Knowledge (XXG)

Bertolli

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The company was managed by the Bertolli family until 1972, when the company was acquired by Alimont (part of Montedison Group). Alimont was later changed its name to Alivar then taken over by SocietĂ  Meridionale di ElettricitĂ  (SME), an Italian state-owned conglomerate. SME later reorganised Bertolli
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Deoleo removed the phrase "Imported from Italy" from its products and committed not to use similar phrasing in the future unless the oil is derived entirely from olives grown and pressed in Italy. Additionally, the suit alleged that the clear bottles used by Bertolli for its oil were inadequate to
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The suit had alleged that it was misleading for Bertolli to advertise its olive oil as being "Imported from Italy" when the oils actually came from olives grown and pressed in Greece, Chile, Spain, Australia, Turkey, and Tunisia, and had merely been mixed and bottled in Italy.
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The frozen meals sold by Bertolli are branded under "Meals for One", "Meals for Two" and "Dessert" categories. Sales fell in the 2014 year for the frozen foods brands. ConAgra also focused in 2015 on growth in private-label products that retailers sell under their own brand.
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On 15 November 2018, parent company Deoleo was granted an injunction against Natural Solutions Magazine, preventing the magazine from continuing false and misleading statements against Bertolli and one of Deoleo's other brands
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agreed to pay a US$ 7 million settlement to resolve a class action lawsuit which had alleged that the company had misrepresented Bertolli olive oil, and committed to undertake several actions to correct such misrepresentation.
255:’s second-largest food group, for £500m as part of its disposal of non-core businesses. The transaction included the sale of the Italian Maya, Dante, and San Giorgio olive oil and seed oil businesses, as well as the factory at 682: 285:
and Bertolli brands to Mizkan Holdings for US$ 2.15 billion, As part of the deal, Mizkan obtained the Bertolli brand and trademark and licensed them to ConAgra, Deoleo, and Unilever at that time.
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Trademarks related to Bertolli were reassigned from Unilever PLC to R&B Foods, Inc., a special-purpose company owned by Mizkan America, Inc. and today assigned to Mizkan America, Inc.
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As part of this settlement, Deoleo implemented several new practices to help ensure that its oil would meet the "extra virgin" standard at the time of sale and use:
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In 2021, Unilever divested its European pasta sauce and mayonnaise business under Bertolli brand and licence to Enrico-Glasbest, a Dutch food manufacturer.
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acquired Bertolli from Fisvi, a financial company that previously acquired Cirio Bertolli De Rica during the breakup of SME.
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Some controversy emerged in 2010 when Bertolli Extra Virgin Olive Oil was identified as one of the olive oils
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protect them from sunlight and temperature extremes, such that the olive oil would not meet the
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On 22 May 2014, Unilever agreed to sell its North American pasta sauce business under the
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products produced by multiple companies around the world with the trademark owned by
68: 217:, the Bertolli company was founded by Francesco Bertolli and his wife, Caterina, in 1102: 1072: 1062: 271: 60: 1177: 1112: 229:. They began by selling produce such as wine, cheese, olives, and olive oil. 1152: 1147: 1097: 1032: 865: 861:"Olive oil producer claims victory in mislabeling and false claims lawsuits" 393: 376: 367:
disclosing on the bottle the harvest date of the olives used to make the oil
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In 2008, Unilever sold the olive oil business to Grupo SOS (currently Grupo
56: 1087: 834:. Olive Center, University of California, Davis. July 2010. Archived from 1388: 1162: 782:"UPDATE 2-ConAgra says recovery in private-label business to take longer" 264: 256: 241: 148: 732:"Handelsbedrijf Enrico-Glasbest neemt Bertolli-sauzen over van Unilever" 292:, Bertolli spread business and licence are now managed by that company. 1228: 1172: 1117: 1107: 308: 282: 222: 72: 922:"Deoleo Inc. Charged with Mislabeling Bertolli Extra Virgin Olive Oil" 1157: 1142: 388: 335: 248: 180: 92: 82: 358:
using dark green bottles to protect its extra-virgin olive oil from
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Bertolli's market share in pasta sauce in 2015 was 7.2% behind
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business under the Bertolli brand name was sold by Unilever to
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In 2018, with the spin-off of Unilever's spread business as
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shortening the “Best by” period indicated on the bottle
1376: 1312: 1201: 991: 637:"Unilever disposes Bertolli Olive Oil to Grupo SOS" 485:"Search Results | IP Australia | Trade Mark Search" 154: 142: 134: 116: 106: 78: 52: 587:"Bertolli Olive Oil Brings 150 Years of Expertise" 1288: 969: 915: 913: 887: 885: 883: 8: 187:, in which it was the global market leader, 26: 567:"Unilever to Sell Ragu and Bertolli Brands" 198:are now sold under the brand name as well. 1295: 1281: 1273: 976: 962: 954: 41: 32: 25: 854: 852: 639:. Unilever. 21 July 2008. Archived from 425: 405: 364:implementing stricter testing protocols 47:Bertolli Riserva extra virgin olive oil 85:(brand and North American pasta sauce) 7: 859:Siegner, Cathy (November 28, 2018). 560: 558: 431: 429: 515:. 13 December 2004. Archived from 351:by the time it reached consumers. 14: 1353:I Can't Believe It's Not Butter! 1259: 1258: 664:. ConArgaFoods.com. 30 July 2012 920:Colman, Tracy (8 August 2017). 792:from the original on 2015-07-24 349:"extra virgin" quality standard 329:University of California, Davis 685:. Japan Herald. Archived from 327:as extra virgin in a study by 16:Brand of Italian food products 1: 892:Bucher, Anne (6 April 2018). 102:Enrico (European pasta sauce) 183:. Originating as a brand of 122:; 159 years ago 233:and other food brands into 1461: 565:Bray, Chad (22 May 2014). 18: 1363:Spry Vegetable Shortening 1242: 489:search.ipaustralia.gov.au 208: (159 years ago) 40: 31: 21:Bertolli (disambiguation) 1435:Upfield (company) brands 1214:International Home Foods 334:In 2018, parent company 1384:Kohlberg Kravis Roberts 1420:Former Unilever brands 1219:Lincoln Snacks Company 738:(in Dutch). 2021-01-04 235:Cirio Bertolli De Rica 185:extra-virgin olive oil 146:Cirio Bertolli De Rica 1415:Conagra Brands brands 1128:Orville Redenbacher's 1053:David Sunflower Seeds 616:Archivio - Il Tirreno 513:Food Production Daily 465:trademarks.ipo.gov.uk 270:In August 2012, the 19:For other uses, see 1338:Brummel & Brown 1013:Angie's Kettle Corn 519:on 11 February 2006 28: 1445:Pasta sauce brands 572:The New York Times 1397: 1396: 1270: 1269: 1253:Canada and Mexico 1247:Frozen foods only 1123:Marie Callender's 1093:Hunt's Snack Pack 926:Top Class Actions 898:Top Class Actions 261:Province of Milan 170: 169: 1452: 1329: 1306: 1297: 1290: 1283: 1274: 1262: 1261: 1193:Wolf Brand Chili 978: 971: 964: 955: 949:Official website 936: 935: 933: 932: 917: 908: 907: 905: 904: 889: 878: 877: 875: 873: 856: 847: 846: 844: 843: 828: 822: 821: 819: 818: 807: 801: 800: 798: 797: 778: 772: 771: 769: 768: 759:. 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Chang's 1027: 929:. Retrieved 925: 901:. Retrieved 897: 870:. Retrieved 864: 840:. Retrieved 836:the original 826: 815:. Retrieved 805: 794:. Retrieved 785: 776: 765:. Retrieved 761:the original 751: 740:. Retrieved 735: 726: 715:. Retrieved 711: 702: 691:. Retrieved 687:the original 677: 666:. Retrieved 656: 645:. Retrieved 641:the original 631: 620:. Retrieved 618:(in Italian) 615: 606: 595:. Retrieved 593:. 2019-05-02 590: 581: 570: 546:. Retrieved 544:. 2017-05-19 542:brandchannel 541: 532: 521:. Retrieved 517:the original 512: 503: 492:. Retrieved 488: 479: 468:. Retrieved 464: 455: 444:. 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Index

Bertolli (disambiguation)


Olive oil
pasta sauce
ready meal
spread
vinegar
Mizkan
Conagra Brands
Deoleo
Upfield
Italy
Unilever
www.bertolli.com
Italian food
Mizkan Holdings
extra-virgin olive oil
pasta
sauces
ready meals
Lucca
Tuscany
Kingdom of Italy
Unilever
Deoleo
Spain
Inveruno
Province of Milan
Lombardy

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