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as the first prepaid card in Sweden. Despite Tele2Comviq being dropped for GSM, the Comviq name was retained for the prepaid cards with a new logo and design introduced to distinguish it as a debit card. In 2009 the Comviq brand was re-launched again as a very price competitive and simplistic prepaid
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in 1987 on the grounds that Comvik broke up the existing monopoly and introduced customer choice. Because of the competitive situation, it was difficult to operate. There were no additional frequencies available, the customer base could not be increased and the company suffered heavy losses. However,
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in
Stockholm. In parallel – and in the quiet – the plans were more ambitious. Completely new equipment was purchased, new telephone terminals were developed and then on 1 July 1981 Comvik launched Sweden's first automatic analogue mobile telephony network, three months ahead of Televerket's launch of
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sold no equipment to Comvik who instead had to develop the technology themselves using a mixture of suppliers. Comvik built up a customer base of 20,000 subscribers. In order to compete with
Televerket they had a lower per-minute rate and offered free calls on evenings and weekends. Comvik also
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Since
Televerket had a monopoly on telecommunications and the radio spectrum, a conflict arose between Televerket and Comvik. After many very public arguments where Televerket even threatened to disconnect Comvik from the public telephone network, the
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In 1991, Kinnevik branded its new GSM network as “Comviq” and said network was finally launched the following year. The old Comvik name was retained for the parallel-operating analog network for another few years before it was phased out.
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gave Comvik permission to continue and expand to a limited extent. Comvik asked for and got a few more frequencies. Finally Comvik had 27 frequencies. Televerkets NMT system had 180 frequencies. Comvik had to expand into
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that operated manual communication networks for car based equipment. Through an operator the driver could reach the public telephone network. Eventually these companies were merged and rebranded as
125:'s strategy was to pursue, break up and create alternatives to the existing Swedish monopolies in service sectors including telephony and media. In the late 1970s, Mr Stenbeck's
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With the help from its Comvik experience
Kinnevik also acquired mobile licenses around the globe and initially used the “Comvik International” moniker. Networks were built in
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The original Comvik was established in 1981 in an attempt to break the existing de facto state-sanctioned telecommunications monopoly held by
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Karlsson, Magnus, 1964-. The liberalisation of telecommunications in Sweden: technology and regime change from the 1960s to 1993. 1998. -
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SIM card brand, also now including fixed-priced, no binding contract postpaid subscription plans. Nowadays, Comviq operates on
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with the stoic attitude and changing public attitudes versus monopolies, Comvik was finally awarded a formal
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238:. In 2004 name was changed to Tele2Comviq. In 2007 the brand was completely replaced by Tele2 brand.
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Comvik received the “Service
Company of the Year” award by the Swedish business newspaper
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Så byggdes en världsindustri : entreprenörskapets betydelse för svensk mobiltelefoni
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in 1997, but the name Comviq was retained as a brand, together with Tele2's own brand
105:. The original Comvik operation is the predecessor to two listed companies: Tele2 and
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208:) and other countries. Those activities later became the founding pillars of
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launched several value added services aiming at small businesses.
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license in 1988 to be operated in competition with
Televerket.
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Merged with
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129:started to buy a number of smaller companies in
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608:Millicom was co-founder in 1982, owning 15%.
290:network which is also shared with Tele2 and
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121:at the time. During the 1980s, investor
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241:In 1997, the mother company introduced
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381:Official website for today's brand
16:Swedish mobile phone flanker brand
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644:Mobile phone companies of Sweden
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260:and (since 7 September 2021) on
517:Mellersta Sveriges Lantbruks AB
446:Millicom International Cellular
324:"Comviq lanserar 5g-abonnemang"
210:Millicom International Cellular
360:: TELDOK. pp. 28–39. 45.
159:that today forms the basis of
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391:Official website for Millicom
347:Mölleryd, Bengt G. (1997).
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386:Official website for Tele2
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152:non-socialist government
481:Brands and subsidiaries
228:Comviq GSM merged with
271:network which is also
127:Investment AB Kinnevik
157:cell-based technology
38:1 July 1981
595:Hans-Holger Albrecht
579:Margaretha af Ugglas
513:NuComm International
184:Comvik International
163:. The Swedish-based
590:Mia Brunell Livfors
503:Metro International
472:Black Earth Farming
21:
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461:Transcom WorldWide
456:Modern Times Group
139:AB Företagstelefon
86:) is since 2009 a
29:Telecommunications
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583:Wilhelm Klingspor
574:Cristina Stenbeck
101:, fully owned by
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269:Net4Mobility
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236:Tele2 Mobile
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216:brand name.
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123:Jan Stenbeck
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82:(originally
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60:Headquarters
54:Jan Stenbeck
310:References
135:Gothenburg
119:Televerket
42:1981-07-01
366:0283-5266
202:Mauritius
190:Hong Kong
146:network.
131:Stockholm
65:Stockholm
638:Category
624:Category
549:Fagersta
532:Vodafone
441:Kinnevik
304:T 641/00
298:See also
198:Mobifone
165:Ericsson
107:Millicom
95:postpaid
25:Industry
542:Sandvik
286:on the
267:on the
194:Vietnam
91:prepaid
88:Swedish
50:Founder
40: (
35:Founded
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557:People
498:Comviq
488:Viasat
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358:Farsta
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273:shared
113:Comvik
84:Comvik
80:Comviq
71:Sweden
20:Comviq
546:Invik
493:Strix
451:Tele2
354:(PDF)
292:Telia
288:SUNAB
231:Tele2
206:Emtel
150:then-
103:Tele2
508:Tigo
468:CDON
362:ISSN
338:ISBN
284:UMTS
214:Tigo
142:its
133:and
93:and
537:SES
258:LTE
251:GSM
200:),
178:GSM
144:NMT
640::
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281:3G
265:NR
262:5G
255:4G
253:,
248:2G
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