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93:"It's smart to be thrifty." She took over the advertising department at Gimbel's in early 1940. While working at Gimbel's from 1940 to 1954, she wrote "Nobody, but nobody, undersells Gimbels." At Gimbels, Fitz-Gibbon was known for her "Fitzkreigs," described as "a blitz of words springing from the rapier-sharp and highly imaginative brain of Miss Fitz-Gibbon."
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Fitz-Gibbon, Bernice (January 29, 1956). Woman in the Gay
Flannel Suit; A career woman says her sex can best achieve happiness with homes, children—and jobs.
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over women in the workplace. After receiving numerous industry awards and starting her own firm, Fitz-Gibbon retired to
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She married Herman Block in 1925; he died in 1951. She continued her ascendancy and got into a notable feud with author
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in 1918 and taught
English for year prior to relocating to Rockford, Illinois where she worked at the
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Bauer, Hambla (November 30, 1946). "That's Not
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Macy's, Gimbels, and Me: How to Earn $ 90,000 a Year in Retail
Advertising.
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This article about an
American businessperson born in the 1890s is a
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in 1982. She was named #62 on the 100 people of the 20th century by
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36:(September 6, 1894 – February 22, 1982) was an American
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Bernice Fitz-Gibbon, 87, Dies; Retail
Advertising Specialist.
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in 1926 to work on the Macy's account, where she penned the
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77:and grew up on a farm. She earned a degree from
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126:Studebaker Corporation (1963) ASIN B0007HL9HY
120:Studebaker Corporation (1962) ASIN B0007HL9HO
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232:"Herman Block, N. Y. Attorney, Dies, Age 59"
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132:Simon and Schuster (1967) ASIN B000J0NEYU
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149:Dougherty, Philip H. (January 4, 1982).
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151:Advertising: Ad Writer To Be Honored.
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279:Staff report (February 25, 1982).
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34:Bernice Bowles "Fitz" Fitz-Gibbon
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195:"Famed Ad Exec Fitz-Gibbon Dies"
405:People from Waunakee, Wisconsin
390:American advertising executives
79:University of Wisconsin–Madison
201:. February 25, 1982. p. 2
16:American advertising executive
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333:. You can help Knowledge by
60:. She was inducted into the
29:) working on advertisements.
304:Bernice Fitz-Gibbon profile
299:Bernice Fitz-Gibbon profile
238:. March 10, 1951. p. 2
40:executive and a pioneer in
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176:The Saturday Evening Post
83:Rockford Register Gazette
73:Fitz-Gibbon was born in
62:Advertising Hall of Fame
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112:Selected bibliography
104:in 1976. She died in
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415:Women in advertising
118:Alice in Lark Land.
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75:Waunakee, Wisconsin
284:The New York Times
269:The New York Times
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102:Madison, Wisconsin
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385:1982 deaths
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38:advertising
374:Categories
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25:Bernice (
242:April 2,
205:April 1,
91:tagline
54:Gimbels
50:Macy's
42:retail
27:right
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306:via
244:2020
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