529:(Enriched cornmeal is found in the following flavors: Crunchy, Puffs, Flamin' Hot Crunchy, Flamin' Hot Puffs, Flamin' Hot Limon Crunchy, XXTRA Flamin' Hot Crunchy, Reduced Fat Flamin' Hot Puffs, Reduced Fat Puffs, and Cheddar Jalapeño Crunchy.) The mixture is heated under pressure, and then extruded through a die. The texture of the snack is formed as a result of contact with hot air, causing steam in the mixture to expand and creating its characteristic texture. After oven-drying or frying, the product is then tumbled with the desired flavor components (the original Crunchy Cheetos are
517:
2431:
533:). The process takes approximately 19 minutes and each half hour an in-house lab team inspects and taste-tests each batch. At this point, the result of the inspection is determined by comparing each batch to product sent from Frito-Lay headquarters. Other flavor and format variations such as Cheetos Puffs, Cheetos Paws, Cheetos Twists, Cheetos Balls, and Cheetos Whirls are all finished with a drying stage in large ovens. As of 2010, Frito-Lay has 14 fried-Cheetos plants in 11 states throughout the
310:. Crunchy Cheetos remained the brand's sole product for 23 years until the introduction of Cheetos Puffs in 1971. The baked varieties, otherwise known as Baked Cheetos, became available beginning in 2004. As of 2010, there are 21 different variants of Cheetos snacks distributed in the United States. In addition to the original Crunchy Cheetos, Cheetos Puffs and Baked varieties are sold in alternate shape and flavor variations—including a spicy variety known as
3381:
585:, which have evolved over time. He used both "The cheese that goes crunch!" and "It ain't easy bein' cheesy" as slogans from 1986 to 1997, and then "Dangerously cheesy" from 1997 onwards. In 2003, Chester was first rendered as a computer-generated character in the United States, while continuing to appear in a traditionally animated form in some other countries where the brand is sold.
401:
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607:, 30 second advertisement, a "loud, chatty woman" is talking on her mobile phone at a restaurant. Chester the Cheetah persuades another customer to toss Cheetos onto the ground, attracting a flock of birds to drive away the obnoxious loud-talking customer. The scenario depicted in this commercial exemplifies the adult-oriented themes of
474:
reported that Frito-Lay had begun an internal investigation in 2018 following a complaint by
Greenfeld. The company, which had not previously contradicted Montañez's story publicly, said of the results of that investigation: "None of our records show that Richard was involved in any capacity in the
357:
Frito-Lay conducted extensive testing before settling on flavors for the
Chinese market, with ranch dressing, North Sea crab, smoked octopus and caramel being passed up for two flavors: Savory American Cream and Zesty Japanese Steak. These flavors were produced as the result of focus group testing,
171:
creator
Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of
411:
According to Frito-Lay records, Flamin' Hot
Cheetos, a spicy version of the product, was developed at the company's headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin' Hot versions of Fritos and
297:
brand snacks in
Indonesia were stopped on 18 August 2021. In addition, PepsiCo and its affiliates has also agreed not to produce, package, sell, market or distribute snack products that compete with IFL products in Indonesia for a period of three years. The Cheetos brand has since been renamed into
208:
for marketing and distribution, and
Cheetos were introduced nationally in the U.S. in 1948, along with a potato product called Fritatos. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. At the time, Cheetos was one of four large snack food
528:
Cheetos are manufactured by blending corn and water. The germ of the corn is removed to prevent spoiling; the germless corn is then ground into cornmeal. Because the cornmeal lacks the nutrients provided by the germs, it is enriched by adding nutrients in order to increase its nutritional value.
501:
investigation, arguing that there was a lack of documentation because of the low level of his job at the time, but adding that he was not aware of what might have been going on in other divisions of the company, and thus he did not have reason to dispute
Greenfeld's accounts.
431:, who had started his career at Frito-Lay as a plant janitor and later became a marketing director for the company, claimed that he had invented Flamin' Hot Cheetos in the early 1990s while still a janitor, observing that the brand did not have any products targeting
179:
in its primary market of the U.S.; worldwide the annual retail sales totaled approximately $ 4 billion. The original
Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in
479:
indicated that Montañez's claims did not line up with other events in the product's release timeline, including newspaper articles announcing the test market release in 1990, and Enrico not joining Frito-Lay until later that year. However, the
1047:
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559:. He used the slogans "Chee-tos. Cheese that goes crunch!" and several years later, "Hail Chee-sar!". The mouse was seen in television commercials and print ads for Cheetos, until the character was phased out around 1979.
377:
In 2015, Frito-Lay released a limited edition cinnamon sugar-flavored snack called
Sweetos to U.S. markets. Sweetos were the first sweet snack that Cheetos had released in the United States in the brand's 67-year history.
209:
brands produced by the company, which had annual revenues of $ 127 million. Frito-Lay merged with the Pepsi-Cola
Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.
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235:' Cheese Puffs and Cheese Curls. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.
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and vegetables. In Pakistan Cheetos are available in six different flavors: Bites: Vegetable, Stars: Cream N' Herb, Ocean Safari: Cheese, X & O: Spicy Twist, Red Flavoured Mast and Ketchup.
204:. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman
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2027:
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354:. As the distribution of Cheetos expanded outside the U.S. to include more than 36 countries, localized versions were produced to conform to regional tastes and cultural preferences.
588:
Beginning in 2008, Cheetos advertising and promotion broadened in regard to age appeal, with a revised focus on an adult demographic. In this personification, Chester speaks with a
1941:
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alone. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in
2117:
1997:
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new variants of Chiki (Twist, Puffs, and Net). Indonesia is the only Cheetos market that sells Roasted Corn flavor of Cheetos while Doritos would take on the new name Maxicorn.
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Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in
1136:
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to distribute the Cheetos snack. In 2010, worldwide annual sales of Cheetos totaled approximately $ 4 billion, making it the 11th-largest PepsiCo brand.
335:
cheese. They accompany other Frito-Lay products in the Natural line and compete in the market space occupied by other health-conscious snack foods, such as
1818:
1467:
475:
Flamin' Hot test market ... we do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him." Additional reporting by the
711:
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in which the original Crunchy Cheetos did not test as well. Strawberry Cheetos, a plain corn Cheeto coated in strawberry icing, were released in
2139:
2049:
2019:
2389:"You Can't Get a Table at Manhattan's Cheetos Restaurant - The Spotted Cheetah pop-up eatery sold out all its reservations in just six hours"
1282:
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1104:
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and encourages people to use their Cheetos in acts of revenge or to solve problems. In February 2009, Cheetos was the subject of its first
1242:
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1933:
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1989:
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responsible for suggesting subsequent product ideas that built on the Flamin' Hot line, including Flamin' Hot Popcorn.
1382:
551:
The first Cheetos mascot was the animated Cheetos Mouse, which debuted in early 1971. The Cheetos Mouse spoke with an
853:
486:
3323:
1126:
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at PT Indofood Fritolay Makmur (IFL, now PT Indofood Fortuna Makmur) worth IDR 494 billion, thus the production of
216:
Chee Wee's were created in 1933), newer competing products in the snack food category have since emerged—including
736:"Corn, Potato Chip Packaging Big Business in San Antonio", Dallas Morning News, 22 May 1949, Section XVIII, page 8
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2643:
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during the 1980s. In 1994, Cheetos became the first American brand of snack food to be made and distributed in
238:
As of 2011, Cheetos are produced, marketed and distributed under three different PepsiCo operating divisions:
2277:
581:. Chester first appeared in television commercials in 1986, known for concluding Cheetos advertisements with
2393:
1800:
1526:
1459:
328:'s Natural line, Natural Cheetos were introduced in the mid-2000s, touting all-natural ingredients and real
2997:
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715:
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443:
started developing a biopic about the origin story of Flamin' Hot Cheetos as told by Montañez. It starred
1842:"Disputed Flamin' Hot Cheetos Inventor Responds to Frito-Lay's Claims: 'I Was Their Greatest Ambassador'"
3339:
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3175:
3084:
2982:
2899:
2616:
2611:
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2451:
370:-flavored variety was available in 2014. In India, Cheetos Whoosh are sold, made of ingredients such as
2879:
1010:"Sah Hubungan Berakhir, Indofood Borong Semua Saham Pepsi di Perusahaan Patungan Senilai Rp 494 Miliar"
213:
3155:
3124:
3007:
2785:
2621:
1639:"The Flamin' Hot Cheetos movie: How a Frito-Lay janitor created one of America's most popular snacks"
598:
589:
440:
318:
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67:
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noting that it "rejuvenated the brand" and would become a "central element in Cheetos marketing".
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2233:
1735:"Flamin' Hot Cheetos-Inspired Movie in Works From Fox Searchlight, DeVon Franklin (EXCLUSIVE)"
1320:
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and revenge, which continue to be prevalent in Cheetos advertisements produced since 2008.
439:
as part of Enrico's initiative to empower employees to help the flagging company. In 2018,
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181:
1554:"Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide"
562:
The Cheetos brand is commonly recognized by association with its second and current
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448:
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1073:
1040:"Cheetos, Doritos, and Lay's to remain in Indonesia following rebranding: reports"
784:
1964:
1582:"Cheetos® 'Lets The Cat Out Of The Bag' With Launch Of New Cheetos Mac 'n Cheese"
172:
The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
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announced that Indofood CBP has officially purchased all of the shares owned by
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59:
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On August 15, 2017, Frito-Lay announced the opening of its The Spotted Cheetah
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tells a chips-to-riches story in Eva Longoria's feature directing debut"
48:
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2812:
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1410:"Pepsi-flavored Cheetos sell in Japan, but aren't ready for U.S. (yet)"
691:
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63:
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1670:"THE TRUE STORY OF THE FLAMIN' HOT CHEETOS INVENTOR RICHARD MONTAĂ‘EZ"
1558:
681:
582:
563:
530:
343:
168:
1522:"First-ever Flamin' Hot Cheetos popcorn hits store shelves in Texas"
836:
Jamey Landry. 2014. Elmer's CheeWees—the Big Cheese of New Orleans.
418:
would go on to call them "something of a cultural phenomenon", with
2269:
306:
The first Cheetos product was Crunchy Cheetos, invented in 1948 in
2987:
2867:
2497:
2484:
515:
399:
363:
359:
351:
189:
185:
1768:"Eva Longoria to Direct Biopic About Flamin' Hot Cheetos Creator"
3345:
2710:
2678:
2658:
2080:"CHEETOS® Puffs FLAMIN' HOT® Reduced Fat Cheese Flavored Snacks"
452:
317:
Cheetos are among the snack varieties included in the Frito-Lay
2440:
3185:
1813:
1008:
Uly, Yohana Artha (17 February 2021). Erlangga Djumena (ed.).
2050:"CHEETOS® Crunchy XXTRA FLAMIN' HOT® Cheese Flavored Snacks"
2020:"CHEETOS® Crunchy FLAMIN' HOT® Limón Cheese Flavored Snacks"
254:
Foods in Brazil, Colombia, Argentina, Venezuela, and Peru),
2424:
135:
2436:
2140:"CHEETOS® Crunchy Cheddar Jalapeño Cheese Flavored Snacks"
712:"Strawberry Flavored Cheetos Seduce Sweet-Loving Snackers"
412:
Lays. They became available nationwide in early 1992, and
1704:"How a janitor at Frito-Lay invented Flamin' Hot Cheetos"
1245:. Frito-Lay North America. 7 January 2002. Archived from
1243:"Cheetos Mystery Colorz Snacks Taste Cheesy Like Cheetos"
212:
While Cheetos were not the first snack food of its kind (
2208:"Cheetos Cheese Snacks — Smith's Snackfood Company"
175:
In 2010, Cheetos was ranked as the top selling brand of
1359:. NY Times News Service. 2 September 1994. p. 2A.
618:
to feature online ads for Cheetos. The blog contracted
1934:"CHEETOS® Crunchy FLAMIN' HOT® Cheese Flavored Snacks"
339:. The Natural brand was re-branded to Simply in 2014.
2167:
2165:
1187:. PepsiCo Australia & New Zealand. Archived from
633:
in New York, with dishes made with Cheetos with chef
1990:"CHEETOS® Puffs FLAMIN' HOT® Cheese Flavored Snacks"
3260:
3206:
3133:
3067:
3016:
2953:
2930:
2719:
2483:
2474:
2110:"CHEETOS® Puffs Reduced Fat Cheese Flavored Snacks"
1127:"PepsiCo Rebrands 'Natural' Products with 'Simply'"
641:, the restaurant's reserve spots quickly sold out.
130:
122:
114:
96:
88:
73:
55:
626:) to create an artistic campaign for the product.
435:. Montañez claimed he had pitched his idea to CEO
2358:"Frito-Lay Puts Cheetos Brand in Bloggers' Hands"
2331:"Frito-Lay Puts Cheetos Brand in Bloggers' Hands"
1383:"Move To Japan So You Can Eat Strawberry Cheetos"
2263:
2261:
2259:
1697:
1695:
852:Saporito, Bill; Sarah Smith (21 December 1987).
751:"Cheese Whatevers, City Has Them by the Handful"
366:-flavored Cheeto was introduced in Japan, and a
1608:"The man who didn't invent Flamin' Hot Cheetos"
1601:
1599:
1597:
1460:"Cheetos Pakistan – Let The Fun Begin TVC 2015"
967:
965:
497:Montañez has stood by his claims following the
388:In August 2020, Frito-Lay introduced a Cheetos
781:"Frito-Lay, Inc. Company Profile for Students"
2452:
346:in 1976, followed by other countries such as
8:
2174:"Making Cheetos: It Ain't Easy Being Cheesy"
1965:"Making Cheetos: It Ain't Easy Being Cheesy"
1313:Zikmund, William G.; Barry B. Babin (2009).
1274:International directory of company histories
311:
32:
2234:"Apply for a Trademark. Search a Trademark"
1308:
1306:
744:
742:
2480:
2459:
2445:
2437:
2429:
2397:. New York City, New York, United States.
404:Young woman in a Flamin' Hot costume with
47:
31:
1874:"CHEETOS® Crunchy Cheese Flavored Snacks"
884:"PepsiCo, Inc. (PEP) Company Description"
1353:"Cheetos pull flavor switch for Chinese"
614:In 2009, Frito-Lay invited popular blog
266:. PepsiCo also granted a license to the
2356:Learmonth, Michael (11 February 2009).
1904:"CHEETOS® Puffs Cheese Flavored Snacks"
703:
1702:Crockett, Zachary (29 November 2017).
1680:from the original on 16 September 2019
385:began distributing "Cheetos popcorn".
3268:500 Park Avenue (Pepsi-Cola Building)
2337:from the original on 18 February 2009
1747:from the original on 22 February 2018
1649:from the original on 9 September 2019
1470:from the original on 23 December 2019
1363:from the original on 14 February 2022
1139:from the original on 28 February 2019
1107:from the original on 28 December 2019
1050:from the original on 24 December 2022
940:"PepsiCo Investors Corporate Profile"
7:
3431:The Smith's Snackfood Company brands
3390:
2368:from the original on 9 December 2018
2311:from the original on 10 October 2012
2301:"Cheetos Joins Super Bowl Ad Parade"
2150:from the original on 16 October 2017
2120:from the original on 18 October 2017
1714:from the original on 3 December 2019
1491:"Cheetos to roll out Sweetos snacks"
1389:from the original on 8 November 2010
1385:. consumerist.com. 28 January 2009.
1223:from the original on 10 January 2014
761:from the original on 25 January 2021
2401:from the original on 17 August 2017
1780:from the original on 27 August 2019
1534:from the original on 9 January 2020
1489:Horovitz, Bruce (21 January 2015).
1422:from the original on 17 August 2013
3358:Produced under a partnership with
2280:from the original on 11 April 2011
2244:from the original on 10 April 2017
1733:Kroll, Justin (22 February 2018).
1408:Horovitz, Bruce (15 August 2013).
1291:from the original on 10 March 2012
982:. 25 December 2010. Archived from
817:from the original on 12 April 2012
749:Fernandez, Manny (3 August 2010).
714:. inventorspot.com. Archived from
25:
2387:Passy, Charles (15 August 2017).
2268:Stevenson, Seth (17 March 2008).
2188:from the original on 14 July 2011
2090:from the original on 20 July 2017
2060:from the original on 1 March 2018
2030:from the original on 1 March 2018
2000:from the original on 1 March 2018
1914:from the original on 1 March 2018
1884:from the original on 2 March 2018
1668:Whalen, Andrew (27 August 2019).
1520:Blaskovich, Sarah (9 July 2020).
1501:from the original on 9 March 2015
1097:"Don't Miss: Flamin' Hot Cheetos"
913:Savage, Mark (14 February 1995).
864:from the original on 6 March 2019
854:"How Borden Milks Packaged Goods"
283:Fritolay Netherlands Holding B.V.
246:in the United States and Canada,
3389:
3380:
3379:
3058:
2172:Koerner, Brendan (24 May 2010).
1944:from the original on 21 May 2018
1854:from the original on 19 May 2021
1821:from the original on 9 June 2023
1618:from the original on 16 May 2021
1333:from the original on 3 July 2023
1319:. Cengage Learning. p. 15.
1316:Essentials of Marketing Research
1161:. PepsiCo Brazil. Archived from
1020:from the original on 3 July 2023
783:. 1 January 1999. Archived from
38:
3288:List of assets owned by PepsiCo
2333:. adage.com. 11 February 2009.
2299:Wong, Emily (29 January 2009).
2270:"Chester's Got a Brand-New Bag"
2210:. Smiths.com.au. Archived from
1840:Shaffer, Ellise (16 May 2021).
1766:McNary, Dave (27 August 2019).
1562:(Press release). 9 January 2020
1070:"Full List of Cheetos Products"
490:story indicating that Montañez
447:as Montañez and marked actress
1271:Pederson, Jay P., ed. (2000).
840:, Vol. 1 (No. 1):94-96, 98-99.
667:List of brand name snack foods
451:'s feature directorial debut.
1:
555:accent, and typically wore a
520:Factory producing Cheetos in
427:Beginning in the late 2000s,
27:Brand of corn puff snack food
1799:Lowry, Brian (9 June 2023).
1277:. Chicago: St. James Press.
973:"2010 PepsiCo Annual Report"
811:Frito-Lay North America, Inc
487:U.S. News & World Report
188:, and Strawberry Cheetos in
3421:Products introduced in 1948
3151:D'Angelo Grilled Sandwiches
1963:Tonn, Shara (24 May 2018).
1072:. Frito-Lay. Archived from
381:In the first week of 2020,
102:; 76 years ago
3447:
3373:Fruit juices under license
544:
509:
459:released the film, titled
395:
3354:
3056:
1095:Rudin, Ken (9 May 2006).
324:With the introduction of
302:Products and distribution
151:until 1998) is a crunchy
46:
37:
3318:Leonard v. Pepsico, Inc.
3171:North American Van Lines
3141:California Pizza Kitchen
1606:Sam Dean (16 May 2021).
18:Chester's Hot Fries
2394:The Wall Street Journal
1527:The Dallas Morning News
3416:Brand name snack foods
3324:Pepsi, Where's My Jet?
1357:Lawrence Journal World
1058:– via Flipboard.
1016:. Kompas Cyber Media.
919:The Milwaukee Sentinel
620:Johannes Grenzfurthner
525:
408:
342:Cheetos first entered
240:PepsiCo Americas Foods
3273:2021 Frito-Lay strike
3176:Wilson Sporting Goods
842:Retrieved 2015-04-01.
594:Super Bowl commercial
545:Further information:
519:
510:Further information:
403:
268:Strauss-Elite company
2214:on 17 September 2009
1448:on 17 December 2010.
1252:on 10 September 2011
1219:. 27 November 2006.
1191:on 17 September 2009
1165:on 16 September 2011
1076:on 10 September 2011
362:in 2008. In 2013, a
159:snack brand made by
147:(formerly styled as
2998:Scott's Porage Oats
1637:Andrews, Travis M.
1466:. 20 October 2015.
1185:"Cheetos Australia"
1159:"Elma Chips Brands"
1135:. 24 January 2014.
989:on 6 September 2011
807:"Frito-Lay History"
639:Wall Street Journal
637:. According to the
590:mid-Atlantic accent
570:sly, smooth-voiced
522:TomaszĂłw Mazowiecki
415:The Washington Post
396:Flamin' Hot Cheetos
312:Flamin' Hot Cheetos
68:macaroni and cheese
34:
3298:Pepsi Number Fever
1216:The New York Times
838:Inside New Orleans
787:on 5 November 2012
755:The New York Times
718:on 23 January 2021
526:
409:
308:San Antonio, Texas
285:, an affiliate of
163:, a subsidiary of
3403:
3402:
3247:Donald M. Kendall
3156:East Side Mario's
3054:
3053:
2644:Paso de los Toros
1612:Los Angeles Times
1284:978-1-55862-391-0
1211:"Chinese Cheetos"
894:on 2 January 2013
631:pop-up restaurant
471:Los Angeles Times
468:In May 2021, the
224:Cheese Curls and
142:
141:
126:The Frito Company
16:(Redirected from
3438:
3426:Frito-Lay brands
3393:
3392:
3383:
3382:
3364:Outside the U.S.
3261:Related articles
3252:Steven Reinemund
3242:Alberto IbargĂĽen
3146:Chevys Fresh Mex
3062:
2481:
2461:
2454:
2447:
2438:
2433:
2428:
2427:
2425:Official website
2411:
2410:
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2378:
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2204:
2198:
2197:
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2169:
2160:
2159:
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2155:
2144:www.fritolay.com
2136:
2130:
2129:
2127:
2125:
2114:www.fritolay.com
2106:
2100:
2099:
2097:
2095:
2084:www.fritolay.com
2076:
2070:
2069:
2067:
2065:
2054:www.fritolay.com
2046:
2040:
2039:
2037:
2035:
2024:www.fritolay.com
2016:
2010:
2009:
2007:
2005:
1994:www.fritolay.com
1986:
1980:
1979:
1977:
1975:
1960:
1954:
1953:
1951:
1949:
1938:www.fritolay.com
1930:
1924:
1923:
1921:
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1908:www.fritolay.com
1900:
1894:
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1889:
1878:www.fritolay.com
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1658:
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1654:
1634:
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1625:
1623:
1603:
1592:
1591:
1590:(Press release).
1578:
1572:
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1569:
1567:
1550:
1544:
1543:
1541:
1539:
1517:
1511:
1510:
1508:
1506:
1486:
1480:
1479:
1477:
1475:
1464:brandsynario.com
1456:
1450:
1449:
1444:. Archived from
1438:
1432:
1431:
1429:
1427:
1405:
1399:
1398:
1396:
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1379:
1373:
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946:. Archived from
936:
930:
929:
927:
925:
910:
904:
903:
901:
899:
890:. Archived from
880:
874:
873:
871:
869:
858:Fortune Magazine
849:
843:
833:
827:
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824:
822:
803:
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771:
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768:
766:
746:
737:
734:
728:
727:
725:
723:
708:
606:
604:
557:three piece suit
429:Richard Montañez
242:(which includes
138:
110:
108:
103:
51:
42:
35:
21:
3446:
3445:
3441:
3440:
3439:
3437:
3436:
3435:
3406:
3405:
3404:
3399:
3376:
3350:
3334:Pepsi-Cola sign
3278:Chester Cheetah
3256:
3232:Robert E. Allen
3202:
3134:Former holdings
3129:
3063:
3050:
3012:
2949:
2926:
2715:
2476:
2470:
2465:
2423:
2422:
2419:
2414:
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2386:
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2314:
2312:
2298:
2297:
2293:
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2281:
2267:
2266:
2257:
2247:
2245:
2238:trademarkia.com
2232:
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2227:
2217:
2215:
2206:
2205:
2201:
2191:
2189:
2171:
2170:
2163:
2153:
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2138:
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2133:
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2121:
2108:
2107:
2103:
2093:
2091:
2078:
2077:
2073:
2063:
2061:
2048:
2047:
2043:
2033:
2031:
2018:
2017:
2013:
2003:
2001:
1988:
1987:
1983:
1973:
1971:
1962:
1961:
1957:
1947:
1945:
1932:
1931:
1927:
1917:
1915:
1902:
1901:
1897:
1887:
1885:
1872:
1871:
1867:
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1748:
1732:
1731:
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1717:
1715:
1701:
1700:
1693:
1683:
1681:
1667:
1666:
1662:
1652:
1650:
1643:Washington Post
1636:
1635:
1631:
1621:
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1604:
1595:
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1579:
1575:
1565:
1563:
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1471:
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1402:
1392:
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1351:
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1327:
1312:
1311:
1304:
1294:
1292:
1285:
1270:
1269:
1265:
1255:
1253:
1250:(Press Release)
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1240:
1236:
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1224:
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1204:
1194:
1192:
1183:
1182:
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1125:
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1067:
1063:
1053:
1051:
1038:
1037:
1033:
1023:
1021:
1007:
1006:
1002:
992:
990:
986:
975:
971:
970:
963:
953:
951:
950:on 12 July 2011
938:
937:
933:
923:
921:
915:"Circle of Fun"
912:
911:
907:
897:
895:
882:
881:
877:
867:
865:
851:
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846:
834:
830:
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805:
804:
800:
790:
788:
779:
778:
774:
764:
762:
748:
747:
740:
735:
731:
721:
719:
710:
709:
705:
701:
696:
647:
602:
597:
579:Chester Cheetah
568:anthropomorphic
549:
547:Chester Cheetah
543:
514:
508:
441:Fox Searchlight
406:Chester Cheetah
398:
304:
293:, Cheetos, and
198:
134:
123:Previous owners
106:
104:
101:
28:
23:
22:
15:
12:
11:
5:
3444:
3442:
3434:
3433:
3428:
3423:
3418:
3408:
3407:
3401:
3400:
3398:
3397:
3387:
3375:
3374:
3371:
3368:
3365:
3362:
3355:
3352:
3351:
3349:
3348:
3343:
3336:
3331:
3330:
3329:
3328:
3327:
3310:
3305:
3300:
3295:
3290:
3285:
3280:
3275:
3270:
3264:
3262:
3258:
3257:
3255:
3254:
3249:
3244:
3239:
3234:
3229:
3226:Ramon Laguarta
3223:
3217:
3210:
3208:
3204:
3203:
3201:
3200:
3199:
3198:
3193:
3188:
3178:
3173:
3168:
3163:
3158:
3153:
3148:
3143:
3137:
3135:
3131:
3130:
3128:
3127:
3125:Wimm-Bill-Dann
3122:
3117:
3112:
3107:
3102:
3097:
3092:
3087:
3082:
3077:
3071:
3069:
3068:Other holdings
3065:
3064:
3057:
3055:
3052:
3051:
3049:
3048:
3043:
3038:
3033:
3028:
3022:
3020:
3014:
3013:
3011:
3010:
3008:Wimm-Bill-Dann
3005:
3000:
2995:
2990:
2985:
2980:
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2703:
2698:
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2671:
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2646:
2641:
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2631:
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2619:
2614:
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2604:
2599:
2589:
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2569:
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2567:
2562:
2552:
2547:
2542:
2537:
2536:
2535:
2530:
2525:
2520:
2515:
2510:
2505:
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2487:
2478:
2472:
2471:
2466:
2464:
2463:
2456:
2449:
2441:
2435:
2434:
2418:
2417:External links
2415:
2413:
2412:
2379:
2348:
2322:
2291:
2255:
2225:
2199:
2178:Wired Magazine
2161:
2131:
2101:
2071:
2041:
2011:
1981:
1955:
1925:
1895:
1865:
1832:
1791:
1758:
1725:
1691:
1660:
1629:
1593:
1573:
1545:
1512:
1481:
1451:
1433:
1400:
1374:
1344:
1326:978-0324593754
1325:
1302:
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1263:
1234:
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1118:
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1031:
1000:
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828:
798:
772:
738:
729:
702:
700:
697:
695:
694:
689:
684:
679:
677:Pirate's Booty
674:
672:Mac n' Cheetos
669:
664:
659:
654:
648:
646:
643:
542:
539:
507:
504:
397:
394:
337:Pirate's Booty
303:
300:
256:PepsiCo Europe
252:Latin Americas
250:in Mexico and
220:Cheese Curls,
197:
194:
140:
139:
132:
128:
127:
124:
120:
119:
116:
112:
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10:
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4:
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3235:
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3218:
3215:
3214:Caleb Bradham
3212:
3211:
3209:
3205:
3197:
3194:
3192:
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3187:
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3126:
3123:
3121:
3118:
3116:
3113:
3111:
3108:
3106:
3103:
3101:
3100:Pioneer Foods
3098:
3096:
3093:
3091:
3090:Marbo Product
3088:
3086:
3083:
3081:
3078:
3076:
3075:Duke and Sons
3073:
3072:
3070:
3066:
3061:
3047:
3044:
3042:
3039:
3037:
3034:
3032:
3029:
3027:
3024:
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3021:
3019:
3015:
3009:
3006:
3004:
3001:
2999:
2996:
2994:
2991:
2989:
2986:
2984:
2983:Pearl Milling
2981:
2979:
2976:
2974:
2971:
2969:
2966:
2964:
2961:
2960:
2958:
2956:
2952:
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2937:
2935:
2933:
2929:
2921:
2918:
2916:
2913:
2911:
2908:
2906:
2905:Monster Munch
2903:
2902:
2901:
2898:
2896:
2893:
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2888:
2886:
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2881:
2878:
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2834:
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2829:
2826:
2824:
2821:
2819:
2816:
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2811:
2809:
2808:Miss Vickie's
2806:
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2799:
2798:
2797:
2794:
2792:
2789:
2787:
2784:
2782:
2779:
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2699:
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2685:
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2672:
2670:
2667:
2665:
2662:
2660:
2657:
2655:
2652:
2650:
2647:
2645:
2642:
2640:
2637:
2635:
2632:
2630:
2629:Mug Root Beer
2627:
2623:
2620:
2618:
2615:
2613:
2610:
2608:
2605:
2603:
2600:
2598:
2595:
2594:
2593:
2590:
2588:
2585:
2583:
2582:Manzanita Sol
2580:
2578:
2575:
2573:
2570:
2566:
2563:
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2556:
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2015:
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1995:
1991:
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3293:Pepsi Globe
3237:Dina Dublon
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2993:Rice-A-Roni
2955:Quaker Oats
2823:Quaker Oats
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2689:Ethos Water
2669:Sierra Mist
2639:Ocean Spray
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1587:PR Newswire
1337:16 November
1295:18 November
1143:27 February
1103:. NPR.com.
1024:22 February
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821:20 December
791:20 December
616:Boing Boing
553:upper class
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372:whole grain
321:snack mix.
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3161:Hot 'n Now
3120:SodaStream
3105:PopCorners
2968:Honey Ohs!
2801:Lay's Stax
2754:Baconzitos
2749:Elma Chips
2607:Baja Blast
2533:Zero Sugar
2523:Real Sugar
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2372:9 December
2341:2 December
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1367:8 December
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2828:Rold Gold
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348:Australia
330:Wisconsin
326:Frito-Lay
273:In 2021,
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161:Frito-Lay
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3385:Category
3360:Ekaterra
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3303:Pepsi P1
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2932:Gatorade
2890:Tostitos
2873:Twisties
2843:Sabritas
2729:Bluebird
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1044:Coconuts
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421:Newsweek
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