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Chickenfeed carried a mascot named Cheepa, who was originally a live action mascot costume, but was later revamped and changed into a computer model, who appeared in a variety of
Chickenfeed's ads in the years leading up to its shutdown. Cheepa also appeared in a variety of additional promotional and
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On 27 October 2012, parent company Retail
Adventures was placed in administration. Owner Jan Cameron continued to operate the profitable stores under a licence from the administrators. The Chickenfeed rebranding has ceased, with the Chickenfeed brand to disappear altogether. Any remaining profitable
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Chickenfeed's jingle, officially titled "A Little Goes a Long Long Way" went over a few revisions over its history. Throughout its early days, it contained a similarity to "The
Chicken Dance", a famous American party song. The jingle later went on to receive a new, rock styled theme, which saw the
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Over its history, Chickenfeed went under a number of taglines, most notably "Don't you love 'em", and "Bargains with a SMILE". They also ran a number of promotional campaigns, including "The WOW Zone" and the Purple
Chicken Club, which allowed you to a number of benefits, including discounts on
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During the period of administration, concern had been expressed by company staff that one of the primary reasons behind the changes and eventual closure of stores was due to the high rent imposed on the stores by the landlords, the Sypkes family. The Sypkes family hold a 50% share in the
168:. At its height it had roughly 44 stores in Tasmania, Victoria and New South Wales. It was taken over by Australian Discount Retail Group in 2001, and the brand was discontinued after the parent company went into receivership. It currently has no stores remaining in Australia.
222:(Prospect Vale) store which was forcibly reclaimed by security guards of the company which owned the complex it was situated in, after the company did not pay its rent, as well as a similar situation in its store in Centrepoint Shopping Centre,
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entertainment pieces, notably the "Chookalogue" and "Super Cheep", a flash game which had the player flying over houses as Cheepa, trying to get
Chookalogues to land in the nearby mailboxes.
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change from the aforementioned taglines "Don't you love 'em" to "Bargains with a SMILE". It also saw the change from real life advertising, to computer assisted design.
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All stores were closed on May 20, 2013, excluding the
Southern Tasmania Clearance Centre which was rebranded to Sam's Warehouse in mid October 2013.
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Store closure began in
October 2012 with up to 20 Chickenfeed stores in Tasmania closed or closure was announced without explanation, including a
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stores would be rebranded
Chickenfeed over the next five years. Soon after it was announced that nine new Chickenfeed stores were to be opened in
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to test the mainland market. The last of these was opened in August, and nearly 20 stores were eventually opened across the mainland.
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discount chain, and a number of
Shiploads discount stores have opened in locations that previously held Chickenfeed stores.
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and ownership changed to Retail
Adventures Pty Ltd. Following the change of ownership, it was announced that all
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continued to run Chickenfeed until 2001, when the retail chain was sold to the Australian Discount Retail Group.
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certain items, and exclusive items such as money tins, collectable badges and t-shirts.
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stores after a restructure were rebranded as "Crazy Clark's" or "Sam's Warehouse".
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http://www.themercury.com.au/article/2009/03/23/62905_todays-news.html
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27:Former Australian chain of discount variety stores
180:in 1990, and continued to expand until it became
164:, founded in 1990 in Tasmania by the prominent
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353:"Retail Adventures Goes Into Administration"
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442:Australian companies disestablished in 2013
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184:'s only discount retail store chain, and
160:was a chain of discount retail stores in
422:Australian companies established in 1990
437:Retail companies disestablished in 2013
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335:"Jobs lost as Chickenfeed shuts shops"
427:Defunct retail companies of Australia
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417:Retail companies established in 1990
321:"City's cheap outlet closes doors"
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374:Clark, Nick (22 September 2012).
319:MARTIN, COREY (21 October 2012).
275:ARNDT, DINAH (12 October 2012).
191:In 2009 Australian millionaire
195:purchased the parent company,
1:
355:. Herald Sun. 27 October 2012
151: (archived April 9, 2013)
412:Discount stores of Australia
376:"Chickenfeed flies the coop"
432:Companies based in Tasmania
176:The company was founded by
98:; 11 years ago
80:; 34 years ago
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197:Australian Discount Retail
18:Chickenfeed (Retail Chain)
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277:"Fears for Chickenfeed"
186:Rudie and Peter Sypkes
178:Rudie and Peter Sypkes
386:on 20 November 2012
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341:. 18 October 2012.
145:chickenfeed.com.au
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16:(Redirected from
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382:. Archived from
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295:www.utas.edu.au
291:"Sypkes Family"
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209:Sam's Warehouse
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149:Wayback Machine
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58:Discount store
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388:. Retrieved
384:the original
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357:. Retrieved
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119:Headquarters
54:Company type
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380:The Mercury
193:Jan Cameron
158:Chickenfeed
135:Jan Cameron
46:George Town
33:Chickenfeed
406:Categories
359:27 October
262:References
220:Launceston
236:Shiploads
162:Australia
124:Australia
114:Collapsed
339:ABC News
213:Victoria
182:Tasmania
65:Industry
48:in 2007.
390:9 March
172:History
147:at the
141:Website
101: (
93:Defunct
83: (
75:Founded
245:Trivia
224:Hobart
69:Retail
201:Go-Lo
131:Owner
60:chain
392:2019
361:2012
207:and
111:Fate
103:2013
96:2013
85:1990
78:1990
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20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
