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Based in
Vancouver, Washington, the company sells its products through direct, retail, and international channels. The first BowFlex product, BowFlex 2000X, was created in 1986. BowFlex products now range from cardio machines, adjustable dumbbells, and home gyms.
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The BowFlex grew out of a now-expired patent first conceived by an
Ethiopian engineering student in the United States, named Tessema Dosho Shifferaw. BowFlex of America, Inc. began marketing the first product, BowFlex 2000X in 1986. Instead of conventional
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In March 2006, about 17,000 BowFlex
Ultimate 2's were recalled due to problems. In December 2007 about 68,000 home gyms were recalled. In March 2009, about 78,000 BowFlex Ultimate 2's were recalled due to problems with the horizontal seat rail.
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said that the seats could unexpectedly break and that the backboard bench could collapse when in the incline position on the Power Pro model. This recall was voluntary and the company offered every purchaser a free safety repair kit.
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due to mechanical problems. In
November 2004, there was a recall of nearly 800,000 (680,000 Power Pro units and 102,000 Ultimate units) BowFlex machines after reports that several models had broken unexpectedly. The
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BowFlex of
America merged with Stratford Software Corporation, USA in 1993 and changed its name to BowFlex, Inc. It became a public company on the
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The company changed its name from
Nautilus, Inc. to BowFlex Inc. and refreshed the BowFlex® brand identity in 2023.
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machines, the original BowFlex machine used a combination of polymer rods to create constant resistance or tension.
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is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly
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Name change reinforces iconic home fitness brand; reflects company's continued transformation
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115:. In 1998, the company changed its name to Direct Focus, Inc. and initiated an IPO on
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455:/ CPSC, Nautilus Inc. Announce Recall to Repair Bowflex Ultimate 2 Home Gyms
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417:"Johnson Health Tech Retail, Inc. Finalizes Purchase of BowFlex"
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On
January 29, 2004, about 420,000 BowFlex machines were
468:/ Bowflex Ultimate 2 home gyms recalled from marketplace
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Companies that filed for
Chapter 11 bankruptcy in 2024
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288:." November 12, 2013. Retrieved December 10, 2013.
119:. With the success of BowFlex, the company bought
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444:." November 16, 2004. Retrieved April 22, 2014.
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457:." March 30, 2006. Retrieved April 22, 2014.
135:and renamed itself The Nautilus Group, then
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483:." March 3, 2009. Retrieved April 22, 2014.
453:By N/A, Consumer Product Safety Commission.
367:"Nautilus, Inc. Relaunches BowFlex® Brand"
338:"Nautilus, Inc. Rebrands as BowFlex Inc.:
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212:/ Nautilus rolls out new fitness products
442:Nearly 800,000 Bowflex machines recalled
273:/ Nautilus Launches New Fitness Products
180:NASA spinoff technologies § Bowflex
297:The Review Crew, Reviewboard Magazine."
225:/ Executive Profile - Bruce M. Cazenave
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500:American companies established in 1986
481:/ Nautilus recalls 78,000 Bowflex gyms
223:By Staff, Portland Business Journal."
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131:. In 2002, the company moved to the
319:US Expired - Lifetime 4,620,704
299:/ Bowflex Xtreme 2 Home Gym Review
248:"The Only Bowflex Review You Need"
163:Consumer Product Safety Commission
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284:By Mark Barroso, Men's Fitness."
271:By Mark Barroso, Men's Fitness."
210:By Aaron Corvin, The Columbian."
144:In March 2024, BowFlex declared
393:"BowFlex files for bankruptcy"
391:Jordan Valinsky (2024-03-05).
246:Gotch, Nathan (May 20, 2013).
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510:Exercise equipment companies
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121:Nautilus International, Inc.
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479:By Ben Rooney, CNN Money."
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16:Type of exercise equipment
515:Weight training equipment
286:/ The At-Home Arm Workout
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113:Toronto Stock Exchange
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304:2014-04-15 at the
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34:Product type
129:Stairmaster
494:Categories
427:2024-09-23
402:2024-09-23
377:2024-09-23
352:2024-09-23
198:References
60:Introduced
302:Archived
174:See also
158:recalled
257:May 20,
152:Recalls
102:weights
95:History
84:BowFlex
73:bowflex
68:Website
52:Country
20:BowFlex
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127:, and
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106:pulley
42:Owner
259:2022
133:NYSE
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63:1986
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
