Knowledge (XXG)

DataRank

Source 📝

107:
graduates Ryan Frazier, Chuong Nguyen, Britt Cagnina, and Kenny Cason launched DataRank, originally known as TTAGG, in October 2011 out of a rental house near the university's campus. After rebranding itself as DataRank in 2013, the company launched its consumer insights blog. In 2013 the company was
164:
Upon registration, the service compiles one year of company data and establishes the company's areas of focus. These might include competitive subject matter as well as the product categories or particular brands to be monitored. The areas of interest are ranked according to several insights
187:, or total reach, with the option to delve into more detailed metrics about the customers who use the products or interact with the brands. The service also allows companies to compare their performance and various product features against those of competitors. 24: 805: 202:
In addition to DataRank's content stream and search options, the dashboard also includes an annotated volume graph of comments, a sentiment graph, and a map of sentiment by state.
89:
which specializes in providing businesses with tools for analyzing conversations about their brands and competitors. DataRank was founded in 2011 and graduated from the
775: 790: 183:
to sort results according to relevance. Users can navigate the dashboard by scrolling through sorted data or drilling down to view the volume of conversation,
576: 491: 305: 800: 516: 754: 785: 233: 795: 780: 332: 282: 259: 194:
and conversations that it brings in. The resulting analytics enable companies to make decisions based on highly relevant information.
569: 419: 393: 562: 734: 190:
DataRank is different from similar social listening and social analytics services in the way that it organizes the
309: 614: 599: 696: 691: 604: 465: 104: 90: 86: 51: 655: 176:
patterns, and recency. DataRank then pulls in conversations and comments from across the web, using a
739: 706: 442: 744: 681: 609: 686: 665: 650: 585: 701: 133:
DataRank was purchased by SimplyMeasured in 2015. SimplyMeasured was subsequently purchased by
711: 629: 492:"SimplyMeasured makes its second acquisition, swoops up social intelligence platform DataRank" 191: 154: 749: 624: 173: 146: 93: 717: 645: 158: 149:
to monitor and analyze conversations from a wide variety of sources such as social media,
161:. Additional data sources and internal information can be uploaded directly to DataRank. 116: 769: 619: 520: 134: 127: 184: 177: 112: 166: 234:"YC-Backed DataRank Raises $ 1.4M For Its Online Analytics Platform For Brands" 660: 180: 122:
Notable companies that used DataRank's Consumer Insights Dashboard included
370: 23: 495: 169: 554: 123: 443:"Funding Daily: DataRank gets $ 1.4M for brand-analytics platform" 150: 517:"Sprout Social Acquires Social Analytics Leader Simply Measured" 283:"University of Arkansas Graduates Succeed With Start-up Company" 558: 371:"DataRank Helps Brands Uncover Valuable Business Insights" 333:"Y Combinator grad DataRank closes seed round for $ 1.4M" 260:"TTAGG Is Now DataRank, Launches Consumer Insights Blog" 42:
Ryan Frazier, Kenny Cason, Britt Cagnina, Chuong Nguyen
547: 308:. North West Arkansas Business Journal. Archived from 71: 115:
from New Road Ventures, FundersClub, and individual
727: 674: 638: 592: 66: 58: 46: 38: 30: 806:Business services companies disestablished in 2015 364: 362: 360: 358: 356: 354: 352: 350: 570: 253: 251: 8: 16: 227: 225: 223: 221: 219: 217: 215: 165:including commenter and comment influence, 577: 563: 555: 306:"TTAGG Team Pivots, Provides Intelligence" 22: 15: 111:In 2014 DataRank raised $ 1.4 million in 331:Jane Avallana, Nicel (3 February 2013). 62:Product and brand conversation analytics 776:Marketing companies established in 2011 211: 791:American companies established in 2011 466:"Discovering Arkansas's Startup Scene" 394:"Can TTAGG Create Stock Market Alpha?" 145:DataRank's analytics dashboard allows 7: 801:2015 disestablishments in Arkansas 281:Branam, Chris (12 November 2012). 14: 490:Soper, Taylor (13 October 2015). 420:"Venture Vapital Deals: DataRank" 392:Cohan, Peter (18 November 2011). 285:. University of Arkansas Newswire 85:was an American company based in 418:Primack, Dan (4 February 2014). 232:Perez, Sarah (3 February 2014). 786:2011 establishments in Arkansas 464:Swallow, Erica (31 July 2013). 369:Swallow, Erica (29 July 2013). 441:O'Dell, J. (3 February 2014). 1: 796:2015 mergers and acquisitions 258:Carter, Mark (15 July 2013). 304:Keys, Rob (4 January 2013). 108:admitted into Y Combinator. 781:Companies based in Arkansas 822: 21: 735:Consumers' co-operative 615:Consumer culture theory 697:Consumer socialization 692:Consumer ethnocentrism 605:Autonomous consumption 335:. venture Capital Post 105:University of Arkansas 87:Fayetteville, Arkansas 52:Fayetteville, Arkansas 656:Consumer neuroscience 740:Consumer-to-business 707:Consumption function 745:Factory-to-consumer 682:Consumer confidence 675:Consumer attributes 610:Induced consumption 312:on 21 February 2014 262:. Arkansas Business 18: 687:Consumer confusion 666:Marketing research 651:Consumer economics 586:Consumer behaviour 763: 762: 712:Cultural consumer 630:Consumer spending 523:. 5 December 2017 519:(Press release). 192:unstructured data 159:e-commerce stores 155:discussion forums 80: 79: 813: 750:Consumer service 661:Consumer product 625:Consumer economy 579: 572: 565: 556: 551: 550: 548:Official website 533: 532: 530: 528: 513: 507: 506: 504: 502: 487: 481: 480: 478: 476: 461: 455: 454: 452: 450: 438: 432: 431: 429: 427: 415: 409: 408: 406: 404: 389: 383: 382: 380: 378: 366: 345: 344: 342: 340: 328: 322: 321: 319: 317: 301: 295: 294: 292: 290: 278: 272: 271: 269: 267: 255: 246: 245: 243: 241: 229: 94:seed accelerator 76: 73: 26: 19: 821: 820: 816: 815: 814: 812: 811: 810: 766: 765: 764: 759: 755:Consumerization 723: 718:Homo economicus 702:Consumer's risk 670: 646:Consumer choice 634: 588: 583: 546: 545: 542: 537: 536: 526: 524: 515: 514: 510: 500: 498: 489: 488: 484: 474: 472: 463: 462: 458: 448: 446: 440: 439: 435: 425: 423: 417: 416: 412: 402: 400: 391: 390: 386: 376: 374: 368: 367: 348: 338: 336: 330: 329: 325: 315: 313: 303: 302: 298: 288: 286: 280: 279: 275: 265: 263: 257: 256: 249: 239: 237: 231: 230: 213: 208: 200: 174:machine-learned 143: 117:business angels 102: 70: 54: 12: 11: 5: 819: 817: 809: 808: 803: 798: 793: 788: 783: 778: 768: 767: 761: 760: 758: 757: 752: 747: 742: 737: 731: 729: 725: 724: 722: 721: 714: 709: 704: 699: 694: 689: 684: 678: 676: 672: 671: 669: 668: 663: 658: 653: 648: 642: 640: 639:Research types 636: 635: 633: 632: 627: 622: 617: 612: 607: 602: 596: 594: 590: 589: 584: 582: 581: 574: 567: 559: 553: 552: 541: 540:External links 538: 535: 534: 508: 482: 456: 433: 422:. CNNMoney.com 410: 384: 346: 323: 296: 273: 247: 210: 209: 207: 204: 199: 198:Visualizations 196: 147:brand managers 142: 139: 101: 98: 78: 77: 68: 64: 63: 60: 56: 55: 50: 48: 44: 43: 40: 36: 35: 32: 28: 27: 13: 10: 9: 6: 4: 3: 2: 818: 807: 804: 802: 799: 797: 794: 792: 789: 787: 784: 782: 779: 777: 774: 773: 771: 756: 753: 751: 748: 746: 743: 741: 738: 736: 733: 732: 730: 726: 720: 719: 715: 713: 710: 708: 705: 703: 700: 698: 695: 693: 690: 688: 685: 683: 680: 679: 677: 673: 667: 664: 662: 659: 657: 654: 652: 649: 647: 644: 643: 641: 637: 631: 628: 626: 623: 621: 620:Consumer debt 618: 616: 613: 611: 608: 606: 603: 601: 598: 597: 595: 591: 587: 580: 575: 573: 568: 566: 561: 560: 557: 549: 544: 543: 539: 522: 521:Business Wire 518: 512: 509: 497: 493: 486: 483: 471: 467: 460: 457: 445:. VentureBeat 444: 437: 434: 421: 414: 411: 399: 395: 388: 385: 372: 365: 363: 361: 359: 357: 355: 353: 351: 347: 334: 327: 324: 311: 307: 300: 297: 284: 277: 274: 261: 254: 252: 248: 235: 228: 226: 224: 222: 220: 218: 216: 212: 205: 203: 197: 195: 193: 188: 186: 182: 179: 175: 172:, relevancy, 171: 168: 162: 160: 156: 152: 148: 140: 138: 136: 135:Sprout Social 131: 129: 128:ConAgra Foods 125: 120: 118: 114: 109: 106: 99: 97: 95: 92: 88: 84: 75: 69: 65: 61: 57: 53: 49: 45: 41: 37: 33: 29: 25: 20: 716: 525:. Retrieved 511: 499:. Retrieved 485: 473:. Retrieved 469: 459: 447:. Retrieved 436: 424:. Retrieved 413: 401:. Retrieved 397: 387: 375:. Retrieved 337:. Retrieved 326: 314:. Retrieved 310:the original 299: 287:. Retrieved 276: 264:. Retrieved 238:. Retrieved 236:. TechCrunch 201: 189: 185:demographics 163: 144: 141:How it works 132: 121: 113:seed funding 110: 103: 91:Y Combinator 82: 81: 47:Headquarters 34:October 2011 600:Consumption 475:13 February 449:13 February 426:13 February 403:13 February 377:13 February 339:13 February 316:13 February 289:24 February 266:13 February 240:13 February 178:proprietary 167:demographic 770:Categories 373:. Mashable 206:References 100:Background 728:Processes 181:algorithm 96:in 2013. 593:Concepts 527:2 August 501:2 August 496:GeekWire 170:metadata 83:DataRank 72:datarank 59:Services 39:Founders 17:DataRank 67:Website 31:Founded 470:Forbes 398:Forbes 157:, and 124:Clorox 151:blogs 529:2024 503:2024 477:2014 451:2014 428:2014 405:2014 379:2014 341:2014 318:2014 291:2015 268:2014 242:2014 126:and 74:.com 772:: 494:. 468:. 396:. 349:^ 250:^ 214:^ 153:, 137:. 130:. 119:. 578:e 571:t 564:v 531:. 505:. 479:. 453:. 430:. 407:. 381:. 343:. 320:. 293:. 270:. 244:.

Index


Fayetteville, Arkansas
datarank.com
Fayetteville, Arkansas
Y Combinator
seed accelerator
University of Arkansas
seed funding
business angels
Clorox
ConAgra Foods
Sprout Social
brand managers
blogs
discussion forums
e-commerce stores
demographic
metadata
machine-learned
proprietary
algorithm
demographics
unstructured data






Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.