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Altman focused on the fashion industry which was ripe for development as most clothing manufacturers typically pitched their concepts direct to the stores rather than develop the brand with the general public. Through his ad campaigns, Altman was credited with transforming then unknown fashion brands
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Altman, Stoller, Weiss was later purchased by Nadler & Larimer
Advertising where it was maintained as a subsidiary before being fully absorbed and the name retired in 1983. Altman became an executive vice president at Nadler & Larimer.
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brand with ads that promised that the jeans would fade exactly how teenagers wanted them. He transitioned Monet jewelry from being perceived as low-cost to a premier brand by photographing inexpensive pieces on supermodels. He promoted the
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in the mid 1970s after Melvin D. Weiss joined the firm. The firm then diversified out of fashion advertising winning accounts with the
Spanish tourist board, Ezo denture adhesive, and Lanson champagne, and handled the introduction of
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degree, he instead accepted a job as an account executive with the fashion house, Irving Serwer
Advertising. In 1950, he founded Altman & Stoller with fellow Irving Serwer alumni
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that he was sickened by what television advertising had done to election campaigns which often promoted mediocre candidates stating "'A candidate is not a can of soup."
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Baltimore Sun: "David R. Altman, 85, a fashion advertising executive who built several obscure clothing lines into household names, died Aug. 30 in New York"
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New York Times: "ADVERTISING; Nadler & Larimer
Absorbing Subsidiaries" By Philip H. Dougherty
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317:"Race & Ethnicity in Advertising—America in the 20th Century: Jews and American Advertising"
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119:(1915 – August 30, 2000) was an American advertising executive who co-founded the
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232:; they had two daughters, Emily Altman and Dara Altman Lennon.
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Jewish
Virtual Library: "Modern Jewish History: Advertising"
280:"David R. Altman, 85, Is Dead; His Ads Built Several Brands"
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family, Altman served as an Army weapons instructor during
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368:"Howard W. Chalk, 76, Former Ad Executive"
278:Walsh, Mary Williams (September 8, 2000).
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16:American advertising executive (1915–2000)
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163:into household names. He developed the
172:brand with a red neon sign that read
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401:"Emily M. Altman Marries Alan Heaps"
79:co-founder of Altman, Stoller, Weiss
322:Association of National Advertisers
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141:New York University School of Law
62:New York University School of Law
443:American advertising executives
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159:where he served as chairman.
139:. After the war, he attended
419:"Dara F. Altman Is Married"
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458:20th-century American Jews
189:Altman, Stoller, and Chalk
187:In 1955, the firm became
44:August 30, 2000 (age 85)
350:"Obituary: Max Stoller"
176:at the entrance to the
324:Educational Foundation
201:Altman, Stoller, Weiss
121:Altman, Stoller, Weiss
339:retrieved May 4, 2017
191:with the addition of
151:Although he earned a
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71:Advertising executive
374:. December 19, 1998.
197:Chalk, Nissen, Hanft
123:advertising agency.
199:. The firm became
423:The New York Times
405:The New York Times
372:The New York Times
354:The New York Times
306:September 12, 2000
302:2017-08-31 at the
284:The New York Times
228:He was married to
214:The New York Times
174:RRRRRRRRRuss Toggs
99:Dara Altman Lennon
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453:2000 deaths
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157:Max Stoller
49:Nationality
437:Categories
236:References
131:Born to a
68:Occupation
182:Manhattan
170:Russ Togs
145:G.I. Bill
127:Biography
57:Education
300:Archived
206:Newsweek
94:Children
52:American
133:Jewish
104:Family
84:Spouse
60:J.D.
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