:"Why BeReal is breaking out"
371:Jason Koebler, a writer for
513:. boards.eu.greenhouse.io.
73:2.25.0 / July 28, 2024
3097:
3066:Social networking services
2853:Social network advertising
1755:Social networking services
91:1.7.0 / July 22, 2023
1006:"They're Over Being Real"
154:
110:
64:
53:
26:
1267:"BeReal. Privacy Policy"
257:'s free app list in the
2744:Web 2.0 Suicide Machine
543:The Wall Street Journal
93:; 13 months ago
3071:Social media companies
3061:Mobile social software
3046:Image-sharing websites
2962:User gender difference
2790:Small-world experiment
321:social media addiction
2952:Use in investigations
1871:Foursquare City Guide
75:; 53 days ago
2760:Attention inequality
1505:Duffy, Brooke Erin.
1471:Agarwal, Dr Pragya.
1136:"FAQ BeReal English"
487:. 5 September 2022.
454:. 7 September 2022.
354:User characteristics
3056:Mobile applications
2795:Small-world network
2701:Software comparison
2650:Windows Live Spaces
2620:Tea Party Community
702:The Social Shepherd
266:Paris Olympics 2024
236:Andreessen Horowitz
23:
1069:has generic name (
1044:Social Media Today
1010:The New York Times
823:Social Media Today
666:Cheong, Charissa.
379:Chapman University
37:Original author(s)
3033:
3032:
2815:Virtual community
2770:Cybersectarianism
851:. 2 August 2022.
485:finance.yahoo.com
191:social-networking
180:
179:
157:List of languages
105:
104:
59:Stable release(s)
3088:
2942:Privacy concerns
2906:Online petitions
2863:Social profiling
2780:1+ million users
2765:Confessions page
2670:Yahoo! Kickstart
2369:Friends Reunited
1876:Foursquare Swarm
1748:
1741:
1734:
1725:
1718:
1715:
1709:
1708:
1706:
1704:
1684:
1678:
1677:
1675:
1673:
1658:
1652:
1651:
1649:
1647:
1627:
1621:
1620:
1617:Business of Apps
1608:
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1347:
1327:
1318:
1317:
1315:
1313:
1296:Perreau, Kevin.
1293:
1287:
1286:
1284:
1282:
1265:Perreau, Kevin.
1262:
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880:Business of Apps
871:
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31:
24:
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3091:
3090:
3089:
3087:
3086:
3085:
3036:
3035:
3034:
3029:
2966:
2957:Use in politics
2925:
2881:Activity stream
2867:
2819:
2785:Online identity
2748:
2722:
2689:
2394:Google Currents
2275:
2236:HCL Connections
2207:
1757:
1752:
1722:
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1716:
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1554:. 13 May 2022.
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1298:"BeReal. Terms"
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1234:
1233:
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1203:
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1188:
1186:
1165:Rogers, Reece.
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2123:The Meet Group
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1552:The New Yorker
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1369:. Condé Nast.
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1212:. Condé Nast.
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984:Apple Newsroom
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605:. 9 May 2022.
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2033:Odnoklassniki
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232:funding round
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185:(stylized as
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19:
2930:Implications
2824:Applications
2810:User profile
2585:Spotify Live
2564:Sciencescape
2251:ResearchGate
2221:Academia.edu
2213:Professional
2148:Truth Social
1943:IRC-Galleria
1800:
1713:
1701:. Retrieved
1692:
1682:
1670:. Retrieved
1667:The Guardian
1666:
1656:
1644:. Retrieved
1636:www.vice.com
1635:
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1560:. Retrieved
1551:
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1510:
1485:. Retrieved
1476:
1466:
1454:. Retrieved
1452:(in Spanish)
1450:Carol Ginter
1449:
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1427:. Retrieved
1418:
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1375:. Retrieved
1366:
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1335:
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1248:. Retrieved
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1130:
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1067:|last5=
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1043:
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934:
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900:
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859:29 September
857:. Retrieved
843:
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761:
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611:. Retrieved
602:
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560:. Retrieved
541:
531:
519:. Retrieved
505:
495:11 September
493:. Retrieved
484:
462:11 September
460:. Retrieved
451:
426:
422:Generation Z
410:
407:Business use
401:
390:The Guardian
388:
382:
372:
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360:Generation Z
357:
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181:
150:13 languages
147:Available in
18:
2983:AT Protocol
2978:ActivityPub
2901:Like button
2805:Thirst trap
2706:White-label
2680:Yahoo! Meme
2675:Yahoo! Mash
2665:Yahoo! 360°
2625:Third Voice
2429:iTunes Ping
2389:Google Buzz
2198:Xiaohongshu
1963:LiveJournal
1916:Hive Social
1861:Draugiem.lv
1240:Elite Daily
418:millennials
244:Yuri Milner
3040:Categories
3009:OpenSocial
2916:Reblogging
2886:Brand page
2846:comparison
2595:Streetlife
2499:Musical.ly
2459:LunarStorm
2414:Houseparty
2374:Friendster
2364:FriendFeed
2256:Solaborate
2013:MX TakaTak
1998:micro.blog
1973:Marco Polo
1958:Letterboxd
1906:GNU social
1562:9 December
1529:5 December
1487:9 December
1367:Teen Vogue
1210:Teen Vogue
1090:TechCrunch
613:4 November
431:References
398:Criticisms
341:TikTok Now
248:DST Global
115:Written in
98:2023-07-22
80:2024-07-28
3011:(defunct)
2995:(defunct)
2971:Protocols
2775:Fediverse
2630:tribe.net
2590:Spring.me
2549:Posterous
2544:PlanetAll
2529:Periscope
2424:IdeaPlane
2409:Highlight
2379:Grono.net
2359:FitFinder
2354:Eyegroove
2314:BranchOut
2113:Tal Canal
2088:ShareChat
2068:Promo.com
2048:Pinterest
1931:Instagram
1881:Friendica
1826:Clubhouse
1703:24 August
1693:The Verge
1585:(2): 1–7.
1519:1059-1028
1456:17 August
1429:24 August
1419:PetaPixel
1312:24 August
1281:24 August
1250:25 August
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1018:0362-4331
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833:25 August
707:22 August
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521:13 August
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367:Reception
317:Instagram
125:(Android)
2999:Micropub
2753:Concepts
2739:Diaspora
2694:Services
2610:Talkbits
2605:Surfbook
2494:Multiply
2474:Miiverse
2454:Lifeknot
2329:eConozco
2294:AsianAve
2241:LinkedIn
2118:Taringa!
2093:Snapchat
2078:Readgeek
2028:Nextdoor
2023:My World
1978:Mastodon
1948:Kuaishou
1866:Facebook
1846:Diaspora
1763:Personal
1697:Archived
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1640:Archived
1556:Archived
1523:Archived
1481:Archived
1423:Archived
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1371:Archived
1346:21 April
1340:Archived
1306:Archived
1275:Archived
1244:Archived
1220:16 April
1214:Archived
1189:16 April
1183:Archived
1146:9 August
1140:Archived
1059:cite web
1023:13 April
989:22 March
939:Archived
905:Archived
853:Archived
827:Archived
803:21 April
797:Archived
772:21 April
766:Archived
762:NBC News
738:16 April
732:Archived
676:Archived
651:16 April
645:Archived
607:Archived
562:21 April
556:Archived
515:Archived
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2911:Polling
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2600:StudiVZ
2575:Skyrock
2489:Mugshot
2469:Meerkat
2384:Google+
2319:Capazoo
2289:App.net
2281:Defunct
2231:Brainly
2226:Behance
2203:Yik Yak
2193:Whisper
2173:Untappd
2168:Twitter
2158:TV Time
2143:Triller
2128:Threads
2058:Pleroma
2018:Myspace
1993:Miaopai
1921:Huddles
1851:display
1841:Cyworld
1806:Bluesky
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1771:23snaps
1302:bere.al
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1120:15 July
1095:11 June
945:21 July
672:Insider
348:Spotify
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141:Android
121:(iOS),
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2891:Groups
2836:Mobile
2655:Wretch
2566:(Meta)
2554:Pownce
2509:Netlog
2504:Natter
2479:MixBit
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2349:eWorld
2344:Emojli
2334:Edmodo
2271:Yammer
2261:Viadeo
2246:Moodle
2163:Tumblr
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2133:TikTok
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1672:22 May
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1477:Forbes
1177:
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550:
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306:Wordle
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2073:Qzone
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2003:Minds
1968:Likee
1901:Gettr
1796:Badoo
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728:Axios
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240:Accel
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1122:2024
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740:2022
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420:and
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2615:tbh
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1911:Hi5
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