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took an interest in sewing and beadwork, which her aunt and grandmother taught her on the reservation. She started making powwow shawls for her family and further developed her skills by making clothes in her home economics class in high school. She feels grateful to have this creative outlet as a Native Youth but recalls the judgment she faced from others when she expressed wanting to turn this hobby into a career.
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In 2015, Bethany was selected as a First
Peoples Fund Artist in Business Leadership Fellow. As a Native designer, Yellowtail confronts cultural appropriation in the fashion industry. PBS Indie Lens Storycast featured B.Yellowtail as part of a series of short films called alter-NATIVE by Billy Luther.
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Bethany
Yellowtail is a member of the Northern Cheyenne Nation, and hails from the Mighty Few District of the Crow Nation in Southeastern Montana. Yellowtail is now located in Los Angeles, where she relocated to launch her company. Yellowtail has always had a passion for fashion since her youth. She
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Another way that she has contributed to
Indigenous female empowerment is through her Rez Girl Mentorship Fund. She collaborated with the Native Wellness Institute to further develop this program, in hopes of providing opportunities for vulnerable Indigenous communities, who have been affected by the
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Along with
Bethany Yellowtail’s two fashion labels, the designer has also touched into the gallery world, such as having an artist spotlight at the Portland Art Museum. The spotlight from June 2016 discusses Yellowtail’s heritage and what drives her inspiration in the fashion industry. The Field
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Yellowtail's parents and family members had been involved in creating
Indigenous artistry all throughout her life. She originally peaked her interest in Indigenous jewelry, beaded earrings being one of the first pieces she would sell to others. Aunts and grandmothers taught her to sew, where her
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Museum in
Chicago also hosted Yellowtail in an exhibit called “Apsáalooke Women and Warriors” where her designs are featured. The exhibit features a range of works such as historical and contemporary pieces from different generations and tribes.
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In 2022, Bethany was selected for Visas "She's Next in
Fashion" and was recognized at the Green Carpet Fashion Awards. She was awarded alongside fellow honorees Aurora James, Rashad Robinson, and Tom Ford.
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War Bonnet Dance, regarded as the highest honor for Crow women. Yellowtail chose the design to underscore female empowerment and respect. The scarf was worn by the many indigenous women as part of the
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Yellowtail includes the works of several Native
American artists and designers as part of The B.Yellowtail Collective, part of her efforts to support the entrepreneurship of fellow Native Americans.
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Yellowtail's beginnings in her corporate fashion career were with multiple name brands, which often would appropriate Native
American Designs. Yellowtail began working in fashion with the
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in
Washington D.C., Yellowtail collaborated with fellow Montana artist John Isaiah Pepion to create a custom-designed scarf featuring Native American women, each wearing a War Bonnet. In
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Missing and Murdered Indigenous Relatives (MMIR) epidemic. This fund focuses on mentoring young indigenous girls to understand and believe in their ability to do anything.
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Ammaakealachehiibaachilakacheesh, "Overcomes through Faith"- Crow Name Ese'hemeona'e "Sun Road Woman" - Cheyenne Name
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747:"Field Museum, UChicago exhibition upends traditional Native American representations | University of Chicago News"
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culture, women traditionally do not wear a full headdress, except for the special occasion of the
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566:"FIRST PEOPLES FUND ARTIST LEAVES CORPORATE JOB BEHIND TO START HER OWN NATIVE FASHION LINE"
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460:"NATIVE-INSPIRED DESIGNS Northern Cheyenne woman making waves in the fashion world"
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377:"How This Native American CEO Is Helping Her Community Own Its Worth"
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Yellowtail is an active supporter of women's rights. For the 2017
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402:"Northern Cheyenne woman making waves in the fashion world"
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near the Wyoming border. She is an enrolled member of the
723:"Native Fashion Now Artist Spotlight: Bethany Yellowtail"
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American chief executives of fashion industry companies
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and grew up with her four siblings and parents on the
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271:"Designer Profile | Bethany Yellowtail"
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319:"Fashion Steps Up at Standing Rock"
840:21st-century Native American women
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375:Tarr, Tanya (December 15, 2016).
805:American women fashion designers
825:American people of Crow descent
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668:"THE REZ GIRLS MENTORSHIP FUND"
591:Marinelli, Gina (2018-03-29).
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432:Luther, Billy (2018-02-27).
158:passion for fashion began.
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41:1989 (age 34–35)
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800:American fashion designers
110:fashion designer based in
458:Olp, Susan (2016-03-06).
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820:Northern Cheyenne people
134:Early life and education
118:and a descendant of the
648:indigenouswomenrise.org
570:First Peoples Fund Blog
148:Northern Cheyenne Tribe
116:Northern Cheyenne Tribe
54:Northern Cheyenne Tribe
850:Cheyenne women artists
440:. Indie Lens Storycast
275:www.beyondbuckskin.com
44:Montana, United States
617:Yellowtail, Bethany.
215:Indigenous Women Rise
120:Crow Tribe of Montana
721:laura (2016-06-16).
406:The Billings Gazette
179:BCBG Max Azria Group
727:Portland Art Museum
545:First Peoples Fund
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104:Bethany Yellowtail
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751:news.uchicago.edu
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106:(born 1989) is a
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835:1989 births
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50:Nationality
784:Categories
757:2022-11-14
732:2022-11-14
677:2024-04-12
653:2018-03-30
619:"About Us"
496:2024-04-10
469:2018-03-25
444:2018-03-25
411:2018-03-30
386:2017-03-19
361:2017-03-19
336:2017-03-19
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72:Occupation
628:April 10,
331:0362-4331
193:Political
706:30 March
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491:cfda.com
232:Personal
211:Shoshone
124:designer
58:American
201:on the
144:Montana
88:Website
644:"Home"
487:"CFDA"
381:Forbes
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173:Career
140:Wyola
708:2018
630:2024
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