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are classified as "cigarette advertisements". In addition, cigarette advertisements must include a warning message shown on the cigarette package, per
Indonesian Government Regulation number 109 of 2012. Such warning messages are shown at bottom or top position (also in the case of outdoor advertisements even before 2013), or after the advertisement until the end of 2013.
291:, the Indonesian Health Act (UU No. 36/2009) advices local governments (mostly municipal-level governments) to establish a Local Regulation regarding "no-cigarette" areas. The definition of "no-cigarette" areas is extended not only to places where people are prohibited from smoking, but also to places where it is prohibited to sell or promote cigarette products.
123:
Cigarette advertisements are also prohibited from showing children, pregnant women, cartoon characters, cigarette recommendations or misleading words. The sizes of billboards are not allowed to be more than 72 m (780 sq ft). Advertisements of promotion strategies of cigarette companies
182:
on 26 July 2024. The regulation prohibits selling or promoting all tobacco products and electronic cigarettes for people under 21 and pregnant women. Additionally, the regulation also outlawed cigarette advertisements on social media networks, and restricts cigarette advertisements on television
65:
in 2021, smoking attempts among children and teens under 18 years are mostly caused by seeing cigarette advertisements and promotions. Cigarette advertisements are also considered to be the most manipulative, according to the
Indonesian Consumer Organization (YLKI) in 2017.
226:
Early
Indonesian cigarette advertisements used to display the cigarette packaging and cigarettes before being prohibited. Currently, advertisements mostly feature motivational messages, social criticisms, and sometimes adventure (as in Djarum Super) as well as animation.
158:
Such cigarette advertisements are only allowed to air on television channels from 21:30 until 05:00 local time. However, national, Jakarta-based television networks almost always stop airing cigarette advertisements after 03:00 a.m., probably due to its
515:
294:
Currently, there have been a number of attempts to prohibit outdoor cigarette advertisements, including billboards, posters, and banners, by local (mostly second-level) governments. In
September 2021, the provincial government of
30:. Notice that the warning text meaning "smoking can cause cancer, heart attacks, impotence, and disorder of pregnancy and fetus" is placed bottom in the advertisement, although the advertisement itself does not depict cigarettes.
96:(Warning: Smoking kills you) warning used by advertisements during 2013 to 2018, which features the image of a man smoking in front of skulls. It has been replaced ever since with image of a laryngeal cancer survivor underwent
54:. In 2003, cigarette advertising and promotions in Indonesia was valued at $ 250 million. In addition to television and outdoor advertisements, sporting events sponsored by cigarette brands or companies also occur.
183:
networks and videotrons from 22:00 until 05:00 local time. The tobacco warning must be in the full screen if the advertisement is a motion picture displayed on television and videotrons, or 15% for printed media.
263:
and Gudang Garam
International advertisements, however, mainly feature action and adventure scenes instead. Sampoerna Hijau (lit. "Green Sampoerna") advertisements feature friendship between the members of the
40:
is presently allowed, and as of 2021, Indonesia is the only country in the world to allow cigarette advertising. However, it is prohibited to show cigarettes and advertising must include
279:"shy at first, later wants (it)" and a still image of an almost-kissing couple, which caused inhabitants of the surrounding area to consider the advertisement as immoral.
114:. This rule was technically violated by a Sukun Merah Wangi advertisement dated from early 2010s, of which was possibly only aired on certain local TV stations. The word
110:
number included. Mentioning the product as cigarettes is also prohibited, with the exception of warning messages that already mentioned the
Indonesian word for smoking,
90:
Per
Article 46 of the Indonesian Broadcasting Law, cigarette advertisements are prohibited from showing cigarette packaging or smoking scenes, with the exception of the
885:
368:
979:
678:
303:
Preservation
National Committee (KNPK), Kretek Community (Komtek), Tobacco League, including law practitioners and a group of retailers threatened to contest
926:
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955:"PERGUB Prov. DKI Jakarta No. 148 Tahun 2017 tentang PETUNJUK PELAKSANAAN PENYELENGGARAAN REKLAME [JDIH BPK RI]"
19:
807:
299:
banned such advertisements. The regulation is effective since 13 October 2017. Because of this ban, the organizations
164:
597:
147:
780:
491:
120:
is not covered by this rule, and thus commonly used by the cigarette advertisements to refer their product type.
342:
255:
advertisements also mostly feature social criticisms, but also include a character named Om Jin (played by
35:
273:
Some cigarette advertisements had been controversial. A 2015 advertisement of A Mild featured the text
322:
135:, Bali, with a Djarum Super Compact Size advertisement in the far right, captured in 2005, reading:
51:
415:
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means "(with) friendly packaging"), the advertisement itself was a mix of
Indonesian and English.
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The newest health regulation (Gvt. Regulation No. 28/2024) has been passed by the president
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1006:"PERDA Kota Bogor No. 1 Tahun 2015 tentang Penyelenggaraan Reklame [JDIH BPK RI]"
757:
730:
369:"Jelang HKN 2021, Indonesia Jadi Satu-Satunya Negara di Dunia yang Izinkan Iklan Rokok"
304:
206:
191:
151:
Djarum Super MLD and Djarum Super outdoor advertisements in a bridge in
Arjowinangun,
1029:
931:
240:
196:
97:
980:"Gara-gara Seruan Larang Pajang Iklan Rokok, Anies Terancam Digugat ke Pengadilan"
163:
to 05:00 a.m. in eastern Indonesia. Also, local TV stations in Indonesia, such as
127:
100:, due to presumed contradictive effect for promoting smoking. Currently, it says:
1005:
260:
256:
179:
731:"Tobacco Advertising in Indonesia: "The Defining Characteristics for Success""
468:
313:
city government also outlawed such advertising, effective since 27 May 2015.
219:
132:
766:
252:
679:"Jokowi Teken Aturan Turunan UU Kesehatan, Atur Penjualan dan Iklan Rokok"
251:
since 2009, feature social criticisms and motivational quotes. Similarly,
107:
23:
516:"Edaran dan Sanksi: Edaran untuk Lembaga Penyiaran perihal Iklan Rokok"
296:
215:
200:
168:
747:
243:, reading: "turn on longer the independence spirit, stronger in unity"
652:"Jam Tayang Iklan Rokok di Malam Hari Tak Efektif Cegah Perokok Anak"
300:
211:
116:
544:"Gambar Peringatan Bahaya Merokok Malah dinilai Mempromosikan Rokok"
44:. In Indonesia itself, such advertisements are known under the name
310:
234:
190:
58:
18:
705:"Simak! Aturan Terbaru Batasan Iklan Rokok dan Penjualan Eceran"
437:"Menurut WHO, Djarum Memang Tidak Boleh Sponsori Event Olahraga"
27:
624:"Teguran Tertulis untuk Program Siaran Iklan MLD Spot Trans TV"
927:"Tutup Iklan Rokok, Satpol PP DKI Klaim Tegakkan Pergub Perda"
835:"Kemendagri: Kawasan Tanpa Rokok Wajib Diatur Melalui Perda"
591:
589:
78:
Warning seen in current advertisements, used since late 2018
978:
Agung Sandy Lesmana; Fakhri Fuadi Muflih (1 October 2021).
103:
Peringatan: Karena Merokok, Saya Terkena Kanker Tenggorokan
861:"Implementasi Kebijakan Kawasan Tanpa Rokok Belum Optimal"
570:"Iklan Sukun Merah Wangi - alm, Didi Kempot (2010 ?)"
16:
History and legality of cigarette advertising in Indonesia
781:"Memgenal Sosok Totos Rasiti, Pemeran Om Jin 'Wani Piro'"
859:
SINOMBOR, DEONISIA ARLINTA, SONYA HELLEN (2023-07-03).
367:
Vania Rossa; Dini Afrianti Efendi (November 10, 2021).
808:"Dianggap Mesum, Warga Minta Iklan Rokok Mild Dicabut"
247:
A Mild advertisements, known by one of their slogans
901:"Iklan Rokok Dilarang, Potensi PAD Terancam Hilang"
274:
265:
101:
91:
45:
464:"Wali Kota Bogor: Anak Terpengaruh Iklan Rokok"
396:"Indonesia: Smoke, Smoke, Smoke that Cigarette"
307:, the governor of Jakarta, in the local court.
402:. Archived from the original on August 2, 2003
26:Lights advertisement near Legian Beach Hotel,
8:
884:: CS1 maint: multiple names: authors list (
239:Gudang Garam Merah advertisement at Sumbul,
218:surrounded by Djarum Super MLD, A Mild, and
435:Gloria Setyvani Putri (September 9, 2019).
756:
746:
205:
146:
126:
81:
73:
334:
175:, rarely air cigarette advertisements.
877:
703:Nurdifa, Afiffah Rahmah (2024-07-30).
492:"YLKI: Iklan Rokok Paling Menyesatkan"
413:
195:September 2011 advertisement for the
7:
596:Lusia Kus Anna, ed. (May 31, 2013).
283:Local ban of outdoor advertisements
86:Warning used from late 2013 to 2018
935:(in Indonesian). 14 September 2021
787:(in Indonesian). September 7, 2019
677:Media, Kompas Cyber (2024-07-30).
658:(in Indonesian). November 12, 2013
137:New! Djarum Super CS, kemasan gaul
14:
462:Vento Saudale (6 December 2021).
276:Mula-mula malu-malu lama-lama mau
833:RUKMORINI, REGINA (2023-03-17).
806:Ahmad Fauzan (January 6, 2015).
550:(in Indonesian). March 28, 2014
394:Tony Sitathan (July 11, 2003).
524:(in Indonesian). March 4, 2014
93:Peringatan: Merokok Membunuhmu
1:
899:Gana Buana (July 20, 2019).
289:Ministry of Internal Affairs
199:Menthol Power Beat event in
729:Catherine Reynolds (1999).
598:"Begini Aturan Iklan Rokok"
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629:Komisi Penyiaran Indonesia
521:Komisi Penyiaran Indonesia
57:According to the mayor of
420:: CS1 maint: unfit URL (
42:smoking warning messages
1036:Mass media in Indonesia
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36:Cigarette advertising
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1046:Tobacco in Indonesia
347:Tobacco Control Laws
323:Smoking in Indonesia
222:Hijau advertisements
1041:Tobacco advertising
1010:peraturan.bpk.go.id
959:peraturan.bpk.go.id
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1013:. Retrieved
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911:December 25,
909:. Retrieved
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843:. Retrieved
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818:November 27,
816:. Retrieved
812:Kabar Kampus
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791:November 12,
789:. Retrieved
784:
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741:(1): 85–88.
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713:. Retrieved
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687:. Retrieved
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662:December 24,
660:. Retrieved
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608:December 24,
606:. Retrieved
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552:. Retrieved
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528:December 24,
526:. Retrieved
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447:December 25,
445:. Retrieved
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406:September 3,
404:. Retrieved
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379:November 12,
377:. Retrieved
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352:December 25,
350:. Retrieved
346:
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261:Djarum Super
257:Totos Rasiti
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197:Djarum Black
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141:kemasan gaul
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98:laryngectomy
89:
56:
38:in Indonesia
34:
33:
939:1 September
656:detikHealth
636:January 30,
574:youtube.com
548:detikHealth
400:Asian Times
343:"Indonesia"
180:Joko Widodo
161:closer time
47:iklan rokok
1030:Categories
1015:2022-10-17
964:2022-10-17
871:2023-10-10
845:2023-10-10
715:2024-08-01
709:Bisnis.com
689:2024-08-01
683:KOMPAS.com
602:Kompas.com
579:2023-05-14
501:2024-04-07
476:7 December
469:BeritaSatu
441:Kompas.com
329:References
267:Geng Hijau
212:small shop
70:Regulation
52:Indonesian
990:4 October
984:Suara.com
865:kompas.id
839:kompas.id
416:cite news
373:Suara.com
253:Djarum 76
220:Sampoerna
133:Singaraja
880:cite web
785:JPNN.com
767:10465824
317:See also
249:Go Ahead
231:Examples
187:Contents
108:quitline
24:Marlboro
758:1763925
297:Jakarta
216:Jakarta
201:Bandung
169:Bali TV
112:merokok
765:
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301:Kretek
171:, and
117:kretek
311:Bogor
139:(the
106:with
59:Bogor
992:2021
941:2021
913:2020
886:link
820:2021
793:2021
763:PMID
664:2020
638:2021
610:2020
556:2020
530:2020
478:2021
449:2020
422:link
408:2010
381:2021
354:2020
173:PJTV
28:Bali
753:PMC
743:doi
259:).
214:in
165:JTV
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