141:(SaaS), engineered for multi-tenancy. By 2007 SaaS applications, giving businesses on-demand access to their customer information, were rapidly gaining popularity compared with ASPs. Cloud computing now includes SaaS and many prominent CDM providers offer cloud-based applications to their clients.
144:
In recent years, there has been a push away from the term EFM, with many of those working in this area advocating the slightly updated use of CDM. The return to the term CDM is largely based on the greater need for clarity around the solutions offered by companies, and on the desire to retire
39:
in separate departments. CDM encompasses the collection, analysis, organizing, reporting and sharing of customer information throughout an organization. Businesses need a thorough understanding of their customers’ needs if they are to retain and increase their
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data. Initially, CDM solutions were marketed to businesses as software, which were specific to one company, and often to one department within that company. This was superseded by
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organizations, thus avoiding the necessity for IT professionals to deploy and support software. However, ASPs with their single-tenancy architecture were, in turn, superseded by
56:, "above-average and best-in-class companies... attain greater than 20% annual improvement in retention rates, revenues, data accuracy and partner/customer satisfaction rates."
71:. Businesses can decide who, within their company, should have the ability to create, adjust, analyze or share customer information. In December 2010, 52% of
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44:. Efficient CDM solutions provide companies with the ability to deal instantly with customer issues and obtain immediate feedback. As a result,
109:
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75:(IT) professionals worldwide were deploying, or planning to deploy, cloud computing; this percentage is far higher in many countries.
105:
122:
188:
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125:(EFM). CDM was introduced as a software solution that would replace earlier disc-based or paper-based surveys and
96:
247:
169:
72:
138:
49:
35:. Surveys and data can be centrally located and widely accessible within a company, as opposed to being
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45:
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Customer data management, as a term, was coined in the 1990s, pre-dating the alternative term
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92:
68:
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28:
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terminology veering on techno-jargon that customers may have a hard time understanding.
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53:
36:
236:
41:
32:
24:
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offers an attractive choice for CDM in many companies due to its accessibility and
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126:
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applications designed to give large organizations rapid and efficient access to
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enables companies to create and email online surveys, reports and newsletters
88:
134:
20:
27:
in order to obtain feedback. CDM includes a range of software or
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should provide a cost-effective, user-friendly solution for
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can show marked improvement. According to a study by
19:
is the ways in which businesses keep track of their
8:
60:Customer data management and cloud computing
181:
133:(ASPs) where software was hosted for
7:
212:"InSiteSystems.com (December, 2010)"
14:
243:Customer relationship management
106:customer relationship management
123:enterprise feedback management
17:Customer data management (CDM)
1:
131:application service providers
23:information and survey their
110:customer feedback management
104:encompasses and simplifies
264:
200:Cisco.com (December 2010)
83:Customer data management
189:Smalltree, Hannah (2006)
170:Customer Data Platform
73:Information Technology
139:software as a service
50:customer satisfaction
165:Information privacy
91:, research, sales,
79:Uses for management
69:cost-effectiveness
46:customer retention
255:
227:
226:
224:
223:
214:. Archived from
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197:
191:
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155:Customer privacy
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248:Data management
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210:
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151:
119:
93:human resources
81:
65:Cloud computing
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29:cloud computing
12:
11:
5:
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97:IT departments
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54:Aberdeen Group
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3:
2:
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218:on 2012-09-06
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42:customer base
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33:customer data
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25:customer base
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220:. Retrieved
216:the original
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195:
184:
143:
120:
82:
63:
16:
15:
160:Privacy law
127:spreadsheet
237:Categories
222:2011-04-14
176:References
117:Background
108:(CRM) and
37:warehoused
89:marketing
149:See also
135:end user
21:customer
112:(CFM)
95:and
48:and
239::
225:.
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