121:
278:, to which Colgate-Palmolive CEO Ruben Mark responded by issuing an apology. He changed the English name of the toothpaste to "Darlie" in 1989, and altered the image on the packaging to show a racially ambiguous face in a top hat. The Chinese name of the brand, "黑人牙膏" (English: "Black Person Toothpaste"), however, remained the same and a Chinese-language advertising campaign reassured customers that "Black Person Toothpaste is still Black Person Toothpaste".
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196:. Colgate-Palmolive announced the brand would not be sold outside of Asia. Darkie experienced an increase in popularity and notoriety in 2004 after the toothpaste, along with other racially-charged name brands, were featured in mock-advertisements contained in the
263:
320:
On
December 14, 2021, Hawley & Hazel announced the Chinese name of the brand will be changed from "黑人牙膏" ("Black Person Toothpaste") to "好來" ("Haolai") starting in March 2022, aligning it with the subsidiary company's name.
677:
1261:
289:, Colgate-Palmolive announced it would work with Hawley & Hazel "...to review and further evolve all aspects" of the Darlie brand, including the brand name. At the time of the announcement, the
136:) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in
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acquired 50% equity in Hawley & Hazel in 1985. After the entry of
Colgate-Palmolive, the brand continued to be sold in several Asian countries, including
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377:
352:. As of late 2018, Darlie is one of the bestselling toothpaste brands in its target market areas, with market shares ranging from 10 to 30 percent.
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1236:
678:"Hawley & Hazel Introduces New Brand Initiative to Uplift Brand Value and Capture New Growth Opportunities in the Oral Care Category"
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of the film; the final credits reveal that it, along with most of the other brands advertised, were at one time genuine products.
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426:
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1241:
451:"Investegate |Colgate-Palmolive Co Announcements | Colgate-Palmolive Co: Colgate Announces Acquisition of GABA Holding AG"
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144:. The name, logo, and brand-mascot of the company had been the subject of controversy regarding racial stereotyping.
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In 1985, when
Colgate-Palmolive acquired 50% of Hawley & Hazel, controversy erupted over the brand in the
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name of Darlie was unchanged (still "黑人牙膏"). The announcement followed similar announcements made by
227:
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775:"How Darkie, now Darlie, became East Asia's favourite toothpaste despite its blackface branding"
599:"Darlie Toothpaste Remains on Shelves Five Months After Colgate Vowed to Rethink 'Racist' Brand"
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Hawley & Hazel marketed Darkie toothpaste using a parody of
American minstrel performer
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573:"Colgate-Palmolive to Review Product's Name That Translates to 'Black People Toothpaste'"
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The original flavor of Darlie was mint. Other flavors are available for children.
313:) for their respective brands. In November 2020, the brand remained on shelves in
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The "Darkie" brand and logo are not considered offensive in these countries.
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730:"Darlie Hong Kong | Toothpastes, Toothbrushes & Oral Care Tips"
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652:"Darlie updates Chinese name and logo while retaining English brand"
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The whiteness of Jolson's teeth inspired the brand name and logo.
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626:"【黑人牙膏】 黑人牙膏不再？ 品牌改用「 DARLIE 好來」 紳士頭像不變 - 香港經濟日報 - 即時新聞頻道 - 商業"
364:, which in many languages are named with words akin to "darky"
243:. The packaging featured an image of a wide-eyed white man in
205:. It was depicted as a fictional brand that is popular in the
809:
111:
1262:
Race-related controversies in advertising and marketing
332:
As of 1989, the toothpaste held a 75% market share in
225:
performances), as its logo and brand identification. "
497:"Review: 'C.S.A.: The Confederate States of America'"
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59:
51:
43:
33:
817:"Darkie Toothpaste" Blackens Colgate's Reputation
156:Darkie toothpaste packaging from Thailand in 1988
255:, and bow-tie, an image closely associated with
475:"'Darkie' toothpaste puts company in a squeeze"
837:
751:. Singapore. Associated Press. Archived from
703:"88年歷史「黑人牙膏」將消失！母公司宣布明年3月更名 | 聯合新聞網：最懂你的新聞網站"
8:
19:
368:Commercial products using the word "nigger"
863:
844:
830:
822:
119:
25:
18:
202:C.S.A.: The Confederate States of America
676:Hazel, Hawley & (14 December 2021).
378:Index of oral health and dental articles
527:. 1989-01-29. p. 6. Archived from
418:
389:
521:"Darkie Drops Offensive Name and Logo"
427:"HKGCC - Hong Kong Business Directory"
477:. Baltimore Afro-American. 1986-03-01
235:"), is a term that can be used as an
7:
1209:
160:The brand was launched as Darkie in
362:Chocolate-coated marshmallow treats
1183:United States v. Colgate & Co.
747:Whiting, Kenneth L. (1989-04-17).
14:
773:Christopher DeWolf (2018-12-10).
650:Yuen, Simon (December 14, 2021).
597:Grundy, Tom (November 27, 2020).
270:inspired the "Darkie" logo design
140:with manufacturing facilities in
1208:
1197:
1196:
965:
787:
749:"Darkie Toothpaste Changes Name"
571:Shakib, Delara (June 19, 2020).
281:On June 19, 2020, following the
221:(who had become popular for his
553:from the original on 2021-12-21
547:"【HKTVC】Darlie 黑人牙膏 1990/20sec"
734:Darlie Hong Kong Official Page
1:
495:McCarthy, Todd (2004-03-09).
1176:FTC v. Colgate-Palmolive Co.
1237:Products introduced in 1933
1156:Colgate Clock (Jersey City)
777:. South China Morning Post.
1278:
1138:Colgate-Palmolive Pakistan
1192:
963:
545:hkcfphobia (2007-08-01).
373:List of toothpaste brands
24:
1247:Colgate-Palmolive brands
709:(in Chinese). 2021-12-14
325:Product and market share
1151:Colgate Clock (Indiana)
1145:The Colgate Comedy Hour
283:murder of George Floyd
271:
157:
84:; 90 years ago
656:Marketing Interactive
455:www.investegate.co.uk
265:
155:
132:(originally known as
1242:Brands of toothpaste
1037:Hill's Pet Nutrition
877:(Executive Chairman)
604:Hong Kong Free Press
82:7 December 1933
883:(President and CEO)
484:– via Google.
287:subsequent protests
207:alternative history
21:
16:Brand of toothpaste
930:George Henry Lesch
682:www.prnewswire.com
431:www.chamber.org.hk
307:Mars, Incorporated
272:
158:
55:Hawley & Hazel
47:Hawley & Hazel
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853:Colgate-Palmolive
166:Colgate-Palmolive
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64:Republic of China
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1257:Hong Kong brands
1252:Taiwanese brands
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1052:Lady Speed Stick
969:
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940:David J. Mahoney
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810:Official website
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802:External links
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630:inews.hket.com
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257:minstrel shows
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164:in the 1930s.
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915:Ellen Hancock
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755:on 2013-10-30
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1082:Science Diet
1042:Irish Spring
1016:
935:Delano Lewis
910:David Foster
768:
757:. Retrieved
753:the original
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711:. Retrieved
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685:. Retrieved
681:
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661:September 8,
659:. Retrieved
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633:. Retrieved
629:
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610:November 27,
608:. Retrieved
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580:. Retrieved
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555:. Retrieved
540:
529:the original
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504:. Retrieved
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479:. Retrieved
469:
458:. Retrieved
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434:. Retrieved
430:
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392:
331:
328:
319:
280:
273:
247:, wearing a
241:Black people
232:
226:
216:
200:
198:mockumentary
170:Taiwan (ROC)
159:
133:
129:
128:
38:Oral hygiene
34:Product type
1162:The Doctors
1117:Ultra Brite
1107:Teen Spirit
1097:Speed Stick
1087:Skin Bracer
1032:Fresh Start
713:14 December
687:14 December
635:14 December
549:. YouTube.
348:and 20% in
311:Uncle Ben's
303:Aunt Jemima
299:Quaker Oats
237:racial slur
1231:Categories
1007:Cold Power
992:Baby Magic
944:Ed McAteer
759:2013-10-29
557:2013-10-29
506:2013-10-29
481:2015-12-04
460:2021-08-26
436:2021-08-26
413:References
89:1933-12-07
79:Introduced
1067:Palmolive
997:Bambeanos
948:Jan Miner
901:(founder)
346:Hong Kong
340:, 30% in
338:Singapore
336:, 50% in
315:Hong Kong
268:Al Jolson
245:blackface
223:blackface
219:Al Jolson
186:Singapore
178:Indonesia
142:Zhongshan
138:Hong Kong
1203:Category
1122:Vel Soap
1102:Suavitel
1092:Softsoap
1027:Fabuloso
874:Ian Cook
582:June 20,
577:NBC News
551:Archived
356:See also
350:Thailand
342:Malaysia
231:," (or "
194:Thailand
182:Malaysia
162:Shanghai
1215:Commons
1131:Related
1047:Kolynos
1012:Colgate
867:Current
501:Variety
295:PepsiCo
291:Chinese
266:Singer
253:monocle
249:top hat
190:Vietnam
148:History
114:.darlie
107:Website
97:Markets
87: (
74:(1973–)
66:(1933–)
60:Country
1072:Protex
1057:Mennen
1017:Darlie
1002:Cibaca
975:Brands
892:Former
860:People
727:http🖉
532:(JPEG)
334:Taiwan
305:) and
233:darkie
213:Naming
134:Darkie
130:Darlie
20:Darlie
1140:(51%)
1077:Sanex
1022:Elmex
987:Axion
707:聯合新聞網
384:Notes
228:Darky
174:China
44:Owner
982:Ajax
715:2021
689:2021
663:2022
637:2021
612:2020
584:2020
344:and
285:and
239:for
192:and
116:.com
72:Kong
69:Hong
112:www
1233::
732:.
705:.
680:.
654:.
628:.
601:.
575:.
523:.
499:.
453:.
429:.
317:.
259:.
251:,
188:,
184:,
180:,
176:,
172:,
845:e
838:t
831:v
762:.
736:.
717:.
691:.
665:.
639:.
614:.
586:.
560:.
509:.
463:.
439:.
309:(
301:(
297:–
91:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
