129:. The agency worked with Walmart through early 2007. The agency developed the "Buy American" ad campaign for Walmart in the 1980s, and in the 1990s developed the smiley face frequently used in Walmart's television and in-store marketing. The "Buy American" campaign came under scrutiny after a
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account in early 2007, BR was one of the six largest independent ad agencies in the United States (36th largest overall), with 350 employees and annual billings of more than $ 550 million. In 2008, after losing accounts with
Walmart and USAA, its gross income was $ 45.1 million.
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episode in
December 1992 charged that Walmart "imports a number of its private-label clothes while playing up its ambitious 'Buy America' campaign."
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in 1967. In 1969, the agency created a series of illustrated glasses for McDonald's called the "Happy Cup." In 1977, Bernstein developed the
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My decision to endow my Lion of Judah gift to the Jewish
Federation through the Jewish Community Foundation was made for several reasons.
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is an
American businessman and entrepreneur. He is the co-founder of the advertising company Bernstein-Rein and the founder of
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packaging for McDonald's. The Happy Meal was tested in four cities before being released nationally in 1979.
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In 1964, Bernstein and Skip Rein opened
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189:. The Phyliss and Bob Bernstein Humanitarian Award at Jewish Family Services (JFS) is granted yearly.
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150:, creating a retail approach it described as "InsideOut Retailing". The agency, which had the entire
107:. At the time the business was opened, Bernstein had $ 100 in the bank and took out a $ 2,500 loan.
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312:"Who created the McDonald's Happy Meal? 40 years later, the answer is complicated"
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account until early 1994, came up with the slogan "Make It a
Blockbuster Night".
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264:. Madison Avenue Magazine Publishing Corporation. 1986. pp. 52–56
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He is married to Dr. Phyliss (née
Wolkoff) Bernstein, a clinical
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543:"Ronald McDonald House renamed to recognize Bernsteins' support"
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In the 1990s, Bernstein-Rein developed its own retail business,
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May 21, 2003 was declared “Bob
Bernstein Day” by the mayor of
336:. Lawrence Journal-World. Associated Press. August 14, 2004
563:. Jewish Community Foundation of Greater Kansas City.
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496:"Blockbuster Puts Agencies In a Permanent Shootout"
285:"Creator of the Happy Meal says KC makes him happy"
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430:"Bernstein-Rein lays off staff, warns of more"
361:. Kansas City Business Journal. August 8, 2006
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494:Goll Beatty, Sally (October 2, 1996).
471:Lazarus, George (September 30, 1996).
380:Elliott, Stuart (December 15, 2006).
310:Borrelli, Christopher (5 July 2019).
121:In 1974, Bernstein-Rein was hired by
16:American businessman and entrepreneur
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618:American businesspeople in retailing
473:"Shiara Kicks Off 2nd Men's Cologne"
382:"Why an Agency Said No to Wal-Mart"
238:"Bernstein-Rein, Big Mac Reunited"
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213:Barton, Eric (December 7, 2006).
582:The Kansas City Jewish Chronicle
547:The Kansas City Jewish Chronicle
283:Hawley, Amy (August 18, 2011).
236:Baar, Aaron (August 10, 1998).
110:Bernstein-Rein was retained by
432:. Kansas City Business Journal
428:Vockrodt, Steve (2009-04-05).
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623:University of Oklahoma alumni
61:Co-founder of Bernstein-Rein
43:1939 (age 84–85)
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643:21st-century American Jews
628:20th-century American Jews
451:"Q&A: Steve Bernstein"
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523:. Advertising Icon Museum
409:. AdWeek. January 4, 1993
453:. Adweek.com. 2009-04-15
19:Not to be confused with
215:"Life Without Wal-Mart"
287:. KSHB. Archived from
177:. They are members of
125:to do advertising for
89:Robert "Bob" Bernstein
52:University of Oklahoma
521:"Robert A. Bernstein"
498:. Wall Street Journal
314:. The Chicago Tribune
105:Kansas City, Missouri
74:Dr. Phyliss Bernstein
549:. November 29, 2018.
179:Temple B'nai Jehudah
40:Robert A. Bernstein
21:Robert A. Bernstein
386:The New York Times
138:Before losing its
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217:. The Pitch
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436:2013-04-19
193:References
123:Sam Walton
116:Happy Meal
112:McDonald's
527:18 April
240:. AdWeek
79:Children
140:Walmart
127:Walmart
187:Kansas
175:Jewish
71:Spouse
529:2013
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