327:, as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources, which could be readily monitored, greatly expanded with the advent of
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525:" doctrine). In the UK under UK and EU copyright law, service providers need a licence. Users are also licensed. If users only viewed the original source without getting a headline or snippet or printing the article this is not an infringement, and temporary copies to enable a lawful purpose are themselves lawful, but in practice services for business do not work this way.
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or robots (bots) to automatically monitor the content of free online news sources including newspapers, magazines, trade journals, TV station and news syndication services. Online services generally provide links but may also provide text versions of the articles. Results may or may not be verified
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was established in 1852 by Henry
Romeike, partnering with newsdealer Curtice. An agency named "L'Argus de la presse" was established in Paris in 1879 by Alfred Cherie, who offered a press-clipping service to Parisian actors, enabling them to buy reviews of their work rather than purchasing the whole
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in the 1990s, media monitoring service extended their services to the monitoring of online information sources using new digital search and scan technologies to provide output of interest to their clients. For example, Universal Press
Clipping Bureau, which began in 1908 in Omaha, Nebraska, changed
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Service delivery happens at three fronts. Clients may get their original hard copy clips through traditional means (mail/overnight delivery) or may opt for digital delivery. Digital delivery allows the end user to receive via email all the relevant news of the company, competition and industry
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Every organization that uses PR invariably uses news monitoring as well. In addition to tracking their own publicity, self-generated or otherwise, news monitoring clients also use the service to track competition or industry specific trends or legislation, to build a contact base of reporters,
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and sales messages are in sync, and to measure impact on their target market. City, State, and
Federal agencies use news monitoring services to stay informed in regions they otherwise would not be able to monitor themselves and to verify that the public information disseminated is accurate,
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broadcasting were introduced in the 20th century, press clipping agencies began to expand their services into the monitoring of these broadcast media, and this task was greatly facilitated by the development of commercial audio and video tape recording systems in the 1950s and 1960s.
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newspaper. The
National Press Intelligence Company began in New York in 1885. More than a dozen clipping services were in operation by 1899. The services opening up across the United States formed a cooperative network to increase their range. By 1932, the Romeike company and
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daily, with updates as they break. The same news may also be indexed (as allowed by copyright laws) in a searchable database to be accessed by subscribers. Another option of this service is auto-analysis, wherein the data can be viewed and compared in different formats.
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From a cut-and-clip service, media clipping today has expanded to incorporate technology with information. The idea behind clipping services, that information could be isolated from its original publication, influenced the interfaces of digital news sources such as
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Early clipping services employed women to scan periodicals for mentions of specific names or terms. The marked periodicals were then cut out by men and pasted to dated slips. Women would then sort those slips and clippings to be sent to the services' clients.
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506:. In each case, the legality of temporary copies and the online media monitoring service offered to clients, was in dispute. Essentially the two cases covered the same issue (media clippings shown to clients online) and with the same defendant,
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Media monitoring services have been variously termed over time, as new players entered the market, new forms of media were created, and as new uses from available content developed. Alternative terms for these monitoring services include
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Initially, press clipping services primarily served "vanity" purposes: actors, tycoons, and socialites eager to read what newspapers had written about them. By the 1930s, the bulk of the clipping subscriptions were for
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text and search it for client references. Some TV monitoring companies employ human monitors who review and abstract program content; other services rely on automated search programs to search and index stories.
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In the United States, there are trade associations formed to share best practices which include the North
American Conference of Press Clipping Services and the International Association of Broadcast Monitors.
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its name in the 1990s to
Universal Information Services as it expanded into digital technology. In 1998, the now-defunct WebClipping website began monitoring Internet-based news media. By 2012,
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for accuracy by the online monitoring service. Most newspapers do not include all of their print content online and some have web content that does not appear in print.
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accessible in multiple formats and available to the public. Some monitoring services specialize in one or more areas of press clipping, TV and radio monitoring, or
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traditionally was limited solely to print media, naturally the monitoring was also limited to these media. The first press clipping agency in
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351:. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.
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in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of
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that states a
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Television news monitoring companies, especially in the United States, capture and index
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notify services and individual users of results for specific terms and names.
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experts, leaders for future reference, to audit the effectiveness of their
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estimated that there were more than 250 social media monitoring vendors.
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Journal of
American History," vol. 101, no. 2 (Sept. 2014), pp. 427–453.
394:. Government agencies have been subscribers, as have other newspapers.
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265:. Statements consisting only of original research should be removed.
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Online media monitoring services utilize automated software called
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shared 80% of the clipping business in the United States.
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personal reflection, personal essay, or argumentative essay
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Service to provide media content of interest to clients
649:"Omaha firm tracks Super bowl stats beyond scoreboard"
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The activity was ruled unlawful in the US (under the "
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O.H. Oyen, "Newspaper Readers Can Always Get Work,"
159:. Unsourced material may be challenged and removed.
623:. Oxford University Press. pp. 238–250.
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589:Dänzer-Kantof, Boris; Nanot, Sophie (1999).
64:Learn how and when to remove these messages
299:Learn how and when to remove this message
281:Learn how and when to remove this message
219:Learn how and when to remove this message
117:Learn how and when to remove this message
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53:or discuss these issues on the
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619:Garvey, Ellen Gruber (2013).
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490:Associated Press v. Meltwater
383:Luce's Press Clipping Bureau
758:Transcription (linguistics)
261:the claims made and adding
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540:Content discovery platform
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168:"Media monitoring service"
701:The Sydney Morning Herald
504:one in the United Kingdom
500:one in the United States
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413:With the growth of the
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593:. Hervas. p. 12.
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97:by rewriting it in an
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451:, to verify that PR,
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153:improve this article
681:on March 10, 2012.
653:Omaha World-Herald
535:Media intelligence
361:media intelligence
246:possibly contains
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514:(UK) rather than
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675:webclipping
345:photocopier
742:Categories
671:"About Us"
433:LexisNexis
407:television
405:and later
373:mass media
341:television
329:telegraphy
255:improve it
179:newspapers
50:improve it
551:Footnotes
484:Law cases
453:marketing
426:Evolution
259:verifying
56:talk page
529:See also
523:fair use
415:Internet
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420:Gartner
367:History
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