31:
144:
In 2021, Keep
America Beautiful released a comprehensive litter study. Its study concluded that 90% of Americans agree litter is a problem in their community, roadside litter is down 54% in the last ten years and there are approximately 50 billion pieces of litter on the ground in the United States.
124:
In 1976, Keep
America Beautiful introduced its "Clean Community System", which encouraged local communities to prevent litter through education efforts, public service advertising, local research, the mapping of litter "hotspots", and cleanup activities. During the height of the campaign, it received
194:
in 1971 as a national cleanup and recycling program. Keep
America Beautiful also co-sponsors the "Keep America Beautiful Hometown USA Award" with the Boy Scouts of America that boy scouts can earn by completing a non-paid, community service project, with the approved scout project being designed to
98:
in 1947. Keep
America Beautiful joined with the Ad Council in 1961 to popularize the idea that individuals must help protect against the effects litter has on the environment. Gioni came up with the 1963 television campaign theme "Every Litter Bit Hurts." Another campaign in 1964 featured the
162:
Keep
America Beautiful distributes programming and materials through a network of organizations. In addition to KAB's certified affiliates, the organization partners with other groups to expand its reach. These include multiple state recycling organizations,
293:, describes Keep America Beautiful as a "masterful example of corporate greenwash", writing that in contrast to its anti-litter campaigns, it ignores the potential of recycling legislation and resists changes to packaging.
87:," although the National Council of State Garden Clubs representative exhibited a "litter bug" emblem at the first Keep America Beautiful organizational meeting. Author and Federated Garden Clubs of Maryland president
1204:
109:, a new campaign was launched with the theme "People Start Pollution. People Can Stop It." In what later became known as the "Crying Indian" PSA, the television ad, narrated by actor
1244:
1239:
300:
developed programs with Keep
America Beautiful that focused on cigarette litter solutions acceptable to the industry such as volunteer clean-ups and ashtrays, in lieu of
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1234:
121:, who portrayed a Native American man devastated to see the destruction of Earth's natural beauty caused by the thoughtless pollution and litter of a modern society.
904:
141:. The advertising campaign has been widely credited, including in Frank Lowenstein's "Voices of Protest", with inspiring America's fledgling environmental movement.
268:
corporate fronts. She asserts that the group was created in response to
Vermont's 1953 attempt to legislate a mandatory deposit to be paid at point of purchase on
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Keep
America Beautiful's narrow focus on litter, and its characterization of litter as a consumer created problem, is seen as an attempt to divert an
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In 1970, Keep
America Beautiful began distributing free brochures. More than 100,000 copies of the brochure were requested within four months.
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254:
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representing that if all individuals picked up 152 pieces of litter, there would be no litter on the ground until someone littered again.
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Keep
America Beautiful conducted many local PSA campaigns early in its history. One of these early campaigns in Pennsylvania (
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Others report, however, that the term was coined by Paul B. Gioni, a copywriter in New York City who originated it for the
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605:
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56:, and to beautify American communities. The organization's narrow focus on littering and recycling has been criticized as
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at parks and beaches. The tobacco industry has funded Keep America Beautiful and similar organizations internationally.
333:
227:
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905:"Keep America Beautiful Merges with RETREET to Focus on Community Restoration and Resiliency Through Tree Planting"
133:
Keep America Beautiful is best known for its "Crying Indian" public service advertisement (PSA) which launched on
91:
published "The Litterbug Family" in 1931 containing poems and illustrations about the problem of roadside litter.
45:, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.
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990:
253:. In February 2023, the Keep America Beautiful organization transferred ownership of the ad's copyright to the
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851:
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In January, 2021, Keep America Beautiful merged with RETREET, which focuses on post-disaster tree planting.
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246:
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is a nonprofit organization founded in 1953. It is the largest community improvement organization in the
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to consumers who improperly dispose of the non-returnable wrappers, filters, and beverage containers.
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In concert with the study's release, Keep America Beautiful launched their hashtag #152AndYou on
1128:"Environmental impacts of tobacco product waste: International and Australian policy responses"
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Scouting Keep America Beautiful Day was first cosponsored by Keep America Beautiful and the
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Keep America Beautiful's, now retired, 1971 ad campaign, featuring Italian-American actor
195:"help keep America beautiful and benefit the community either physically or financially."
951:"Elizabeth Warren, the Pipe Bomber and why so many white Americans claim Native ancestry"
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117:'s instrumental "Overture" playing in the background, featured Italian-American actor
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606:"Ad Council : Pollution: Keep America Beautiful - Iron Eyes Cody (1961-1983)"
461:""KEEP AMERICAN BEAUTIFUL" AND PERSONAL VS CORPORATE ENVIRONMENTAL RESPONSIBILITY"
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and book of the same name, classifies Keep America Beautiful as one of the first
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513:"Is Big Tech 'greenwashing' its environmental responsibilities ahead of COP26?"
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589:"National Parks and Conservation Magazine July-September 1954: Vol 28 Iss 118"
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over 2,000 letters a month from people wanting to join their local programs.
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245:, Espera Oscar DeCorti was of Italian descent. This sparked accusations of
557:"How authors from Dickens to Dr Seuss invented the words we use every day"
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in that it diverts responsibility away from corporations and industries.
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1126:
Wallbank, Lucinda A.; MacKenzie, Ross; Beggs, Paul J. (April 2017).
370:"KEEP AMERICA BEAUTIFUL RELEASES LARGEST STUDY ON LITTER IN AMERICA"
257:, who intend to restrict use of the ad to only historical purposes.
29:
1079:"Covering their butts: responses to the cigarette litter problem"
747:"Pollution: Keep America Beautiful - Iron Eyes Cody (1961-1983)"
1052:, Scientific American blog, July 6, 2018. Retrieved 2018-07-10.
793:
772:"The 'Crying Indian' ad that fooled the environmental movement"
707:"The 'Crying Indian' ad that fooled the environmental movement"
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diverts responsibility away from corporations and industries.
976:"Rights to 'Crying Indian' ad to go to Native American group"
68:
Keep America Beautiful was founded in December 1953 by the
1077:
Smith, Elizabeth A.; McDaniel, Patricia A. (March 2011).
591:. National Parks and Conservation Association. July 1954.
222:
Keep America Beautiful's actions have been criticized as
272:
and banning the sale of beer in non-refillable bottles.
877:"Keep America Beautiful Hometown USA Award Application"
260:
Heather Rogers, creator of the 2005 documentary film
439:"Recycling Plastic Into Unique and Useful Creations"
214:
as the "Crying Indian", has often been described as
1178:
1185:"Keep America Beautiful" 1970s "Crying Indian" PSA
631:"Clip: Littering Public Service Announcement 1963"
1205:Public service announcements of the United States
600:
598:
34:Keep America Beautiful cleanup volunteers in 2021
682:"Great Moments In PSA's: Keep America Beautiful"
1050:"More Recycling Won't Solve Plastic Pollution"
279:from the industries that manufacture and sell
1245:Non-profit organizations based in Connecticut
722:
720:
8:
1240:Organizations based in Stamford, Connecticut
932:"How companies blame you for climate change"
83:) some attribute to having coined the term "
794:"The Definitive Study on Litter in America"
487:"How the recycling symbol lost its meaning"
187:, and Take Pride in America, among others.
1151:
1102:
656:"Clip: Littering PSA Susan Spotless 1964"
463:. History News Network. February 16, 2020
262:Gone Tomorrow. The Hidden Life of Garbage
1220:Companies based in Stamford, Connecticut
1089:(2). BMJ Publishing Group Ltd: 100–106.
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796:. Keep America Beautiful. April 22, 2021
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1235:1953 establishments in New York (state)
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832:. Keep America Beautiful. 20 April 2020
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183:, Sustainable Urban Forests Coalition,
171:and the Points of Light Institute, the
417:"The Futility of Picking Up the Trash"
372:. Keep America Beautiful. May 19, 2021
175:, Pennsylvania Horticultural Society,
534:. New York: Bloomsbury. p. 103.
255:National Congress of American Indians
226:. The organization's narrow focus on
7:
949:Reid, Darren R. (October 31, 2018).
774:. Chicago Tribune. November 20, 2017
705:Dunaway, Finis (November 21, 2017).
532:Authorisms: words wrought by writers
158:Partnership with other organizations
1037:"Keep America Beautiful: A History"
237:Despite self-identifying as having
48:Keep America Beautiful aims to end
511:Tarantola, A. (October 29, 2021).
25:
1210:Organizations established in 1953
1007:Ariane Conrad Hyde (2005-04-01).
974:Tang, Terry (February 25, 2023).
165:Boys & Girls Clubs of America
1230:Environment of the United States
441:. Daily Yonder. October 24, 2022
277:extended producer responsibility
241:ancestry with the stage name of
329:Keep Northern Ireland Beautiful
419:. Bloomberg. February 16, 2022
344:Recycling in the United States
270:disposable beverage containers
1:
930:Park, William (May 5, 2022).
485:Yoder, Kate (June 12, 2024).
349:Roads Beautifying Association
319:Container deposit legislation
1255:American advertising slogans
680:Daye, Derrick (2007-11-10).
555:Dickson, Paul (2014-06-17).
74:Owens-Illinois Glass Company
334:Litter in the United States
137:in 1971 and for its annual
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99:character Susan Spotless.
1144:10.1007/s13280-016-0851-0
1039:, toolkit.bottlebill.org.
727:Strandis, Ginger (2008).
686:Branding Strategy Insider
852:"Keep America Beautiful"
816:"Keep America Beautiful"
1260:Recycling organizations
1095:10.1136/tc.2010.036491
909:Keep America Beautiful
530:Dickson, Paul (2014).
396:Keep America Beautiful
247:cultural appropriation
219:
39:Keep America Beautiful
35:
27:Nonprofit organization
884:Boy Scouts of America
856:Boy Scouts of America
830:"Earth Day Live 2020"
209:
192:Boy Scouts of America
33:
339:National Cleanup Day
177:National CleanUp Day
173:Arbor Day Foundation
139:America Recycles Day
70:American Can Company
1215:Waste organizations
729:"The Crying Indian"
281:disposable products
251:racial stereotyping
911:. November 8, 2021
314:Clean Up Australia
220:
36:
1009:"Litterbug World"
324:Keep Britain Tidy
181:Ocean Conservancy
89:Alice Rush McKeon
16:(Redirected from
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423:November 26,
421:. Retrieved
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400:. Retrieved
398:. 2016-01-27
395:
392:"What We Do"
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374:. Retrieved
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302:smoking bans
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291:Garbage Land
290:
289:, author of
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266:greenwashing
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58:greenwashing
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351:(in the UK)
1199:Categories
1023:2008-05-20
960:2022-06-13
889:6 February
861:6 February
757:2009-04-23
691:2024-04-23
666:2008-08-04
641:2008-12-20
616:2009-04-23
574:2023-08-22
402:2019-10-04
356:References
96:Ad Council
836:April 28,
800:April 28,
569:0261-3077
232:recycling
228:littering
147:Earth Day
135:Earth Day
107:Earth Day
85:litterbug
54:recycling
50:littering
1162:27844421
1113:20966130
1064:page 184
1013:AlterNet
991:ABC News
936:BBC News
517:Engadget
496:June 29,
308:See also
153:Programs
72:and the
1190:YouTube
1153:5347528
1104:3209806
376:June 5,
81:PennDOT
64:History
1225:Litter
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1132:Ambio
880:(PDF)
491:Grist
113:with
1158:PMID
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891:2018
863:2018
838:2021
802:2021
780:2022
565:ISSN
536:ISBN
498:2024
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378:2021
296:The
249:and
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