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Canada's New Government

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112:"Why do newly elected officials think everything begins with them taking office? They are merely stewards for as long as the public allows. They are the Government of Canada. Nothing more. I shall use "Geological Survey of Canada" on my departmental correspondence to avoid any connection with "New Government." The GSC, steward to Canada's earth resources for 164 years, is an institution worthy of my loyalty, as opposed to idiotic buzzwords coined by political hacks." 98:"As per the Minister's Office, effective immediately, the words "Canada's New Government" are to be used instead of "the Government of Canada" in all departmental correspondence. Please note that the initial letters of all three words are capitalized. Thank you for your cooperation." 126:"Given your strong though misdirected views of the role and authority of the Government as elected by the people, and your duty to reflect their decisions, I accept that you are immediately removing yourself from the Emeritus Program. I wish you every success in your future." 70:
ministers. It was also applied to some government communication through the www.gc.ca web portal. Beginning in the summer of 2006, wider use of the term was encouraged by the Harper government in Canada's public service, however policies for its use were unclear.
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Issues regarding usage of the phrase within the public service culminated in a situation where Andrew Okulitch, a retired research scientist and at that time a scientist emeritus with the
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on February 6, 2006. Immediately thereafter, the federal government began to use the term as part of a marketing campaign to differentiate the Harper government from the previous
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For the first few months after Harper's party assumed office, it is believed that this term was used only in very high level communication and press releases from the
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Okulitch received this reply to his email within an hour from Irwin Itzkovitch, then Assistant Deputy Minister, Earth Sciences Sector:
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who informed Okulitch that he would not have to use the phrase as it was not intended for "working-level people and never was."
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A media frenzy ensued, deriding the federal government's treatment of the affair and Okulitch was reinstated by Deputy
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The phrase was quietly dropped in October 2007, with most references reverting to the "Government of Canada".
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CBC.CA article: Dr. Okulitch reinstated as scientist emeritus with Geological Survey of Canada
67: 40:. Previously, federal government announcements simply referred to the "Government of Canada". 307: 162: 582: 277: 222: 128:(Irwin Itzkovitch, Special Advisor, Deputy Minister's Office, Natural Resources Canada 37: 598: 194: 153:, who said there was no expectation for anyone in the department to use the slogan. 327: 56: 195:"Our Home and Native Brand" - ridiculing use of term "Canada's New Government" 107:
This was followed with a reply from Okulitch to all recipients of the email:
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CBC.CA article: B.C. scientist booted over refusal to use "New Government"
25: 233:"Canada's new, improved, spin-doctored government" By Harry Bruce, 21: 246: 250: 185:
CBC.CA article: PMO directive rebrands 'Harper Government'
86:, refused to comply with a communications directive from 575: 534: 492: 416: 385: 346: 190:CTV.CA article regarding reinstatement of Okulitch 262: 8: 219:'New' government becomes old news for Tories 542:2004 Conservative Party leadership election 298:Leader of the Conservative Party of Canada 269: 255: 247: 559:2008–2009 Canadian parliamentary dispute 211: 90:that specified employees use the term. 32:during the first twenty months of the 7: 200:Globe and Mail article on Okulitch 14: 1: 147:Minister of Natural Resources 137:Minister of Natural Resources 610:Conservative Party of Canada 377:Conservative Party of Canada 84:Geological Survey of Canada 636: 620:Canadian political phrases 474:Federal Accountability Act 243:, Sunday, January 14, 2007 284: 484:Veterans' Bill of Rights 371:41st Canadian Parliament 367:40th Canadian parliament 363:39th Canadian parliament 334:Leader of the Opposition 292:Prime Minister of Canada 88:Natural Resources Canada 49:Prime Minister of Canada 548:Canada's New Government 479:Québécois nation motion 64:Prime Minister's Office 18:Canada's New Government 357:28th Canadian Ministry 336:(2002–2004, 2004–2006) 145:This was confirmed by 43:Harper, leader of the 34:28th Canadian Ministry 565:Emperor Haute Couture 526:2015 federal election 520:2011 federal election 513:2008 federal election 506:2006 federal election 500:2004 federal election 605:Government of Canada 408:Environmental policy 93:It read as follows: 30:Government of Canada 339:Born April 30, 1959 66:and the offices of 55:government, led by 225:, October 16, 2007 45:Conservative Party 24:term or political 592: 591: 318:Calgary Southwest 236:The Sunday Herald 78:Okulitch incident 47:, took office as 627: 308:Calgary Heritage 271: 264: 257: 248: 226: 216: 163:Brand management 635: 634: 630: 629: 628: 626: 625: 624: 595: 594: 593: 588: 571: 568:(2011 painting) 554:Afghanistan War 530: 488: 412: 403:Economic policy 398:Domestic policy 381: 342: 280: 275: 230: 229: 217: 213: 208: 171: 159: 139:, Cassie Doyle 80: 68:federal cabinet 12: 11: 5: 633: 631: 623: 622: 617: 615:Stephen Harper 612: 607: 597: 596: 590: 589: 587: 586: 583:Laureen Harper 579: 577: 573: 572: 570: 569: 561: 556: 551: 544: 538: 536: 532: 531: 529: 528: 523: 516: 509: 502: 496: 494: 490: 489: 487: 486: 481: 476: 471: 466: 461: 456: 451: 446: 441: 436: 431: 426: 420: 418: 414: 413: 411: 410: 405: 400: 395: 393:Foreign policy 389: 387: 383: 382: 380: 379: 373: 359: 352: 350: 344: 343: 341: 340: 337: 331: 321: 311: 301: 295: 285: 282: 281: 278:Stephen Harper 276: 274: 273: 266: 259: 251: 245: 244: 228: 227: 223:Canadian Press 210: 209: 207: 204: 203: 202: 197: 192: 187: 182: 177: 170: 169:External links 167: 166: 165: 158: 155: 133: 132: 119: 118: 105: 104: 79: 76: 38:Stephen Harper 13: 10: 9: 6: 4: 3: 2: 632: 621: 618: 616: 613: 611: 608: 606: 603: 602: 600: 584: 581: 580: 578: 574: 567: 566: 562: 560: 557: 555: 552: 549: 545: 543: 540: 539: 537: 533: 527: 524: 522: 521: 517: 515: 514: 510: 508: 507: 503: 501: 498: 497: 495: 491: 485: 482: 480: 477: 475: 472: 470: 467: 465: 462: 460: 457: 455: 452: 450: 447: 445: 442: 440: 437: 435: 432: 430: 427: 425: 422: 421: 419: 415: 409: 406: 404: 401: 399: 396: 394: 391: 390: 388: 384: 378: 374: 372: 368: 364: 361:Parliaments: 360: 358: 354: 353: 351: 349: 345: 338: 335: 332: 329: 325: 322: 319: 315: 312: 309: 305: 302: 299: 296: 293: 290: 287: 286: 283: 279: 272: 267: 265: 260: 258: 253: 252: 249: 242: 238: 237: 232: 231: 224: 220: 215: 212: 205: 201: 198: 196: 193: 191: 188: 186: 183: 181: 178: 176: 173: 172: 168: 164: 161: 160: 156: 154: 152: 148: 144: 141: 138: 130: 127: 124: 123: 122: 116: 113: 110: 109: 108: 102: 99: 96: 95: 94: 91: 89: 85: 77: 75: 72: 69: 65: 60: 58: 54: 53:Liberal Party 50: 46: 41: 39: 35: 31: 27: 23: 19: 563: 547: 518: 511: 504: 328:Calgary West 234: 214: 134: 125: 120: 111: 106: 97: 92: 81: 73: 61: 42: 28:used by the 17: 15: 469:2015 budget 464:2014 budget 459:2013 budget 454:2012 budget 449:2011 budget 444:2010 budget 439:2009 budget 434:2008 budget 429:2007 budget 424:2006 budget 417:Legislation 348:Premiership 330:(1993–1997) 320:(2002–2015) 310:(2015–2016) 300:(2004–2015) 294:(2006–2015) 241:Halifax, NS 57:Paul Martin 599:Categories 206:References 493:Elections 355:Cabinet: 151:Gary Lunn 386:Policies 157:See also 22:branding 20:" was a 535:Related 375:Party: 585:(wife) 576:Family 36:under 26:slogan 326:for 316:for 306:for 289:22nd 601:: 369:, 365:, 324:MP 314:MP 304:MP 239:, 221:, 149:, 59:. 550:" 546:" 270:e 263:t 256:v 131:) 117:) 103:) 16:"

Index

branding
slogan
Government of Canada
28th Canadian Ministry
Stephen Harper
Conservative Party
Prime Minister of Canada
Liberal Party
Paul Martin
Prime Minister's Office
federal cabinet
Geological Survey of Canada
Natural Resources Canada



Minister of Natural Resources


Minister of Natural Resources
Gary Lunn
Brand management
CBC.CA article: B.C. scientist booted over refusal to use "New Government"
CBC.CA article: Dr. Okulitch reinstated as scientist emeritus with Geological Survey of Canada
CBC.CA article: PMO directive rebrands 'Harper Government'
CTV.CA article regarding reinstatement of Okulitch
"Our Home and Native Brand" - ridiculing use of term "Canada's New Government"
Globe and Mail article on Okulitch
'New' government becomes old news for Tories
Canadian Press

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