87:, and improving CMO/COO collaboration. He has also written extensively about digital strategies, consumer behavior, using data to make better decisions, and the Customer Decision Journey. Edelman has participated in webinars and podcasts discussing the digital customer journey, marketing technology, and digital transformation in healthcare. He also periodically guest teaches classes at Harvard Business School.
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In 2008, Edelman joined McKinsey & Company as a partner, where he co-led the Global
Digital Marketing and Sales Practice and served as Chief Marketing Officer for the Marketing and Sales Practice. During his 8-year tenure at McKinsey, Edelman worked with CMOs and senior executives across
58:
Edelman began his career at The Boston
Consulting Group (BCG) from 1986 until 1999. He served as a Partner and Vice President and was instrumental in building their e-commerce practice and “Segment of One Marketing” strategy service line. He ran the marketing for their East Coast operations,
70:
In 2016, Edelman joined Aetna as its first Chief
Marketing Officer, and led the launch of Aetna’s rebranding with a campaign focused on “you don’t join us, we join you.” He built an “Office of the Consumer” to guide design of new member experiences, and centralized marketing technology.
62:
In 1999, Edelman joined
Digitas, becoming the leader of their strategy and analysis practice. In 2002, Edelman was promoted to the role of Chief Marketing Officer, which was a new role created by chairman and CEO David Kenny to scale Digitas’ business and increase brand awareness.
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Edelman speaks frequently at industry conferences around the world, and has published numerous articles in leading business publications such as the
Harvard Business Review and Forbes on topics ranging from branding in the digital age, to mastering
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Edelman has been listed among
Twitter’s most influential CMOs and smartest marketers on Twitter by publications like Forbes, Business Insider, and Inc. for multiple consecutive years and has contributed to a book on social media marketing.
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In addition to his current role at Aetna, Edelman is also on the Board of
Trustees of The Walnut Hill School for the Arts, in Natick, Massachusetts.
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from 2016 to 2020, leaving after the merger with CVS. Since July, 2021, he has been a Senior
Lecturer at the Harvard Business School.
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industries, advising client organizations on implementing digital transformation strategies and developing new digital capabilities.
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from 1978 to 1982. He graduated with a
Bachelor of Arts degree in Economics in 1982, and after 18 months at
50:, subsequently earned his MBA degree, with an emphasis in marketing, from Harvard Business School in 1986.
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421:"McKinsey & Company Tells Digital Marketers To Increase Agility, Remove Friction And Trust Your Data"
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407:"Identifying moments in the customer journey: Interview with McKinsey's David Edelman"
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334:"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places"
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283:"Aetna Taps McKinsey's Edelman As CMO, Former Digitas Exec Expert On Digital"
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Edelman, David C.; Stone, Dorian; Fanderl, Harald (28 January 2015).
151:"David C. Edelman - Faculty & Research - Harvard Business School"
468:"Aetna CMO: Digital Transformation in Healthcare with David Edelman"
221:"The Player: Edelman will try to bring it all together for Digitas"
20:
300:
389:"Are today's marketers confident in their digital efforts?"
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https://www.linkedin.com/in/daveedelman/details/experience/
435:"McKinsey Digital Leader: The Journey Wins, Not The Tech"
371:"A Step-by-Step Plan to Improve CMO-COO Collaboration"
486:"54 Smart Thinkers Everyone Should Follow On Twitter"
448:Edelman, David C.; Singer, Marc (26 October 2015).
319:"Walnut Hill School for the Arts Board of Trustees"
564:"25 Interesting CMOs Worth Following on Twitter"
504:"25 Interesting CMOs Worth Following on Twitter"
198:"Anatomy of a CMO: What Makes a Successful CMO?"
172:"Executive Profile Aetna Inc. David C. Edelman"
265:"Digitas Names David Edelman to New CMO Post"
8:
550:"15 Of The Most Interesting CMOs On Twitter"
19:(born 1961) was Chief Marketing Officer at
245:. Boston Consulting Group. January 1, 1989
59:coordinating publishing and conferences.
78:Speaking, contributed writing and awards
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450:"Shaping the Digital Customer Journey"
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536:"Top 20 Business Thinkers on Twitter"
7:
219:Dipasquale, Cara B. (July 8, 2002).
332:Edelman, David C. (December 2010).
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301:"You don't join us, we join you"
196:Galetto, Molly (July 11, 2017).
623:Harvard Business School alumni
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628:McKinsey & Company people
352:"Mastering digital marketing"
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633:Midwood High School alumni
613:Booz Allen Hamilton people
243:"Segment-of-One Marketing"
48:Booz, Allen, and Hamilton
618:Chief marketing officers
454:Harvard Business Review
375:Harvard Business Review
338:Harvard Business Review
356:McKinsey & Company
578:"The Social Employee"
522:"Top CMOs on Twitter"
638:People from Brooklyn
39:, New York in 1978.
538:. 28 December 2017.
33:Midwood High School
176:Boardroom Insiders
44:Harvard University
31:He graduated from
395:. 7 October 2013.
131:Missing or empty
85:digital marketing
42:Edelman attended
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598:1961 births
181:21 February
592:Categories
249:24 October
227:24 October
204:24 October
95:References
287:MediaPost
200:. NG Data
27:Education
472:CXO Talk
156:14 March
124:cite web
114:14 March
37:Brooklyn
223:. AdAge
393:Quartz
269:AdWeek
54:Career
305:Aetna
21:Aetna
251:2018
229:2018
206:2018
183:2019
158:2023
137:help
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508:Inc
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