306:, whose properties were located mostly east of the Mississippi River, and thus not in direct competition with Best Western. This partnership made sense geographically, but was not successful in the long run, and was eventually abandoned. In 1964 Best Western launched an expansion effort of its own operations east of the Mississippi under the name "Best Eastern" for those properties with the same typeset and Gold Crown logo as "Best Western." By 1967 the "Best Eastern" name was dropped and all motels from coast-to-coast got the "Best Western" name and Gold Crown, a move that would further enhance an already successful marketing brand into the "World's Largest Hotel Chain" by the 1970s.
426:
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38:
412:
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387:
923:
302:. By 1962 Best Western had the only hospitality reservations service covering the entire United States, and in 1963, was the largest motel brand in the industry with 699 member properties and 35,201 rooms. From 1946 to 1964 Best Western had a marketing partnership with Quality Courts, the forerunner of the chain known today as
402:
Since 2014 the brand has created 12 additional brands, for a total of 15 brands with distinctive logos. The Best
Western website has a picture of all of their past logos in their "timeline and story" section. Best Western also owns (acquired in February 2019) the WorldHotels Collection which includes
349:
began in 1978 when
Interchange Hotels of the United Kingdom consisting of independent hoteliers from key locations in the UK elected to trade under the brand name Best Western United Kingdom, effectively an affiliate of Best Western International in the US. Now there are over 260 Best Western hotels
398:
The logo stayed the same, but the descriptors of Plus and
Premier were added, and all hotels were either a Best Western, Best Western Plus, or Best Western Premier. In 2015, a complete overhaul of the Best Western logo resulted in a very different logo from the previous years, with the most notable
309:
Best
Western's "Gold Crown" logo was introduced in 1964 and would continue with a few minor revisions over the next 32 years, until it was replaced by a blue and yellow logo in 1996. In 2015, Best Western introduced a new family of logos, replacing the core logo and adding signage for Best Western
361:
In early 2007 Best
Western Australia took over the rights to operate Best Western properties in New Zealand from the previous company, the Motel Federation of New Zealand. This was a bold but beneficial move for the brand as it made way for better quality properties to be brought into the brand.
394:
As of August 2023, BWH Hotels has 19 brands and logos. Since 1948 the Best
Western logo has had approximately 13 modification to the main brand logo, with the last brand logo change made in 2015. In 2010 Best Western divided the brand into 3 descriptors.
313:
Best
Western purchased WorldHotels in February 2019 adding approximately 360 additional hotels and 81,248 more rooms to its brand. BWH Hotel Group was formed as the parent company of Best Western and WorldHotels following this acquisition.
286:
of each other to travelers. This "referral system" consisted of phone calls between one desk operator and another. This small and informal network eventually grew into the modern Best
Western hotel brand founded by
358:
In 1981, Homestead Motor Inns of
Australia affiliated with Best Western. This move put 'International' after the Best Western name. The company has since been known as Best Western International.
3303:
3313:
3308:
326:
membership association and, as such, could be seen as a co-op. Around 1985, it abandoned the "cooperative" terminology after courts insisted on calling it a
3328:
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3293:
403:
4 additional brands, whose logos are all the same, except for the addition of the distinguishing descriptors of Luxury, Elite, Distinctive, and
Crafted.
212:
owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. The franchise, with its corporate headquarters in
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378:. The acquisition gave the Best Western brand a place presence in Myanmar (Burma) as its first hotel establishment in the country.
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1974:
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1335:
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717:
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2737:
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2168:
1979:
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2196:
2140:
2019:
974:
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998:
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On 21 May 2013 Best Western International announced that it will take over management of the Green Hill Hotel in
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The name "Best Western" originated from the fact that most of the chain's original operators were west of the
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Currently, Best Western Australia has 205 properties in the group (11 in New Zealand and 194 in Australia).
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1938:
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278:. At the time, most hotels were either large urban properties or smaller family-owned roadside hotels. In
220:. The brand was founded by M. K. Guertin in 1946. As of December 2021, Larry Cuculic is the president and
37:
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1969:
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decided that Best Western was a franchisor and had to comply with the appropriate laws and regulations.
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1964:
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87:
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2500:
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2093:
2014:
2009:
1521:
1053:
1003:
654:
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543:
447:
283:
168:
3277:
3074:
3031:
2961:
2909:
2869:
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2004:
1900:
1819:
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1554:
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1380:
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1305:
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1287:
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1023:
419:
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change being the removal of the crown which had been a part of the logo since 1962.
303:
299:
217:
127:
585:
3219:
3179:
3154:
3089:
3084:
2884:
2839:
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2423:
2408:
2158:
2153:
2083:
1999:
1885:
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1761:
1636:
1488:
1423:
1365:
1350:
1272:
1160:
1145:
1090:
1058:
771:
288:
275:
17:
1043:
3199:
3144:
3134:
3114:
3079:
3026:
3006:
2956:
2924:
2859:
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1751:
1458:
1370:
1340:
1320:
1100:
1095:
386:
323:
240:
898:
605:
254:.) In 2011, the chain's branding system-wide changed to a three-tiered system:
231:
In 1964 Canadian hotel owners joined the system. Best Western then expanded to
3011:
2981:
2894:
2665:
2635:
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2495:
2398:
2347:
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1875:
1857:
1852:
1847:
1839:
1824:
1746:
1559:
1130:
327:
279:
48:
453:
Best Western operates the following 19 brands in three different categories:
3164:
2829:
2819:
2787:
2645:
2625:
2620:
2393:
2297:
2078:
1443:
1438:
1375:
1277:
236:
225:
1140:
922:
3229:
3109:
2650:
2545:
2535:
2307:
2228:
1984:
1028:
2782:
2680:
1829:
1428:
1085:
1068:
1013:
433:
375:
2971:
2885:
Red Roof Inn / Red Roof Plus / The Red Collection / HomeTowne Studios
2743:
Margaritaville / Camp Margaritaville / Compass Hotels / St. Somewhere
2450:
2337:
371:
232:
3041:
1723:
1718:
1708:
1703:
1698:
1693:
1688:
1683:
1678:
1668:
1650:
982:
438:
424:
410:
385:
58:
250:
in Europe and Asia. (The other hotels in the chain were known as
947:
943:
936:
221:
183:
631:"Best Western's membership votes down for-profit conversion"
694:"Best Western Hotels & Resorts Acquires WorldHotels"
282:, a network of independent hotel operators began making
669:"Company Overview of Best Western International, Inc"
3050:
2381:
2288:
2204:
2195:
2167:
2139:
1937:
1909:
1866:
1838:
1810:
1737:
1649:
1627:
1618:
1535:
1497:
1394:
1286:
1263:
1178:
1113:
981:
177:
167:
154:
140:
118:
108:
98:
82:
64:
54:
44:
875:"The Brands of Best Western Hotels & Resorts"
811:"Best Western to open its first hotel in Burma"
959:
595:." Best Western. Retrieved February 21, 2010.
8:
246:In 2002 Best Western International launched
30:
566:
564:
334:, 354 N.W.2d 656 (N.D. 1984), in which the
3304:Hospitality companies of the United States
2201:
1906:
1624:
1110:
966:
952:
944:
274:Best Western began in the years following
36:
29:
767:Quist v. Best Western International, Inc.
786:"Best Western opens first Myanmar hotel"
606:"About Best Western Hotels and Resorts"
560:
3314:American companies established in 1946
354:Best Western Australia and New Zealand
216:, includes more than 2,000 hotels in
7:
712:
710:
688:
686:
224:of Best Western. As of 2018, it was
3309:Companies based in Phoenix, Arizona
508:Executive Residency by Best Western
322:Best Western used to call itself a
3329:Hospitality companies of Hong Kong
25:
3324:1946 establishments in California
3294:Cooperatives in the United States
784:Calderon, Justin (May 24, 2013).
718:"Best Western Timeline and Story"
332:Quist v. Best Western Int'l, Inc.
330:despite its nonprofit status. In
228:owned by its franchisee members.
3258:
3257:
3235:United Hotels Company of America
2264:Country Hearth Inns & Suites
921:
493:Best Western Hotel & Resorts
210:Best Western International, Inc.
3170:Nickelodeon Resorts by Marriott
2708:The Leading Hotels of the World
310:Plus and Best Western Premier.
197:Footnotes / references
1:
2676:InTown Suites / Uptown Suites
527:SureStay Signature Collection
2254:3 Palms Hotels & Resorts
1812:Indian Hotels Company (IHCL)
366:Best Western Myanmar (Burma)
2516:Center Parcs UK and Ireland
2274:Lexington Hotels & Inns
390:Logo used from 1996 to 2015
70:; 78 years ago
3345:
3319:Hotels established in 1946
3175:Parliament House Motor Inn
2763:Millennium & Copthorne
837:"The Brands of BWH Hotels"
336:North Dakota Supreme Court
3253:
2244:Red Lion Inn & Suites
1709:Hyatt Zilara / Hyatt Ziva
195:
35:
27:International hotel chain
3065:Alamo Plaza Hotel Courts
2486:Budget Suites of America
2214:Americas Best Value Inns
1316:Country Inn & Suites
1306:Clarion / Clarion Pointe
671:. Bloomberg Businessweek
2219:Canadas Best Value Inns
1913:(outside North America)
1213:BW Signature Collection
481:BW Signature Collection
468:WorldHotels Distinctive
2042:Marriott Vacation Club
1585:Hilton Grand Vacations
772:354 N.W.2d 656
450:
436:
422:
391:
350:within Great Britain.
3299:Hospitality companies
3195:Royal Inns of America
2890:Relais & Châteaux
2631:Extended Stay America
1970:The Luxury Collection
1396:Global Hotel Alliance
1336:Park Plaza / Park Inn
1208:BW Premier Collection
930:at Wikimedia Commons
774: (N.D. 1984).
747:www.bwhhotelgroup.com
696:. www.worldhotels.com
505:Aiden by Best Western
502:Sadie by Best Western
484:BW Premier Collection
442:
428:
414:
389:
3150:The Hotel Collection
2850:Pousadas de Portugal
2030:Executive Apartments
1995:Autograph Collection
1629:Deutsche Hospitality
1419:The Doyle Collection
1361:Radisson Individuals
1203:Best Western Premier
487:Best Western Premier
264:Best Western Premier
248:Best Western Premier
3284:Best Western Hotels
3240:Vantage Hospitality
2511:Center Parcs Europe
2259:America's Best Inns
1925:Rezidor Hotel Group
1777:Holiday Inn Express
1429:Fauchon Hospitality
1356:Radisson Collection
1253:SureStay Collection
1218:Executive Residency
928:Best Western Hotels
879:www.bestwestern.com
841:www.bestwestern.com
471:WorldHotels Crafted
156:Number of employees
133:Larry Cuculic (CEO)
100:Number of locations
32:
18:Best Western Hotels
3215:Summerfield Suites
2783:Motel 6 / Studio 6
2656:Hard Rock / Reverb
2601:Disney Experiences
2446:The Ascott Limited
2025:Conference Centers
1724:Unbound Collection
1424:Elewana Collection
899:"About BWH Hotels"
591:2010-02-08 at the
572:"Why Best Western"
462:WorldHotels Luxury
451:
437:
423:
392:
202:Hoover's factsheet
3271:
3270:
3095:Cross Country Inn
2947:Santika Indonesia
2810:Oetker Collection
2738:Mandarin Oriental
2284:
2283:
1933:
1932:
1802:Staybridge Suites
1757:Candlewood Suites
1645:
1644:
1580:Hilton Garden Inn
1484:Sun International
1386:WoodSpring Suites
1296:Ascend Collection
1198:Best Western Plus
1174:
1173:
1156:Morgans Originals
926:Media related to
861:"WorldHotels.com"
743:"BWH Hotel Group"
490:Best Western Plus
465:WorldHotels Elite
444:Best Western Plus
430:Best Western Plus
296:Mississippi River
260:Best Western Plus
207:
206:
104:4,700 (worldwide)
16:(Redirected from
3336:
3261:
3260:
3105:Esso Motor Hotel
2596:Dedica Anthology
2571:Cordis / Langham
2323:Howard Johnson's
2202:
2047:Grand Residences
1920:PPHE Hotel Group
1907:
1881:Jin Jiang Hotels
1787:InterContinental
1625:
1555:Curio Collection
1512:Master Host Inns
1381:Suburban Studios
1111:
968:
961:
954:
945:
940:
939:
937:Official website
925:
910:
909:
907:
905:
895:
889:
888:
886:
885:
871:
865:
864:
857:
851:
850:
848:
847:
833:
827:
826:
824:
822:
807:
801:
800:
798:
796:
781:
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769:
763:
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756:
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739:
733:
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728:
714:
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702:
701:
690:
681:
680:
678:
676:
665:
659:
658:
651:
645:
644:
642:
641:
635:Hotel Management
627:
621:
620:
618:
616:
602:
596:
582:
576:
575:
568:
382:Corporate design
214:Phoenix, Arizona
191:
190:
187:
185:
88:Phoenix, Arizona
78:
76:
71:
40:
33:
21:
3344:
3343:
3339:
3338:
3337:
3335:
3334:
3333:
3274:
3273:
3272:
3267:
3249:
3070:Allegro Resorts
3046:
2377:
2280:
2239:Red Lion Hotels
2206:Red Lion Hotels
2191:
2163:
2135:
1929:
1905:
1862:
1834:
1806:
1733:
1641:
1614:
1610:Waldorf Astoria
1600:Homewood Suites
1531:
1507:Downtowner Inns
1493:
1390:
1331:MainStay Suites
1326:Everhome Suites
1282:
1259:
1243:SureStay Studio
1170:
1109:
977:
972:
935:
934:
919:
914:
913:
903:
901:
897:
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892:
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868:
859:
858:
854:
845:
843:
835:
834:
830:
820:
818:
809:
808:
804:
794:
792:
790:Inside Investor
783:
782:
778:
765:
764:
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751:
749:
741:
740:
736:
726:
724:
716:
715:
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684:
674:
672:
667:
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653:
652:
648:
639:
637:
629:
628:
624:
614:
612:
610:bestwestern.com
604:
603:
599:
593:Wayback Machine
583:
579:
570:
569:
562:
557:
540:
533:SureStay Studio
518:
478:
459:
409:
384:
368:
356:
347:Best Western GB
344:
342:Best Western GB
320:
272:
199:
182:
181:
173:BWH Hotel Group
157:
136:
121:
111:
101:
94:
90:
74:
72:
69:
28:
23:
22:
15:
12:
11:
5:
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3301:
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3197:
3192:
3187:
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3177:
3172:
3167:
3162:
3157:
3152:
3147:
3142:
3140:Great Southern
3137:
3132:
3130:Friendship Inn
3127:
3122:
3117:
3112:
3107:
3102:
3097:
3092:
3087:
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3077:
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3045:
3044:
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3034:
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3024:
3019:
3014:
3009:
3004:
2999:
2997:Swiss-Belhotel
2994:
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2984:
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2513:
2508:
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2483:
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2473:
2468:
2463:
2461:Bahia Principe
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2428:
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2406:
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2370:
2368:Wyndham Garden
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3155:Imperial 400
3120:Four Pillars
3085:Capital Bars
2992:Sutton Place
2915:Royal Orchid
2840:Penta Hotels
2768:Minor Hotels
2641:Four Seasons
2526:Cheval Blanc
1975:Ritz-Carlton
1886:Jinjiang Inn
1858:WelcomHotels
1782:Hotel Indigo
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1366:Radisson Red
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511:@Home by BWH
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186:.bestwestern
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147:247,000,000
83:Headquarters
45:Company type
31:Best Western
3145:Hiway House
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3080:AmeriSuites
3060:Adam's Mark
2900:Rocco Forte
2865:Prime Plaza
2860:Premier Inn
2825:Pan Pacific
2758:MGM Resorts
2748:Masters Inn
2566:Continental
2556:Cobblestone
2481:Budget Host
2441:Archipelago
2269:Jameson Inn
2234:Knights Inn
2141:Okura Nikko
2104:Four Points
2054:Renaissance
2015:Le Méridien
1965:JW Marriott
1772:Holiday Inn
1699:Hyatt Place
1694:Hyatt House
1679:Grand Hyatt
1674:Destination
1474:Pan Pacific
1459:Nikki Beach
1371:Rodeway Inn
1341:Quality Inn
1321:Econo Lodge
994:Banyan Tree
821:October 27,
324:cooperative
241:New Zealand
110:Area served
3278:Categories
3012:Toyoko Inn
2982:Starhotels
2880:Red Planet
2713:lemon tree
2666:Hotel Sogo
2636:Fiesta Inn
2496:Canad Inns
2436:Aqua-Aston
2399:Aerowisata
2348:Travelodge
2249:Settle Inn
2224:GuestHouse
2182:Shangri-La
2169:Shangri-La
2129:TownePlace
2124:SpringHill
1876:7 Days Inn
1840:ITC Hotels
1719:Park Hyatt
1560:DoubleTree
1449:Marco Polo
1141:JO&JOE
1131:The Hoxton
1126:Gleneagles
884:2020-09-20
846:2020-09-20
752:2021-09-14
700:2020-09-20
675:August 21,
640:2020-04-12
586:Contact Us
555:References
328:franchisor
280:California
200:Data from
120:Key people
49:Subsidiary
3165:Jurys Inn
2855:Preferred
2830:Paradores
2820:OYO Rooms
2788:Motel One
2671:Iberostar
2626:ExecuStay
2621:easyHotel
2576:Corinthia
2328:La Quinta
2298:AmericInn
2149:Hotel JAL
2099:Fairfield
2089:Courtyard
1980:St. Regis
1896:Metropolo
1479:Sukhothai
1469:Outrigger
1444:The Leela
1439:Kempinski
1414:Corinthia
1376:Sleep Inn
1278:Motel 168
1114:Ennismore
1050:Midscale
1044:Swissôtel
1034:Mövenpick
904:1 January
815:USA Today
291:in 1946.
284:referrals
243:in 1976.
237:Australia
226:nonprofit
130:, founder
114:Worldwide
3263:Category
3230:Tage Inn
3205:Starwood
3160:Jack Tar
3110:Exel Inn
2977:Standard
2905:Rosewood
2733:Mamaison
2728:Magnuson
2698:Jumeirah
2691:Symphony
2651:Grecotel
2546:Club Med
2536:citizenM
2531:Cinnamon
2333:Microtel
2318:Hawthorn
2308:Days Inn
2229:Hotel RL
2059:Sheraton
2020:Marriott
1991:Premium
1939:Marriott
1911:Radisson
1868:Jinjiang
1729:Graduate
1570:Graduate
1499:hihotels
1404:Anantara
1346:Radisson
1238:SureStay
1151:MONDRIAN
1082:Economy
1029:MGallery
1020:Premium
999:Fairmont
615:June 13,
589:Archived
538:See also
524:SureStay
55:Industry
3225:Swallow
3210:Statler
3100:Denizen
3052:Defunct
3037:Warwick
3002:Thistle
2952:Scandic
2942:Sandman
2935:Beaches
2930:Sandals
2845:Pestana
2803:Trident
2778:Montage
2703:Kuriftu
2686:Jetwing
2681:Isrotel
2661:Hoshino
2606:Dorsett
2581:Couples
2506:Carlton
2501:Canalta
2476:Belmond
2471:Beaches
2466:B&B
2389:A&O
2363:Wyndham
2358:Wingate
2343:Super 8
2303:Baymont
2290:Wyndham
2197:Sonesta
2187:Traders
2094:Element
2075:Select
2064:Tribute
2010:Gaylord
1960:EDITION
1955:Bulgari
1951:Luxury
1848:Fortune
1830:Vivanta
1792:Kimpton
1575:Hampton
1454:Niccolo
1311:Comfort
1301:Cambria
1273:Homeinn
1086:HotelF1
1069:Novotel
1064:Mercure
1039:Pullman
1014:Sofitel
1009:Raffles
990:Luxury
795:May 29,
727:May 20,
516:Economy
476:Upscale
434:Yerevan
376:Myanmar
298:in the
270:History
178:Website
141:Revenue
73: (
65:Founded
3289:Motels
3185:Promus
3032:Virgin
2987:Summit
2972:Soneva
2967:Sonder
2962:Serena
2920:Rydges
2910:Rotana
2870:Prince
2798:Oberoi
2773:Miyako
2586:Dalata
2541:Citrus
2521:Ceylon
2491:Cachet
2456:Azimut
2451:Azerai
2382:Others
2338:Ramada
2114:Protea
2069:Westin
2005:Design
1901:Vienna
1820:Ginger
1797:Regent
1620:Huazhu
1590:Hilton
1550:Conrad
1545:canopy
1537:Hilton
1489:Tivoli
1121:DELANO
1101:Styles
1096:Budget
1059:Mantra
1054:Adagio
770:,
457:Luxury
407:Brands
372:Yangon
262:, and
239:, and
233:Mexico
169:Parent
162:(2012)
160:1,254
149:(2019)
59:Hotels
3180:Patio
3115:Forte
3090:Crest
3042:Yotel
3022:Trump
2925:Sahid
2753:Meliá
2723:Lotte
2718:Loews
2616:Dusit
2611:Drury
2424:Coast
2414:Amaya
2313:Dolce
2177:Kerry
2159:Okura
2154:Nikko
2084:Aloft
2000:Delta
1684:Hyatt
1669:Andaz
1659:Alila
1651:Hyatt
1637:Zleep
1409:Avani
1228:Sadie
1188:Aiden
1161:Rixos
983:Accor
448:Banff
3190:Real
3027:Tune
3007:Thon
2957:Seda
2815:Omni
2561:COMO
2431:Apex
2409:Aman
2353:TRYP
2109:Moxy
2035:Golf
1943:list
1767:Even
1752:Avid
1464:Oaks
1136:HYDE
1091:Ibis
906:2024
823:2013
797:2013
729:2019
677:2014
617:2018
188:.com
145:US$
93:U.S.
75:1946
68:1946
2895:RIU
2591:Dan
2419:APA
2394:Ace
1853:ITC
1825:Taj
1747:ANA
1739:IHG
1664:ALG
1605:tru
1434:GLO
1233:Vīb
1223:GLō
1166:SLS
499:Vīb
496:Glō
446:in
432:in
418:in
222:CEO
184:www
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2793:NH
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