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Christmas Comes But Once a Year (Mad Men)

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1537: 485:, another Unilever product. This commercial featured actors reminiscent of the characters from the show and ran during a commercial break of the episode's original screening. The deal between Unilever and AMC included six different spots, for six different products, running over the course of the season. 412:
The next day, the office is in shambles after the party, and Don and Roger commiserate over having to degrade themselves to appeal to Garner and their clients. Peggy apologizes again to Freddy and discusses her situation with her boyfriend with him. He advises her not sleep with him until marriage if
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for the office. As Don prepares to leave, Faye confronts him about his leaving her presentation early and disregarding the importance of consumer research. She posits that advertising boils down "what I want vs. what is expected of me." He apologizes and asks her out to dinner, but she declines. She
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Cold Cream in exchange for a job. Peggy is especially thrilled to have Freddy back, until she finds his copywriting ideas to be uninspired, dated and insulting- causing her to tell him that he is "old-fashioned." He is clearly hurt by the remark, but he brushes off Peggy's apology.
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who indicates interest in getting close with her. He calls her house later in the week, pretending to be a classmate at school. He asks her about her parents' divorce, and Sally confesses her misery from living in the same house as before, but now without her father in it.
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for him. Allison eagerly greets Don in his office. However, he merely thanks her from bringing his keys and hints that they are to pretend their encounter never happened. He gives her a $ 100 bonus that thanks her for her hard work, leaving her feeling rejected and hurt.
493:"Christmas Comes But Once a Year" had a total of 2.473 million viewers, and a 0.8 share of adults between 18 and 49. This was a drop from the season premiere, which had a viewership of 2.918 and a 0.9 share. The second episode aired directly after the premiere of 408:
Don returns to his apartment, only to realize he forgot his keys at work. He tries to knock on Phoebe's door, but she is not home, so he calls his secretary, Allison. When she arrives, Don hits on her and the two have sex- a line Don has never crossed before.
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As the episode ends, Peggy is revealed to have slept with Mark, who continues to believe he is Peggy's first time. She remains uncertain about their relationship and her decision. The final shot shows Don gathering the presents for his children.
542:, considered the episode good, "but not one of the classics, and a step back from the season premiere." Bradley warned against reading too much into Don Draper's decline, reminding readers that Weiner "likes to toy with expectations." 742: 536:, found it "not an entirely satisfying episode", though she enjoyed little details, such as the subtle development of the relationship between Don and Peggy. In the same vein William Bradley, writing for 769: 401:
Glenn breaks into the Francis house with a friend and vandalizes it- breaking things and dumping trash and food everywhere. The family returns home and is distressed at the state of their house.
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and invites himself to the office Christmas Party. Since Lucky Strike represents 73% of all SCDP billings, the party must be changed to a lavish affair catered specifically to Garner.
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appreciated the return of several characters that had been absent for a while, particularly Marten Weiner (Matthew Weiner's son) in the role of Glen. Moira Macdonald, writing for
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offers to let Sally sleep in her room, but Sally discovers her room is untouched- except for a bracelet that reveals to her who the culprit was. She smiles, pleased.
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expressing her desire for him to be present in their house on Christmas morning. He also grows closer to his neighbor
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party. As the company faces financial problems because of its limited client base and expensive new office space,
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she wants him to respect her, but that if she is unsure about marriage, she should not lead him on as that is
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opened to universal acclaim from critics, gaining a score of 92 out of 100 on the review aggregation site
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in the role of Freddy Rumsen, for the first time since the season two episode "Six Month Leave".
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Sterling Cooper Draper Pryce intends to throw a scaled down Christmas party to save expenses.
297: 57: 459:, who had directed three previous episodes of the series. The episode also saw the return of 1540: 1485: 1458: 1361: 1257: 1209: 1147: 1050: 960: 938: 494: 466: 315:'s personal life becomes ever more chaotic. Critical reception of the episode was positive. 301: 279: 275: 252: 1329: 1301: 1191: 1115: 1101: 854: 770:"Sunday Cable Ratings: True Blood, Entourage, The Glades, Kourtney & Khloe & More" 526: 200: 327:
spends extra money on Christmas presents for his children after receiving a letter from
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comforts him by telling him that he'll "be married again in a year" which shocks Don.
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quickly puts the event together in hours, assisted by the staff, including new-hire
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The episode opens in December 1964, as Sterling Cooper Draper Pryce is hosting a
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The title "Christmas Comes But Once a Year" is from the title of an original
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Review: "Christmas Comes But Once a Year," Except for These Three Wise Guys"
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song mocking the advertising industry on his 1958 comedy single,
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was not meant to promote Pond's itself but was intended as a
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Index

Mad Men
Michael Uppendahl
Tracy McMillan
Matthew Weiner
Alison Brie
Deborah Lacey
Carla
Joel Murray
Christopher Stanley
Alexa Alemanni
Allison
Blake Bashoff
Matt Long
Cara Buono
Dr. Faye Miller
John Aylward
Geoffrey Atherton
Laura Regan
Peyton List
Nora Zehetner
Phoebe
Jessica Paré
Megan Calvet
Public Relations
The Good News
Mad Men season 4
List of episodes
fourth season
television drama
Mad Men

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