190:
1955:
108:
173:
332:
1962:
139:, in 1967. Its turnover in 2004 was reported to be more than £3.5 billion, having risen from £550 million in 2003 and has continued to grow to over £10 billion in 2018-2019. Following a drop in 2020 and 2021 as a result of the Covid pandemic, published turnover for the year to September 2022 was £8.8 billion.
545:"In terms of the Tote Racing Development Board, I can confirm that as a stand alone concept it has not been set up to date. Betfred has confirmed that Totepool work with race course owners and management on a continuing basis (which may serve the same purpose as the intended Tote racing development board)."
227:
Betfred's retail expansion continued with shops opening around the United
Kingdom. Betfred's five-hundredth shop opened in Cardiff in 2005. In 2013, the company established Betfred TV, an in-house channel that is available in all shops both on the high street and on the racecourse. This was the first
563:
This was in response to
Betfred's failure to adhere to its anti money laundering and social responsibility policies. The Gambling Commission's investigation followed a court case that resulted in one customer of Betfred being jailed for three years and four months, after admitting to stealing from
583:
accused the companies of trying to circumvent the government's enforced FOBTs £2 reduction, with their new games. Betfred's "Virtual
Cycling" product offered customers the chance to wager up to £500 per stake. Both Paddy Power and Betfred withdrew their games. The Gambling Commission said it was
223:
The current name
Betfred was first used in 2004. In 2004, Betfred also launched their digital platform Betfred.com and offer sports betting, online casino, online games, bingo, lotto, online poker and virtual sports as well as pool betting. In November 2004, a Betfred customer became the first
590:
An investigation revealed the operator had failed to carry out adequate "source of funds" checks on a customer who deposited £210,000, and lost £140,000, of stolen money over one twelve-day period in
November 2017. The Commission said that one customer who was able to deposit and lose such
283:
As of July 2017, Betfred operated over 1,650 shops throughout the United
Kingdom, after the purchase of 322 shops due to the merger between fellow bookmakers Ladbrokes and Coral in October 2016. Betfred also operates shops on fifty one racecourses around the country, including
322:
In
November 2018, punter David Smith took Betfred to court after he claimed to have won a jackpot of £212,000, having mistakenly written "Bailarico", a losing horse, on the betting slip, rather than "Bialco", a winner. The betting arbitrator IBAS ruled against him.
29:
217:. In 1997, Done Bookmakers acquired the Robert Walker chain of bookmakers, taking their total to one hundred shops. A mixture of organic and acquisition growth has resulted in Betfred being the largest independent retail bookmaker in the UK.
258:. The bet was offered to other high profile bookmakers yet only Chandler took him up on the offer. Chelsea finished 18 points clear of third placed Manchester United and won their first Premiership title under
534:, the government-owned betting operation, in a deal worth £265m. The counter bid was lodged by the SIP (Sports Investment Partners) consortium headed by former city banker and British Airways chairman Sir
419:
from 2009 to 2012, before losing the sponsorship rights. In 2015, it was announced that
Betfred were to become the sponsors of the tournament once again, and increase the winner's prize money to £375,000.
407:, the northern hemisphere's top-level professional rugby league with ten teams spread across England, and one in France. In October 2021, Betfred resigned an agreement with the rugby Super League Europe
584:
investigating the matter and that both bookmakers could "still face regulatory action", as it investigated "key senior staff at bookmakers who are responsible for bringing those products to market".
1773:
1661:
614:
is a major shareholder of The
Sportsman Communications Limited. Starting as a sport news website, the company stepped forward into live sport broadcasting when it signed a deal with the
1254:
1466:
1439:
276:
It was widely reported in April 2010 that Fred Done formed part of the "Red
Knights" consortium that were looking to buy English Premier League club Manchester United from the
1161:
470:
tournament until 2022. Betfred announced before the 2022 event that they had renewed the sponsorship deal, which will see them become sponsors of the tournament until 2025.
307:
In September 2017, Betfred celebrated their 50th year of business. A documentary film about the history of the company was released on the official channel of Betfred on
1992:
542:
1005:
1240:
548:
The deal gave Betfred exclusive control over the on course betting system for seven years. In 2018, the exclusive licence taken out by Betfred officially ran out.
591:
significant amounts in such a short period of time clearly indicated failings in the effectiveness of Petfre's anti money laundering policies and procedures.
538:. Betfred pledged £155m into racing over the next seven years, as well as creating the Tote Racing Development Board, giving greater say to industry figures.
1719:
1827:
1669:
231:
Fred Done was the first bookmaker to pay out early (i.e., before the result was guaranteed), when in March 1998 it paid out to gamblers who had bet that
220:
By 2000, the total number of shops nationwide had risen to two hundred, and in 2002, Done Bookmakers opened their first shop in the Greater London area.
391:. The race is run over the minimum distance of five furlongs. The sponsorship ended in 2016. Betfred also sponsored the most prestigious jumps race the
560:
required Betfred to pay more than £800,000 in compensation and in contribution towards socially responsible causes as part of a regulatory settlement.
1517:
1182:
677:
1800:
943:
1281:
1982:
1334:
316:
277:
1567:
1258:
914:
1746:
1443:
1210:
224:
betting shop millionaire; a customer known only as Ken selected six winners on the totescoop6 and pocketed £1,132,657 in a Salford shop.
1492:
1135:
816:
1592:
1692:
1417:
598:
who had won £1.7 million in a Jackpot Game. Betfred had denied payments due to faulty software but High Court ruled against Betfred.
1057:
1303:
1083:
631:
463:
247:
236:
969:
439:
for three years, rebranding it the Betfred Cup. In June 2017, Betfred was confirmed as the new official shirt sponsors of
572:
440:
1892:
1518:"Denver Broncos and Betfred USA Sports announce multi-year partnership ahead of Betfred launching a Colorado presence"
202:
159:
132:
610:(The Sportsman Communications Limited), an online sports news and broadcaster established in 2017. Betfred chairman,
266:
756:
416:
189:
587:
In October 2019 the Commission ordered Petfre, Betfred's parent, to pay £322,000 for money laundering failures.
206:
136:
495:
729:
1917:
1542:
1467:"Betradar's client Betfred teams up with La Liga's RCD Mallorca as main club partner | Yogonet International"
213:
financed the first Done Bookmakers shop with capital made from a winning bet he placed on England to win the
467:
388:
353:
575:(FOBTS) from £100 to £2. The Commission was "concerned that the new products undermine the changes made".
1108:
429:
312:
297:
289:
232:
194:
1853:
685:
1162:"Punter suing Betfred for refusing to pay out £212,000 after he spent thousands celebrating in pub]"
615:
511:
444:
293:
377:
373:
357:
285:
270:
494:
Betfredsports.com, Betfred's digital and retail presence in the USA, has official partnerships with
1987:
1966:
1339:
557:
436:
392:
214:
143:
67:
304:
as its brand ambassador. The company believed Pearce to be the epitome of Betfred: uncomplicated.
623:
619:
503:
384:
707:
280:. The reports proved to be incorrect, but Done remained a season ticket holder at Old Trafford.
1774:"Following a warning from the regulator two major high street bookmakers have removed products"
571:
to terminate new betting products. This followed the introduction of reduced maximum stakes on
1344:
1234:
1218:
979:
766:
627:
515:
889:
1893:"THE SPORTSMAN COMMUNICATIONS LIMITED people - Find and update company information - GOV.UK"
841:
535:
519:
507:
259:
1639:
462:
In July 2019, Betfred announced that it had been installed as the official sponsor for the
1166:
919:
479:
369:
352:
in the United Kingdom, with races spread across racecourses in the country, including the
251:
39:
863:
791:
403:
In October 2016, Betfred began a three-year period as the main sponsor of rugby league's
1954:
1311:
1006:"Betfred Owner Fred Done Backs Red Knights Campaign To Buy Manchester United | Goal.com"
172:
107:
499:
432:
from 2006 to 2013. This partnership was renewed ahead of the 2022/2023 football season
124:
1618:
1976:
1335:"Mark Selby digs deep to hold off John Higgins and retain World Snooker Championship"
365:
301:
155:
1369:
564:
his employer. A significant proportion of the stolen money was spent with Betfred.
1805:
1751:
1282:"The Betfred bookmaker signed another agreement with the rugby Super League Europe"
1187:
974:
817:"Betfred - A hugely successful bookmaker built by Two Brothers - Gaming Revolution"
761:
595:
579:
451:
404:
361:
349:
255:
240:
1697:
1394:
568:
151:
1030:
28:
1867:
483:
435:
In May 2016, it was announced that Betfred would take over sponsorship of the
336:
147:
71:
1348:
983:
770:
611:
210:
166:
128:
120:
88:
1961:
1493:"Betfred extends contract as title sponsor of PDC Betfred World MatchPlay"
331:
254:
after staking that amount that Manchester United would finish higher than
1568:"Colorado Rockies and Betfred Sports Sign Multi-Year Marketing Agreement"
1183:"Talking Horses: punter 'gutted' as £189,000 case turned down at hearing"
970:"He thinks it's all over: bookie pays out on Manchester United title win"
622:. This was followed with a 2022 deal to show rugby league games from the
531:
75:
49:
594:
In April 2021, Betfred lost a High Court case against Andrew Green from
308:
1801:"Bookmakers accused of bypassing FOBT rules with roulette-style games"
177:
1854:"High Court rules against Betfred in infected Jackpot Battle - GiM"
188:
171:
1948:
1255:"Betfred announced as new title partner for Betfred Super League"
450:
In June 2019, Betfred took over the shirt sponsorship rights for
101:
1112:
1395:"£1m Scottish League Cup sponsorship deal agreed with Betfred"
1136:"Betfred Court Case Victory Could See £1b Refunded to Bookies"
478:
In August, 2024, Betfred was the title sponsor of the Betfred
1693:"Boost to new pool betting operation after 54 courses commit"
1418:"Bolton Wanderers announce Betfred as official shirt sponsor"
1217:. Homepage Racehorse Owners Association (ROA). Archived from
165:
Betfred.com, the company's online gambling site, is based in
265:
Betfred also paid out early on Manchester United to win the
1058:"Stuart Pearce fronts Zut Media's new campaign for Betfred"
915:"Sport: Headlines You Thought You Would Never Read In 1998"
447:, in an agreement which will initially last for two years.
201:
Done Bookmakers was first established as a single shop in
1720:"Betfred to pay over £800,000 following licence review"
1084:"Betfred releases documentary to mark 50th anniversary"
131:. It was first established as a single betting shop in
1828:"Petfre to pay £322,000 for money laundering failures"
1662:"Betfred offers Tote advisory role to racing industry"
1543:"Cincinnati Bengals Announce Partnership with Betfred"
1593:"Loudoun United FC Announce Partnership With Betfred"
1747:"Gambling Commission orders Betfred to pay £800,000"
530:
On 3 June 2011, Betfred won the auction to purchase
95:
82:
63:
55:
45:
35:
708:"Betfred - Financial Results - Bookmakers Near Me"
383:In 2005, Betfred became sponsors of the Group One
567:In April 2019 the Commission ordered Betfred and
311:. In July 2018, Betfred won a court case against
543:Department for Digital, Culture, Media and Sport
315:(HMRC). The ruling states that Betfred overpaid
169:and registered as Petfre (Gibraltar) Limited.
1912:
1910:
8:
757:"The boy Done good: Betfred's rise and rise"
428:Betfred was the official betting partner of
319:(VAT), and could see a £100 million refund.
21:
1440:"Betfred to become sponsor of RCD Mallorca"
1239:: CS1 maint: numeric names: authors list (
296:. In August 2017, Betfred appointed former
1953:
348:Betfred is one of the largest sponsors of
106:
27:
20:
1031:"Ladbrokes-Coral sells 359 betting shops"
1993:Gambling companies of the United Kingdom
1109:"Betting on Horses: 50 years of betting"
330:
1304:"Betfred To Sponsor World Championship"
668:
648:
522:, which includes a jersey sponsorship.
1918:"RFL announces groundbreaking TV deal"
1232:
944:"He Thinks It's All Over Betfred Pays"
1297:
1295:
618:to show a number of matches from the
7:
1619:"The Tote sold to Betfred for £265M"
606:The company are the brand owners of
541:In September 2016, according to the
395:between the years of 2012 and 2015.
250:, Done lost £1m to fellow bookmaker
1211:"Betfred loses sponsorships - News"
1111:. 10 September 2017. Archived from
1082:Austin, Simon (27 September 2017).
228:of its kind in the United Kingdom.
1160:Forrest, Adam (23 November 2018).
1134:Gregory, Muhammad (30 July 2018).
842:"£1m betting shop jackpot claimed"
506:, whilst they are partners of the
14:
1280:Irvin, Dalton (14 October 2021).
273:to beat them on goal difference.
1960:
1868:"The Sportsman | Privacy Policy"
655:Pronounced to rhyme with "bone".
248:2004–05 FA Premier League season
1642:. iGaming Business. 7 June 2011
1617:Blackburn, Andy (3 June 2011).
1416:Holliday, Paul (12 June 2017).
1181:Cook, Chris (25 October 2019).
1056:Austin, Simon (1 August 2017).
968:Murrells, Katy (3 April 2012).
888:Shields, Ronan (7 March 2013).
1:
1983:Companies based in Warrington
1668:. 22 May 2011. Archived from
1302:Huart, Matt (13 March 2015).
942:Keegan, Mike (3 April 2012).
890:"Betfred launches TV channel"
864:"Betfred Corporate – History"
792:"Betfred Corporate – History"
676:Fowler, Dave (11 June 2005).
634:and Wheelchair rugby league.
376:on the Rowley Mile course at
142:It has its head office is in
1799:Davies, Rob (1 April 2019).
1745:Davies, Rob (14 June 2016).
1491:Lynch, Matt (17 July 2020).
755:Hayler, Will (3 June 2011).
573:fixed odds betting terminals
243:to pip United by one point.
417:World Snooker Championships
2009:
734:HM Government of Gibraltar
150:, and also has offices in
1333:White, Jim (2 May 2017).
78:, England, United Kingdom
26:
1397:. BBC Sport. 10 May 2016
868:www.betfredcorporate.com
796:www.betfredcorporate.com
454:for the next two years.
313:HM Revenue & Customs
1666:Manchester Evening News
1640:"Betfred buys the Tote"
948:Manchester Evening News
490:Sponsorships in the USA
300:and England footballer
1832:UK Gambling Commission
1778:UK Gambling Commission
1724:UK Gambling Commission
1140:www.online-casinos.com
415:Betfred sponsored the
340:
267:2011–12 Premier League
233:Manchester United F.C.
198:
195:North End Road, Fulham
181:
91:, founder and chairman
1522:www.denverbroncos.com
1420:. Bolton Wanderers FC
678:"Betfred's Fred Done"
616:Rugby Football League
334:
192:
175:
1969:at Wikimedia Commons
1115:on 24 September 2017
821:gamingrevolution.com
638:Notes and references
632:Women's Super League
378:Newmarket Racecourse
374:Cesarewitch Handicap
358:Uttoxeter Racecourse
1597:loudoununitedfc.com
1314:on 20 February 2020
558:Gambling Commission
437:Scottish League Cup
393:Cheltenham Gold Cup
23:
1221:on 11 October 2017
1209:Developer, Pixl8.
923:. 31 December 1998
844:. 10 November 2004
688:on 2 December 2008
620:2021 Challenge Cup
504:Cincinnati Bengals
372:, and the Betfred
341:
199:
182:
1965:Media related to
1924:. 12 January 2022
1922:Rugby League News
1895:. Companies House
1834:. 10 October 2019
1037:. 17 October 2016
730:"Remote Gambling"
643:Explanatory notes
556:In June 2016 the
552:Regulatory action
516:Loudoun United FC
430:Manchester United
354:Midlands National
298:Nottingham Forest
114:
113:
2000:
1964:
1957:
1952:
1951:
1949:Official website
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1479:
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1453:
1451:
1446:on 4 August 2020
1442:. Archived from
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1310:. Archived from
1299:
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1261:on 6 August 2017
1257:. Archived from
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743:
741:
736:. 7 January 2019
726:
720:
719:
717:
715:
710:. 2 October 2023
704:
698:
697:
695:
693:
684:. Archived from
673:
656:
653:
608:Thesportsman.com
536:Martin Broughton
520:USL Championship
508:Colorado Rockies
445:Bolton Wanderers
335:Betfred shop in
269:title, only for
110:
105:
104:
102:Official website
31:
24:
2008:
2007:
2003:
2002:
2001:
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1856:. 9 April 2021.
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1547:www.bengals.com
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1471:www.yogonet.com
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1167:The Independent
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920:The Independent
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492:
480:British Masters
476:
468:World Matchplay
460:
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413:
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370:York Racecourse
346:
329:
317:Value-Added Tax
271:Manchester City
252:Victor Chandler
197:, London (2015)
187:
180:, London (2015)
100:
99:
85:
17:
12:
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5:
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1941:External links
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1884:
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1819:
1791:
1780:. 2 April 2019
1765:
1737:
1726:. 14 June 2016
1711:
1691:Barber, Bill.
1683:
1672:on 26 May 2011
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1374:www.manutd.com
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1088:Prolific North
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500:Denver Broncos
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482:hosted by Sir
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