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and incurred costs of almost £10,000 defending itself in the legal battle. Boss
Brewing had to change the name of two of its beers, Boss Black, a stout, became Boss Brewing Black, and Boss Boss, a double IPA, is now Boss Bossy. The rebranding process cost more than £20,000.
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In August 2019, after applying to trademark its brand name, the brewery received a cease and desist letter from fashion company
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228:"Welsh brewery spends nearly £10,000 in battle with clothing giant over name"
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280:"Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house"
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to Hugo Boss in order to support the Welsh brewery.
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86:award for its stout in 2019.
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258:walesonline
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434:Categories
109:References
99:Joe Lycett
103:deed poll
91:Hugo Boss
309:ITV News
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314:2 March
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68:Swansea
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27:Founded
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
