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was Hire and Fire.' Dodd claimed at a meeting with Radio Ceylon
Director General John Lampson, and a senior civil servant Mr. M. Rajendra, who was Permanent Secretary to the Minister of Broadcasting, that an officer was entitled to a pension if that officer had served the government for one or two decades. If however an announcer lost his voice during that period, he would be unable to work, and Radio Ceylon should have the ability to get rid of him, argued the Director of the Commercial Service. Mervyn Jayasuriya who presented the case for the announcers said: "Gentlemen, just as an announcer might lose his voice and so become a liability, so can a surgeon lose his eyesight, and a Director or Administrator lose his sanity and become useless to the service of the State. Is there a little bias here, or am I just being silly?" The announcers won the day.
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Dodd brought in tough new measures, some were not popular. He maintained that some Radio Ceylon staff, including the announcers who were on the payroll, were not entitled to permanency, or to retire on a pension. Radio Ceylon announcer, Mervyn
Jayasuriya, observed: 'His credo as I have said before,
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Dodd created a positive business environment in Radio Ceylon. Dodd was a charismatic figure who had firm leadership skills. His arrival in
Torrington Square created a real buzz in broadcasting circles in Ceylon. Clifford R.Dodd changed the face of broadcasting in the island. He upgraded the Hindi
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Service of Radio Ceylon. Millions of listeners in the Indian sub-continent wrote in and tuned into the radio station, the oldest in South Asia. Dodd was a prime mover in attracting advertisers who were aiming at the vast Indian market via the medium of radio.
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The training at Radio Ceylon was rigorous, Dodd wanted the highest standards in broadcasting. He has the rare honour of being immortalised in a cartoon by the famous Sri Lankan cartoonist Aubrey
Collette who published a cartoon titled ' Odd Man Dodd.'
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in Sri Lanka. Under his stewardship, Radio Ceylon reached the pinnacle of fame, fortune and popularity – millions of rupees poured into the station as a result of the success of the
Commercial Service.
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Dodd, arriving in
Colombo in the early 1950s, soon created the infrastructure of the Commercial Service of Radio Ceylon and made it into a successful brand. Dodd hand picked some of the best
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was an administrator and radio expert, with twenty years experience in broadcasting in
Australia, before he arrived in Sri Lanka. He was sent by the Australian Government under the
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Dodd returned to
Australia after his Colombo Plan assignment. He was succeeded by the first Ceylonese Director of the Commercial Service of Radio Ceylon,
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was appointed as the BBC's Ethnic
Minorities Adviser – the first Asian to be appointed to senior management at the
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talents around and trained them as broadcasters. The announcers trained in the 1950s by Clifford Dodd and
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went on to become legendary announcers of the Commercial Service of Radio Ceylon, among them:
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to work in Radio Ceylon. He was appointed Director of the newly formed Commercial Service of
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Clifford Dodd is known as the 'Father of Commercial Broadcasting' in
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English Presenters over the then Radio Ceylon – Daily News, Colombo
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was known as the 'King of Airwaves' in the Indian sub-continent.
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in 1978. It was under Dodd's tenure that the Indian announcer
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486:"The Three f's behind the microphone (The Island Newspaper)"
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309:Standards of Broadcasting Practice
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302:Bibliography
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281:Vernon Corea
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207:filmi music
69:Nationality
529:Categories
316:References
77:Occupation
158:Ceylonese
146:Sri Lanka
109:Successor
440:cite web
360:Archived
275:See also
85:Employer
142:Colombo
231:Ceylon
209:on the
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204:Hindi
101:Title
498:2008
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