20:
269:
recorded its first sellout against the
Hawkeyes. Iowa set the Big Ten single-season average attendance record (14,998), surpassing its own mark from the previous season (11,143). Her regular season finale against Ohio State, in which she passed Maravich as the NCAA Division I all-time leading scorer,
228:
Clark has driven increases in home and away attendance for her games. Entering her senior season, her Iowa team sold out all of its home games for the first time, after previously selling out only three regular season games in program history. On
October 15, 2023, Iowa held a
329:
The role of Clark's identity in the
Caitlin Clark effect has drawn scrutiny, suggesting that her record-setting in-game achievements as a player are less important, even suggesting that the fact that she cares about her fans is perhaps a deciding factor.
274:, where Clark led her team to the title, sold out for the first time in event history. The Common Sense Institute Iowa, an economic research organization, estimated in March 2024 that the Caitlin Clark effect increased Iowa's
169:, again set the women's college basketball viewership record with 18.9 million viewers and was the most-watched basketball game since 2019. It was the first NCAA women's basketball title game to outdraw the men's title game.
55:, in which she drew unprecedented public interest to the sport. In 2023 and 2024, during her final two seasons at Iowa, her games set several attendance and television viewership records. After Clark was drafted by the
1805:
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257:, had the highest attendance (15,196) for any women's college basketball game in state history. Teams that reported attendance records while hosting Iowa included Wisconsin (14,252),
123:
Clark drove historic levels of television viewership during her final two seasons at Iowa. At the conclusion of her college career, she was proclaimed the "GOAT of TV Ratings" by
150:
72:
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2015:
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158:
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862:
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1791:
1237:
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241:, which set the women's basketball single-game attendance record at 55,646. Iowa sold out or set an attendance record in all but two regular season games, both at the
115:, to describe Clark's general impact on the popularity of women's basketball, as measured by ticket prices, attendance and television viewership, among other factors.
1704:
1079:
405:
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99:, local media attributed increases in Iowa ticket sales to the "Caitlin Clark effect". During the 2023–24 season, the term was used by many publications, including
1209:
313:
moved home games against the Fever to larger arenas to accommodate public interest in Clark. Her game against the
Mystics on June 7, 2024, which was moved to the
1760:
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133:, which featured Clark, was the most-watched women's college basketball game in history, averaging 9.9 million viewers. On March 3, 2024, her game against
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estimated that Clark would bring over $ 2.4 million to central
Indiana and draw 26,000 more fans to Fever games. During her first month in the WNBA, the
754:
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wrote that Clark drew casual viewers to the title game, in part due to her long-range three-point shooting. Entering Clark's senior season in
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wrote that Clark's popularity was not media-driven, but rather "grew organically from the heartland to the coasts" due to her style of play.
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all-time leading scorer, averaged 3.39 million viewers. It was the most-watched women's regular season college basketball game on
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have also highlighted the racial component of her popularity and the inequity in media coverage of Black female athletes.
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columnist Jim
Trotter wrote that Clark appeals to a wider audience by being white, straight and from the United States
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1372:"Ball State, Game Day Studies: 'Caitlin Clark Effect' Means Millions of Dollars, Media Exposure for Central Indiana"
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each became the most-viewed women's college basketball games prior to the Final Four. Her Elite Eight game against
75:, where she set tournament records in points and three-pointers while helping her team achieve a runner-up finish.
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was the most expensive women's college basketball game of all time, with an average ticket price of $ 408. The
208:
viewership record with 1.71 million viewers. In the following week, Clark's games set WNBA viewership marks on
146:
81:
reporter
Lindsay Schnell noted that Clark became a "household name" due to her play during the tournament. The
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by between $ 14.4 million and $ 52.3 million, while generating about $ 82.5 million in consumer spending.
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history. It was also the most-watched WNBA telecast since 2000. Clark's regular season debut against the
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157:(12.3 million), which was a rematch of the 2023 national title game, and her Final Four contest against
44:
1874:
1705:"Taylor Swift and Caitlin Clark Have This 1 Thing in Common. It Explains Their Extraordinary Success"
230:
63:(WNBA), analysts credited the Caitlin Clark effect for increases in WNBA attendance and viewership.
1531:"Caitlin Clark, much like Larry Bird, the focus of talks about race and double standards in sports"
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105:
1000:"Indiana Fever vs. New York Liberty draws 1.71 million viewers, sets new ABC record for WNBA game"
1426:
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306:
290:
48:
406:"Caitlin Clark's impact in Iowa and women's game is monumental — and she's just getting started"
371:
Clark's ability to attract public interest and connect with fans has been likened to pop singer
19:
1184:"Caitlin Clark collides with Ohio State fan after Buckeyes upset Iowa in front of record crowd"
1565:
1317:"Big Ten announces women's basketball tournament sellout, expects 5-day attendance of 109,000"
1238:"Caitlin Clark effect continues with first sellout in Northwestern women's basketball history"
468:"Angel Reese vs. Caitlin Clark smashed a ratings record: What's next for women's hoops on TV?"
365:
314:
129:, which wrote that her impact on television viewership exceeded any other modern athlete. The
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500:"'The Caitlin Clark effect': Tickets go fast for Iowa basketball doubleheader in Des Moines"
443:
318:
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1761:"Can Caitlin Clark's surge be sustained for women's hoops? 'This is our Magic-Bird moment'"
1106:"Caitlin Clark broke attendance records in all but two of her games this season. See where"
863:"2024 NCAA Women's Championship and Final Four on ESPN Platforms is Most Watched on Record"
697:"Caitlin Clark's record-breaking performance vs. Ohio State sets viewership record for FOX"
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1619:"Black History Month is over but keep paying attention to Black athletes like A'ja Wilson"
527:
238:
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1560:"Caitlin Clark marketing boom is celebrated but also draws questions of race and equity"
1134:"Iowa's Caitlin Clark surpassed the hype. Charlotte — and women's basketball — won, too"
192:
on May 14, 2024, was the most-watched WNBA game since 2002 and the most-watched ever on
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1292:"Ohio State-Iowa: Ticket prices for Caitlin Clark's final home game at record high"
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1677:"Caitlin Clark builds on 1999 U.S. soccer team's moment in lifting women's sports"
1080:"History from Kinnick! Iowa's sets women's basketball attendance record at 55,646"
1057:"Iowa women's basketball tickets are sold out for season: 'Hawk fans are insane!'"
551:"The Caitlin Clark Effect has made women's basketball the hottest ticket around"
347:
161:(14.2 million) each broke the women's college basketball viewership record. The
301:(18,343) each set attendance records while hosting her Fever team. The Sparks,
85:
set the women's college basketball viewership record with 9.9 million viewers.
1399:"WNBA matchup between Caitlin Clark and Cameron Brink draws record attendance"
380:
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36:
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375:. Her fans have been nicknamed Clarkies, in reference to Swift's fanbase of
352:
111:
77:
609:"Buying season tickets to go to one game? That's the Caitlin Clark Effect"
1733:"How Caitlin Clark Became The Taylor Swift Of Women's College Basketball"
555:
379:. The Caitlin Clark effect has also been compared to the rivalry between
376:
100:
1210:"Nebraska upsets No. 2 Iowa: Caitlin Clark 8 points from scoring record"
172:
Clark continued to set viewership records upon entering the WNBA. The
1737:
755:"Nearly five million watch Clark, Iowa, escape against West Virginia"
217:
974:"Nearly Every WNBA Broadcaster Has Set a Ratings Record This Season"
806:"Iowa-LSU sets women's NCAA hoops ratings record with 12.3M viewers"
1350:"How much money does the 'Caitlin Clark effect' generate for Iowa?"
888:"NCAA men's basketball final ratings up, but fall short of women's"
281:
Before Clark's first season with the
Indiana Fever, a study led by
1476:"Clark Makes Home Debut, Continuing to Adjust to Life in the WNBA"
436:"LSU-Iowa NCAA women's championship game draws record TV audience"
317:, had an attendance of 20,333, the most for a WNBA game since the
193:
18:
523:"Caitlin Clark unsure if she'll leave for WNBA after this season"
1590:"The Caitlin Clark Effect and the uncomfortable truth behind it"
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and on any network since 1999. Clark's first three games in the
1787:
832:"Iowa again draws record ratings in Final Four win over UConn"
666:"Caitlin Clark record draws top in-season TV rating since '99"
1502:"Mystics-Fever becomes highest-attended WNBA game since 2007"
580:"$ 243 for a ticket? Pay up. Caitlin Clark might be worth it"
781:"Nearly seven million for Iowa's Sweet 16 win over Colorado"
724:"Holy Cross-Iowa most-viewed women's NCAA tournament opener"
1236:
Del Bosque, Annabelle; Ferguson, Ethan (February 1, 2024).
945:"Caitlin Clark debut is most-watched WNBA game since 2001"
918:"Caitlin Clark helps WNBA shatter draft viewership record"
71:
Clark drew national attention as a junior for Iowa during
387:, which helped popularize men's basketball in the 1980s.
1449:"Behind record-setting crowd, Storm edges Fever, 85-83"
1422:"With Caitlin Clark in Town, All Eyes Were on Brooklyn"
1265:"Big Ten Weekly Women's Basketball Central - March 20"
1208:
Armour, Nancy; Schnell, Lindsay (February 11, 2024).
1933:
1912:
1867:
1846:
1823:
1646:
1588:
1558:
636:
578:
466:
1027:Cox, Courtney; Paris, Francesca (March 6, 2024).
638:"Caitlin Clark Is Already the GOAT of TV Ratings"
47:. Publications have used the term since Clark's
465:Deitsch, Richard; Shea, Bill (April 4, 2023).
321:and the fifth-most for a regular season game.
1799:
1182:Robinson, Cameron Teague (January 21, 2024).
184:, averaged 2.45 million viewers, the most in
8:
1524:
1522:
1806:
1792:
1784:
967:
965:
200:network. On May 18, her game against the
43:is reported to have on the popularity of
1084:National Collegiate Athletic Association
1648:"What Caitlin Clark's Fans Are Missing"
396:
356:reporter Lindsay Schnell and WNBA star
61:Women's National Basketball Association
2202:NCAA Final Four appearances in italics
1617:Schnell, Lindsay (February 29, 2024).
1163:. Wisconsin Badgers. December 10, 2023
1022:
1020:
479:from the original on February 27, 2024
1759:Schrotenboer, Brent (April 4, 2024).
430:
428:
249:weekend. Her November 9 game against
7:
1161:"Badgers defeated in Big Ten opener"
340:, in contrast to many WNBA players.
1731:Weaver, Karen (February 11, 2024).
1675:Brennan, Christine (May 14, 2024).
1132:Fowler, Scott (November 10, 2023).
1055:Leistikow, Chad (August 14, 2023).
577:Svrluga, Barry (February 2, 2024).
1420:Garcia, Sandra E. (May 18, 2024).
1290:Hooks, Kalan (February 28, 2024).
1078:Ellison, Maya (October 16, 2023).
1029:"When Caitlin Clark Comes to Town"
607:Jemison, King (January 31, 2024).
404:Schnell, Lindsay (April 2, 2023).
14:
549:Drenon, Brandon (April 5, 2024).
2245:Iowa Hawkeyes women's basketball
1816:Iowa Hawkeyes women's basketball
1529:Hightower, Kyle (May 12, 2024).
1474:Chandler, Madie (May 16, 2024).
861:Brooks, Amanda (April 9, 2024).
635:Bachman, Rachel (May 12, 2024).
521:Selvig, Dave (October 5, 2023).
498:Leistikow, Chad (May 24, 2023).
1645:Hill, Jemele (March 18, 2024).
1587:Trotter, Jim (April 25, 2024).
1348:Kealey, Kate (March 25, 2024).
695:Axson, Scooby (March 5, 2024).
163:2024 national championship game
131:2023 national championship game
83:2023 national championship game
1557:Baxter, Kevin (May 20, 2024).
998:Schultz, Nick (May 21, 2024).
972:Rumsey, David (May 29, 2024).
1:
1500:Byrum, Tyler (June 7, 2024).
1104:DeLuca, Dan (March 3, 2024).
779:Lewis, Jon (March 30, 2024).
753:Lewis, Jon (March 25, 2024).
165:, where Clark played against
1703:Aten, Jason (May 29, 2024).
1397:Peery, Wade (May 25, 2024).
253:, held at a neutral site in
35:is the impact that American
2225:2020s in women's basketball
943:Lewis, Jon (May 14, 2024).
2266:
16:Term in women's basketball
2200:
1506:Monumental Sports Network
255:Charlotte, North Carolina
231:preseason exhibition game
137:, in which she surpassed
1858:Iowa Corn Cy-Hawk Series
180:selected Clark with the
644:The Wall Street Journal
272:2024 Big Ten tournament
126:The Wall Street Journal
1139:The Charlotte Observer
276:gross domestic product
28:
2220:2020s fads and trends
1536:Associated Press News
1376:Ball State University
978:frontofficesports.com
287:Ball State University
119:Television viewership
22:
1904:Caitlin Clark effect
1875:Crossover at Kinnick
1837:Carver–Hawkeye Arena
949:sportsmediawatch.com
785:sportsmediawatch.com
759:sportsmediawatch.com
151:2024 NCAA tournament
73:2023 NCAA tournament
33:Caitlin Clark effect
1925:Statistical leaders
1329:. February 23, 2024
586:The Washington Post
243:Gulf Coast Showcase
106:The Washington Post
1868:Culture & lore
1427:The New York Times
1269:Big Ten Conference
1034:The New York Times
307:Washington Mystics
291:Los Angeles Sparks
182:first overall pick
45:women's basketball
29:
2207:
2206:
1566:Los Angeles Times
366:Christine Brennan
315:Capital One Arena
204:set the league's
2257:
2235:Celebrity fandom
2230:2020s neologisms
1893:Full Court Press
1831:Iowa Field House
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1378:. April 11, 2024
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1327:Associated Press
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1271:. March 21, 2024
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924:. April 16, 2024
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896:Associated Press
884:
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840:Associated Press
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734:. March 26, 2024
732:Associated Press
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674:Associated Press
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444:Associated Press
432:
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319:2007 WNBA Finals
295:New York Liberty
283:Michael J. Hicks
202:New York Liberty
51:career with the
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1886:Iowa Fight Song
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898:. April 9, 2024
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842:. April 6, 2024
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812:. April 2, 2024
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676:. March 5, 2024
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528:Quad-City Times
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459:
449:
447:
446:. April 3, 2023
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393:
327:
261:(18,660),, and
239:Kinnick Stadium
226:
224:Game attendance
190:Connecticut Sun
174:2024 WNBA draft
143:NCAA Division I
121:
93:Richard Deitsch
69:
23:Clark with the
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348:Jemele Hill
245:during the
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37:basketball
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218:NBA TV
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