91:, which raised NZ$ 200,000, and attracted the largest number of female investors in the site's history. The funds were used to build a customised laboratory for developing and manufacturing products, and to expand the company to global markets. She expanded the range of products to include solid body wash, face creams and moisturisers, deodorants, self-tanning bars, household cleaning products and pet wash. In 2017, West launched a second crowdfunding campaign and reached PledgeMe's daily limit of NZ$ 500,000 in 90 minutes. In 2019 the company had a turnover of more than $ 10 million a year.
75:
66:, New Zealand. West used the knowledge from her studies to formulate products with natural ingredients from ethical and sustainable sources. By removing water from the products, West created a range of completely plastic-free products which were also not tested on animals, and were sold in biodegradable and compostable packaging. Later the same year she started marketing the bars under the company name of Sorbet Cosmetics.
19:
113:
The company makes a range of solid hair, face and body bars. All products are sold in compostable packaging, meaning zero consumer waste. Ethique only uses biodegradable ingredients and wrappers so its solid bars leave no trace on the planet. Consumers can dispose of the compostable wrapping in their
101:
Leader and as One Young World
Entrepreneur of the Year. Ethique also officially achieved 10 million bottles saved from use and West announced a new goal of half a billion by 2030. Ethique expanded to more than 20 countries including Australia, United States, Taiwan, and Hong Kong.
54:
West founded her first company, a pet detective agency, at age eight. She started her first natural cosmetics business as a high-school leaver at the age of 19, and ran it for two years before starting a confectionery company.
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home compost bin. This means there are no bottles, jars, lids or pump dispensers contributing to landfill or oceanic pollution. The company also champions the use of fair trade and sustainable supply chains.
1481:
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393:
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After selling
Ethique, West launched Nous Labs (later changed to Insprie Labs), which provides investment and mentoring for environmentally and socially focused enterprises.
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716:
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In 2013, she entered a business entrepreneurship competition at her university called "entré". As a result of becoming a finalist she secured a business mentor.
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821:
125:
She founded
Business, but Better, a free education and mentoring hub, in late 2022 to help other entrepreneurs build successful mission-driven enterprises.
105:
West sold 75% of the shares in
Ethique to New York-based investment firm Bansk Group in late 2020. In 2023 she resigned as chief executive of the company.
58:
West began creating solid-bar shampoo and conditioner in her kitchen as a hobby in 2012, while in the second year of her
Bachelor of Science degree at the
1405:
1099:
1651:
1636:
1046:
260:
128:
In 2023 West announced her new company
Incrediballs, launching in 2024, a plastic-free drinks brand creating 'soda tablets' in a bid to tackle the
744:"This eco-friendly startup was named New Zealand's most sustainable business — its solid shampoo and conditioner bars aim to reduce plastic waste"
33:
environmentalist, entrepreneur and the founder of
Ethique, the world's first zero-waste beauty brand. In 2016 she was named a "Global Thinker" by
1125:
178:
2019: Westpac
Champion Business Awards, ChristchurchNZ Champion Innovation winner and the Westpac Champion Supreme Awards Small Enterprise winner
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1482:"Empowering Women Leaders to Advance Sustainable Development: The Global Ambassadors Program Heads to Australia October 3–7"
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717:"From being mad about science to going global: Sorbet Cosmetics' Brianne West tackles beauty bars, tanning and shampooing"
184:
2019: American
Chamber of Commerce (New Zealand) DHL Express – Exporter of the Year to the USA $ 1 million to $ 10 million
84:
By 2015, her company had prevented 60,000 bottles from needing to be recycled and West re-branded the company as
Ethique.
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1151:"It's Launch Day! Well of the podcast anyway | Caffeine | The daily for New Zealand's Startups"
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509:"This Woman Has Diverted 60,000 Plastic Bottles From Landfill. Here's How. | 1 Million Women"
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named West their Barbie Role Model for New Zealand created a custom Barbie in her likeness.
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2019: NZI Sustainable Business Network Awards, Communication for Change commendation
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836:"The World's First Zero-Waste Beauty Brand Has Some Seriously Impressive Products"
940:"Kiwi zero-waste beauty brand Ethique scores major international investment deal"
857:"Kiwi beauty brand Ethique signs deal to stock products in 420 Australian stores"
1201:
30:
1226:
1075:"The ethics of Ethique – and how a Kiwi brand saved 25 million plastic bottles"
822:
Brianne West used her student loan to start the company that made her a million
691:"A Christchurch-made range of solid shampoos and conditioners is turning heads"
205:
2016: East-West Center's Changing Faces Women's Leadership Seminar, participant
214:
2015: New Zealand Green Apple Awards (for environmental best practice), silver
484:
1100:"Entrepreneur Brianne West launches initiative to prevent start-up failures"
966:"Payday for Ethique investors after deal signed with international backers"
586:"This Female Founder Raised Over $ 1 Million For A Zero-Waste Beauty Brand"
534:"Payday for Ethique investors after deal signed with international backers"
175:
2019: Deloitte Fast 50, ranked fourth fasted growing company in New Zealand
886:
88:
1380:"Five top Kiwi entrepreneurs honoured at EY Entrepreneur of Year awards"
1176:"2023 Kea World Class New Zealand Award Winner – Brianne West | Kea NZ"
612:"Genius Solid Shampoos Use No Plastic Packaging By Leaving Out Water"
43:
772:"Young Kiwi businesswoman tackles beauty industry's rubbish problem"
181:
2019: New Zealand Young Entrepreneur of the Year (Ernst & Young)
1406:"UC alumna Brianne West and Ethique win Exporter of the Year award"
1047:"Beauty bars stop over 3 million plastic bottles entering landfill"
261:"Beauty bars stop over 3 million plastic bottles entering landfill"
73:
17:
915:"Entrepreneur of the Year Award Winners 2020 | One Young World"
87:
In 2015, West launched an online crowdfunding campaign through
94:
In 2019, the company expanded operations to stores in the UK.
1611:
1021:"Ethique founder Brianne West steps down as chief executive"
992:"Ethique founder says stepping down 'positive and exciting'"
39:
magazine and in 2019 the EY Young Entrepreneur of the Year.
156:
magazine 100 Best Inventions of 2020 – Ethique Concentrates
144:
2023: The New Zealand Hall of Fame for Women Entrepreneurs
1457:"Semi-finalists for 2018 New Zealander of the Year named"
394:"Kiwi natural beauty mogul immortalised as a Barbie doll"
560:"Kiwi founder of Ethique named as 2016 'Global Thinker'"
193:
2016: Top 100 leading "Global Thinkers" in the American
1252:"Ethique Concentrates: The 100 Best Inventions of 2020"
503:
501:
798:"Ethique crowdfunds $ 500K in 90 minutes on PledgeMe"
233:"Beauty boss Brianne West is named a global thinker"
159:
2020: One Young World Young Entrepreneur of the Year
208:
2016: EY Entrepreneurial Winning Women, participant
190:
2018: Kiwibank Innovator of the Year, semi-finalist
1662:New Zealand Women of Influence Award recipients
1584:"Brianne West | The Global Ambassadors Program"
473:"Small business: Natural beauty – Brianne West"
1432:"Regional Kiwibank Local Hero Medalists named"
211:2015: Deloitte's "Rising Star – One to Watch"
8:
202:2016: Vital Voices by Bank of America mentee
1508:"Changing Faces Women's Leadership Seminar"
369:"Barbie Role Models Brianne West | Mattel"
147:2022: Blake Leader (Sir Peter Blake Trust)
1559:"Exceptional Entrepreneur: Brianne West"
22:Brianne West, founder and CEO of Ethique
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141:2023: Kea World Class New Zealand Award
666:"Sorbet by Ethique Limited | PledgeMe"
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909:
907:
881:
879:
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610:Ruiz-Grossman, Sarah (25 July 2016).
170:New Zealand Women of Influence Awards
7:
442:
440:
313:
311:
309:
283:
281:
964:Carroll, Melanie (8 October 2020).
887:"Welcome to Leaders: Asia-Pacific!"
14:
1045:Deguara, Brittney (24 May 2019).
855:Shaw, Aimee (27 September 2018).
834:Arboine, Niellah (2 April 2019).
29:(born 1986 or 1987) is a
1330:"Ethique | Fast 50 2019 Results"
1019:Morrison, Tina (14 April 2023).
1652:21st-century New Zealand people
1637:University of Canterbury alumni
1359:www.westpacchampionawards.co.nz
187:2018: Kiwibank Local Hero Award
162:2020: Obama Leader Asia Pacific
97:In 2020, West was named as an
1:
1657:New Zealand women in business
1279:"SBN Award winners revealed"
796:Mack, Ben (2 October 2017).
641:The University of Canterbury
452:The University of Canterbury
424:Sustainable Business Network
293:The University of Canterbury
172:, Business Enterprise winner
1678:
1647:New Zealand businesspeople
1588:www.global-ambassadors.org
132:in the drinks industry.
1642:People from Christchurch
824:, Stuff, 7 December 2019
513:www.1millionwomen.com.au
60:University of Canterbury
1412:. Canterbury University
1512:www.eastwestcenter.org
1073:FNZ (5 October 2022).
990:Poi-Ngawhika, Tamara.
862:The New Zealand Herald
319:"Global Thinkers 2016"
136:Awards and recognition
78:
23:
1410:Canterbury University
919:www.oneyoungworld.com
77:
21:
1155:www.caffeinedaily.co
479:. 28 February 2014.
323:gt.foreignpolicy.com
1202:"Hall of Fame 2023"
1309:Women of Influence
1285:. 28 November 2019
1182:. 7 September 2023
1130:www.thepress.co.nz
996:businessdesk.co.nz
670:www.pledgeme.co.nz
477:New Zealand Herald
241:. 18 December 2016
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1488:. 5 February 2017
238:Sunday Star-Times
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1514:. 4 January 2018
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742:Leighton, Mara.
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540:. 8 October 2020
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1106:. 17 April 2023
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1606:External links
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1534:"Brianne West"
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1355:"2019 Winners"
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1305:"2019 Winners"
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1227:"Brianne West"
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448:"Brianne West"
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1632:1980s births
1591:. Retrieved
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1486:Vital Voices
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