529:
An effective cross merchandising programme creates a linkage between the products involves to appeal to customers, and the source of that correlation differs depending on the products themselves. The products being displayed often change over time. Stores regularly adjust merchandise according to
501:
are carried out by showing products of different categories to the same shelf, pegs or aisle. This enables customers to link the related products at the time of purchase, saving their time of travelling down another aisle or luring them into buying additional items that they would not have done
513:
Link suggestions or redirections describe the attempt of e-commerce platform to encourage additional purchases by displaying a link to complementary goods on the page of a specific product. The advantages of this online product placement approach are the absence of physical constraints and the
464:
for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can logically be used in association. This strategy also aims to improve overall
485:
Displays involve exhibiting a series of related products which together offers a complete package or solution to the customer's needs. This technique explicitly demonstrates the way multiple different products displayed complement and interact with each other.
665:
549:
The technique of cross merchandising is not exclusively introduced by supermarkets and department stores. Examples can be found in a wide range of markets, as brands explore new markets and boost sales by cross merchandising their products with each other's.
540:
Pairing products that offsets the unwanted effects of another is also a conventional strategy often found in cross merchandising. Examples include placing chewing gums next to cigarettes and putting toothpaste beside chocolates and sweets.
537:, which are products that are consumed in conjunction with one another. Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.
489:
Common examples include a clothing store featuring outfits and accessories ensemble on a mannequin, or a department store presenting a full set of furniture and electronics in a showcase window.
830:
505:
This strategy is most typically realised in supermarkets where
Italian bread can be found directly in front of the butter and margarine aisle.
689:
436:
815:
360:
617:
469:
by allowing them to pick up related goods at the same place instead of having to spend time searching for them.
84:
517:
The use of the section titled "Customers who bought this item also bought..." on the online shopping website
825:
429:
375:
355:
340:
154:
129:
104:
44:
820:
164:
767:
718:
350:
202:
114:
99:
521:
is an illustration of link suggestions and how they can constantly adjust with transaction patterns.
365:
295:
257:
169:
149:
64:
28:
466:
315:
305:
242:
119:
59:
534:
422:
398:
335:
325:
320:
272:
124:
89:
697:
735:
Coughlan, Anne T. (1987). "Distribution channel choice in a market with complementary goods".
408:
277:
252:
247:
222:
139:
134:
744:
403:
300:
237:
227:
207:
192:
159:
144:
109:
94:
74:
460:
or displaying products from different categories together, in order to generate additional
593:
560:
393:
267:
69:
785:
762:
Anderton, Paula (June 2005). "Branded Brands - Cross-Merchandising at the Next Level".
310:
809:
748:
572:
530:
season, sales target, consumption pattern and many other factors to maximize impact.
498:
345:
232:
514:
ability to tailor product suggestions according to individual consumption history.
771:
212:
187:
79:
518:
370:
641:
457:
330:
262:
19:
566:
Fashion and beauty – clothing, footwear, cosmetics, and personal products
461:
49:
453:
54:
217:
197:
553:
Markets that frequently adopt cross merchandising include:
533:
A common type of product used in cross merchandising is
477:
Cross merchandising generally exists in several forms:
618:"The Art of Cross-Merchandising | Albert's Organics"
569:Supplies – stationery, paper and plastics products
563:– electronic devices and appliances, and furniture
575:– television, music, games, and live performances
737:International Journal of Research in Marketing
594:"What is Cross Merchandising? (with pictures)"
430:
8:
766:. Vol. 29, no. 4. pp. 6–7.
437:
423:
15:
585:
18:
7:
764:Hardware & Home Centre Magazine
694:Macfadden Grocery Headquarters, LLC
14:
666:"Amazon.co.uk Associates Central"
831:Retail processes and techniques
670:affiliate-program.amazon.co.uk
1:
642:"merchandising | myRetailPOV"
749:10.1016/0167-8116(87)90001-2
847:
361:Promotional representative
497:Secondary placements or
356:Promotional merchandise
341:Out-of-home advertising
130:Account-based marketing
165:Horizontal integration
351:Product demonstration
203:Corporate anniversary
816:Marketing techniques
493:Secondary placements
366:Visual merchandising
296:Behavioral targeting
170:Vertical integration
150:Influencer marketing
622:albertsorganics.com
535:complementary goods
467:customer experience
450:Cross merchandising
316:In-game advertising
306:Display advertising
182:Promotional content
690:"Perfect pairings"
399:Marketing research
336:Online advertising
326:Native advertising
321:Mobile advertising
273:Sex in advertising
90:Consumer behaviour
719:"Beef Fast Facts"
557:Food and beverage
447:
446:
409:Consumer research
290:Promotional media
278:Underwriting spot
253:Product placement
233:On-hold messaging
223:Loyalty marketing
140:Product marketing
135:Digital marketing
838:
800:
799:
797:
796:
782:
776:
775:
759:
753:
752:
732:
726:
725:
723:
715:
709:
708:
706:
705:
696:. Archived from
686:
680:
679:
677:
676:
662:
656:
655:
653:
652:
638:
632:
631:
629:
628:
614:
608:
607:
605:
604:
590:
509:Link suggestions
439:
432:
425:
404:Mystery shopping
301:Brand ambassador
238:Personal selling
228:Mobile marketing
208:Direct marketing
193:Ambush marketing
160:Annoyance factor
145:Social marketing
95:Consumer culture
75:Brand management
16:
846:
845:
841:
840:
839:
837:
836:
835:
806:
805:
804:
803:
794:
792:
790:jss.sagepub.com
784:
783:
779:
761:
760:
756:
734:
733:
729:
721:
717:
716:
712:
703:
701:
688:
687:
683:
674:
672:
664:
663:
659:
650:
648:
646:myretailpov.com
640:
639:
635:
626:
624:
616:
615:
611:
602:
600:
592:
591:
587:
582:
561:Household goods
547:
527:
511:
495:
483:
475:
443:
414:
413:
394:Market research
389:
381:
380:
291:
283:
282:
268:Sales promotion
183:
175:
174:
70:Brand licensing
40:
12:
11:
5:
844:
842:
834:
833:
828:
826:Retail display
823:
818:
808:
807:
802:
801:
777:
754:
727:
710:
681:
657:
633:
609:
584:
583:
581:
578:
577:
576:
570:
567:
564:
558:
546:
543:
526:
523:
510:
507:
494:
491:
482:
479:
474:
471:
445:
444:
442:
441:
434:
427:
419:
416:
415:
412:
411:
406:
401:
396:
390:
387:
386:
383:
382:
379:
378:
373:
368:
363:
358:
353:
348:
343:
338:
333:
328:
323:
318:
313:
311:Drip marketing
308:
303:
298:
292:
289:
288:
285:
284:
281:
280:
275:
270:
265:
260:
255:
250:
245:
240:
235:
230:
225:
220:
215:
210:
205:
200:
195:
190:
184:
181:
180:
177:
176:
173:
172:
167:
162:
157:
152:
147:
142:
137:
132:
127:
122:
117:
112:
107:
102:
97:
92:
87:
85:Communications
82:
77:
72:
67:
62:
57:
52:
47:
41:
38:
37:
34:
33:
32:
31:
23:
22:
13:
10:
9:
6:
4:
3:
2:
843:
832:
829:
827:
824:
822:
821:Merchandising
819:
817:
814:
813:
811:
791:
787:
781:
778:
773:
769:
765:
758:
755:
750:
746:
742:
738:
731:
728:
720:
714:
711:
700:on 2015-03-26
699:
695:
691:
685:
682:
671:
667:
661:
658:
647:
643:
637:
634:
623:
619:
613:
610:
599:
595:
589:
586:
579:
574:
573:Entertainment
571:
568:
565:
562:
559:
556:
555:
554:
551:
544:
542:
538:
536:
531:
524:
522:
520:
515:
508:
506:
503:
500:
499:merchandising
492:
490:
487:
480:
478:
472:
470:
468:
463:
459:
455:
451:
440:
435:
433:
428:
426:
421:
420:
418:
417:
410:
407:
405:
402:
400:
397:
395:
392:
391:
385:
384:
377:
376:Word-of-mouth
374:
372:
369:
367:
364:
362:
359:
357:
354:
352:
349:
347:
346:Point of sale
344:
342:
339:
337:
334:
332:
329:
327:
324:
322:
319:
317:
314:
312:
309:
307:
304:
302:
299:
297:
294:
293:
287:
286:
279:
276:
274:
271:
269:
266:
264:
261:
259:
256:
254:
251:
249:
246:
244:
241:
239:
236:
234:
231:
229:
226:
224:
221:
219:
216:
214:
211:
209:
206:
204:
201:
199:
196:
194:
191:
189:
186:
185:
179:
178:
171:
168:
166:
163:
161:
158:
156:
153:
151:
148:
146:
143:
141:
138:
136:
133:
131:
128:
126:
123:
121:
118:
116:
113:
111:
108:
106:
105:Effectiveness
103:
101:
98:
96:
93:
91:
88:
86:
83:
81:
78:
76:
73:
71:
68:
66:
63:
61:
58:
56:
53:
51:
48:
46:
43:
42:
36:
35:
30:
27:
26:
25:
24:
21:
17:
793:. Retrieved
789:
780:
763:
757:
743:(2): 85–97.
740:
736:
730:
713:
702:. Retrieved
698:the original
693:
684:
673:. Retrieved
669:
660:
649:. Retrieved
645:
636:
625:. Retrieved
621:
612:
601:. Retrieved
597:
588:
552:
548:
545:Applications
539:
532:
528:
516:
512:
504:
496:
488:
484:
476:
456:practice of
449:
448:
120:Segmentation
45:Distribution
39:Key concepts
502:otherwise.
213:Franchising
188:Advertising
155:Attribution
80:Co-creation
810:Categories
795:2015-11-04
704:2015-11-04
675:2015-11-04
651:2015-11-04
627:2015-11-04
603:2015-11-04
580:References
519:Amazon.com
371:Web banner
258:Propaganda
65:Activation
29:Management
786:"Sign In"
772:198908686
458:marketing
331:New media
263:Publicity
115:Promotion
100:Dominance
20:Marketing
768:ProQuest
598:wiseGEEK
525:Products
481:Displays
388:Research
243:Premiums
198:Branding
125:Strategy
462:revenue
452:is the
60:Service
50:Pricing
770:
454:retail
248:Prizes
110:Ethics
55:Retail
722:(PDF)
473:Forms
218:Label
745:doi
812::
788:.
739:.
692:.
668:.
644:.
620:.
596:.
798:.
774:.
751:.
747::
741:4
724:.
707:.
678:.
654:.
630:.
606:.
438:e
431:t
424:v
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.