229:’ reactions to BookSwim included anxiety and resentment, BookSwim claimed to not see itself as competition with libraries. The company expressed interest in taking libraries on as customers and its co-founders appeared at the 2008 Colorado Interlibrary Loan Conference to speak about potential partnerships with them. In October 2008, BookSwim donated an extra 13,000 books from its inventory to the
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BookSwim's subscribers tended to be high-income avid readers who read over forty books a year; roughly 80% of them were female. As "the core of business is in bestsellers," BookSwim cited its rental of hardcovers as its main competitive edge over competitor
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on a monthly subscription basis. Subscribers add books to their online reading list, called a Rental Pool. When the subscriber returned finished books, the next books in the Rental Pool would ship out. The similarity to
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George Burke co-founded BookSwim with friend
Shamoon Siddiqui in April 2007, in Shamoon's basement for the first ten months of the company's existence. The company branched out, briefly moving to
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188:'s business model led to the website informally being called the 'Netflix for books.' BookSwim's plans began at $ 9.99 per month and included only hardcover and paperback books.
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200:’s Business Plan Competition in 2008 and an accompanying cash prize of $ 20,000. The company was named a 'Startup to Watch' by
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411:"Tame the Web: Libraries and Technology: Libraries, Netflix & BookSwim"
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291:"Not ready to buy, try renting a book - Pittsburgh Tribune-Review"
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386:"Looking for that next great read? Check your mailbox. — JSCMS"
339:"Taking a Page from the Netflix Business Plan | Gather"
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361:"BookSwim.com Aims for Sweet Spot of American Readers"
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http://www.aclin.org/coloillconf/2008ILLSchedule.pdf
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480:"Online bookstore donates titles to Newark library"
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175:BookSwim provided unlimited rental-by-mail of
531:Defunct online retailers of the United States
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436:"We have met the enemy and he is…Bookswim"
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204:, and the New Jersey Technology Council.
139:service, offering rental-by-mail of both
163:with distribution facilities in eastern
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526:American companies established in 2007
451:"Netflix Book Model Draws Competitors"
521:Companies based in Newark, New Jersey
147:. The company was launched in 2007.
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159:before establishing headquarters in
453:. Publishers Weekly. Archived from
315:Glaskowsky, Peter (21 April 2009).
16:American online book rental service
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449:Andriani, Lynn (2 July 2007).
317:"BookSwim: Netflix for books?"
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221:Relationships with libraries
264:Hamburg, Liz (1 May 2008).
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496:Book Design & Printing
196:BookSwim entered and won
365:Publishing Perspectives
516:American book websites
233:near its new offices.
231:Newark Public Library
202:Entrepreneur Magazine
457:on 10 February 2008.
20:BookSwim Corporation
243:Book rental service
121:Book rental service
39:Electronic Commerce
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482:. 19 October 2008.
198:Rutgers University
137:online book rental
110:Shamoon Siddiqui,
83:Newark, New Jersey
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345:on 11 April 2013.
208:Market conditions
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321:. Retrieved
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295:the original
270:. Retrieved
266:"Book Smart"
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165:Pennsylvania
157:Aberdeen, NJ
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79:Headquarters
71:Acquired by
25:Company type
511:Book rental
192:Recognition
505:Categories
421:2010-09-22
396:2010-09-22
301:2010-09-22
249:References
161:Newark, NJ
112:Co-founder
90:Key people
73:BookLender
370:10 August
323:10 August
272:10 August
227:libraries
215:Booksfree
177:hardcover
141:hardcover
135:American
108:Chairman
237:See also
129:BookSwim
117:Products
104:CTO/CIO
35:Industry
225:Though
186:Netflix
151:History
133:private
58: (
53:Defunct
45:Founded
29:Private
319:. cnet
131:was a
372:2020
325:2020
274:2020
179:and
143:and
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68:Fate
60:2010
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48:2007
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