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And on a day when the topic was redrawing voting districts to equalize representation between urban and rural regions, Fickett introduced the segment by acknowledging it was a subject that "sounds weighty for this time of the morning" before assuring viewers that she herself had found it interesting.
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CBS scheduled the half-hour program in the 10 a.m. timeslot on the East Coast. Since the network then believed women were the primary audience for daytime television, it created a substantive information program geared toward a female audience. Each show began with
Reasoner giving a summary of the
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The mood of the program was relaxed despite its serious ambition. During an interview with a designer of modern furniture, Reasoner asked, "What would you say if I said you were giving us 'fake simplicity'?" The designer responded, "I'd say you're being offensive."
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Reasoner for not oversimplifying the news and noted that Fickett contributed "as another intelligent questioner and commentator" rather than someone who just represented "the woman's side."
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latest news and then introducing the topic for the day, which was presented by
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s topics were diverse, ranging from national politics to interior decorating.
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