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379:, it is distinct from the original Cracker Jack by using black packaging instead of the traditional red and white and showing a close-up version of Sailor Jack & Bingo. In addition, unlike the original Cracker Jack, Cracker Jack'D has not featured prizes in its packages. One of the products available under the Cracker Jack'D line, the Power Bites, gained some criticism before its official launch due to concern over
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251:, a German immigrant known informally as "Fritz", who sold popcorn at 113 Fourth Avenue (now known as Federal Street), in Chicago beginning in 1871. The Rueckheim popcorn was made by hand, using steam equipment. In 1873, Fritz bought out his partner William Brinkmeyer and brought his brother, Louis from Germany to join in his venture, forming the company F. W. Rueckheim & Bro.
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Sailor Jack and his dog Bingo were introduced as early as 1916 and registered as a trademark in 1919. Sailor Jack was modeled after
Frederick’s grandson Robert Rueckheim. He was the son of Edward, the eldest of the Rueckheim brothers. Robert died of pneumonia shortly after his image appeared at the
273:
In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch was mixed in a cement-mixer-like drum, a small quantity of oil was added—a closely guarded trade secret. Before this change, the mixture had been difficult to
551:
were included in every box of
Cracker Jack beginning in 1912. One of the first prizes was in 1914 when the company produced the first of two Cracker Jack baseball card issues, which featured players from both major leagues as well as players from the short-lived
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on
January 31, 1999. It was the first television advertising for the Cracker Jack brand in 15 years. It introduced the company's new bag packaging, the first time Cracker Jack was made available in something other than the classic Cracker Jack box.
591:
The prizes attained pop-culture status with the phrase "came in a
Cracker Jack box" or metaphorical comparisons to a "Cracker Jack prize," particularly when applied sarcastically to engagement and wedding rings of dubious investment value. The
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Under Frito-Lay, toy and trinket prizes were replaced with paper prizes displaying riddles and jokes, then temporary tattoos. In 2013, some prizes became codes for people to play "nostalgic" games on the
Cracker Jack
332:
age of 7. The sailor boy image acquired such meaning for the founder of
Cracker Jack that he had it carved on his tombstone at St. Henry Catholic Cemetery in Chicago; the image, an inset in the stone, is missing.
544:
referred to as a "Toy
Surprise" in each box. The tagline for Cracker Jack was originally "Candy-coated popcorn, peanuts and a prize" but has since become "Caramel-coated popcorn & peanuts" under Frito-Lay.
195:
The origin of sugar-coated popcorn with a mixture of peanuts is unknown, but periodicals document its manufacture and sale in North
America as far back as the early 19th century. The
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appeared in many television commercials for
Cracker Jack from 1960 until 1972, and was most recognized as the "rubber-faced guy on the Cracker Jack commercials" for 12 years.
223:
says, "Peanuts and pop-corn were not mixed up with piety when we first knew camp meetings, nor cigar smoking and psalm singing. But the times are changed and we with them."
367:
In 2013, Frito-Lay announced that
Cracker Jack would undergo a slight reformulation, adding more peanuts and updating the prizes to make them more relevant to the times.
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developed the "waxed sealed package" for freshness, which was then known as the "Eckstein Triple Proof Package," a dust-, germ-, and moisture-proof paper package.
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lists Goodwin Brothers, 105 North Front Street, Philadelphia, Pennsylvania, as manufacturers of Sugar Coated Popcorn, Prize Balls, Corn Balls, Corn Cakes, etc.
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375:
On April 30, 2013, Frito-Lay expanded the Cracker Jack product line to include other salty snacks in the spirit of the original Cracker Jack. Called
356:
in 1997, and Cracker Jack was quickly incorporated into the Frito-Lay portfolio. Frito-Lay transferred production of Cracker Jack from Northbrook to
2417:
286:. It was named as if someone tasted it and remarked: "That's a crackerjack!" (Crackerjack is a colloquialism meaning "of excellent quality").
1360:
1275:"Cracker Jack Toys: The Complete, Unofficial Guide for Collectors (Schiffer Book With Prices): Larry White: 9780764301896: Amazon.com: Books"
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In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want" were
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Until 1937, Cracker Jack toy prizes were made in Japan. They were designed by Carey Cloud from 1938. Many metal toys were also made by
269:
1918 Cracker Jack ad, asking readers to enlist in the Navy. Eating Cracker Jack would save valuable sugar and wheat for the war effort.
862:
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The Rueckheim brothers produced a new recipe, including popcorn, peanuts, and molasses, and first presented it to the public at the
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newspaper published on January 29, 1857, for example, contains an advertisement by a local merchant selling sugar-coated popcorn.
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Robert Rueckheim's grave at St. Henry Catholic Cemetery. As of October 2022, the inset image of Sailor Jack is missing.
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since 1997. Frito-Lay announced in 2016 that the toy gift would no longer be provided and had been replaced with a
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Recipes for popcorn and peanut mixtures were mentioned in North American literature and expressions of speech:
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In 1902, the company was reorganized as Rueckheim Bros. & Eckstein. In 1907, the release of the song, "
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624:-powered devices. The announcement was made in 2016 that these gameplays would replace tangible prizes.
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of trivial value inside. The Cracker Jack name and slogan, "The More You Eat, The More You Want," were
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890:"History of Popcorn, History of Caramel Corn, History of Cracker Jacks, History of Popcorn Squares"
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Cracker Jack is known for being commonly sold at baseball games and is mentioned in the American
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247:(1837–1920), also known as "The Candy Man" and "Cracker-Jacks King"; the other attributes it to
1293:"Antique Cracker Jack – Toys & Dolls Price Guide – Antiques & Collectibles Price Guide"
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924:, vol. 4, edited by Jeffrey Fear. German Historical Institute. Last modified October 10, 2013.
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564:. Books have been written cataloging the prizes, and a substantial collector's market exists.
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In Chicago, there are two legends of how Cracker Jack originated: The older attributes it to
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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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The Cracker Jack Company began advertising on television in 1955. Cracker Jack sponsored
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Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present
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Pennsylvania Historical Review, Gazetteer, Post-Office, Express and Telegraph Guide
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In 1922, the name of the Chicago company was changed to The Cracker Jack Company.
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1982:
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778:"Cracker Jack getting rid of toy prizes, replacing them with digital game codes"
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556:. Early "toy surprises" included rings, plastic figurines, booklets, stickers,
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being added to more foods, and potential harm to children or pregnant women.
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1076:"Frito Lay Unveils Controversial Caffeinated Cracker Jacks, 'Cracker Jack'd'"
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1311:"C. Carey Cloud – Newspaper Article – The Man Who Gave Us Cracker Jack Toys"
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at home games. After public outcry, the club switched back to Cracker Jack.
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On June 16, 1993, the 100th anniversary of Cracker Jack was celebrated at
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An inquiry was published on page 362 of the December 5, 1885 issue of
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1407:(Archived ed.). Archived from the original on November 26, 2009.
1123:"Old-Timers Day for Snack; Cracker Jack Takes Itself Out to Ballgame"
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471:. Before the game, Sailor Jack, the company's mascot, threw out the
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game markers. During World War II, the prizes were made of paper.
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baseball team replaced Cracker Jack with the milder, sweet butter
318:
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708:"CJCA – Cracker Jack Collectors Association – History & Lore"
32:
This article is about a brand of snack food. For other uses, see
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262:) in 1893. The molasses of this early version was too sticky.
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in 1896. Food author Andrew F. Smith has called it the first
179:
lore. The Cracker Jack brand has been owned and marketed by
588:
where they have a ring from a box of Cracker Jack engraved.
1352:
Cinema Is a Cat: A Cat Lover's Introduction to Film Studies
1257:"1914 Cracker Jack Baseball Checklist, Set Info, Key Cards"
1009:"Charles Panati – Extraordinary Origins of Everyday Things"
421:
displayed on baseball cards, issued by Cracker Jack in 1915
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Each July from 1982 to 1985, Cracker Jack sponsored an
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Page 4 of the Friday, August 23, 1867, edition of the
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which can be used to download a baseball-themed game.
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540:Cracker Jack originally included a small "mystery"
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753:"History of Cracker Jack – History of Snack Foods"
506:, which was televised on 130 stations nationally.
1417:: CS1 maint: bot: original URL status unknown (
527:A new television ad for Cracker Jack ran during
1355:. University of Hawaii Press. pp. 22–23.
1329:"Jane Alexiadis: Metallic Cracker Jack prizes"
1154:. Associated Press. June 4, 2004. pp. D02
1038:Snack-maker Wyandot launches updated Web site
734:"Let Us Now Praise the Great Men of Junk Food"
524:appeared in Cracker Jack commercials in 1961.
2411:
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608:hiding at the bottom of a Cracker Jack box."
175:Cracker Jack is famous for its connection to
8:
830:The Washington Evening Star (Washington, DC)
806:. January 29, 1857. p. 2, second column
352:. Borden sold the brand to Frito-Lay parent
41:
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340:The Cracker Jack Company was purchased by
56:
40:
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796:"Advertisement for sugar-coated popcorn"
274:handle, as it stuck together in chunks.
264:
1394:The Cracker Jack Collectors Association
692:
160:, well known for being packaged with a
1410:
2258:500 Park Avenue (Pepsi-Cola Building)
1173:
1171:
1169:
1094:"Old-timers to play at Tiger Stadium"
751:Tannenbaum, Kiri (February 2, 2011).
604:) includes the lyric "there ain't no
600:" (best known as a 1978 recording by
7:
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1074:Tepper, Rachel (November 15, 2012).
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235:Page 222 of the 1886 edition of the
1148:"Crunch 'n Munch Waived by Yankees"
1121:Feder, Barnaby J. (June 17, 1993).
857:. Greenwood Press. pp. 28–29.
732:Fernandez, Manny (August 8, 2010).
2548:Weaver Popcorn Company/Trail's End
2348:Produced under a partnership with
974:Bellis, Mary (November 14, 2013).
348:and was manufactured for years in
25:
2543:Weaver Popcorn Company/Pop Weaver
2503:Lucky Elephant Pink Candy Popcorn
1399:Feeney, Susan (August 26, 2002).
344:in 1964 after a bidding war with
221:The Nantucket Inquirer and Mirror
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47:
2278:List of assets owned by PepsiCo
1185:. April 8, 2010. Archived from
1102:. February 11, 1986. p. 46
1057:"WTF Happened To Cracker Jack?"
1055:Bhasin, Kim (April 30, 2013).
1:
826:"Nantucket Inquirer anecdote"
2612:World's Columbian Exposition
936:American Heritage Dictionary
832:. August 23, 1867. p. 4
460:during the game between the
433:Take Me Out to the Ball Game
298:Take Me Out to the Ball Game
256:World's Columbian Exposition
103:; 128 years ago
2587:Products introduced in 1896
2141:D'Angelo Grilled Sandwiches
1110:– via newspapers.com.
1040:Retrieved December 14, 2018
300:," written by the lyricist
249:Frederick William Rueckheim
2638:
2363:Fruit juices under license
952:. March 6, 1916. p. 9
598:Two Out of Three Ain't Bad
584:, the lead couple goes to
31:
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2443:American Pop Corn Company
2433:
2344:
2046:
712:Crackerjackcollectors.com
245:Charles Frederick Gunther
119:The Cracker Jack Company
55:
46:
27:American snack food brand
2498:Lolly Gobble Bliss Bombs
2308:Leonard v. Pepsico, Inc.
2161:North American Van Lines
2131:California Pizza Kitchen
888:Stradley, Linda (2004).
669:Screaming Yellow Zonkers
654:Lolly Gobble Bliss Bombs
144:is an American brand of
133:fritolay.com/crackerjack
2538:Tiny but Mighty Popcorn
1261:Cardboardconnection.com
894:Whatscookingamerica.net
291:Henry Gottlieb Eckstein
219:, contains the notice:
215:newspaper published in
2597:Brand name snack foods
2314:Pepsi, Where's My Jet?
918:"Frederick Rueckheim."
649:List of popcorn brands
581:Breakfast at Tiffany's
473:ceremonial first pitch
442:game featuring former
324:
270:
154:caramel-coated popcorn
2513:Orville Redenbacher's
2263:2021 Frito-Lay strike
2166:Wilson Sporting Goods
938:(4th ed.). 2000.
322:
268:
1349:(October 31, 2019).
851:Cross, Mary (2002).
415:Shoeless Joe Jackson
350:Northbrook, Illinois
278:Naming and packaging
2448:Angie's Kettle Corn
1988:Scott's Porage Oats
1152:The Washington Post
1019:on November 7, 2012
950:"The Evening World"
916:Chmelik, Samantha.
387:Baseball connection
229:Scientific American
43:
2622:Cuisine of Chicago
2288:Pepsi Number Fever
1099:Detroit Free Press
804:Freeport, Illinois
738:The New York Times
578:In the 1961 movie
440:Old-Timers Classic
325:
271:
197:Freeport, Illinois
2574:
2573:
2393:
2392:
2237:Donald M. Kendall
2146:East Side Mario's
2044:
2043:
1634:Paso de los Toros
1362:978-0-8248-7970-9
1315:C-carey-cloud.com
784:. April 27, 2016.
586:Tiffany & Co.
558:temporary tattoos
529:Super Bowl XXXIII
446:players, held at
364:soon after that.
306:Albert Von Tilzer
258:(Chicago's first
217:Washington, D. C.
148:that consists of
139:
138:
16:(Redirected from
2629:
2602:Frito-Lay brands
2592:Baseball culture
2564:
2563:
2523:Popcorn, Indiana
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2354:Outside the U.S.
2251:Related articles
2242:Steven Reinemund
2232:Alberto Ibargüen
2136:Chevys Fresh Mex
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1382:Official website
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1335:. June 30, 2014.
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1015:. Archived from
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986:on July 10, 2012
982:. Archived from
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571:, who also made
480:New York Yankees
452:Washington, D.C.
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2468:Crunch 'n Munch
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2324:Pepsi-Cola sign
2268:Chester Cheetah
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2222:Robert E. Allen
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2124:Former holdings
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1263:. May 21, 2015.
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1237:on June 7, 2012
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1183:CrackerJack.com
1179:"Brief History"
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934:"Crackerjack".
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681:Food portal
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639:Crunch 'n Munch
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536:Toys and prizes
520:and her puppet
504:On Your Account
496:
488:Crunch 'n Munch
469:Florida Marlins
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2607:Popcorn brands
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2427:Popcorn brands
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2216:Ramon Laguarta
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2115:Wimm-Bill-Dann
2112:
2107:
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2058:Other holdings
2055:
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2018:
2012:
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1998:Wimm-Bill-Dann
1995:
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1439:
1431:
1425:
1424:
1401:"Cracker Jack"
1396:
1391:
1375:
1374:External links
1372:
1369:
1368:
1361:
1347:Miyao, Daisuke
1338:
1320:
1302:
1284:
1266:
1248:
1218:
1209:"Jack Gilford"
1200:
1165:
1139:
1127:New York Times
1113:
1085:
1066:
1042:
1030:
997:
976:"Cracker Jack"
963:
941:
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906:
877:
864:978-0313314810
863:
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817:
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740:. p. WK3.
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554:Federal League
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394:
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377:Cracker Jack'D
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371:Cracker Jack'D
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358:Wyandot Snacks
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2508:Market Pantry
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2098:
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2090:Pioneer Foods
2088:
2086:
2083:
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2080:Marbo Product
2078:
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2066:
2065:Duke and Sons
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2011:
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1798:Miss Vickie's
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1619:Mug Root Beer
1617:
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800:Daily Journal
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644:Fiddle Faddle
642:
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562:decoder rings
559:
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514:
512:
507:
505:
502:Television's
501:
493:
491:
489:
485:
481:
478:In 2004, the
476:
474:
470:
467:
463:
459:
458:Wrigley Field
454:
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304:and composer
303:
302:Jack Norworth
299:
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200:Daily Journal
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2463:Cracker Jack
2462:
2328:
2312:
1963:King Vitaman
1953:Cap'n Crunch
1935:Propel Water
1885:Uncle Chipps
1848:Burger Rings
1729:Cracker Jack
1728:
1696:Sting Energy
1582:Mountain Dew
1467:subsidiaries
1404:
1351:
1341:
1332:
1323:
1314:
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1296:
1287:
1278:
1269:
1260:
1251:
1239:. Retrieved
1235:the original
1231:Fritolay.com
1230:
1221:
1212:
1203:
1193:November 20,
1191:. Retrieved
1187:the original
1182:
1158:November 20,
1156:. Retrieved
1151:
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1132:November 20,
1130:. Retrieved
1126:
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1097:
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1017:the original
1012:
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979:
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893:
870:September 4,
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853:
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829:
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762:November 20,
760:. Retrieved
756:
746:
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727:
717:November 20,
715:. Retrieved
711:
634:Caramel corn
610:
594:Jim Steinman
590:
579:
577:
566:
547:
542:novelty item
539:
526:
515:
511:Jack Gilford
508:
503:
497:
477:
455:
437:
426:
376:
374:
366:
362:Marion, Ohio
339:
326:
310:
295:
288:
281:
272:
260:World's Fair
253:
242:
236:
227:
220:
212:Evening Star
211:
204:
199:
194:
174:
142:Cracker Jack
141:
140:
65:Product type
42:Cracker Jack
38:
29:
18:Cracker Jill
2478:Great Value
2357:Distributed
2303:Pepsi Stuff
2298:Pepsi Spire
2283:Pepsi Globe
2227:Dina Dublon
2210:Indra Nooyi
2171:Yum! Brands
2075:Lebedyansky
1983:Rice-A-Roni
1945:Quaker Oats
1813:Quaker Oats
1684:Frappuccino
1679:Ethos Water
1659:Sierra Mist
1629:Ocean Spray
618:Google Play
518:Shari Lewis
494:Advertising
448:RFK Stadium
417:(left) and
152:-flavored,
34:Crackerjack
2581:Categories
2518:Pop Secret
2493:Karmelkorn
2453:Butterkist
2212:(chairman)
2156:Loft, Inc.
2151:Hot 'n Now
2110:SodaStream
2095:PopCorners
1958:Honey Ohs!
1791:Lay's Stax
1744:Baconzitos
1739:Elma Chips
1597:Baja Blast
1523:Zero Sugar
1513:Real Sugar
1465:Brands and
1297:Kovels.com
1279:Amazon.com
1013:Scribd.com
956:October 8,
836:January 6,
810:January 6,
782:Sfgate.com
757:Delish.com
687:References
569:TootsieToy
516:Puppeteer
486:-flavored
419:Hank Gowdy
284:registered
191:Background
166:registered
146:snack food
98:Introduced
2533:Smartfood
2528:Poppycock
2488:Jiffy Pop
2360:49% owned
2273:Cola wars
2206:(founder)
2186:Taco Bell
2181:Pizza Hut
2031:Tropicana
2008:Tropicana
1930:CytoSport
1875:Sun Chips
1838:Smartfood
1818:Rold Gold
1749:Fandangos
1711:Frito-Lay
1674:Starbucks
1540:Concordia
1413:cite news
980:About.com
659:Poppycock
602:Meat Loaf
522:Lamb Chop
466:expansion
346:Frito-Lay
336:Ownership
289:In 1899,
181:Frito-Lay
170:junk food
91:Frito-Lay
2566:Category
2458:Cape Cod
2375:Category
2350:Ekaterra
2330:Pepsiman
2293:Pepsi P1
2085:Matutano
2036:Tropolis
1922:Gatorade
1880:Tostitos
1863:Twisties
1833:Sabritas
1719:Bluebird
1644:Rockstar
1607:LiveWire
1602:Code Red
1550:Lemonade
1530:Aquafina
1423:History.
1227:"Snacks"
1213:IMDb.com
1023:March 5,
628:See also
616:through
573:Monopoly
464:and the
429:standard
381:caffeine
177:baseball
150:molasses
2385:Commons
2100:Sandora
2016:Copella
1910:Wotsits
1905:Squares
1900:Quavers
1890:Walkers
1870:Stacy's
1853:Nobby's
1843:Smith's
1823:Ruffles
1803:Munchos
1781:Kurkure
1776:Hostess
1766:Funyuns
1734:Doritos
1724:Cheetos
1624:No Fear
1612:Voltage
1577:Mirinda
1555:Mangola
1458:PepsiCo
1241:June 6,
1106:May 20,
622:Android
354:PepsiCo
329:mascots
315:Mascots
185:QR code
158:peanuts
128:Website
106: (
87:PepsiCo
77:peanuts
73:popcorn
71:coated
69:Caramel
2438:Act II
2197:People
2070:Duyvis
1808:Oberto
1771:Gamesa
1761:Fritos
1754:Stiksy
1691:Starry
1639:Punica
1567:Lipton
1545:Duke's
1359:
861:
664:Prizes
596:song "
560:, and
549:Prizes
509:Actor
484:toffee
342:Borden
122:Borden
2218:(CEO)
2105:Simba
2026:Naked
1993:Toddy
1978:Quisp
1858:Toobs
1828:Sabra
1786:Lay's
1664:Slice
1654:Shani
1535:Brisk
1518:Twist
1488:Pepsi
1483:Bubly
1475:Pepsi
162:prize
89:(via
83:Owner
2336:Pilk
2176:KFC
2021:Dole
1968:Life
1701:Teem
1669:SoBe
1649:7 Up
1587:Diet
1508:Next
1498:Jazz
1493:Diet
1419:link
1357:ISBN
1243:2012
1195:2013
1160:2013
1134:2013
1108:2018
1025:2012
992:2013
958:2015
901:2013
872:2020
859:ISBN
838:2024
812:2024
764:2013
719:2013
620:for
462:Cubs
156:and
108:1896
101:1896
75:and
1592:Amp
1562:Kas
1503:Max
1405:NPR
920:In
614:app
500:CBS
450:in
444:MLB
435:."
360:in
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1411:{{
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
