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named him in their "50 Most
Beautiful People" list, dubbing him "Sexiest Pitchman". Baker's image appeared all over Sprint's in-store signage, printed material, and the company's website, providing a human face for an otherwise faceless telecommunications behemoth. The 2005 merger of Sprint and rival
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spelled the end of the commercials when the company implemented a "new look" campaign, and marketing for the new company was handed over to Nextel's ad agency.
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and in the
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In addition to his work in commercials, Baker appeared on the short-lived
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He is currently in a long-term relationship with the violinist-composer
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