87:, an industry newsletter owned by CMP Publications. Serving as the publication's chief editor, he argued for the commercial use of the Internet. His emphasis on respecting the norms of the "Internet community" provoked a disagreement over editorial direction with the publisher and led to his departure.
90:
In 1994 he initiated and oversaw the development and launch of
MecklerWeb, an ambitious project that sought to introduce commerce to the Internet and garnered much attention in the business press. Locke's e-commerce concept was abandoned two weeks after the launch by the site owner, who chose to turn
184:
was first posted to the Web in March 1999 and became a business bestseller in an extended book version the next year. In 2009 the book was re-issued as a tenth anniversary edition with a new chapter from each of the original co-authors and commentaries by three new contributors. Locke's new chapter,
171:, a "strange webzine" that specialized in "dissecting transparently clueless corporate Internet strategies" and introduced RageBoy, Locke's intemperate alter ego who has a penchant for ranting against business orthodoxy. As of April 1999, the publication counted nearly 3,000 subscribers.
121:. Gonzo marketing asserts that companies are ineffective in their use of the Internet as a marketing tool when they insist on lecturing instead of conversing, and that companies need to improve their communications with customers to improve the quality of their products and services.
1040:
47:
In the late 1970s, Christopher Locke was working as a construction contractor and cabinet maker, but was forced out of business in the housing downturn of the early 1980s.
1105:
73:, Pennsylvania, where he became vice president of corporate communications, a position he also held at Intelligent Technology, another AI firm in Pittsburgh.
1090:
1015:
185:"Obedient Poodles for God and Country," offers a scathing critique of the fake spirituality the author deems pervasive in contemporary American culture.
19:(November 12, 1947 – December 20, 2021) was an American business analyst, consultant, journalist, author and speaker. He is known as a coauthor of
1100:
704:
219:
1095:
276:
995:
575:
241:
870:
784:
1110:
729:
658:
991:
1035:
141:
137:
491:
466:
1085:
77:
404:
63:
1030:
1020:
759:
105:
After leaving IBM, in 1996 and 1997, Locke served as vice president of business development for
Displaytech in
518:
69:
In 1986, Locke was working in the marketing department of
Carnegie Group, an artificial intelligence firm in
176:
157:
51:
21:
1080:
54:
secured him a number of jobs in Tokyo between 1983 and 1985: He was working as a documentation editor for
153:
633:
1075:
999:
39:
Group survey from 2001, Locke was named as one of the fifty leading business thinkers in the world.
880:
114:
106:
95:
180:, a tract that admonishes businesses to join the "networked conversations" of the Internet. The
305:
Petzinger, Thomas (1999-04-09). "Four Web Rebels Try to Make
Managers Talk Like Human Beings".
937:
866:
685:
556:
412:
385:
340:
310:
125:
110:
583:
857:
Levine, Rick; Locke, Christopher; Searls, Doc; Weinberger, David; McKee, Jake (2009-06-30).
249:
145:
118:
608:
893:
212:
35:
284:
792:
109:. In 1997, he set up as an internet consultant under the name Entropy Web Consulting in
215:
Group survey, he was named as one of the fifty leading business thinkers in the world.
1069:
1045:
859:
208:
737:
666:
547:
Lane, Hilary (1997-06-01). "What's return on Web site? Companies starting to ask".
908:
62:
Software
Research Center, and as a technical editor at the Japanese government's
814:
149:
94:
Locke subsequently worked as editor and publisher of the Net
Editors segment on
113:, practising an alternative to mass marketing he named 'gonzo marketing' after
972:
376:
Gannon, Joyce (1987-04-27). "Geisel
Acquires On-Line Unit from Control Data".
70:
941:
689:
560:
416:
389:
344:
314:
124:
In 2004 Locke accepted a job as consultant and Chief
Blogging Officer for
978:
526:
987:
1060:
1055:
1050:
963:
929:
55:
968:
76:
He was director of industrial relations for the
Robotics Institute at
1010:
983:
1025:
136:
Locke's first publications in print were introductory articles on
59:
680:
Locke, Christopher (2000-12-11). "The customer as co-developer".
160:
and many other publications. Since 2005, he has been writing the
361:
Sorensen, Karen (1986-06-09). "Fifth
Generation: Slow to Rise".
99:
98:, and as Program Director for Online Community Development at
1005:
609:"Fear and loathing on the Web: "Gonzo" marketing thrives"
331:
Locke, Christopher (June 1992). "Making Knowledge Pay".
838:
Rosen, Judith (2000-04-03). "Riding the "Cluetrain"".
80:
before joining Cimlinc in a similar capacity in 1991.
1061:
The Bombast Transcripts: Rants and Screeds of Rageboy
1051:
The Cluetrain Manifesto: The End of Business as Usual
198:
The Bombast Transcripts: Rants and Screeds of RageBoy
31:
The Bombast Transcripts: Rants and Screeds of RageBoy
91:MecklerWeb's into a conventional product catalog.
909:"Gonzo Marketing: Winning Through Worst Practices"
858:
1011:The Cluetrain Manifesto Tenth Anniversary Edition
861:The Cluetrain Manifesto: 10th Anniversary Edition
1056:Gonzo Marketing: Winning Through Worst Practices
190:Gonzo Marketing: Winning Through Worst Practices
27:Gonzo Marketing: Winning Through Worst Practices
865:(Anniversary ed.). New York: Basic Books.
513:
511:
8:
705:"A new title in IT: Chief Blogging Officer"
326:
324:
815:"Why Bill Gates still doesn't get the Net"
659:"From One-Way Marketing to Cyber Dialogue"
1106:21st-century American non-fiction writers
602:
600:
443:. Vol. 1, no. 7. October 1994.
270:
268:
266:
460:
458:
456:
454:
452:
450:
356:
354:
230:
889:
878:
434:
432:
300:
298:
296:
294:
220:chronic obstructive pulmonary disease
7:
1016:Obedient Poodles for God and Country
728:Locke, Christopher (November 2004).
236:
234:
1046:Frank Paynter Interviews Locke 2003
1041:Tony Goodson Interviews Locke 2009
211:for the "wisdom of RageBoy." In a
14:
1091:American male non-fiction writers
1000:Oct 22, 2005 – Oct 21, 2011
992:Jul 27, 1998 – Jan 26, 2003
973:Aug 30, 2000 – Dec 23, 2006
907:Locke, Christopher (2000-02-14).
783:Locke, Christopher (1997-06-09).
607:Locke, Christopher (1998-07-16).
490:Locke, Christopher (1994-03-01).
275:Locke, Christopher (1998-09-25).
64:Fifth Generation Computer Systems
25:, and author of two other books:
996:Jul 2, 1999 – Oct 24, 2005
988:May 1, 1996 – Apr 20, 1999
632:Rosenstein, Bruce (2001-12-10).
813:Rosenberg, Scott (1999-03-30).
634:"Get personal to market on Web"
405:"A New Information Mass Market"
1101:Writers from Boulder, Colorado
1006:The Cluetrain Manifesto Online
785:"End of your tether computing"
758:Schofield, Jack (2005-08-18).
730:"About Chief Blogging Officer"
657:Neuborne, Ellen (2000-04-27).
549:Boulder County Business Report
465:Schofield, Jack (2002-05-09).
1:
192:, a book that expands on the
703:Sullivan, Tom (2004-11-30).
576:"A Lesson From the Ancients"
525:. 1996-12-11. Archived from
439:"How Hype Sank MecklerWeb".
403:Markoff, John (1993-09-03).
188:Locke is also the author of
1096:American technology writers
574:Jossi, Frank (2000-03-15).
144:. He has since written for
142:natural language processing
1127:
984:Entropy Gradient Reversals
207:Locke has been praised by
202:Entropy Gradient Reversals
169:Entropy Gradient Reversals
78:Carnegie Mellon University
378:Pittsburgh Business Times
734:ChiefBloggingOfficer.com
174:Locke is a co-author of
85:Internet Business Report
467:"Rebel without a pause"
177:The Cluetrain Manifesto
158:Harvard Business Review
83:In 1993, Locke founded
52:artificial intelligence
22:The Cluetrain Manifesto
1111:American male bloggers
248:. 2001. Archived from
222:on December 20, 2021.
281:The Industry Standard
194:Cluetrain Manifesto's
167:In 1996, he launched
154:The Industry Standard
1021:Ad Hominem @ Corante
964:Kat Herding/Facebook
930:"Lost in cyberspace"
740:on November 19, 2004
663:Business Week online
519:"Displaytech People"
242:"Top Fifty Thinkers"
669:on August 24, 2003.
307:Wall Street Journal
200:, a compilation of
1036:The Cluetrain List
979:Mystic Bourgeoisie
888:Unknown parameter
586:on August 21, 2009
409:The New York Times
162:Mystic Bourgeoisie
115:Hunter S. Thompson
107:Longmont, Colorado
1086:American bloggers
840:Publishers Weekly
795:on April 18, 2001
287:on June 11, 2001.
277:"Ticket to Write"
252:on April 13, 2001
126:HighBeam Research
111:Boulder, Colorado
17:Christopher Locke
1118:
952:
951:
949:
948:
926:
920:
919:
913:
904:
898:
897:
891:
886:
884:
876:
864:
854:
848:
847:
835:
829:
828:
826:
825:
810:
804:
803:
801:
800:
791:. Archived from
780:
774:
773:
771:
770:
755:
749:
748:
746:
745:
736:. Archived from
725:
719:
718:
716:
715:
700:
694:
693:
677:
671:
670:
665:. Archived from
654:
648:
647:
645:
644:
629:
623:
622:
620:
619:
604:
595:
594:
592:
591:
582:. Archived from
571:
565:
564:
544:
538:
537:
535:
534:
515:
506:
505:
503:
502:
487:
481:
480:
478:
477:
462:
445:
444:
436:
427:
426:
424:
423:
400:
394:
393:
373:
367:
366:
358:
349:
348:
328:
319:
318:
302:
289:
288:
283:. Archived from
272:
261:
260:
258:
257:
238:
119:gonzo journalism
50:His interest in
1126:
1125:
1121:
1120:
1119:
1117:
1116:
1115:
1066:
1065:
960:
955:
946:
944:
928:
927:
923:
911:
906:
905:
901:
887:
877:
873:
856:
855:
851:
837:
836:
832:
823:
821:
812:
811:
807:
798:
796:
782:
781:
777:
768:
766:
757:
756:
752:
743:
741:
727:
726:
722:
713:
711:
702:
701:
697:
682:InformationWeek
679:
678:
674:
656:
655:
651:
642:
640:
631:
630:
626:
617:
615:
606:
605:
598:
589:
587:
573:
572:
568:
546:
545:
541:
532:
530:
517:
516:
509:
500:
498:
489:
488:
484:
475:
473:
464:
463:
448:
438:
437:
430:
421:
419:
402:
401:
397:
375:
374:
370:
360:
359:
352:
330:
329:
322:
304:
303:
292:
274:
273:
264:
255:
253:
240:
239:
232:
228:
213:Financial Times
196:themes, and of
134:
45:
36:Financial Times
12:
11:
5:
1124:
1122:
1114:
1113:
1108:
1103:
1098:
1093:
1088:
1083:
1078:
1068:
1067:
1064:
1063:
1058:
1053:
1048:
1043:
1038:
1033:
1028:
1023:
1018:
1013:
1008:
1003:
981:
976:
969:The EGR Weblog
966:
959:
958:External links
956:
954:
953:
936:. 1999-12-16.
921:
899:
871:
849:
830:
805:
775:
750:
720:
695:
672:
649:
624:
596:
566:
539:
507:
482:
446:
428:
395:
368:
350:
339:(6): 245–252.
320:
290:
262:
229:
227:
224:
133:
130:
44:
41:
13:
10:
9:
6:
4:
3:
2:
1123:
1112:
1109:
1107:
1104:
1102:
1099:
1097:
1094:
1092:
1089:
1087:
1084:
1082:
1081:Living people
1079:
1077:
1074:
1073:
1071:
1062:
1059:
1057:
1054:
1052:
1049:
1047:
1044:
1042:
1039:
1037:
1034:
1032:
1029:
1027:
1026:Gonzo Engaged
1024:
1022:
1019:
1017:
1014:
1012:
1009:
1007:
1004:
1001:
997:
993:
989:
985:
982:
980:
977:
974:
970:
967:
965:
962:
961:
957:
943:
939:
935:
934:The Economist
931:
925:
922:
917:
910:
903:
900:
895:
890:|agency=
882:
874:
872:9780465018659
868:
863:
862:
853:
850:
845:
841:
834:
831:
820:
816:
809:
806:
794:
790:
786:
779:
776:
765:
761:
754:
751:
739:
735:
731:
724:
721:
710:
706:
699:
696:
691:
687:
683:
676:
673:
668:
664:
660:
653:
650:
639:
635:
628:
625:
614:
610:
603:
601:
597:
585:
581:
577:
570:
567:
562:
558:
554:
550:
543:
540:
529:on 1997-01-12
528:
524:
520:
514:
512:
508:
497:
493:
486:
483:
472:
468:
461:
459:
457:
455:
453:
451:
447:
442:
435:
433:
429:
418:
414:
410:
406:
399:
396:
391:
387:
383:
379:
372:
369:
365:. p. 35.
364:
357:
355:
351:
346:
342:
338:
334:
327:
325:
321:
316:
312:
308:
301:
299:
297:
295:
291:
286:
282:
278:
271:
269:
267:
263:
251:
247:
243:
237:
235:
231:
225:
223:
221:
216:
214:
210:
209:The Economist
205:
203:
199:
195:
191:
186:
183:
179:
178:
172:
170:
165:
163:
159:
155:
151:
147:
143:
139:
131:
129:
127:
122:
120:
116:
112:
108:
103:
101:
97:
92:
88:
86:
81:
79:
74:
72:
67:
65:
61:
57:
53:
48:
42:
40:
38:
37:
32:
28:
24:
23:
18:
1031:The EGR List
945:. Retrieved
933:
924:
915:
902:
860:
852:
843:
839:
833:
822:. Retrieved
818:
808:
797:. Retrieved
793:the original
788:
778:
767:. Retrieved
764:The Guardian
763:
753:
742:. Retrieved
738:the original
733:
723:
712:. Retrieved
708:
698:
681:
675:
667:the original
662:
652:
641:. Retrieved
637:
627:
616:. Retrieved
612:
588:. Retrieved
584:the original
579:
569:
552:
548:
542:
531:. Retrieved
527:the original
522:
499:. Retrieved
495:
492:"MecklerWeb"
485:
474:. Retrieved
471:The Guardian
470:
440:
420:. Retrieved
408:
398:
381:
377:
371:
362:
336:
332:
309:. New York.
306:
285:the original
280:
254:. Retrieved
250:the original
245:
217:
206:
201:
197:
193:
189:
187:
181:
175:
173:
168:
166:
161:
135:
123:
104:
93:
89:
84:
82:
75:
68:
49:
46:
34:
30:
26:
20:
16:
15:
1076:1947 births
986:(Archives:
971:(Archives:
916:Release 1.0
760:"Web watch"
684:(816): 46.
523:Displaytech
218:He died of
150:Release 1.0
96:internetMCI
1070:Categories
947:2015-03-19
824:2015-03-17
799:2015-03-14
769:2015-03-12
744:2015-03-14
714:2015-03-14
643:2015-03-12
618:2015-03-12
590:2015-03-12
533:2015-03-15
501:2015-03-12
476:2015-03-12
422:2015-03-15
256:2015-03-17
226:References
71:Pittsburgh
942:0013-0613
892:ignored (
881:cite book
846:(14): 28.
709:InfoWorld
690:8750-6874
638:USA Today
561:1528-6320
496:Panix.com
417:0362-4331
390:0883-7910
384:(37): 3.
363:InfoWorld
345:0360-5280
315:0099-9660
246:FT Dynamo
182:Manifesto
66:project.
555:(6): 1.
204:pieces.
58:and the
918:: 2–25.
441:Dot.com
56:Fujitsu
33:. In a
940:
869:
789:Forbes
688:
559:
415:
388:
343:
313:
164:blog.
43:Career
29:, and
912:(PDF)
819:Salon
580:Wired
146:Wired
132:Works
60:Ricoh
938:ISSN
894:help
867:ISBN
686:ISSN
557:ISSN
413:ISSN
386:ISSN
341:ISSN
333:BYTE
311:ISSN
140:and
138:Lisp
844:247
613:CNN
117:'s
100:IBM
1072::
998:·
994:·
990:·
932:.
914:.
885::
883:}}
879:{{
842:.
817:.
787:.
762:.
732:.
707:.
661:.
636:.
611:.
599:^
578:.
553:16
551:.
521:.
510:^
494:.
469:.
449:^
431:^
411:.
407:.
380:.
353:^
337:17
335:.
323:^
293:^
279:.
265:^
244:.
233:^
156:,
152:,
148:,
128:.
102:.
1002:)
975:)
950:.
896:)
875:.
827:.
802:.
772:.
747:.
717:.
692:.
646:.
621:.
593:.
563:.
536:.
504:.
479:.
425:.
392:.
382:6
347:.
317:.
259:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.