636:
612:
538:, Binggrae has made Prince Binggraeus, a character, "the embodiment of Binggrae's identity". Prince Binggraeus is stylized to make parts of his outfit resemble and represent its products. For example, he carries a staff that is partially made of Melona and the tip being their crab snack kkotgerang (๊ฝ๊ฒ๋). Due to the "in-universe" advertisement campaign, Binggrae became the first South Korean food and beverage company to accumulate over 100,000 subscribers on YouTube.
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products such as "Together" and "Melona" by 25 percent. Its rival Lotte
Confectionery also increased the prices of some of its products by the same percentage, thus making the ice cream market more expensive. Binggrae justified the price hikes with rising costs of imported materials. The company was fined 135 billion
460:
Ice Cream Co., Ltd. March 2020. As a result of the acquisition, Binggrae now holds 40.7% of the South Korean Ice cream market, and sales rose 19.6% in 2021 to 1.14 trillion won (US$ 949 million). Additionally, 70% of South Korean Ice cream exports to the United States were
Binggrae products
490:
that it should greenlight the acquisition proposal because it would block Lotte
Confectionery from monopolizing the South Korean ice cream market and raising prices. After the acquisition, Binggrae increased ice cream prices (effectively annulling their promise). Binggrae raised the prices of
372:
in the 1960s. In 1971, Hong changed the name of the company to Daeil Dairy. In 1972, Daeil Dairy made a technological partnership with
Foremost McKesson Inc., a company based in the United States. Due to handling issues, the Korea Explosives Group (later known as the
1917:
709:
has mentioned
Binggrae as "The food and beverage company Binggrae and the National Pension Service, are taking the initiative and setting a good example in hiring people with disabilities."
416:
to develop instant ramen, subsequently releasing urijib (์ฐ๋ฆฌ์ง) ramen in 1986. In 1987, Binggrae opened the
Binggrae Food Research Center and was designated as the official ice cream for the
503:
In the late 1980s to mid 1990s, Binggrae relied on television advertisements to spread its products. It promoted urijib (์ฐ๋ฆฌ์ง) ramen by advertising it as the first ramen to contain
1887:
1867:
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Jeong Chang-won (CEO), Ko Jae-hak (Key
Executive), Choi Gang-hun (Key Executive), Park Jung-hwan (Board member), Kim Ho-yeon (board member), Gang Myeong-gil (board member)
1902:
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starting in 2022. To compete with other food and beverage corporations, Binggrae has created its own "in-universe" with a backstory and characters. According to the
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Binggrae's
Together was selected for the grand prize at the 13th Korea National Brand awards, amounting to it holding this position for 11 consecutive years.
712:
Binggrae was awarded the presidential commendation at the '2020 Low-Carbon Living
Practice Online National Congress' for contributing to carbon neutrality
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in the same month. As of 2010, around 5.3 billion bottles of Banana
Flavored Milk have been sold across the country. Binggrae acquired
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October 2013: Received the grand prize in the marketing sector at the Korea Management Awards (Korea Management Association Consulting)
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in 2018, and estimated its sales would reach 10 billion won in sales by the end of the year, its Banana Flavored Milk with actor
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By 2020, Binggrae has held the No.1 in the KCSI (Korean Satisfaction Index) in the ice cream category for 14 consecutive years.
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that contains red beans was released. Binggrae declared independence from the Hanwha group in 1992. In January of that year,
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Dec. 2004: Received the grand prize in the value management by the Korean Academic Society of Business Administration (KMAC)
911:
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507:(1986), and promoted its "new" ramen by advertising it as a chemical free ramen (1996). Recently, Binggrae has turned to
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364:) founded Daeil Corporation on 13 September 1967. Hong had founded the company with experience from making ice cream in
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November 2009: Awarded the Transparent Management Grand Prize (selected by the Korea Accounting Information Society)
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November 1999: Selected as 'Banana Flavored Milk', a product exhibition that brightened Korea in the 20th century
287:
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Banana Flavored Milk (1974), Yoplait (1983), Yoplait Dr. Capsule, Greek Yogurt Yopa, Acaffera, Oprut, True Milk
392:(ํฌ๊ฒ๋), the first carton ice cream product made from raw milk in Korea was released in January of that year, and
1161:
396:(๋ฐ๋๋ ๋ง ์ฐ์ ), a milk beverage was released in June. Starting in 1977, Daeil entered the fermented milk business (
224:
689:
March 2008: Received the Grand prize of corporate ethics management (by the Korea Academy of Business Ethics)
671:
April 2014: Received the NBA National Brand Awards Together for 3 consecutive years in the ice cream category
432:
ice cream was released. In 1993, Binggrae was designated as the official ramen and ice cream supplier of the
589:
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400:). In 1976, the partnership with Foremost Inc. ended, and the trademark was changed to Binggrae due to the
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Apr. 2000: Yoplait, Together, ranked 1st in Korea's brand power (Korea Management Association Consulting)
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September 2004: 1st in the National Customer Satisfaction Index (NCSI) (milk, fermented milk sector)
674:
March 2014: Awarded the top prize in Gyeongsangnam-do agricultural and fishery products export tower
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Gyeonggi Gwangju Factory: 23, Dokgogae-gil 86beon-gil, Gonjiam-eup, Gwangju-si, Gyeonggi-do (Samri)
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668:
June 2014: 1st place in the ice cream category for the 5th consecutive year as a safe food company
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11-12F, B Building, 19, Seosomun-ro 11-gil, Jung-gu (Jeong-dong 34-5, Baejaejeong-dong Building),
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March 2010: Awarded the Bronze Tower Order of Industrial Service Merit (Taxpayer's Day)
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1293:"Lotte Confectionery, Lotte Foods consider merger of food and ice cream businesses"
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September 2012: Ranked 1st in Korea's top safe food company for 3 consecutive years
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By 2020: 1st place in KBPI brand power for 12 consecutive years (Banana milk)
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as of 2020. December 2021, Binggrae started working with ramen manufacturer
378:
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1525:"Actress Lee Se Young selected as new model for Binggrae's yogurt, Yoplait"
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Plant was completed in 1982. In 1984, Binggrae made a partnership with
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in 1973. In 1974, Binggrae's first mainstream products were released.
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Binggrae has 4 production plants: The Namyangju Plant, Gimhae Plant,
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377:) acquired Daeil Dairy in 1973. Donong Plant 1 was also completed in
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Nonsan Factory: 1413โ9, Dongan-ro, Gayagok-myeon, Nonsan-si,
758:
Food Research Center and Namyangju Factory: 45 Dasanhwan-ro (
294:, milk products, and snacks. Binggrae was founded in 1967 by
1758:
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to promote its products. It promoted "super cone" with the
408:. In 1982, Daeil Dairies was then renamed to Binggrae. The
751:
Headquarters: 11-12F, B Building, 19, Seosomun-ro 11-gil,
1076:"Best Korean drinks โ from banana milk to hangover juice"
250:
328:). The B in the Binggrae Logo is modeled after a heart.
245:
1471:"'Idol marketing' catches on in food, drink industries"
778:
Gimhae Factory: 768, Gomoro, Hallim-myeon, Gimhae-si,
444:
In April 2003, Binggrae made a business alliance with
1581:"Binggrae records strong sales with Dr. Capsule 1000"
1918:
Multinational companies headquartered in South Korea
1444:"5 confectionery firms fined W135b for price fixing"
359:
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1354:"Binggrae to achieve 1 tril. won revenue this year"
755:(Jeong-dong 34โ5, Baejaejeong-dong Building), Seoul
727:
BC F&B Vietnam Co., Ltd. Founded September 2019
420:. In 1991, Ssamanco (์ธ๋ง์ฝ), an ice cream version of
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1326:"Consumers disappointed by Binggrae's price hikes"
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881:"Binggrae Co. Ltd. Company & People | 005180"
721:BC F&B Shanghai Co., Ltd. Founded August 2014
1101:"Long time friend, banana milk fills your heart"
577:(1991), Cledor, Babambar (originally Haitai's),
290:food and beverage corporation that manufactures
1553:"No 'universe'? Good luck with your marketing!"
730:Haitai Ice Cream Co., Ltd. Acquired March 2020
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1888:Food and drink companies established in 1967
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1868:South Korean companies established in 1967
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659:' "2021 edition of World's Best Employers"
27:
20:
16:South Korean food and beverage corporation
1047:"A brief history of KBO franchise names"
617:Banana Flavored Milk (and other flavors)
1903:Dairy products companies of South Korea
1878:Food and drink companies of South Korea
869:
839:
607:
214: $ 15,381,309.84
195: $ 20,886,174.55
1883:Manufacturing companies based in Seoul
1873:Companies listed on the Korea Exchange
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724:BC F&B USA Corp. Founded July 2016
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912:"Binggrae Co. Ltd. Income statement"
222:Kim Ho-yeon: 36.75%, Others: 40.89%
428:(๋ฉ๋ก๋, Pronounced Merona), a creamy
404:. In 1978, Daeil was listed on the
14:
1382:"็พ ์์ถ ์์ด์คํฌ๋ฆผ์ 70% ์ฐจ์งโฆ ํด์ธ ์์ถ ์ ๋ ์ฃผ์"
1745:
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1129:"[์ด์ํ์ ๊ด๊ณ ํ์๋] โฅ ๊ตญ์ด์ํ์ด๋"
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555:Together (1974), Melona (1992),
286: smile), is a South Korean
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1609:"๋ ๋จน๋ ๊ตญ๋ฏผ ์์ด์คํฌ๋ฆผโฆ 45๋
๋ง์ '๋ฏธ๋'๋ก ๋ณ์ "
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1908:Multinational dairy companies
1637:"World's Best Employers 2021"
486:backed by an argument to the
1913:Multinational food companies
1442:Yonhap (17 February 2022).
655:Binggrae placed No. 268 on
488:Korea Fair Trade Commission
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324:
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1390:(in Korean). 26 March 2021
1268:"(์ฃผ)๋น๊ทธ๋ ์ ํดํ์์ด์คํฌ๋ฆผ(์ฃผ) ์ธ์ ์น์ธ"
1074:Alex Jung (12 July 2017).
629:Melona bars out of wrapper
495:for price fixing in 2022.
472:to re-launch their ramen.
1796:
1617:(in Korean). 5 April 2022
735:Headquarters and branches
42:
26:
1162:Maeil Business Newspaper
225:National Pension Service
172:
1838:Crab Snack (Kkotgerang)
605:Crab Snack (๊ฝ๊ฒ๋, 1986)
566:(1989), BB Big (1975),
87:Daeil Corporation: 1967
530:products with actress
368:and selling it to the
298:as Daeil Corporation (
251:http://eng.bing.co.kr/
99:; 57 years ago
97:13 September 1967
850:, the family name is
246:http://www.bing.co.kr
1842:Banana Flavored Milk
1811:Together (Ice cream)
1558:Korea JoongAng Daily
1052:Korea JoongAng Daily
798:Banana Flavored Milk
406:Korea Stock Exchange
394:Banana Flavored Milk
1893:Food product brands
418:1988 Seoul Olympics
233:Number of employees
23:
1753:South Korea portal
1691:"ํ์์ค๋ฆฝ์ผ๋ก ์ง๊ตฌ ์จ๋ ๋ฎ์ถ๊ธฐ"
1589:. 26 November 2020
1055:. 14 November 2018
475:Binggrae acquired
260:Binggrae Co., Ltd.
115:Hong Soon-ji (ํ์์ง)
22:Binggrae Co., Ltd.
1850:
1849:
1479:. 2 November 2018
1334:. 3 February 2022
773:Chungcheongnam-do
762:), Namyangju-si,
526:in 2021, and its
257:
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237:4,981 (2024)
170:1,147,435,000,000
89:Daeil Dairy: 1971
79:Food and beverage
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1561:. 26 April 2022
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1533:. 19 April 2022
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1362:. 11 April 2020
1359:The Korea Times
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1331:The Korea Times
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1166:
1157:"๋น๊ทธ๋ ๋ก๋ฐ๊ฟ ๋์ผ์ ์
์ํ"
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1714:External links
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1503:www.bing.co.kr
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1421:www.bing.co.kr
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1301:. 4 March 2022
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823:Lotte Wellfood
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509:Korean idols
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434:Daejeon Expo
422:bungeo-ppang
414:Nissin Foods
375:Hanwha Group
342:Hong Soon-ji
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120:Headquarters
50:Company type
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1697:(in Korean)
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1272:์ ๋ถ24 gov.kr
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951:(in Korean)
848:Korean name
775:(Yachon-ri)
764:Gyeonggi-do
743:Plant, and
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361:Hong Sunchi
358::
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140:Area served
132:South Korea
84:Predecessor
37:Native name
1857:Categories
1134:Busan Ilbo
1021:"๋น๊ทธ๋ ๊ธฐ์
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989:"Binggrae"
972:"๋น๊ทธ๋ ๊ธฐ์
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864:References
760:Dasan-dong
705:President
599:, Ppongta
553:Ice Cream:
524:Ju Ji-hoon
517:Kpop group
505:tocopherol
279:Binggeurae
202:Net income
150:Key people
104:1967-09-13
1832:Supercone
1826:Heat Hunt
1814:PPangddoa
1669:Korea.net
1106:Korea.net
590:Supercone
579:Yomamddae
557:Heat Hunt
520:Wanna One
499:Marketing
379:Namyangju
337:1960โ1999
292:ice cream
253:(English)
144:Worldwide
60:Traded as
43:์ฃผ์ ํ์ฌ ๋น๊ทธ๋
1863:Binggrae
1808:Ssamanco
1790:Binggrae
885:Barron's
846:In this
828:Nongshim
787:See also
588:(2004),
568:Ssamanco
454:Pulmuone
383:Together
248:(Korean)
76:Industry
1835:Acafera
1829:Ppongta
1823:Kuenkeu
1530:Allkpop
1127:์ด, ์ํ.
753:Jung-gu
747:Plant.
741:Gwangju
603:Snacks:
528:Yoplait
366:Vietnam
332:History
242:Website
227:: 6.48%
159:Revenue
112:Founder
102: (
94:Founded
1804:Melona
1800:Cledor
1701:10 May
1675:10 May
1648:14 May
1642:Forbes
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1394:10 May
1366:17 May
1338:10 May
1305:10 May
1195:12 May
1185:"ํํ๊ทธ๋ฃน"
1112:11 May
1000:14 May
994:Forbes
955:10 May
890:10 May
818:Haitai
803:Melona
745:Nonsan
657:Forbes
647:Awards
547:Dairy:
513:actors
458:Haitai
426:Melona
410:Gimhae
398:yogurt
354:;
346:Korean
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308:;
300:Korean
282:;
272:;
264:Korean
219:Owners
70:005180
1820:Encho
1817:BBBig
1427:9 May
1417:"๋น๊ทธ๋ "
1277:9 May
1252:9 May
1242:"๋น๊ทธ๋ "
1169:9 May
1141:9 May
1085:9 May
1059:9 May
1031:9 May
945:"๋น๊ทธ๋ "
910:WSJ.
834:Notes
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450:ramen
430:melon
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310:Hanja
126:Seoul
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1025:๋ ํฌํธ์ต
1002:2022
957:2022
892:2022
853:Hong
511:and
315:ๅฐๆฅๆด่ก
305:๋์ผ์ํ
284:lit.
1080:CNN
493:won
351:ํ์์ง
269:๋น๊ทธ๋
66:KRX
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