178:, wrote that "the company was forced to take its sugary beverages out of the schools, in the face of threats from the same lawyers who took on tobacco. Pendergrast also argued that most of the actions Coke bragged about in the commercial were actually more profit-driven than anything else; for instance, the smaller size cans allow them to make more money because the price per ounce is higher. Similarly, he wrote that "...when the company brags that nearly a quarter of its beverages worldwide are low or no calorie, it doesn’t mention that it is simply adjusting to the marketplace. In 1998, soft drink sales in the United States peaked." He concluded that Coca-Cola had only taken "minor steps" to combat obesity and, after pointing out that the company had lobbied hard against soda taxes in many different states, "call on the company to shock the business and public health world by finally supporting higher taxes on its products. Studies have repeatedly shown that educating people doesn’t change their bad habits, but hitting them in the pocketbook does."
1204:
114:
public relations and noted that the industry faced an onslaught of public health efforts to curb consumption of sugary sodas, like efforts around the country to impose taxes on high-sugar drinks and Mayor
Michael Bloomberg’s move to restrict the sizes of sodas sold in movie theaters and other spots in New York City." In the aforementioned blog post, Professor Nestle asserted that "If Coke really wanted to help prevent obesity, it would STOP:
41:
168:, who wrote that "I’d like to see the big beverage companies market less sugar not sugarcoat their marketing." He also stated that "Consuming sugary drinks increases the risk of obesity more than any other food that we know of, based on recent research (by which he means a September 2012 study in the NEJM) An opinion piece in the
193:""Liquid candy," as soda is often called, is no longer just a "fun" moniker. In some cases, it's become a life or death situation. Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down.
199:
In that regard, I don't believe that Coca-Cola's management has received enough credit for the fine job it has done in educating consumers about the health effects of its products. The company done this, while at the same time promoting regular exercise. It is taking the obesity issue head-on. But
113:
wrote, "They are downplaying the serious health effects of drinking too much soda and making it sound like balancing soda consumption with exercise is the only issue, when there are plenty of other reasons not to consume too much of these kinds of products." She also "...dismissed the ads as pure
164:, which quoted Brenda Murray, a bariatric dietitian, who said, “They’re saying a calorie is just a calorie. But it’s not the amount of calories you take in, it’s the kind of calories, too." The ad was also criticized by outspoken critic of sugar
103:
was quoted in The
Guardian as saying, "This feel-good PR blitz is just another example of the company trying to protect brand goodwill amidst growing public concern about its most profitable products: sodas." On her blog, Food Politics,
160:'s Ruth Faden to declare that this specific assertion was "inappropriately misleading," as well as claiming that there is "considerable research" linking sugary drinks to obesity. It was also highlighted in a story by the
86:
The reasons the ad argues Coca-Cola cares about consumer health include that they are now offering over 180 low- and no-calorie beverages. It also notes that "All calories count, no matter where they come from."
108:
wrote, "The ad is an astonishing act of chutzpah, explainable only as an act of desperation to do something about the company’s declining sales in the U.S. and elsewhere." Additionally, public health lawyer
186:
In contrast to the criticism detailed above, the Coca-Cola
Company's efforts to maintain sales growth and stock value in the face of the obesity epidemic were commended by Richard Saintvillus of
1413:
1318:
174:
countered the commercial's argument that "our industry has voluntarily changed its offerings to primarily waters, juices, and low- and no-calorie options." The article's author,
152:
With regard to the ad's assertion that "all calories count, no matter where they come from," critics have pointed out that "calories from soda are entirely empty calories from
419:
1559:
1491:
1366:
1564:
99:'s Nanci Hellmich, "Critics say the company is doing damage control to combat the widespread belief that sugary beverages contribute to obesity."
280:
1569:
1554:
314:
1252:
412:
1351:
196:
The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
1203:
1329:
1234:
563:
1226:
405:
1340:
1309:
1073:
302:
349:
338:
1379:
1279:
219:
161:
1218:
258:
1418:
1384:
1371:
679:
489:
436:
165:
362:
1394:
533:
148:
Pushing Coke sales in developing countries where rates of obesity and related conditions are skyrocketing."
1496:
494:
392:
269:
1519:
1463:
1289:
1043:
982:
644:
428:
291:
23:
659:
942:
1508:
1053:
972:
937:
170:
318:
1549:
1078:
1012:
142:
1448:
1294:
1114:
649:
601:
596:
1501:
1433:
1299:
1284:
1119:
957:
896:
763:
553:
451:
175:
40:
1526:
1468:
1438:
1408:
1260:
1244:
1068:
1058:
906:
849:
699:
479:
132:
1458:
1453:
1145:
1104:
997:
992:
891:
794:
721:
714:
709:
578:
292:
Coca-Cola
Continues Anti-Obesity PR Push Amid Evidence Linking Soda To Health Problems
1543:
1169:
977:
916:
911:
876:
864:
854:
834:
829:
824:
753:
726:
694:
367:
232:
187:
110:
105:
1475:
1428:
1109:
1048:
921:
731:
591:
583:
568:
474:
157:
1150:
1002:
859:
738:
654:
626:
611:
512:
153:
1083:
1038:
1017:
901:
844:
809:
758:
606:
100:
141:“Bribing” health professions organizations to shut up about research linking
1513:
1174:
1022:
814:
804:
789:
704:
669:
639:
616:
558:
523:
499:
96:
469:
26:
and launched on the night of
January 14, 2013, on several cable networks.
1184:
1140:
947:
819:
548:
543:
125:
397:
1423:
1161:
1007:
881:
784:
684:
674:
634:
573:
484:
1443:
1088:
1063:
987:
871:
799:
743:
689:
664:
538:
464:
459:
1189:
1179:
621:
504:
1399:
1124:
839:
768:
748:
401:
315:"Coke's new obesity ad raises eyebrows in scientific community"
259:
Coca-Cola says it will drive obesity battle with calorie counts
886:
237:
1319:
United States v. Forty
Barrels and Twenty Kegs of Coca-Cola
138:
Pricing drinks so the largest sizes are the best value.
339:
Coca-Cola’s new anti-obesity ad: Help or hurt
Latinos?
1484:
1365:
1308:
1272:
1211:
1159:
1133:
1097:
1031:
956:
930:
777:
444:
435:
71:
63:
55:
47:
118:Targeting its “drink more Coke” marketing to kids.
413:
281:In Ads, Coke Confronts Soda’s Link to Obesity
156:and contain no nutritional value." This led
121:Targeting marketing to low-income minorities.
8:
29:
22:is a 2-minute ad created and distributed by
441:
420:
406:
398:
215:
213:
124:Lobbying and spending a fortune to defeat
39:
28:
200:the company hasn't stopped innovating."
209:
361:Saintvillus, Richard (2 August 2013).
233:"Coca-Cola weighs in on obesity fight"
270:Coca-Cola Fights Obesity? Oh, Please.
220:Critics attack Coke's anti-obesity Ad
7:
16:2013 Coca-Cola Company advertisement
1560:Promotional campaigns by Coca-Cola
1492:Coca-Cola buildings and structures
14:
1414:I'd like to buy the world a Coke
1330:Escola v. Coca-Cola Bottling Co.
1202:
1565:American television commercials
1235:Coca-Cola Beverages Philippines
231:Tinker, Ben (14 January 2013).
1227:Coca-Cola Europacific Partners
363:"Will Coca-Cola Ever Go Flat?"
145:to poor diets and weight gain.
1:
75:United States, United Kingdom
1570:2010s television commercials
1555:Obesity in the United States
303:Coke's Unconscionable New Ad
182:Commendation from The Street
131:Fighting attempts to remove
1280:Beverage Partners Worldwide
162:Medill School of Journalism
1586:
1352:POM Wonderful v. Coca-Cola
1219:Coca-Cola Beverages Africa
1419:The Lost Island of Alanna
1385:Coke Zero Facial Profiler
1341:Sinaltrainal v. Coca-Cola
1200:
350:Coca-Cola Tiptoes Forward
38:
631:Northern Neck Ginger Ale
128:and caps on soda sizes.
1497:Criticism of Coca-Cola
393:Criticism of Coca-Cola
1520:Limca Book of Records
1464:Coca-Cola polar bears
1290:Coca-Cola Enterprises
429:The Coca-Cola Company
190:. Saintvillus wrote:
24:the Coca-Cola Company
943:Bodyarmor SuperDrink
1509:Coca-Cola Freestyle
171:New York Daily News
143:sweetened beverages
35:
1253:Coca-Cola Hellenic
660:Ramblin' Root Beer
597:Lemon & Paeroa
1537:
1536:
1449:Once Upon a Wheel
1295:Columbia Pictures
1198:
1197:
456:
452:A&W Root Beer
79:
78:
32:"Coming Together"
1577:
1502:Cocacolonization
1434:Move to the Beat
1395:Country Sunshine
1358:
1347:
1336:
1325:
1300:TriStar Pictures
1285:Coca-Cola Amatil
1265:
1257:
1249:
1239:
1231:
1223:
1206:
963:
958:Monster Beverage
897:Simply Beverages
454:
442:
422:
415:
408:
399:
380:
379:
377:
375:
358:
352:
347:
341:
336:
330:
329:
327:
326:
317:. Archived from
311:
305:
300:
294:
289:
283:
278:
272:
267:
261:
256:
250:
249:
247:
245:
228:
222:
217:
176:Mark Pendergrast
133:vending machines
67:January 14, 2013
43:
36:
33:
1585:
1584:
1580:
1579:
1578:
1576:
1575:
1574:
1540:
1539:
1538:
1533:
1527:One, Two, Three
1480:
1469:The Polar Bears
1439:My Coke Rewards
1409:Hey Kid, Catch!
1403:
1390:Coming Together
1380:Ashita Ga Arusa
1369:
1361:
1356:
1345:
1334:
1323:
1304:
1273:Former holdings
1268:
1263:
1255:
1247:
1245:Coca-Cola FEMSA
1237:
1229:
1221:
1207:
1194:
1160:Purchased from
1155:
1129:
1093:
1069:Deep River Rock
1027:
961:
960:
952:
926:
778:Juices and teas
773:
431:
426:
389:
384:
383:
373:
371:
360:
359:
355:
348:
344:
337:
333:
324:
322:
313:
312:
308:
301:
297:
290:
286:
279:
275:
268:
264:
257:
253:
243:
241:
230:
229:
225:
218:
211:
206:
184:
93:
84:
64:Release date(s)
31:
20:Coming Together
17:
12:
11:
5:
1583:
1581:
1573:
1572:
1567:
1562:
1557:
1552:
1542:
1541:
1535:
1534:
1532:
1531:
1523:
1516:
1511:
1506:
1505:
1504:
1494:
1488:
1486:
1482:
1481:
1479:
1478:
1473:
1472:
1471:
1461:
1459:Pepsi Invaders
1456:
1454:Open Happiness
1451:
1446:
1441:
1436:
1431:
1426:
1421:
1416:
1411:
1406:
1401:
1397:
1392:
1387:
1382:
1376:
1374:
1363:
1362:
1360:
1359:
1348:
1337:
1326:
1314:
1312:
1306:
1305:
1303:
1302:
1297:
1292:
1287:
1282:
1276:
1274:
1270:
1269:
1267:
1266:
1258:
1250:
1242:
1241:
1240:
1224:
1215:
1213:
1212:Joint ventures
1209:
1208:
1201:
1199:
1196:
1195:
1193:
1192:
1187:
1182:
1177:
1172:
1166:
1164:
1157:
1156:
1154:
1153:
1148:
1143:
1137:
1135:
1131:
1130:
1128:
1127:
1122:
1117:
1115:Dunkin' Donuts
1112:
1107:
1105:Caribou Coffee
1101:
1099:
1095:
1094:
1092:
1091:
1086:
1081:
1076:
1071:
1066:
1061:
1056:
1051:
1046:
1041:
1035:
1033:
1029:
1028:
1026:
1025:
1020:
1015:
1010:
1005:
1000:
995:
990:
985:
980:
975:
970:
966:
964:
954:
953:
951:
950:
945:
940:
934:
932:
928:
927:
925:
924:
919:
914:
909:
904:
899:
894:
892:Peace Iced Tea
889:
884:
879:
874:
869:
868:
867:
857:
852:
847:
842:
837:
832:
827:
822:
817:
812:
807:
802:
797:
795:Delaware Punch
792:
787:
781:
779:
775:
774:
772:
771:
766:
761:
756:
751:
746:
741:
736:
735:
734:
724:
719:
718:
717:
707:
702:
697:
692:
687:
682:
677:
672:
667:
662:
657:
652:
647:
642:
637:
632:
629:
624:
619:
614:
609:
604:
599:
594:
589:
586:
581:
576:
571:
566:
561:
556:
551:
546:
541:
536:
531:
530:
529:
526:
521:
518:
515:
510:
502:
497:
492:
487:
482:
477:
472:
467:
462:
457:
448:
446:
439:
433:
432:
427:
425:
424:
417:
410:
402:
396:
395:
388:
385:
382:
381:
353:
342:
331:
306:
295:
284:
273:
262:
251:
223:
208:
207:
205:
202:
183:
180:
150:
149:
146:
139:
136:
129:
122:
119:
92:
89:
83:
80:
77:
76:
73:
69:
68:
65:
61:
60:
57:
53:
52:
49:
45:
44:
15:
13:
10:
9:
6:
4:
3:
2:
1582:
1571:
1568:
1566:
1563:
1561:
1558:
1556:
1553:
1551:
1548:
1547:
1545:
1529:
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1524:
1522:
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1517:
1515:
1512:
1510:
1507:
1503:
1500:
1499:
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1489:
1487:
1483:
1477:
1474:
1470:
1467:
1466:
1465:
1462:
1460:
1457:
1455:
1452:
1450:
1447:
1445:
1442:
1440:
1437:
1435:
1432:
1430:
1427:
1425:
1422:
1420:
1417:
1415:
1412:
1410:
1407:
1405:
1398:
1396:
1393:
1391:
1388:
1386:
1383:
1381:
1378:
1377:
1375:
1373:
1368:
1364:
1354:
1353:
1349:
1343:
1342:
1338:
1332:
1331:
1327:
1321:
1320:
1316:
1315:
1313:
1311:
1307:
1301:
1298:
1296:
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1288:
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1278:
1277:
1275:
1271:
1262:
1259:
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1233:
1232:
1228:
1225:
1220:
1217:
1216:
1214:
1210:
1205:
1191:
1188:
1186:
1183:
1181:
1178:
1176:
1173:
1171:
1168:
1167:
1165:
1163:
1158:
1152:
1149:
1147:
1144:
1142:
1139:
1138:
1136:
1132:
1126:
1123:
1121:
1118:
1116:
1113:
1111:
1108:
1106:
1103:
1102:
1100:
1096:
1090:
1087:
1085:
1082:
1080:
1077:
1075:
1074:Malvern Water
1072:
1070:
1067:
1065:
1062:
1060:
1057:
1055:
1052:
1050:
1047:
1045:
1042:
1040:
1037:
1036:
1034:
1032:Bottled water
1030:
1024:
1021:
1019:
1016:
1014:
1011:
1009:
1006:
1004:
1001:
999:
996:
994:
991:
989:
986:
984:
983:Full Throttle
981:
979:
976:
974:
971:
968:
967:
965:
962:(17.9% stake)
959:
955:
949:
946:
944:
941:
939:
936:
935:
933:
931:Sports drinks
929:
923:
920:
918:
915:
913:
912:Tum-E Yummies
910:
908:
905:
903:
900:
898:
895:
893:
890:
888:
885:
883:
880:
878:
875:
873:
870:
866:
863:
862:
861:
858:
856:
853:
851:
848:
846:
843:
841:
838:
836:
833:
831:
828:
826:
823:
821:
818:
816:
813:
811:
808:
806:
803:
801:
798:
796:
793:
791:
788:
786:
783:
782:
780:
776:
770:
767:
765:
762:
760:
757:
755:
752:
750:
747:
745:
742:
740:
737:
733:
730:
729:
728:
725:
723:
720:
716:
713:
712:
711:
708:
706:
703:
701:
698:
696:
693:
691:
688:
686:
683:
681:
678:
676:
673:
671:
668:
666:
663:
661:
658:
656:
653:
651:
648:
646:
643:
641:
638:
636:
633:
630:
628:
625:
623:
620:
618:
615:
613:
610:
608:
605:
603:
600:
598:
595:
593:
590:
587:
585:
582:
580:
577:
575:
572:
570:
567:
565:
562:
560:
557:
555:
554:Guaraná Jesus
552:
550:
547:
545:
542:
540:
537:
535:
532:
527:
525:
522:
519:
516:
514:
511:
508:
507:
506:
503:
501:
498:
496:
493:
491:
488:
486:
485:Bjäre Julmust
483:
481:
478:
476:
473:
471:
468:
466:
463:
461:
458:
455:(Canada only)
453:
450:
449:
447:
443:
440:
438:
434:
430:
423:
418:
416:
411:
409:
404:
403:
400:
394:
391:
390:
386:
370:
369:
368:TheStreet.com
364:
357:
354:
351:
346:
343:
340:
335:
332:
321:on 2013-09-27
320:
316:
310:
307:
304:
299:
296:
293:
288:
285:
282:
277:
274:
271:
266:
263:
260:
255:
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227:
224:
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201:
197:
194:
191:
189:
188:TheStreet.com
181:
179:
177:
173:
172:
167:
163:
159:
155:
147:
144:
140:
137:
135:from schools.
134:
130:
127:
123:
120:
117:
116:
115:
112:
111:Michele Simon
107:
106:Marion Nestle
102:
98:
95:According to
90:
88:
81:
74:
70:
66:
62:
58:
54:
50:
46:
42:
37:
34:
27:
25:
21:
1525:
1518:
1476:Share a Coke
1429:Max Headroom
1389:
1350:
1339:
1328:
1317:
1110:Costa Coffee
1098:Coffee-based
917:VitaminWater
584:Kola Inglesa
372:. Retrieved
366:
356:
345:
334:
323:. Retrieved
319:the original
309:
298:
287:
276:
265:
254:
242:. Retrieved
236:
226:
198:
195:
192:
185:
169:
166:David Ludwig
158:The Atlantic
151:
94:
85:
56:Running time
30:
19:
18:
1530:(1961 film)
1134:Dairy-based
860:Minute Maid
655:Quwat Jabal
627:Nordic Mist
612:Mello Yello
445:Soft drinks
154:added sugar
1544:Categories
1084:Topo Chico
1079:Smartwater
1039:Abbey Well
1018:Tab Energy
1013:Relentless
978:Formula 50
969:BPM Energy
902:Sokenbicha
855:Matte LeĂŁo
845:Honest Tea
810:Five Alive
759:VegitaBeta
607:Mare Rosso
534:Fioravanti
325:2013-06-11
244:4 February
204:References
126:soda taxes
101:Anna Lappe
1550:Coca-Cola
1514:Cola wars
1367:Campaigns
1175:Gold Spot
1023:Von Dutch
835:Gold Peak
815:Fruitopia
805:Far Coast
790:Capri-Sun
705:Sparletta
685:Seagram's
670:Red Flash
640:Pibb Xtra
617:Mezzo Mix
564:Iron Brew
559:Inca Kola
500:Coca-Cola
97:USA Today
91:Reactions
1185:Thums Up
1141:Fairlife
1054:Aquarius
948:Powerade
938:Aquarius
850:Innocent
820:Frutonic
764:Victoria
715:Chinotto
645:Portello
549:Frutonic
544:Fruktime
528:Tropical
495:Cannings
490:Blue Sky
387:See also
374:4 August
59:2 minute
48:Language
1424:MagiCan
1372:slogans
1264:(23.0%)
1256:(23.2%)
1230:(19.5%)
1222:(66.5%)
1162:Bisleri
1120:Georgia
1008:RAC 124
993:Monster
907:Sparkle
882:Odwalla
830:Glaceau
785:Ayataka
700:Sparkle
675:Santiba
635:OK Soda
574:Kia-Ora
480:Beverly
82:Message
72:Country
51:English
1444:MyCoke
1357:(2014)
1355:
1346:(2001)
1344:
1335:(1944)
1333:
1324:(1916)
1322:
1146:Swerve
1089:Valpre
1064:Dasani
998:Mother
872:Nestea
800:Enviga
744:Tanora
722:Stoney
710:Sprite
690:Senzao
665:RimZim
650:Quatro
579:Kinley
539:Fresca
509:Frutee
470:Barq's
465:Ameyal
460:Ambasa
437:Brands
1485:Other
1310:Legal
1261:Bambi
1248:(28%)
1238:(60%)
1190:Maaza
1180:Limca
1170:Citra
988:Live+
877:Oasis
865:Cappy
754:Vault
727:Surge
695:Smart
680:Sarsi
622:Moxie
588:Krest
524:Royal
505:Fanta
1370:and
1125:illy
1059:Ciel
1049:Arwa
1044:AdeS
973:Burn
922:Zico
840:Hi-C
825:Fuze
769:Yoli
749:Tiky
732:Urge
602:Lift
592:Kuat
569:Joya
520:Kist
475:Beat
376:2013
246:2015
1151:Vio
1003:NOS
887:Qoo
739:Tab
517:Icy
513:Hit
238:CNN
1546::
1404:NO
365:.
235:.
212:^
1402:2
1400:H
421:e
414:t
407:v
378:.
328:.
248:.
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