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later inherited by his daughter, Wong Siu-ji. Following the Hong Kong store's independent operations, it became known into
English as the Chui Heung Yuen Bakery. The bakeries, along with its two rivals in Macau—the Koi Kei and Yeng Kee bakeries—have been reportedly noted for their almond cookies, a type of biscuit now reportedly considered as a popular souvenir in Macau.
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In August 2007, the Hong Kong bakery's Wong Siu-li filed a trademark complaint with the Hong Kong High Court, alleging that her nephew, who operated Choi Heong Yuen in Macau, violated her Hong Kong trademark rights for “Chui Heung" and “Chui Heung Yuen" when the
Macanese bakery participated in the
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Choi Heong Yuen Bakery was founded in Macau in 1935 by Wong Kee-sin, who opened its first store on
Travessa do Auto Novo in Macau. The bakery initially targeted travellers boarding and disembarking nearby piers. Wong subsequently opened another store on King's Road in Hong Kong in 1961, which was
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Following the passing of the elder Wong, the store was handed over to his nephew, Wong Wing-cheung in the 1960s, before being further passed down in 1993 to the third generation Wong Joek-lai. In 1997, the
Macanese bakery began exporting its cookies as a result of
148:(at which the Hong Kong bakery did not participate). A litigation was initiated and the judge issued a temporary injunction order to prevent the nephew from participating in the Food Expo to promote Macau's Choi Heong Yuen.
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of the time, and revamped its stores to consolidate its brand image. In early 2000, the Wong Siu-ji-led Hong Kong bakery followed a similar export strategy, but focusing on the
Taiwanese market.
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97:—the other two being Koi Kei and Yeng Kee. A branch opened in Hong Kong in 1961, which later became independent and centred in a trademark dispute with the Macau store.
131:-based Ju Xiang Yuan Bakery that was founded in 1918. To avoid trademark disputes, the Macanese entity of Choi Heong Yuen operates as the 'October Fifth bakery' in the
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Written in
Chinese, the bakery shares the same characters as the unrelated
349:"Business Intelligence Monthly Magazine - 大力推廣 打造品牌 —— 訪咀香園餅家董事總經理黃若禮"
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288:"Photo story: street scenes from the historic heart of Macau"
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Trademark disputes between the Hong Kong and Macau bakeries
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is the name of two independently-operated bakeries in
178:"From street stall to shop chain, baker's life sweet"
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461:Food and drink companies established in 1935
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435:Official website of Chui Heung Yuen Bakery
429:Official website of Choi Heong Yuen Bakery
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314:. Insider TV, Macau, 28 January 2014.
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481:Retail companies established in 1935
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207:"A legend of Macau - Almond Cookies"
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373:"Choi Heong Yuen 3A Tourism Area"
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353:www.bizintelligenceonline.com
476:1935 establishments in Macau
403:. 2007-08-14. Archived from
240:. 2009-11-15. Archived from
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310:"Choi Heong Yuen Bakery".
133:People's Republic of China
123:Mainland China operations
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325:"Choi Heong Yuen Bakery"
286:@NatGeoUK (2022-01-01).
182:South China Morning Post
117:poor financial situation
80:Choi Heong Yuen Bakery
17:Choi Heong Yuen Bakery
397:"港澳咀香園鬧糾紛 後者禁在港參加美食展"
267:www.chuiheungyuen.com
292:National Geographic
263:"chuiheungyuen.com"
146:Hong Kong Food Expo
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466:Retailing in Macau
451:Companies of Macau
329:www.tasteatlas.com
184:. 16 November 2009
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437:of Hong Kong
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62:Headquarters
57:Wong Kee-sin
238:Macao Daily
23:Native name
445:Categories
411:2014-06-22
382:2022-06-03
358:2022-06-03
334:2022-06-03
297:2022-06-03
272:2022-06-03
248:2022-06-03
216:2022-06-03
188:2022-06-03
164:References
234:"澳門日報電子版"
129:Zhongshan
91:Hong Kong
431:of Macau
152:See also
36:Industry
106:History
101:History
83:(咀香園餅家)
54:Founder
46:Founded
401:香港蘋果日報
40:Bakery
87:Macau
71:China
67:Macau
29:咀香園餅家
89:and
49:1931
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