550:
453:
describing the extent of their involvement with the project, specifying that the work was rushed into production without market testing despite the initial agreement that
Campaigns' work was only to be preliminary in nature. Despite the statement, some Netizens continued to deride the agency while others took a less critical stance and instead focused on the Department of Tourism's role in the fiasco.
417:
Yoly Ong, Group
Chairperson, Campaigns & Grey, said, “This partnership comes at exactly the right time in Campaigns & Grey’s 25th year. As the industry raises the bar and the competition grows even fiercer, Grey and WPP provide enormous resources to keep us in A-one shape. We are happy to be
329:
In 1991, Campaigns set up a public relations and advocacy unit, Campaigns
Advocacy and Public Relations Inc. (CAPRI) to serve the Philippine Department of Health. In 2005, with a steadily increasing volume of work coming in from government and nongovernment agencies, an advocacy unit named Campaigns
452:
The controversy intensified when similarities between the
Pilipinas Kay Ganda logo and that of Poland's tourism campaign were pointed out. Allegations of plagiarism were leveled against the Department of Tourism and the agency. Two days after the controversy began, the agency released a statement
413:
In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of
Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the
258:
handling the national requirements of its major clients and coordinated services for global accounts. Its affiliates
Campaigns Cebu and Campaigns Davao handle marketing communications for Visayas and Mindanao clients as well as provincial initiatives of Manila-based clients.
349:
A satellite office, Camp Cebu, was established in 1994 and focused on growing the agency's business in the
Visayas region. It is today the largest Cebu-based ad agency affiliated with a Manila-based agency, averaging gross billings of approximately PhP 90M per year in 2009.
358:
In 1994, at the prodding of key client
Procter & Gamble, Grey Worldwide acquired IPG's stake in Campaigns Universal, prompting another name change to Campaigns & Grey. Campaigns moved from the IPG group of companies to Grey Worldwide's parent,
467:
Two months later, Maria
Corazon Paulina "Ompong" Remigio, executive creative director (ECD) of Campaigns & Grey, stepped down to give way to the launch of her own advertising agency called Fat Free. Rizielle Tangan and Noel Orosa replaced her.
426:
In
January 2011, Campaigns & Grey was ranked among the top 10 creative agencies in the Philippines for 2008-2009 by Adobo magazine, a leading publication for the country's advertising and marketing community.
456:
A week after the controversy began, Undersecretary Enteng Romano of the DOT turned in his irrevocable resignation, accepting all responsibility for the controversy and absolving the agency of blame.
1057:
464:
Co-founder and group chairperson Yolanda "Yoly" Villanueva-Ong retired from the advertising industry in July 2014, and handed over the reins of C&G to Boboy Consunji and Cherry Gutierrez.
363:. As part of the WPP Group, Campaigns & Grey gained access to proprietary planning tools, research studies and other marketing communications trends from all over the world.
1109:
719:
669:
449:), was scored by critics as being uninteresting and unintelligible to foreigners. One blogger identified Campaigns & Grey as the agency behind the slogan.
441:
In November 2010, the Philippine Department of Tourism unveiled a new slogan and logo intended to the aging "WOW Philippines" campaign. The new slogan, "
894:
1065:
858:
972:
286:
through its specialized business units – Campaigns Public Relations (CaPRi), Campaigns Social Response (CSR), Bacon, Camp Apple and Neuron.
880:
1114:
326:
Campaigns, Inc. was founded in 1986 by Yolanda Ong, Marilyn Villapando, Jocelyn Mendoza, Edd Fuentes, Gil Corcuera and Bubut Noche.
1079:
479:
Campaigns & Grey is a multi-awarded advertising agency with more than two decades of award-winning work. Recent wins include:
471:
Consunji retired from the industry on 2018 while Gutierrez retired much earlier on 2016. John Lucas was appointed as CEO on 2018.
367:
800:
657:
634:
920:
772:
694:
180:
786:
844:
946:
1032:
723:
830:
744:
673:
370:. Along with the change of address came a reorganization, with new business units being established, specifically:
536:
247:
587:
262:
Aside from advertising, Campaigns & Grey offers services in various marketing communications disciplines:
612:
1012:
998:
758:
866:
188:
559:
1058:"DM9JaymeSyfu's 'TXTBKS' leads Philippine winners at 2014 New York Festivals | Adobo Magazine Online"
639:
442:
436:
294:
263:
164:
670:"MediaPost Publications WPP Expands Asia Influence, Buys Campaigns & Grey Stake 08/05/2011"
339:
271:
251:
223:
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184:
168:
1119:
306:
267:
176:
172:
160:
845:"Stella Arnaldo's Blog: Why Campaigns & Grey proposed the 'Pilipinas Kay Ganda' slogan"
658:
http://www.wpp.com/wpp/press/press/default.htm?guid={5419ff3d-02f6-4765-8648-ab5ba66e4fdd}
343:
290:
549:
1083:
808:
644:
279:
205:
1103:
302:
389:, a below-the-line agency focusing on activation, design and digital marketing, and
298:
119:
529:
801:"Shai Coggins | Bloggers' Profile, Other Sections, Home | philstar.com"
346:
and Lowe Lintas. As part of the acquisition, it became Campaigns Universal, Inc.
859:"Political Tidbits: Campaigns & Grey does a 'hugas kamay' and 'i was pusoy'"
698:
140:
105:
39:
504:- 1 Silver (with Wyeth Philippines) and 1 Bronze (with Electrolux Philippines).
409:
Grey Group acquires a majority stake in Campaigns & Grey in the Philippines
366:
2005 saw Campaigns & Grey move to a new office along Paseo de Roxas in the
555:
396:
127:
25:
564:
422:
Campaigns & Grey Ranks among the Top 10 Creative Agencies in the Country
360:
283:
123:
43:
418:
part of Grey Group and hope to do our share of ‘Famously Effective’ work.”
1036:
275:
635:"CAMP-Cebu wants to inculcate professionalism in the industry - the Fr…"
399:
further augmenting the group's capabilities in the Visayas and Mindanao.
1017:
787:"Campaigns & Grey Pilipinas Kay Ganda Statement 11 - 19 | PDF"
545:
254:. It is part of Grey's Asia-Pacific operations with offices located in
210:
29:
568:
255:
99:
383:, a unit focusing on corporate social responsibility communications,
522:
486:- 4 Gold, 5 Silver, and 5 Bronze Araw Awards for various campaigns.
377:, a second, independent agency focused on serving local businesses,
620:
591:
310:
235:
460:
Yoly Villanueva-Ong, Ompong Remigio Leave Campaigns & Grey
541:
759:"Paano Papagandahin ang Pilipinas Kay Ganda!? • Awesome!"
773:"'Pilipinas Kay Ganda' logo lifted from Poland logo?"
510:- 1 Bronze (with the Provincial Government of Quezon)
498:– 1 Bronze and 1 Finalist (with Galderma / Cetaphil).
881:"Technogra.ph - technogra Resources and Information"
831:"Campaigns & Grey speaks up on logo controversy"
745:"Critics: DOT's 'Pilipinas Kay Ganda' not so pretty"
1033:"::Philippine Association of National Advertiser::"
231:
204:
194:
156:
146:
134:
112:
94:
65:
49:
35:
21:
973:"Campaigns & Grey's Boboy Cpnsunji steps down"
289:Collectively, the list of major clients include:
921:"Remigio exits Campaigns, triggers restructure"
330:Social Response (CSR) was spun off from CAPRI.
8:
895:"Campaigns & Grey's Yoly Ong steps down"
16:
548:
15:
947:"Remigio launches indie outfit Fat Free"
1110:Advertising agencies of the Philippines
579:
342:as its third parallel agency alongside
999:"Official Results of 2009 Araw Awards"
492:- Best Print Ad, Branded (with Cemex).
334:Campaigns Universal, Inc. (1992–1994)
7:
1080:"RAFTING | New York Festivals"
354:Campaigns & Grey (1994–present)
927:. Sanserif Inc. September 17, 2014
695:"Campaigns & Grey » News"
14:
368:Makati Central Business District
490:Catholic Mass Media Awards 2010
431:Pilipinas Kay Ganda Controversy
381:Campaigns Social Response (CSR)
264:strategic planning and research
340:Interpublic Group of Companies
338:In 1992, Campaigns joined the
1:
901:. Sanserif Inc. July 11, 2014
979:. Sanserif Inc. May 21, 2018
953:. Sanserif Inc. October 2014
307:Universal Robina Corporation
250:company affiliated with the
395:, a full-service agency in
1136:
447:Philippines, So Beautiful!
434:
1115:Companies based in Makati
588:"Grey Group Asia Pacific"
248:marketing communications
236:www.grey.com/philippines
508:2014 New York Festivals
246:is a Philippine-based
72:Yolanda Villanueva-Ong
1062:www.adobomagazine.com
322:Campaigns (1986–1992)
274:, communications for
647:on 7 September 2012.
613:"Campaigns and Grey"
565:Campaigns & Grey
556:Campaigns & Grey
542:Campaigns & Grey
531:Campaigns & Grey
295:Procter & Gamble
244:Campaigns & Grey
169:Creative development
61:(as Campaigns, Inc.)
17:Campaigns & Grey
847:. 26 November 2010.
833:. 29 November 2010.
775:. 18 November 2010.
761:. 16 November 2010.
640:The Philippine STAR
443:Pilipinas Kay Ganda
437:Pilipinas Kay Ganda
196:Number of employees
114:Number of locations
18:
1021:. 30 January 2022.
811:on 31 January 2013
502:PANATA Awards 2010
165:Marketing strategy
75:Marilyn Villapando
496:Tinta Awards 2010
311:Wyeth Philippines
272:digital marketing
241:
240:
224:Interpublic Group
219:
216:Grey Global Group
185:Digital marketing
1127:
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1082:. Archived from
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1035:. Archived from
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805:www.philstar.com
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720:"Adobo Magazine"
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590:. Archived from
584:
552:
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523:Official website
484:Araw Awards 2009
268:public relations
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177:Public relations
173:Direct marketing
161:Brand management
152:John Lucas (CEO)
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393:Campaigns Davao
344:McCann Erickson
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291:GlaxoSmithKline
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78:Jocelyn Mendoza
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623:on 2009-05-31.
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515:External links
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435:Main article:
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404:Recent history
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280:graphic design
270:, activation,
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361:the WPP Group
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1088:. Retrieved
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728:. Retrieved
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703:. Retrieved
699:the original
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678:. Retrieved
674:the original
664:
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645:the original
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629:
621:the original
617:www.grey.com
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299:Sun Cellular
288:
261:
243:
242:
120:Metro Manila
95:Headquarters
84:Gil Corcuera
22:Company type
957:October 29,
931:October 29,
905:October 29,
227:(1992-1994)
141:Philippines
136:Area served
106:Philippines
87:Bubut Noche
81:Edd Fuentes
40:Advertising
1104:Categories
1090:2014-06-06
1043:2011-02-08
815:27 January
730:2011-02-21
705:2011-09-22
680:2011-09-22
598:2011-02-08
575:References
533:'s channel
397:Davao City
276:advocacies
252:Grey Group
189:Production
148:Key people
128:Davao City
26:Subsidiary
977:mumbrella
284:pre-press
124:Cebu City
44:Marketing
1013:"Manila"
560:Facebook
414:shares.
157:Services
36:Industry
1120:WPP plc
1018:SunStar
983:May 21,
546:Twitter
537:YouTube
317:History
232:Website
211:WPP plc
66:Founder
55: (
50:Founded
30:WPP plc
569:Flickr
475:Awards
375:Neuron
309:, and
256:Makati
206:Parent
100:Manila
951:adobo
925:adobo
899:adobo
387:Bacon
985:2018
959:2014
933:2014
907:2014
817:2022
282:and
126:and
57:1986
53:1986
567:on
558:on
544:on
535:on
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214:(
130:)
59:)
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