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Cookie Bear's immediate popularity resulted in an increase in his use as a mascot for Hudson's biscuits, with eventual heavy use of his image in advertisements, on packaging and on a growing number of promotional items. Cookie Bear became particularly associated with
Chocolate Chippies, a hard round
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in the 1930s. In the early 1970s Don
Donovan, a director of advertising agency Carlton-Carruthers du Chateau Ltd., suggested developing the Cookie Bear character for a couple of television advertisements. The black and white advertisements featured Cookie Bear (a man dressed in a bear suit) as a
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magazine. Children throughout New
Zealand joined the club, reaching a peak of 180,000 children, or 1 in 4 New Zealand children under the age of 12. Members of the club received postcards on their birthday. The Cookie Bear Club eventually moved online to the official Cookie Bear Club website.
63:(Hudsons' main market rivals) in 1989, the copyright for Cookie Bear was also transferred; however, while Griffin's continues to use the Cookie Bear Brand on some of its products and in a few advertisements, Cookie Bear is now a less familiar
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biscuits. Cookie Bear's popularity grew with New
Zealand children through the Cookie Bear Club, their shared love of Chocolate Chippies and his famous catchphrase "Dum-de-doo".
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biscuit with chocolate chips. At the height of Cookie Bear's popularity in 1975, John Berry wrote and published an illustrated children's book called
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Cookie Bear's fame and popularity escalated through the Cookie Bear Club, which had a regular monthly page in the
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Don
Donovan's World: I Admit It, I Am Cookie Bear’s Father
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lover of biscuits who thought
Hudsons brand was the best.
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The New
Zealand biscuit company Hudsons was bought by
236:"When Cookie Bear was big Retrieved 2015-08-01"
31:originally associated with Hudsons and later
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207:"Hudsons incorporated into Griffins"
59:When Hudsons was incorporated into
20:Toy of the New Zealand Cookie Bear
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134:It's So Last Century: Cookie Bear
105:"Don Donovan creates Cookie Bear"
254:Griffin's Cookie Bear Club House
183:"The Adventures of Cookie Bear"
295:Male characters in advertising
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54:The Adventures of Cookie Bear
290:Food advertising characters
27:is a familiar character in
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305:Cookies in popular culture
78:New Zealand Woman's Weekly
159:are biscuit of the week"
130:"The Cookie Bear Brand"
280:Culture of New Zealand
250:"The Cookie Bear Club"
211:Griffins Foods Limited
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163:Biscuit of the Week
157:Chocolate Chippies
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213:. Archived from
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111:. 28 August 2009
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67:cultural icon.
61:Griffin's Foods
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300:Toy animals
65:New Zealand
29:New Zealand
25:Cookie Bear
274:Categories
259:2008-02-22
221:2008-02-22
192:2023-01-05
168:2008-02-22
140:2011-02-13
115:2009-08-29
86:References
33:Griffin's
45:Cadbury
39:History
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94:^
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