27:
232:
As of Jan 2021, Birchbox has 300 thousand subscribers and 500 thousand active customers. Birchbox's incentive is that the consumer will choose to purchase the full-sized product of whatever sample they've grown to like from the
Birchbox website afterward. As of 2021, about 5% of box subscribers went
150:
that sends its subscribers a box of four to five selected samples of makeup or other beauty-related products. The products include skincare items, perfumes, organic-based products, and various other cosmetics.
655:
192:
In July 2014, the company opened its first brick-and-mortar store in New York's Soho neighborhood. As of 2014, Birchbox was valued at $ 485 million. In
October, it partnered with
200:
shop. The shop allows
Instagram users interested in Birchbox products to purchase directly through Instagram by leaving a comment on a photo with the hashtag #birchboxcart.
703:
607:
582:
562:
287:
659:
523:
236:
After subscribing, the customer takes a "beauty profile" survey that aims to customize their future selections to suit their preferences better.
178:. In October 2010, Birchbox's initial funding began with $ 1.4 million in seed funding from investors including First Round and Accel Partners.
629:
713:
181:
In August 2011, Birchbox received $ 10.5 million in Series A Funding. In April 2014, it raised $ 60 million in Series B funding, led by
498:
343:
708:
312:
473:
147:
214:, whose stores began offering its service. However, Birchbox cut 70% of its staff of 230 employees in January 2020.
603:
224:
for $ 45 million in
October 2021, the online subscription service was acquired in 2023 by Retention Brands.
182:
175:
366:
155:
111:
544:
450:
204:
317:
413:
427:
221:
210:
Five months after raising $ 90 million, it had a minority stake acquired in
October 2018 by
103:
83:
265:
218:
167:
65:
186:
697:
389:
245:
143:
79:
171:
69:
524:"Walgreens takes a minority stake in Birchbox, which will now come to its stores"
499:"Birchbox ownership changes hands after beauty business does recap – TechCrunch"
203:
In 2015, Barna stepped down from the co-CEO role at the company and joined the
563:"Key to Success: Beauty Box Company Birchbox Says It's Not Just About the Box"
528:
207:
firm as a venture partner. In
January 2016, the company cut 15% of its staff.
211:
197:
37:
26:
193:
587:
567:
288:"Birchbox Assets Purchased from FemTec Health by Retention Brands"
390:"With a wired store, Birchbox rethinks brick-and-mortar retail"
428:"Birchbox Raises $ 60 Million to Shake Up the Beauty Industry"
367:"(Founder Stories) Birchbox: On The Second Wave Of Ecommerce"
630:"Birchbox Finds Cute Boxes Filled With Makeup Aren't Enough"
474:"Birchbox Co-Founder Hayley Barna Joins First Round Capital"
686:
656:"Birchbox lets you give new high-end cosmetics a trial run"
583:"Birchbox Has A New Owner. Its Next Chapter: Healthcare"
344:"Hayley Barna and Katia Beauchamp, Founders of Birchbox"
128:
451:"Birchbox letting consumers shop through Instagram"
123:
90:
75:
61:
43:
33:
313:"Birchbox Aims to Simplify the Business of Beauty"
189:, Aspect Partners, and Consigliere Brand Capital.
185:, and saw participation from First Round Capital,
166:Birchbox was established in September 2010 by
8:
19:
412:Perez, Sarah. April 21, 2014. Techcrunch "
25:
18:
704:Cosmetics companies of the United States
337:
335:
257:
16:Beauty product subscription box service
604:"Makeup startup thinks inside the box"
7:
610:from the original on 13 October 2011
658:. Chicago Sun-Times. Archived from
602:Cohen, Deborah (17 November 2010).
426:Fiegerman, Seth (April 21, 2014).
14:
154:Since 2023, it has been owned by
543:Smith, Craig (28 October 2019).
342:Rubin, Courtney (27 June 2011).
311:Wortham, Jenna (20 April 2011).
233:on to make full-size purchases.
1:
714:2023 mergers and acquisitions
414:Birchbox Raises $ 60 Million
49:; 14 years ago
730:
217:After being purchased by
24:
183:Viking Global Investors
176:Harvard Business School
146:-based online monthly
709:Subscription services
545:"Birchbox Statistics"
522:Sarah Perez (2018).
196:to launch its first
174:, both graduates of
148:subscription service
662:on 11 November 2011
205:First Round Capital
21:
318:The New York Times
137:
136:
721:
690:
689:
687:Official website
672:
671:
669:
667:
651:
645:
644:
642:
641:
626:
620:
619:
617:
615:
599:
593:
592:
579:
573:
572:
559:
553:
552:
540:
534:
533:
519:
513:
512:
510:
509:
495:
489:
488:
486:
484:
469:
463:
462:
460:
458:
446:
440:
439:
437:
435:
423:
417:
410:
404:
403:
401:
400:
388:Griffith, Erin.
385:
379:
378:
376:
374:
369:. TechCrunch.com
362:
356:
355:
353:
351:
339:
330:
329:
327:
325:
308:
302:
301:
299:
298:
284:
278:
277:
275:
273:
262:
156:Retention Brands
133:
130:
116:
112:Retention Brands
108:
100:
57:
55:
50:
29:
22:
729:
728:
724:
723:
722:
720:
719:
718:
694:
693:
685:
684:
681:
676:
675:
665:
663:
653:
652:
648:
639:
637:
628:
627:
623:
613:
611:
606:. Reuters.com.
601:
600:
596:
581:
580:
576:
561:
560:
556:
542:
541:
537:
521:
520:
516:
507:
505:
497:
496:
492:
482:
480:
471:
470:
466:
456:
454:
448:
447:
443:
433:
431:
425:
424:
420:
411:
407:
398:
396:
387:
386:
382:
372:
370:
364:
363:
359:
349:
347:
341:
340:
333:
323:
321:
310:
309:
305:
296:
294:
286:
285:
281:
271:
269:
264:
263:
259:
254:
242:
230:
168:Katia Beauchamp
164:
127:
119:
114:
106:
98:
68:
66:Katia Beauchamp
53:
51:
48:
17:
12:
11:
5:
727:
725:
717:
716:
711:
706:
696:
695:
692:
691:
680:
679:External links
677:
674:
673:
654:Nape, Denise.
646:
621:
594:
574:
554:
535:
514:
503:techcrunch.com
490:
472:Primack, Dan.
464:
449:Burza, Pawel.
441:
418:
405:
380:
365:Zelman, Josh.
357:
331:
303:
279:
256:
255:
253:
250:
249:
248:
241:
238:
229:
226:
187:Accel Partners
163:
160:
135:
134:
125:
121:
120:
118:
117:
115:(2023–present)
109:
101:
94:
92:
88:
87:
77:
73:
72:
63:
59:
58:
45:
41:
40:
35:
31:
30:
20:Birchbox, Inc.
15:
13:
10:
9:
6:
4:
3:
2:
726:
715:
712:
710:
707:
705:
702:
701:
699:
688:
683:
682:
678:
661:
657:
650:
647:
635:
634:Bloomberg.com
631:
625:
622:
609:
605:
598:
595:
590:
589:
584:
578:
575:
570:
569:
564:
558:
555:
550:
546:
539:
536:
531:
530:
525:
518:
515:
504:
500:
494:
491:
479:
475:
468:
465:
452:
445:
442:
429:
422:
419:
415:
409:
406:
395:
391:
384:
381:
368:
361:
358:
345:
338:
336:
332:
320:
319:
314:
307:
304:
293:
289:
283:
280:
267:
261:
258:
251:
247:
246:Online Retail
244:
243:
239:
237:
234:
227:
225:
223:
220:
215:
213:
208:
206:
201:
199:
195:
190:
188:
184:
179:
177:
173:
169:
161:
159:
157:
152:
149:
145:
144:New York City
141:
132:
126:
122:
113:
110:
105:
102:
96:
95:
93:
89:
85:
81:
80:New York City
78:
74:
71:
67:
64:
60:
46:
42:
39:
36:
32:
28:
23:
664:. Retrieved
660:the original
649:
638:. Retrieved
636:. 2016-06-03
633:
624:
612:. Retrieved
597:
586:
577:
566:
557:
548:
538:
527:
517:
506:. Retrieved
502:
493:
481:. Retrieved
477:
467:
455:. Retrieved
444:
432:. Retrieved
421:
408:
397:. Retrieved
393:
383:
371:. Retrieved
360:
348:. Retrieved
322:. Retrieved
316:
306:
295:. Retrieved
291:
282:
270:. Retrieved
260:
235:
231:
216:
209:
202:
191:
180:
172:Hayley Barna
165:
153:
139:
138:
97:Independent
76:Headquarters
70:Hayley Barna
478:Fortune.com
292:PR Newswire
698:Categories
666:27 October
640:2017-01-24
614:28 October
529:TechCrunch
508:2018-05-02
457:29 October
430:. Machable
399:2016-01-14
373:27 October
350:27 October
324:27 October
297:2023-08-07
272:27 October
268:. BIRCHBOX
266:"About Us"
252:References
346:. INC.com
212:Walgreens
198:Instagram
107:(2021–23)
99:(2010–21)
38:Cosmetics
608:Archived
434:22 April
240:See also
228:Business
219:start-up
140:Birchbox
129:birchbox
84:New York
62:Founders
34:Industry
483:8 March
453:. Evigo
394:Fortune
194:Soldsie
162:History
124:Website
52: (
44:Founded
588:Forbes
568:Forbes
222:FemTec
104:FemTec
86:, U.S.
142:is a
91:Owner
668:2011
616:2011
485:2016
459:2014
436:2014
375:2011
352:2011
326:2011
274:2011
170:and
131:.com
54:2010
47:2010
549:DMR
700::
632:.
585:.
565:.
547:.
526:.
501:.
476:.
392:.
334:^
315:.
290:.
158:.
82:,
670:.
643:.
618:.
591:.
571:.
551:.
532:.
511:.
487:.
461:.
438:.
416:"
402:.
377:.
354:.
328:.
300:.
276:.
56:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
